Complete the text with Present Simple or Present Continuous

My working day 1__________ (start) with a long journey to the office usually over an
hour on a crowded train. The first event of a typical day is the regular morning
meeting. Our managers 2______ (give) updates on the departments progress. After
that, its a long, hard day of work. You can see me at work in this photo I 3________
(give) a presentation to my colleagues. I often 4________ (stay) in the office until 9 or
10 pm. But this is the old way. Now, things 5__________ (begin) to change. Young
people 6_______ (refuse) to work long hours. They 7______ (demand) more leisure time
and freedom.

Complete the text with Present Perfect or Past Simple

8. I _____________ (visit) a lot of countries in Asia.
9. Last year I _________ (go) to China.
10. The government _____________ (build) ten new hospitals in the last five years.
11. ______________ (ever go) to the USA?
12. My mother __________________ (call) me every week when I worked in London.
13. Jake _______ (see) me yesterday.
14. I ________________ (not finish) my essay last night.
15. I ________________ (write) about 5,000 words on the essay so far.

Tense review
Choose the right alternative
16. Margaret didnt go / hasnt gone to work yesterday. She wasnt feeling well.
17. Look! That man over there wears / is wearing the same sweater as you.
18. I still dont know what to do. I didnt decide / havent decided yet.
19. Mary wasnt happy in her new job but she begins / is beginning to enjoy it now.
20. Where are you coming / do you come from? Are you American?

Brand Vocabulary
21. Customer _______________ means consumers like to keep buying our brand.
a) image b)loyalty c) awareness
22. When a famous actor says he uses a product, thats called a(n) _______.
a) endorsement b)launch c)share
23. A market _______ is customers of a similar age, income or social group.
a) share b) segment c) leader
24. The T-445 is the market __________, but the challenger is selling very well.
a) lifecycle b) launch c) leader
25. We had a good result from the ______ of our soft drinks in a popular TV show.
a) placement b) image c) research
26. If you want to sell your car, you could ____ an advertisement on Mercado Libre.
a) sponsor b) target c) place
27. The Colombian government is ________ a Magical Realism tourism campaign.
a) placing b) running c) sponsoring
28. Advertisements are effective when they can ____ directly with consumers
a) sponsor b) run c) communicate
Brands adjectives
Complete the sentences with the following words:

timeless sophisticated reliable durable value for money

upmarket
clever catchy dull

29. Coca-Cola have always been good at coming up with _____________ slogans.
30. For our advertising campaign, I think we need a _________ jingle.
31. Her clothes have a ______________ quality, what she wears will always be
fashionable.
32. Its quite a ____________ slogan. Can we make it wittier?
33. Medical techniques are becoming more __________________ all the time.
34. My car isnt as _________ as it used to be.
35. They live in an __________ apartment in the north of Bogot.
36. We have always offered customers good ________________ .
37. Wood is a __________ material.

Skills Taking Part in Meetings

Fill the gaps in the conversation with the following expressions:
How about In my opinion I think
I see What do you Why dont we

Adriana: The proposal is that we change out logo and rethink our brand image. So,
what are your views on this?
Carlos: 36__________________, this is the only way to solve our current problems.
Marisa: 37____________________ focus on our brand image first? Thats the key issue!
Sergio: What we need it to stretch our brand. 38_________________ think?
Clara: 39________________ doing both? We can stretch our brand and improve our
image at the same time.
Victor: 40________________ what you mean, but weve got to start somewhere, and a
new image is more important.
Eliza: 41___________________ so too. When we decide on our image, ideas for a new
logo will follow.

Skills Presentations
Match the sentence halves
42. Good morning everyone ______
43. Id like to introduce my colleagues.
____
44. Our purpose is to ____
45. Im going to talk about ____
46. If you have any questions, wed be
____
47. So that brings us to the end of the
presentation. I hope__
48. Thank you very much for your
attention. Are _____
a. the new slogan.
b. there any questions?
c. and thank you for coming.
d. First of all, this is Rachel Geiger who
works in Marketing.
e. give our proposals for the new
commercial.
f. youve found it informative.
g. pleased to answer them at the end of
the presentation.