A Mobile World:

Vision & Practical realities

Dr Bilal Rassool
 Vision

To be
• Mobile
• Wireless
• Always & Anywhere
– Reachable
– Online
– Best Connected
 Vision

To be

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• Always & Anywhere

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 Freedom Of Mobile multimedia
Access
Mobile Multimedia
• High-speed Packet Data and Video
Communications
• Multi-access

Global Mobility
• Mobile Multimedia Environment Everywhere

High Quality Communications

• Voice Quality better than landline phones
 Looking ahead
Multi-sensory
The device works with the sense of smell, sight, hearing
and touch. The user experiences communication on a
multi-sensory level. It can detect, transmit and emit smell.
It can also radiate colours, light and temperature from a
caller's environment.

Regenerate
It collects information on how much electricity and gas you
use. It can work on a reward system and you can earn free
calls and texts by being environmentally friendly, like walking
to work instead of driving.
Looking ahead
Hello

People constantly upgrade mobiles and discard their old

ones. In the future new mobiles will have to exist
alongside older models that have become redundant in
their primary role.
This project proposes an afterlife for them, using
secondary functions like the camera.
 Broadband Growth

• Mobile BB includes: CDMA, EvDo, HSPA, LTE, Mobile WiMAX

• Fixed BB includes: DSL, FTTH, cable modem
 Technical Objectives
Requirements Technical Objectives
High-speed transmission - 100s Mbps for downlink

High-capacity - >10 fold increase in 3G

Congestion control / Wireless QoS - When congestion occurs, speed for each
terminal is controlled to maintain connection
- Differentiated priority service.

Good mobility - Supporting high-speed mobility.

- Wide-range variable rate transmission is
essential to extend coverage to indoor areas
and to establish smooth handover to indoor
systems
 Practical Realities

Technologies:

2G 9.6 kbps
2.5 G 20 kbps
2.75 G 59.2 kbps
3G
Basic 2 Mbps
HSPA 7.2Mbps
LTE 326 Mbps (theoretical, 3GPP)

Early OFDMA based trial results: > 300 Mbps

 Today …

• Enhanced • MBMS
Mobile TV

• Improved • QoS
broadband • Priority Handling

• Speech quality
better than fixed line • AMR wideband
 Practical Realities
• User generated content
– Web portal per operator’s users

• DVB-H
– TV (streaming)
– movie on-demand

• VAS
– Mobile banking
– Travel related service
 Practical Realities

Rural Broadband

1st Outdoor 3G/HSPA trial in India

• 18 villages +15 towns adjoining
• Chennai in Tamil Nadu
Services to rural masses:
• Interactive E-education for schools
• Tele-medicine, online checkups & reporting
• E-governance, Online local information,
• Entertainment, Video conferencing,
• Surveillance and regular Internet access

Source: http://www.gramjyoti.in/index_eng.htm
 Reality Check

Voice vs. data ARPU

Voice call price:

• Re. 1 per 60 sec

Data call price:

• Rs 15 per MB or Rs 2.2 per 60 sec
– At 20 kbps (2.5 kBps)
Warid Telecom
Market leader

• Obtained license to operate cellular services in

2004
• Launched GSM & GPRS services in May 2005, in
28 cities & major highways

• Today
– Providing GSM & data (GPRS) services in over 4600
destinations, all over Pakistan and AJK & NA
– Providing EDGE services in major cities: Lahore, Karachi,
Islamabad, Rawalpindi and Faisalabad
• And growing fast …
Warid Telecom
Trend setter

Wireless Broadband Offering

 Warid Telecom
Trend setter
Location Based Services Offering

SMS 141
Nearest <space><category>

MMS 141
Nearest <space><category><space>MMS

SMS 141
Find <space><number>
MMS 141
Find <space><number><space>MMS
 Vision

• Mobile

i t?
• Wireless

ng
• Always & Anywhere

pi
– Reachable

op
– Online

st
– Best Connected
s
ti
ha
W