London’s ad-land on

Advertising & Media agencies around the UK metropolis

are discovering uses for the geo-location service since its
launch in the UK last year. Using the service is key to
understanding how it can be applied to Marketing Communication
campaigns effectively. So what agencies are getting users
checked-in & which seem to have checked out?
Top 30 London Agencies Where does everyone stand?
by Check-ins (16.07.2010)
60
Wieden+Kennedy 7%
McCann London 6%
Check-ins
Agency Name Mindshare 5%
Total Week
Agency Republic 5%
1.) Wieden+Kennedy 948 34 50 Mindshare
2.) McCann London 850 16 Dare Digital 5%
3.) Mindshare 753 51 DLKW 5% Overall Numbers
4.) Agency Republic 675 16
111 valid Foursquare listings for
5.) Dare Digital 650 24 Metia 5%
London agencies were analyzed, with a
6.) DLKW 639 13 40
AKQA
total of 20,480 check-ins aggregated. The
7.) Metia 633 9 Other 25 Agencies 62% average agency currently has 184.5 check-ins.
Check-ins in the Last Week

8.) AKQA 631 41

Top 7 Breakdown
9.) Engine Group 609 13
10.) Mediaedge:CIA 523 23 BBH London
Wieden+Kennedy
MPG/Media Contacts
11.) We are Social 516 28 30
12.) PHD Media 490 16
We are Social
13.) MPG/Media Contacts 481 28 Zenith
14.) Proximity London 476 10 OMD Optimedia
Dare Digital
15.) Saatchi & Saatchi 416 14 AMV BBDO Mediaedge:CIA
16.) Wunderman 366 20 20 Wunderman
17.) ZenithOptimedia 358 27 SapientNitro Crayon London
18.) Mediacom 353 16 LBi
VML London Mediacom PHD Agency Republic McCann London
19.) Crayon London 349 19
Saatchi & Engine
20.) LBi Limited 304 17 Glue London Saatchi DLKW
WCRS
21.) AMV BBDO 298 19 10
Proximity
22.) Digitas 298 1 Profero Ltd.
London Metia
23.) SapientNitro 294 19 Ogilvy
24.) Glue London 292 12 Digitas
25.) Profero 285 9
26.) BBH 275 33 1000
200 300 400 500 600 700 800 900
27.) VML London 272 15 Total Check-ins
28.) Ogilvy 270 7 1000 Check-ins per Day
Working Weekends?

29.) OMD International 263 26 900

800
*June 2nd to July 2nd 2010

30.)WCRS 236 12 700

600
500
400
by DuBose Cole - @DuBoseCole 300
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100 266 756 792 927 917 298 31
**Agency Names are property of their respective owners
and no claim is made to an association between such 0
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