PARIS

Pariss

1618-1648: Thirty Years War makes France the most prominent
state in Europe
1643-1715: Under Louis XIV , fashion became an integrated part of

Historical French society

Louis XIV Versailles Dress Code

Development 1665-1683: Jean-Baptiste Colbert, the Chief Minister for the

King, tied textiles and clothing into Frances economic
system, making it noticed as a fashion capital
Laws regulating the use of a loom for silk only, Tariffs
placed on laces
1701-1800: During the 18th Century
Parisian tailors were in high demand around the world
fashion showings in salons on mannequins
1801-1900: Haute couture and ready-to-wear appear in the 19th
century
1852: Bon March founded by Aristide Boucicaut and his
Look
Charles Frederick Worth Signature wife, Marguerite in Paris
1858: Father of Haute Couture: Charles Frederick Worth
 Pariss 1903: Paul Poiret opens his 1st fashion house
The House of Worth - princess disaster
1st couture designer to launch a perfume/cosmetics

Historical company and decorative arts company

Embodied the total lifestyle

Development
Le Magnifique and The King of Fashion
1912/1913/1927: Madeleine Vionnet, Coco Chanel and Elsa
Schiaparelli open their 1st fashion houses
Revolutionized womens wear through distinct styles, it is
important to note the impact of these designs
e.g. John Galliano uses bias cut in the 1990s by Vionnet
1914-1918: WWI causes a rush of women to factories
1939-1945: WWII causes paris fashion to suffer
1943: Fashion Press Week in NY aims to draw attention away
from Paris
1947: Christian Dior creates the new look and re-establishes Paris
1952/1953: Givenchy fashion house and Audrey Hepburn dress
Madeleine Vionnet designs of the
1920s
 Pariss 1954: Cristobal Balenciaga classic designer of 50s
1957: Givenchy creates the Sack Dress
Historical 1960s: After the 60s, Paris competes with Milan, New York, and
London as Fashion Capitals

Development 1964: Karl Lagerfeld freelances for Chloe

1966: Yves St. Laurent ready-to-wear line
1973: 1st Fashion Show at Palace of Versailles (fundraiser)
1978-1979: Thierry Mugler and Claude Montana open fashion
houses and flourish in the 80s
1980: Karl Lagerfeld creates interlocked cs logo for Chanel
1997-2013: Marc Jacob at Louis Vuitton as creative director

The Battle of Versailles

Famous Fashion Institutions
 Ecole De La Programs: Fashion Design and Technique

Chambre Established in 1927

Syndicale de la Offers world-renowned couture programs as well as

baccalaureate programs; however, they usually do not
Couture accept students until they have completed a design
course elsewhere
Named one of the top 25 fashion schools in the world in
2016
Haute couture was born in Paris, only this university can
give a designer the title of being a couturier
Famous Alumni: Andre Courreges, Issey Miyake,
Valentino Garavani, Yves Saint Laurent, Nicole Miller
ESMOD Programs: Fashion Design, Fashion Business
Established in 1841
Fun Facts: Mannequin and measuring tape were
invented here
The worlds first and oldest French fashion design school
Has a 75%-85% placement rate post-graduation
In 2013, 30 students from ESMOD won awards
Famous Alumni: Christophe Decarnin
Studio Fashion Design
Established in 1954
Bercot Must speak French in order to attend
Widely known as a very tightly run and prestigious
school with many connections in the industry
Famous Alumni: Martine Sitbon, Lolita Lempicka, Isabel
Marant, Sophie Theallet, Nicole Farhi
 International Bachelor Fashion Design and Technology, Bachelor
Visual Merchandising, Bachelor Fashion Marketing
Fashion
Originated in France but also has campuses in Shanghai
Academy (IFA) and Istanbul
As of last year, two of IFAs MBA programs (Fashion
Business and Luxury Brand Manager) placed in the top
ten of of their respective categories in the annual
rankings by SMBG-Eduniversal institute
Motto: Blossom your creativity, share our passion for
excellence.
US Fashion
Compared PARIS FASHION U.S. FASHION

To French

Minimalistic
Quality over
quantity

Comfort
matters
Online


Fast fashion
Quantity over
quality
Versatility Diverse color

Fashion

Detail matters
AVG 2.0%
income spent
shopping


palette
Trend driven
Sporty/casual
More jewelry AVG 3.0%
Boutique income spent
shopping Bigger is better
More bags
Parisian Street Style
Classic French
Designers
 Louis Vuitton Moet Hennessy
Multinational luxury goods conglomerate
Headquartered in Paris
Formed in 1987
Bernard Arnault is the CEO of LVMH
Major patron of art in France
Includes: Dior, Givenchy, Celine and Louis Vuitton
 Founded in 1837 by Thierry Hermes
Hermes Company began as a harness workshop
1922 First leather handbag introduced under Emile
Maurice
1924 Hermes established a presence in the United
States
1937 scarves introduced
1978 Jean Louis Dumas introduced silk goods and
ready-to-wear
Notable designers include Martin Margiela and Jean
Paul Gaultier
Rejects mass production, assembly lines and
mechanization
Current artistic director: Nadege Vanhee-Cybulski
 Hermes
Spring
Summer
2017
Runway
 Louis

Founded in 1854 by Louis Vuitton
Current CEO: Michael Burke

Vuitton

Current creative director: Nicholas Ghesquiere
Apart of LVMH conglomerate
Began as a box maker and packer
One of the most counterfeited brands
Past collaborations: Takashi Murakami, Stephen
Sprouse, Yayoi Kusama
 Louis
Vuitton
Spring
Summer
2017
Runway
Chanel Founded in 1909 by Coco Chanel
Current creative director is Karl Lagerfeld
Known for the little black dress, Chanel suit, and the
classic flap bag
Introduction of jersey clothing during WWI
(1914-1918)
 Chanel
Spring
Summer
2017
Runway
Christian

Founded in 1946 by Christian Dior
Under the LVMH conglomerate

Dior

Controlled and chaired by Bernard Arnault
Current creative director: Maria Grazia Chiuri
Known for the New Look (1947) and the Lady Dior
Bag (1995)
 Dior
Spring
Summer
2017
Runway
Hubert de 1945: Givenchy became the assistant to
designer Jacques Fath, after studying at

Givenchy
Beaux-Arts School in Paris

1947-1951: Elsa Schiaparelli put Givenchy in

charge of a boutique

1952: Givenchy opens his own design house, The

House of Givenchy

1956: First designer to present his collection to

press and his clients at same time

Focus on line rather than decoration,

traditionalist

Most famous for his pieces designed for First

Lady, Jackie Kennedy and Audrey Hepburn
Yves Saint Studied at Chambre Syndicale de la

Laurent Couture

Becomes haute couture designer for Dior

at age 21 in 1957

Rive Gauche Boutiques 1966

Exhibit at the Metropolitan Museum of Art

in 1983

Combined masculine and feminine

Le smoking suit, the safari jacket, the

Mondrian shift, and the bolero jacket, the
sheer blouse, the jumpsuit
Celine Celine was founded in Paris by Celine Vipiana in 1945
Originally conceived as a made to measure childrens
shoe boutique
In the 1960s the brand launched a ready-to-wear line
trying to bring fashion to everyone, the trend that was
revolutionized in the 1960s, pioneer in the sportswear
genre
In 1996, the brand joined the LMVH, one of the first
moves when the brand joined was they appointed
Michael Kors as the lead designer for the ready to wear
collection, and he became creative director of the brand
in 1999
Well known today as a go to luxury brand for handbags
 New and -Samuel Drira, Nehera, Influence from his fashions come
from his travels to and from Bratislava and Paris

Upcoming
Designers in
Paris
 Demna Gvasalia, Balenciaga and Vetements
New and -Is bringing a new perspective to the French Fashion

Upcoming House of Balenciaga

-Is also head designer at Vetements, a Paris based
Designers in collection, bases designs off of street-style pieces

Paris
 New and Bouchra Jarrar, Lanvin
-Eye for classic glamour and clean lines did not go
upcoming unnoticed when her new collection was debuted at
Paris Fashion Week
Designers in
Paris
 New and Yasu Michino, Michino
-Diverse background from growing up in places such as
upcoming Tokyo and New York
-Best known for his use of Florentine leather used in his
Designers in handbags

Paris Spring Summer 2017 Fall Winter 2016

 History
http://fashion-history.lovetoknow.com/clothing-around-
References world/paris-fashion
http://www.metmuseum.org/toah/hd/poir/hd_poir.htm
https://www.businessoffashion.com/articles/education/m
adeleine-vionnet-1876-1975
http://www.schiaparelli.com/en/maison-schiaparelli/the-li
fe-of-elsa/#2
http://www.infoplease.com/spot/fashiontime1.html
http://www.marieclaire.co.uk/fashion/a-brief-history-of-fr
ench-fashion-34032
Abbie
https://i-d.vice.com/en_au/article/the-resurrection-of-an-i
conic-house-i-n-conversation-with-neheras-creative-direc
tor-samuel-drira
http://www.instyle.com/lifestyle/parisian-designers-to-wa
tch-roundup#1550960
References Celine
https://www.tradesy.com/blog/celine-a-5-minute-history/
Paris/US Fashion
http://www.glamour.com/story/differences-between-american-french-style

http://www.tradingeconomics.com/france/consumer-spending

http://www.consolidatedcredit.org/debt-solutions/american-spending-statisti
cs/

http://goutaste.com/dress-like-a-parisian-luxury-basics/
Givenchy
http://www.fashionintime.org/hubert-de-givenchy/

YSL
https://zady.com/features/designer-history-yves-saint-laurent
References Institutes:
http://fashionista.com/2010/12/the-top-50-fashion-schools-in-the-world-the-f
ashionista-ranking

ifaparis.com

http://www.esmod.com/en/content/esmodisem-paris

https://fashionstudentsworld.wordpress.com/2013/03/20/studio-bercot/

http://fashionista.com/page/ecole-de-la-chambre-syndicale-2016
References Hermes:
http://www.vogue.com/fashion-shows/spring-2017-read
y-to-wear/hermes#coverage
http://www.marieclaire.co.uk/news/fashion-news/herme
s-history-of-the-iconic-brand-in-numbers-122606
Louis Vuitton:
http://www.vogue.co.uk/article/louis-vuitton
http://www.purseblog.com/louis-vuitton/louis-vuitton-h
andbag-history/
Christian Dior:
http://www.vogue.co.uk/article/christian-dior
Chanel:
http://www.metmuseum.org/toah/hd/chnl/hd_chnl.htm