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TM

PORTABLE RESTROOM OPERATOR


April 2017 www.promonthly.com

ANOTHER
WILD RIDE
Hometown PROs grabbed the reins
to provide winning service to a rodeo
and Fourth fest in Oregon
Page 28

Man With a Plan


New Jerseys Buddy Van Sant looks to
transfer his company to a younger partner
Page 18
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TABLE OF CONTENTS April 2017 TM

P O R TA B L E R E S T R O O M O P E R AT O R

www.promonthly.com
8 From the Editor: Published monthly by
7 Ways to Motivate Your Team to Sell Restrooms
From the receptionist to the route driver, everyone can sell your
products and services and build a better portable sanitation
COLE Publishing Inc.
company. - Jim Kneiszel 1720 Maple Lake Dam Rd. PO Box 220
Three Lakes, WI 54562
12 @PROmonthly.com
Copyright 2017 COLE Publishing Inc.
Check out exclusive online content. No part may be reproduced without permission of the publisher.
In U.S. or Canada call toll-free 800-257-7222
14 Back at the Office: 10 Tips for Hiring Millennials Elsewhere call 715-546-3346 Fax: 715-546-3786
Dont believe the negative stereotypes you hear about the younger Website: www.promonthly.com Email: pro@promonthly.com
generation of workers. - Judy Kneiszel Office hours 7:30 a.m.-5:00 p.m. Central Time, Monday - Friday

18 PROfile: Man With a Plan SUBSCRIPTION INFORMATION: A one-year (12 issue) subscription to PRO in
the United States, Canada or Mexico is free to qualified subscribers. A qualified
New Jerseys Buddy Van Sant seized an opportunity to serve post- subscriber is any individual or company in the United States, Canada or Mexico
hurricane rebuilding efforts, and now works to transfer his new restroom that partakes in the portable restroom industry. Non-qualified subscriptions are
company to a younger partner. - Dee Goerge available at a cost of $60 per year in the United States and $120 per year outside
of the United States. To subscribe please visit promonthly.com or send company
name, mailing address, phone number and check or money order (U.S. funds pay-
26 In the Garage: Gearing Up for Greater Productivity able to COLE Publishing Inc.) to the address above. MasterCard, VISA and Discover
Driver shortages, lower fleet costs push a continued trend toward user- are also accepted. Supply credit card information with your subscription order.
friendly automatic transmissions in work trucks. - Ed Wodalski Our subscriber list is occasionally made available to carefully selected companies
whose products or services may be of interest to you. Your privacy is important
to us. If you prefer not to be a part of these lists, please contact Nicole LaBeau at
28 COVER STORY nicole.labeau@colepublishing.com.

On Location: Another Wild Ride CLASSIFIED ADVERTISING: Submit ads online at www.promonthly.com/classi-
fieds/place_ad. Minimum rate of $25 for 20 words; $1 per each additional word.
The crew at Clinkscales Portable Toilets Include a photo for an additional $125. All classified advertising must be paid in
grabs the reins and holds on for dear life advance. DEADLINE: Classified ads must be received by the 10th of the month for
to provide winning service to the Molalla insertion in the next months edition. PHONE-IN ADS ARE NOT ACCEPTED. Fax to
Buckeroo Rodeo and Fourth of July festival. 715-546-3786 only if charging to MasterCard, VISA, Discover or Amex. Include all
credit card information and your phone number (with area code). Mail with check
- Betty Dageforde payable to COLE Publishing Inc. to the address above. CLASSIFIED ADVERTISING
APPEARS NATIONWIDE AND ON THE INTERNET. Not responsible for errors beyond
ON THE COVER: Providing quality restroom service for the
Molalla Buckeroo Rodeo and Fourth of July Giant Street Parade is
first insertion.
a matter of civic pride for the hometown PROs at Clinkscales Por-
table Toilets & Septic Service. Owner Trent Clinkscales is shown
DISPLAY ADVERTISING: Call Jim Flory at 800-994-7990. Pub-
with a group of PolyJohn Enterprises restrooms to be transported lisher reserves the right to reject advertising, which in its opinion
to the popular local festival. (Photo by Susan Seubert) is misleading, unfair or incompatible with the character of the
publication.

CIRCULATION: 2016 circulation averaged 7,823 copies per


34 PSAI News Jim Flory month. This figure includes both U.S. and International distribution.
Gates Foundation Toilet Challenge will change the portable sanitation REPRINTS AND BACK ISSUES: Visit www.promonthly.com/reprints/order for
industry. - Karleen Kos options and pricing. To order reprints, call Jeff Lane at 800-257-7222 (715-546-
3346) or jeff.lane@colepublishing.com. To order back issues, call Nicole LaBeau
36 Product Focus/Case Study: at 800-257-7222 (715-546-3346) or email nicole.labeau@colepublishing.com.
Office Technology and Business Management Software
- Craig Mandli
2018 WATER & WASTEWATER EQUIPMENT,
38 Product News TREATMENT & TRANSPORT SHOW
38 Industry News Education Day: Wednesday,
February 21, 2018
Show Days: Thursday - Saturday,
February 22-24, 2018
COMING NEXT MONTH May 2017 Indiana Convention Center,
Indianapolis, IN
PROfile: Business branding in Florida www.wwettshow.com
On Location: Visit a blueberry festival

4 April 2017 Portable Restroom Operator


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April 2017
ADVERTISERS in this issue
COMPANY PAGE COMPANY PAGE COMPANY PAGE COMPANY PAGE COMPANY PAGE COMPANY PAGE

A F K N R V
F.M. Manufacturing, Inc. .. 9
Fatboy Outdoors ........... 42 KeeVac Industries, Inc. .... 6 National Vacuum Ronco Plastics ............... 27
Allied Graphics, Inc. ...... 27 Equipment, Inc. ......... 37 VARCo ..................... 10, 11
Kros International USA LLC RouteOptix Inc. ............. 37
Armal, Inc. .................... 24 ................................. 21 VIP BEST 1 .................... 23

Five Peaks ....................... 7 P


L
B W
S
FlowMark Vacuum Trucks PolyJohn Enterprises, Inc. 43
Liberty Financial Group, Sansom Industries LLC ..13
Best Enterprises, Inc. .... 25 ................................. 33 Walex Products Company,
Inc. ........................... 27
Inc. ........................... 39
PolyPortables, LLC ........ 44
Fruitland Manufacturing 29 Satellite Industries .. 16, 17
Liquid Waste Industries, Portable Sanitation
C Inc. ........................... 21 Association International
................................ 35
I ScreenCo Systems LLC . 37
Lock America, Inc. ........... 9 PortaLogix .................... 15 Spin Products, Inc. ....... 24
Century Paper Products.. 21
Classifieds .................... 41
Imperial Industries, Inc. ..19 R
M
Marketplace ................. 41 T
Comforts of Home Services, Drop Zone
Inc. ........................... 34 J Johnny Mover Trailer Sales
McKee Technologies Inc./ Robinson Vacuum Tanks 15
The Pros E
dge
Explorer Trailers T.S.F. Company, Inc. ........ 2
CPACEX ........................ 31 J & J Chemical Co. .......... 5 Surco Products
Water Cannon, Inc. Roeda Signs & ScreenTech
Crescent Tank Mfg. ....... 31 J. C. Gury Company, Inc. 38 Masport, Inc. ................... 3 Imaging ................... 31 Tank World Corp ........... 12

6 April 2017 Portable Restroom Operator


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FROM the EDITOR
Contact us: PRO strives to serve the portable restroom industry with interesting and
April 2017 helpful stories. We welcome your comments, questions and column suggestions and
promise a prompt reply to all reader contacts. Call 800/257-7222; fax 715/546-3786;
email PRO editor Jim Kneiszel at editor@promonthly.com.

7 Ways to Motivate Your Team to Sell Restrooms


FROM THE RECEPTIONIST TO THE ROUTE DRIVER, EVERYONE CAN SELL YOUR PRODUCTS
AND SERVICES AND BUILD A BETTER PORTABLE SANITATION COMPANY
By Jim Kneiszel

T
he busy season for portable sanitation is going to be upon us soon. from an employer. The boss gives the all for one, one for all speech and
Your service routes will balloon in size and your crews will be inter- talks about how promoting the company will help everyone in the long
acting with customers and potential customers all day long. Whether run. Employees on the frontline of customer service may think the boss
their next stop is a homebuilding construction site or to drop off several is just trying to heap additional duties on them for which there will be no
units at a small festival, technicians will be encountering your established personal reward.
customers as well as the general public. But theres a truth in the bosss message: More sales build the
These meet-ups should not simply be incidental to the important companys bottom line, which results in more job security and better wages
job at hand making those restrooms as clean as possible. No, every for everybody.
person who works in your company should view their dealings with the So we have to instill an attitude of ownership across the board.
public as an opportunity to sell the great portable sanitation service you People thinking sales is not my job are people who will keep the
provide. To keep growing your company, sales should be an all-hands- company mired in mediocrity because they think that selling is something
on-deck activity. Your route driver can be your best else that they have to do in addition to their job, Cohen says. The point is
salesman, and bring you new customers without a that their job is sales and what they do is vital to the company engaging and
whole lot of extra effort. closing more customers.
So says Todd Cohen, an expert in sales culture,
and the author of Everyones in Sales and Everyones YOU TALK, YOU SELL
in Sales; Stop Apologizing. According to Cohen Cohens point is that sales should not require additional work from your
(toddcohen.com), when you overcome a mentality service crew. They can impact sales when they listen to and react to questions
among workers that sales is not my job, many or complaints from customers, when they put forth a positive appearance
new customers will follow and everyone in the and attitude while on the job site, or when they meet people and tell them
company will benefit. Todd Cohen how much they enjoy their job and providing a public service.
Now, I know what you are thinking: Most of your It cannot be said enough when you talk, you sell, he sums it up.
staff will be uncomfortable moving beyond their duties on the service route Every single conversation is a bona-fide selling moment. The fundamental
and asking perfect strangers to hire your companys services. After all, it skills of selling are the same skills that you use every day in some fashion.
seems like people are either hardwired to be good at sales or they arent. And I can buy into that. But I think you still need a trigger to keep sales top-
your front-line service workers might say thats why they clean restrooms of-mind for the whole team. Its important to impress upon employees that
and drive a truck rather than spend their days cold-calling new prospects they play a real and important role in growing the business, and that working
back at the office. for a growing company will provide them with a brighter future. But there is
But Cohen argues we shouldnt think of sales in that traditional sense. more you can do beyond the pep talk to help ensure a more comprehensive
We should realize that some sales are an organic outgrowth of everyday sales effort.
interactions in the field. Thats right. Landing customers doesnt have to be Ill share a few suggestions for ways to motivate your crew to sell your
about the hard sell. services during the upcoming summer season:

RELATIONSHIP-BUILDING Hold sales training for all employees


Selling is not something that requires people to stop what they Bring in an expert in building a sales culture and spend an afternoon
are doing and do something different. Its rooted in solid relationship- explaining how every team member can bring in new customers. Share
building and developing trust, says Cohen. A sales culture means that subtle sales techniques that front-line workers can use to generate business
each and every employee regardless of title or tenure understands without making a hard sell.
that they have a profound impact on a customers decision to say yes.
Put simply, everyones in sales because everyone needs to sell themselves Offer a sales commission
well to succeed. A pat on the back is a good start, but employees will respond more
Ill bet each of you has heard this same message to a certain degree enthusiastically if they are rewarded for making a sale. Try offering a $20 gas

8 April 2017 Portable Restroom Operator


card or a restaurant gift certificate for every new customer a driver brings in.
Or tally all the new business driven by individual workers and give a monthly Innovative Portable Restroom Solutions
bonus equaling a percentage of the new revenue.

Stress upselling
Promoting added services is an easy way technicians can break into
sales. When they hit a construction site, have drivers stop and ask the crew
foreman how they feel about the service they receive. Would they like to
add a sink to the restroom unit? Are any of
Every single the units overused and require additional
conversation is a service? Maybe they have another job a
few blocks away and they could use
bona-fide selling
another unit?
moment. The
fundamental Put selling in every job description
skills of selling Its always easier to make sales a
part of the job when a new hire comes
are the same
on. Write this responsibility into the job
skills that you use description of every worker. That doesnt
every day in some mean cold-calling prospects for an hour at
fashion. the beginning or end of every shift. Rather,
its reinforcing a mindset that making sales
is Todd Cohen part of every business relationship.

Create a personal contact list for every worker


Build a database of portable sanitation decision-makers each employee
encounters on a regular basis. It could include local business owners,
construction crew leaders or special event managers, for example. Ask
employees to run down that list once a month and ask contacts what your
company can do to provide better, more comprehensive service.

Develop written assets to make sales simpler


NEW TRAILER STYLE 3 - 3700# torsion bar axles
You can provide helpful tools to make it easier for employees to 30 ft deck Electric brakes on all axles
approach potential new customers in the field. Write talking point scripts Tie downs on both sides LED light
or a follow-up email pitch they can use when making contacts. Promotional Side roller for easier loading Made to the spec of
cards, brochures and discount coupons would be easy handouts to distribute VERY solid front header our customers
your sales message. Low profile tires Trailer will be at show

Set employees up for sales success F.M. Manufacturing, Inc. specializes in


Appearance is important. Provide uniforms for your crew, and keep Innovative Portable Restroom Solutions
their trucks and equipment clean at all times. Improve morale by adding like trailers, carts and hitch haulers that
are designed to help your business be
a few nice employee benefits. Happy workers will be happy to sell your
more efficient and more profitable.
services. Do all you can to retain good workers. The longer they are with you,
the more they will want to help you grow the business. F.M. Manufacturing, Inc. p 877.889.2246 www.fmmfg.com
HAVE A GREAT YEAR
I wish you a successful and safe 2017 busy season. Give some of these
ideas a try and get everyone selling your products and services. When the
season winds down in the fall, let me know which sales strategies worked
Get The Best Locks, Wholesale Prices
this year and Ill share those ideas with readers.
Direct ffrom
ro
om
m the Manufacturer

JOIN facebook.com/PROmonthly
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Planning New Purchases


Youre slowly growing your business and hope to add more
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It may be a good idea to rent for a while to figure out if increasing
your inventory is a wise and profitable plan. Check out this
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If you get a good Busy-Season Prep


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12 April 2017 Portable Restroom Operator


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BACK at the OFFICE Writer Judy Kneiszel has operated her own small business for 20 years and is familiar
April 2017 with the many rewards and challenges of business ownership. Write to her with
questions, comments or topic suggestions at thewordhouse@ameritech.net.

10 Tips for Hiring Millennials


DONT BELIEVE THE NEGATIVE STEREOTYPES YOU HEAR
ABOUT THE YOUNGER GENERATION OF WORKERS
By Judy Kneiszel

A
s the Baby Boomers those born between 1946 and 1964 retire in
droves, and Generation X born between 1965 and the late 1970s If you are from a slightly older generation and want the
is for the most part solidly entrenched in jobs and careers, it is likely
company you built to endure, youre probably going to have
the next employee you hire will be a millennial. Also called Gen Y, this group
was born sometime between the early 1980s and 2000. to adapt to (the millennials) way of working. You may just
Not all members of a generation are alike, but understanding the gen- find your company is better and stronger because of the
eral characteristics that define millennials can help you recruit and retain
changes they inspire.
one of these special snowflakes, as the millennials are sometimes called
because of what their elders perceive as a pampered upbringing.
No, its not impossible to find loyal help among the almost 80 million many ways, this generation never outgrew the persistent asking of why?
millennials in the U.S. Jason Dorsey, researcher at The Center for Genera- that started when they were 3 or 4 years old. They have no problem follow-
tional Kinetics based in Austin, Texas, says members of Gen Y can become ing rules if theres a good reason for the rules. Because weve always done
valuable, loyal, high-performing employees. it this way, is not an acceptable reason for anything to a typical millennial.
Whats most interesting is that these high-value outcomes are not They also appreciate financial transparency, accepting limits on expendi-
tied to compensation, Dorsey writes on his all-things-millennials website, tures when presented with facts about profit margins.
jasondorsey.com. 3. Tear down walls and rework the organizational chart. Millenni-
als want fewer layers of management and fewer walls between management
RETENTION IS KEY and nonmanagement. A were all in this together team attitude is more
Finding good millennial employees is just the beginning, however. attractive.
Keeping millennials as employees is the bigger challenge. Millennials are 4. Make mentorship a two-way street. Realize younger workers have
the first generation to enter the workforce with no expectation of being em- knowledge to share with older workers, especially when it comes to tech-
ployed their entire working lives by the same company. This attitude shift nology.
was caused more by economic changes than lack of desire. 5. Beef up your brand. Millennials grew up eating Happy Meals and
They have seen enough of their generations parents and older fam- wearing branded clothing from head to toe. They can be extremely brand loy-
ily members downsized from companies after decades of loyalty to ever al and will be impressed with a potential employer who does branding right.
expect a gold watch at age 65 from the company that hired them at 20. A 6. Have a strong digital presence and up-to-date technology. A job
joint survey of human resources professionals by the research and consult- candidate will Google your company before even scheduling an interview,
ing firm Millennials Branding and the job and career website Beyond.com and if all they find is an amateurish and aging website, they will definitely
reported that 45 percent of companies experience higher turnover with mil- be turned off. Seeing that a company utilizes up-to-date technology and is
lennials than with older generations. active on social media platforms is attractive to young employees. Someone
If your company is struggling to fill job openings and retain good young who is skilled in using the latest accounting software will not want to work
employees, here are some tips to help you land quality millennials and strat- for someone who still fills out ledgers by hand and uses an adding machine.
egies for keeping them: 7. Appreciate them. Maybe its because they didnt keep score and ev-
eryone got participation trophies in their youth soccer days, but many in
1. Provide a clear career path. Millennials are more likely to accept this generation seem to need frequent validation. Appreciating an employee
a position and stick with it if they can see room for advancement. Share who goes above and beyond will enhance company loyalty.
success stories with them about employees who started at the bottom and 8. Stress safety. Members of this generation were strapped into booster
moved into management positions. Also show them the big picture of op- seats until they were practically driving age and wore bike helmets as a mat-
portunity for success in the industry, perhaps by sharing your own story ter of course. Safety is second nature to them. They were fussed over as kids
of how you built your business from the ground up and now own multiple and expect high levels of protection on the job as adults, too. Seeing your
trucks and have a large number of employees. workers in questionable safety situations or flagrantly breaking safety rules
2. Answer their why questions with honesty, transparency. In will be a real turn-off for this generation.

14 April 2017 Portable Restroom Operator


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9. Brag about community involvement and environmental aware-


ness. This generation wants to contribute to society. Many were required
to perform community service in middle or high school and the lesson
stuck. They value volunteerism and charitable giving, and want to be a part
of a company that does too. This generation is also environmentally aware.
Theyve been sorting recyclables their whole lives. Tout the role the portable
sanitation industry plays globally in saving water and protecting the envi-
ronment.
10. Be more flexible. Millennials place a high value on a flexible work
schedule. This might mean allowing office workers to work from home oc-
casionally or scheduling jobs in slower times so workers can put in four 10-
hour days and enjoy a three-day weekend. Maybe it means allowing a young
dad time off during the day to volunteer at his daughters preschool and
make up the time later in the week. In general, millennials think about work
differently, but work just as hard as anyone if they feel respected.

GET TO WORK
Millennials are now the majority generation in the U.S. workforce. If
you are from a slightly older generation and want the company you built to
endure, youre probably going to have to adapt to their way of working. You
may just find your company is better and stronger because of the changes
they inspire. And if you are a hardworking millennial, there should be plenty
of opportunity out there for you if you can be a little patient with those that
came before you. And dont forget to wear your helmet.

promonthly.com April 2017 15


TOGETHER WE ARE CHANGING
PORTABLE SANITATION
Using New Technology We Are Able To Quickly Turn
Customer Suggestions Into Product Design Improvements

Recently, a customer in Japan requested Another customer suggested how we relay it to the production floor for the
a change to a restroom part that would could make a small change to the models already in assembly.
improve the service they offered plumbing in one of our Satellite Suites
Thanks to the ideas of customers like
customers. Using our 3D printer we trailers to dramatically improve the
you, we are improving portable
were able to show them a prototype in serviceability. Because we had invested
sanitation for those we serve.
less than two weeks, a process which in new technology, we were able to
usually takes months to complete. make the design change and quickly

360

Odor ControlGuaranteed!

Newly Formulated Fragrances Change


Optional 3D Cameras Helps Keep
Rather Than Mask Odor Molecules
Everyone Safer on the Road and at the
Job Site.

16 April 2017 Portable Restroom Operator


Satellite Suites has gained a reputation for
excellence by using materials and manufacturing
methods new to the industry. These practices
along with field testing and customer feedback is
how Satellite Suites plans to continue to improve.

As a Satellite customer you can be assured that we


stand behind the quality and integrity of each and
every product you purchase. Our policy is
complete customer satisfaction, which is why we
have written guarantees for all of our restrooms
and the tag line Odor Control Guaranteed for
all of our Safe-T-Fresh products. We also have
guarantees on our trailers and trucks.

Call today to learn how Satellite products will


reduce labor costs, improve service and remain in
the field longer, so you can enjoy higher profits.

800-328-3332
www.satelliteindustries.com

promonthly.com April 2017 17


FILE
Don Buddy Van Sant and his
business partner Andy Bennett.
(Photos by James Robinson)

New Jerseys Buddy Van Sant seized


an opportunity to serve post-hurricane
rebuilding efforts, and now works to
transfer his new restroom company to
a younger partner BY DEE GOERGE

MAN
WITH
A PLAN
W
hen Don Buddy Van Sant started his second portable re-
stroom business, he made two significant changes. First,
he wanted to keep the Seaside, New Jersey, company small
and manageable. Second, he wanted to have an exit plan for a se-
cure retirement.
At 59, Van Sant says he believes he is in the same
position as many portable restroom operators who
have years of experience and built up a good business, Jersey Shore Restrooms
but want to pursue hobbies and enjoy retirement with Seaside, New Jersey
some kind of income security. Taking on a younger, 25
percent partner, the owner of Jersey Shore Restrooms Owner: Don Buddy Van Sant and Andy Bennett
New
is hopeful hes on the right path. Founded: 2014 Jersey
Employees: 4
SECOND TIME AROUND H
Services: Portable sanitation and
After selling the portable sanitation business he temporary fencing
ran for 20 years in 2008, Van Sant had no plans of get-
Service area: Monmouth, Ocean and
ting back into restrooms. But the devastation of Hur- Atlantic counties
ricane Sandy in 2012 changed that.
Website: www.jerseyshorerestrooms.com
The Jersey Shore had so much work even
now, he explains. They say it will be 15 years of work
to get it back.
He recognized the need for portable restrooms and an oppor-
tunity because his noncompete clause agreement had run out. So in
2014, he rented a building, purchased a Crescent Tank truck and 100
PolyJohn PJP3 restrooms, and started slowly building the business
through word-of-mouth. By the end of 2016, he had grown to three
trucks and 380 restrooms.
(continued)

18 April 2017 Portable Restroom Operator


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promonthly.com April 2017 19
Left: Most of the Jersey Shore Restrooms business,
about 80 percent, is for the post-Hurricane Sandy
residential construction industry.
Below: Technician Brian Wojcik prepares to service a
PolyJohn PJP3 restroom on a residential construction
site. The service truck is Ford F-550 carrying a flat
tank from Crescent Tank and a Masport pump.

Growth was made easier due to the


major construction occurring along the
Jersey Shore. Because of rezoning and to
avoid expensive flood insurance premiums,
homeowners are participating in a federally
funded program to have their homes raised
on pillars to comply with the Federal Emer-
gency Management Agencys advisory base
flood elevations. It takes three to six months
for contractors to complete the process, and
they need restrooms.
Van Sant notes that because so much
construction work is going on in a concen-
trated area, its ideal for a PRO. The way
to make money is to have a lot of custom-
ers close together on the same street, he
says. His business is centrally located along
the 80-mile stretch of the area he covers,
and having many customers clustered together is a bonus in setting up the I want controlled growth, buying equipment
schedule for weekly service. when I can pay for it and adding restrooms six at
a time. I plan to stop at 500 restrooms because its
PARTNER BENEFITS
manageable with a nice profit margin. After that
Van Sant encountered an unexpected benefit in April 2015, when Andy
Bennett (now 46), approached him with a proposal to buy into the business. you have to add trucks and men.
Bennett had 24 years portable sanitation experience and served as a route DON BUDDY VAN SANT
manager for a large New Jersey company. Bennett left when the company was
purchased, so he was facing an uncertain future. With a wife and two children, HIGH COST OF BUSINESS
one in college and one in high school, he needed dependable income. The biggest challenge for the partners is the cost of doing business. Van
Van Sant readily accepted Bennetts financial offer to buy 25 percent of Sant was surprised by the increased costs during his six-year hiatus from
the business and take over full ownership Jan. 7, 2019. Nearing retirement, the industry. Though supplies, equipment and portable restroom rental
Van Sant recognized it was an ideal situation to set up his exit strategy. Plus fees hadnt changed much, regulation costs (insurance, liability, workmans
there are other bonuses. compensation, taxes, etc.) and fees are significantly higher. Plus, Van Sant
When Andy came knocking, I decided it was a nice way to build some- had sold the building he used in the first business.
thing up. And, I am able to take more vacations, Van Sant says. Our No. 1 expense is rent. At my age, Im not buying anything. So we
When his mother died last summer, Van Sant could take care of the fu- rent and keep everything inside a 6,000-square-foot building, Van Sant says.
neral details and not worry about the business, because Bennett was han- While he encourages his younger partner to buy a building when he
dling the scheduling for two employees. Again in November, Van Sant left takes over the business, for now Van Sant emphasizes keeping costs down
Bennett in charge when Van Sant had hip replacement surgery. from lessons he learned in his first business that had 2,000 portable rest-
Its a perfect example of why I have to have a partner at my age, Van rooms.
Sant says. (continued)

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From partner to purchase and include 380 PJP3 portable restrooms, eight flushable units, eight handi-
cap units and eight PolyJohn hand-wash stations.
Andy Bennett never planned to own a business. After more than 20 years in
I had to do something to jump out and grab peoples attention, so we
the portable sanitation industry, he had worked up to midlevel management for
went with purple, Van Sant says. The white lettering with his business name
a large company, scheduling 60 drivers for 10,000 services a week. When the
and phone number stands out and provides free advertising.
company was being bought out and his future was uncertain, he started looking
for new opportunities. The timing was right in 2015, when he approached Don To clean and stock the restrooms, he purchases toilet paper and de-
Buddy Van Sant, who he had known for a decade. odorizing chemical from Porta Pro Chem out of Pennsauken, New Jersey.
The truck fleet includes a 2012 Ford F-550 from Crescent Tank with a
Besides buying into the business he has time to learn how to run it effectively
hands-on and with Van Sants guidance. flat 650-gallon waste/350-gallon freshwater steel tank and two 2014 Isuzu
flatbed rigs with 350-gallon waste/200-gallon freshwater slide-in steel tanks
In the transition plan, Bennett started in the area he is most familiar with,
from Crescent. All trucks carry Masport pumps.
dealing with employees, scheduling routes and driving some routes. After that,
They are a great truck for a startup company, Van Sant says. Each rig
hell work with Van Sant in the office handling the business side of permits, insur-
ance, bids, etc. And, Bennett will learn about general maintenance and repair for is like three trucks in one. They can pump, handle routes and deliver rest-
trucks and restrooms. rooms. Each truck holds six restrooms to handle weekend events.
In the office, Ritam Technologies Portable Restroom Software helps
The mechanical stuff is the most
I am realizing the plan routes. To keep it simple, Van Sant says drivers follow paper copies of
challenging (for me), Bennett says. I
know computers and route systems. importance of their routes instead of phones or other technology.
But it can cost a lot of money if you each and every About 80 percent of Jersey Shore Restrooms work is delivering and
dont know how to do repairs. servicing units at residential construction sites. Another 15 percent comes
phone call. One from renting restrooms for parties, craft shows, rodeos and numerous eating
He is adjusting to the more varied
workload, and he agrees with Van
single phone call and drinking festivals. Because of the need to fence off areas where alcohol
Sants emphasis on answering the can generate six is served, the company also provides 6- by 12-foot chain-link panel fenc-
phone in person. As he takes over months worth of ing, manufactured by Davis Gates. Van Sant had purchased the fencing for a
leadership near the end of the transi- business he owned in Delaware before he started Jersey Shore.
tion, he (or an office person) will be the income or several While he doesnt want to get into a lot of extra services, renting fences
one answering the phone at all hours. hundred dollars for for events is a good add-on in his area and provides about 5 percent of the
I am realizing the importance of a weekend event. businesss revenue, he says.
each and every phone call, Bennett
says. One single phone call can gen- ANDY BENNETT PERSONAL TOUCH
erate six months worth of income or A benefit of working along Jersey Shore is a relaxed culture with plenty
several hundred dollars for a weekend event. of oceanside tiki bars and parties. The many tiki bars are also perfect net-
Plus, theres one other benefit he appreciates. I have a teenage son, and its a working opportunities for Van Sant to meet contractors and hand out busi-
nice bonus to have him work with me, Bennett says. ness cards. In addition to the new clients, he works with many former ones.
Bennett is developing ideas for the business when he has full ownership. He Though he is restricted from soliciting old customers, they have been com-
plans to put serial numbers on the restrooms for better tracking, to utilize more ing to him as word-of-mouth and those purple restrooms let people
technology such as route maps on phones, and buying a building instead of renting. know he is back in business.
He will count on the advice of Van Sant, his father and other friends in the in- Good communication has been the key to land-
ing customers, he says. Jersey Shore
dustry when it comes to buying equipment. Its an uncertainty because Ive never
Restrooms places
done it before. Knowing when to buy and what kind to buy, he says. Its the personal touch that makes a difference, PolyJohn Enterprises
Bennett says hes building a good foundation for the unexpected career move. he says. Its the most important item in a company, units at local parks
like this one.
I never had a dream to be an entrepreneur, he says. My dream is to be suc- (continued)
cessful, and if this is what it took, I had to take this opportunity.

I dont want to get in debt with loans and credit cards. I want controlled
growth, buying equipment when I can pay for it and adding restrooms six at
a time. I plan to stop at 500 restrooms because its manageable with a nice
profit margin. After that you have to add trucks and men, he explains.
Besides regulatory fees, the cost of labor increased, especially for health
care coverage.
We used to give family health insurance benefits, and employees paid
25 percent. Now we just offer single employee benefits (a 50 percent em-
ployee match), Van Sant says.

SMART INVESTING
One thing Van Sant didnt change was the vendors and manufacturers
he used in his past business. His restrooms are all from PolyJohn Enterprises

22 April 2017 Portable Restroom Operator


VIP BEST 1 WHY? BECAUSE ONLY THE BEST WILL DO

See our video at


www.vipbest1.com
picking that phone up. I have my phone with me, ev- The crew at Jersey
ery time it rings. Shore Restrooms
includes, from left,
Because of that, he can respond immediately to Brian Wojcik, Bennett
clients calling with problems either personally or and Jay Bauman.
by sending an employee.

TRANSITIONING TO RETIREMENT
Only in business a couple of years, Van Sant is pleased with the pace of
the companys growth as it draws closer to his 500-restroom goal. He also
feels on track with transitioning his younger partner into taking over the
business.
Starting with planning routes and working with employees, Bennett is
systematically learning about all aspects of the business. In the next couple
of years, Van Sant will involve him with everything from truck maintenance
and repair to bidding special events, billing and all the office work.
SINKS, TANKS, TRAYS Van Sant also understands the importance of working with a certified
public accountant and financial planner to avoid getting killed with high
capital gains taxes so that he has a monthly check from the business. Be-
cause his wife, Geri-Lynn, retires from her job as a school librarian in 2019,
that is the year Bennett will take over ownership, based on an amount the
partners have already agreed on.
Van Sant looks back and realizes that he was too young (50) when he
sold his first business. He is grateful to have a second business and a partner.
He also recognizes an important difference from his first business.
My exit strategy is the No. 1 thing right now. Im trying to grow a com-
TWO STATION
TANKS HAND WASH SINKS pany for another person, Van Sant says. Ive got to make sure that its a very
> Molded from high density polyethlene strong company with low debt to make sure I get paid and that he (Bennett)
> White (natural) for fresh water, > All polyethylene construction
> Built-in paper towel
has a nice company for him and his son.
black for grey water
> Spin welded fittings can be installed dispensers
at your preferred location > 20 gallon capacity
> Dual foot pumps
MORE INFO

Crescent Tank Mfg. PolyJohn Enterprises, Inc.


> Molded out of rugged black high density 585/657-4104 800/292-1305
polyethlene with UV Resin inhibitors www.crescenttank.com www.polyjohn.com
(See ad page 31) (See ad page 43)
> Stackable for storage or shipment
> Sloped design for easy removal Isuzu Commercial Truck of America, Inc. Porta Pro Chem Co.
> Evacuation portal accommodates a 2-1/2" wand 877/478-9828 888/673-5846
www.isuzucv.com www.portaprochem.com
TRAYS
Masport, Inc. Ritam Technologies, LLC
800/228-4510 800/662-8471
CHINO, CA www.masportpump.com www.ritam.com
909-590-7000 (See ad page 3)
WWW.SPINPRODUCTS.COM

24 April 2017 Portable Restroom Operator


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Thank you to all who came to the show to see us; it was a pleasure to see and talk to you.
We would like to send out a special thanks to three customer who bought at The Show
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promonthly.com April 2017 25


IN THE GARAGE
April 2017

Gearing Up for Greater Productivity


DRIVER SHORTAGES, LOWER FLEET COSTS PUSH A CONTINUED TREND TOWARD
USER-FRIENDLY AUTOMATIC TRANSMISSIONS IN WORK TRUCKS
By Ed Wodalski

T
he shift to automatic transmissions in vocational trucks continues to
gain momentum with strong growth in automated mechanical trans- Below: The SmartAdvantage
missions (AMT) and telematics (remote communication of your ve- powertrain pairs an Eaton Fuller
Advantage automated transmission
hicles performance).
with the Cummins ISX15 engine.
If you look at the Class 8 market in particular, weve seen about a three- (Photo courtesy Eaton)
fold increase in the percentage of AMT transmissions purchased over the
last six years, says Scott Davis, director of strategic partnerships and cus-
tomer experience at Eaton. Roughly half of the Class 8 trucks pur-
chased today have an automated transmission in some fashion.
For those not ready to make the switch from a manual to a fully
automatic transmission, the AMT combines a traditional clutch-ac- Above: An Eaton
Fuller Advantage
tuated manual gearbox with a computer-controlled shift actuator and
Series automated
clutch. The best shift patterns are selected electronically for optimal transmission
power or fuel efficiency. With computer-controlled shifting and clutch for vocational
engagement, only two pedals are needed to operate the truck: brake and segment
accelerator. applications.
Driving demand for AMT and fully automatic transmissions is the pur- (Photo courtesy
suit of better fuel economy and lower fleet cost, as well as driver shortage, Eaton)
driver retention and the ability to recruit drivers into the industry with less
experience. Another contributing factor is a decrease in cost between man-
ual and AMT transmissions. The powertrain optimizes shifting based on grade, vehicle weight, en-
Resale is a big factor in that equation, Davis says. The vocational cus- gine torque and throttle position, making every driver as efficient as pos-
tomers are very sophisticated in their financial modeling and figuring out sible. Since its introduction in 2013, the powertrain has increased fuel econ-
that total life cycle cost, from the initial acquisition to operational costs, re- omy by about 7 percent, according to Eatons website.
pairs and resale. With new technology, whether its AMT or engines, resale In addition to less weight, fewer components also mean theres less
has a big impact. chance for hose and fitting failure.
Technology, specifically telematics and the connected vehicle, are the
current hot topic, from engine controllers and transmission controllers, to EMERGING TECHNOLOGY
body controllers and ADF controllers. If you look outside the vehicle, thats where telematics comes in, Davis
says. Fleet managers have greater insight into whats happening in terms of
GREATER EFFICIENCY usage, average speed, duty cycles, as well as indications of potential failures
Youre seeing trends with the subsystems working closer together to and how to service as a planned repair without extensive unplanned down-
become more efficient, Davis says. Thats a big part of our Smart Advantage time. Thats where I think theres a lot of interest from the end customer and
powertrain with Cummins more integration on the control side to get a more product offerings.
more fuel-efficient package. One of the benefits of the emerging technology is the ability of truck
Smaller and lighter transmissions achieved through aluminum enclo- owners and fleet managers to fix small problems before they become big
sures and optimization also contribute to better fuel efficiency as well as problems.
greater cargo capacity.
If you look at one of our flagship products, our Smart Advantage pow- ONBOARD DIAGNOSTICS
ertrain, one of the purposeful things we did is weight reduction, Davis says. The last thing you want is a truck on the side of the road, Davis says.
We looked at it not just as a transmission but as a total system. We were The other opportunity it presents is if you have better visibility into the
able to eliminate the cooler, the cooling lines and a large amount of oil in usage of a product, you can extend maintenance intervals by actual usage
that system. rather than application.

26 April 2017 Portable Restroom Operator


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Each issue will show you new
What you learn on these
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technology, tips for saving on fuel,
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Its all yours for FREE. www.promonthly.com Trucks Tanks Trailers Toilets Cameras Jetters
Computer Hardware & Software

Emerging technology enables engines to communicate with transmis- 7 Church Road, Hatfield, PA 19440
Phone: 800.422.1844
sions, drivetrains and other components, as well as fleet managers. Fax: 888.883.9380
Sophisticated electronics link communications, such as the SAE J1939 Visit our website: www.libertyfg.com
controller area network (CAN) that operates like an onboard intranet. Call Michael DeGroat (ext 812)
Raw data is collected and broadcast
through a cellular connection to a A high percentage Commercial Equipment Financing Call 800-422-1844
telematics provider, such as Omni-
tracs, PeopleNet or Geotab, and re-
of the clutches we
layed to the fleet manager. sell today are Solo
self-adjust clutches.
LESS MAINTENANCE Historically,
I think the real key is going from
raw data on the J1939 CAN link into
clutches have
something that is meaningful and ac- required adjustment
tionable, Davis says. Thats where at a certain interval.
manufacturers like Eaton come into The self-adjust
play how do you avoid hundreds of
text or email updates to a fleet manag-
clutch helps
er as opposed to information the fleet reduce the amount
manager can use and act on adjust- of preventative
ing maintenance cycles, feedback to maintenance
drivers or if there is a truck-down situ-
ation.
required.
Technology has also impacted Scott Davis
transmission maintenance, primarily
extending service intervals for lubri-
cants, and clutches that can go 50,000 miles between greasing.
If youre a fleet manager, the fewer times you have to grease the clutch
the better, Davis says. A high percentage of the clutches we sell today are
Solo self-adjust clutches. Historically, clutches have required adjustment at
a certain interval. The self-adjust clutch helps reduce the amount of preven-
tative maintenance required.
So whats the next big thing in truck transmissions?
Concepts already being studied are autonomous vehicle tuning and
communication from one transmission to another in local area networks,
enabling fleets to travel in tightly packed convoys.
I think thats the next frontier beyond telematics, Davis says.

promonthly.com April 2017 27


ON LOCATION

Another THE TEAM


Trent Clinkscales and his sister, Terry Shankle, own Clinkscales

Wild Ride
Portable Toilets & Septic Service in Molalla, Oregon, a town of 8,500,
35 miles south of Portland. About 70 percent of their work is porta-
ble restrooms, the rest septic pumping and inspections. Clinkscales
works in the field, mostly on the septic side, filling in elsewhere as
needed, while Shankle handles the office work. The whole team was
on hand for the Fourth of July rodeo and parade three portable
restroom technicians, one septic driver, one yard person and one of-
The crew at Clinkscales Portable Toilets grabs the reins fice assistant, along with one drivers brother who helps every year.
and holds on for dear life to provide winning service to
COMPANY HISTORY
the Molalla Buckeroo Rodeo and Fourth of July Festival The business originally a septic company called Gary F.
BY BETTY DAGEFORDE Clinkscales Septic Pump Service was started in 1981 by the sib-
lings parents, Gary and Marie Clinkscales. In 1992, the brother and
sister teamed up and bought the company. They wanted to expand
their offerings and considered some reasonable options excavat-
THE JOB: Molalla Buckeroo Rodeo
ing, drain cleaning and portable restrooms. Not wanting to com-
LOCATION: Molalla, Oregon pete with some of their own customers, they chose portable sanita-
THE PRO: Clinkscales Portable Toilets & Septic Service tion and changed the name accordingly. It turned out to be a good
choice. Luckily, we filled a void here in our area that not a lot of
companies wanted to serve at the time, Clinkscales says.
Today, theyve got 470 units, and in 2016 added three restroom
trailers two from Comforts of Home Services and one from ART
Co. (A Restroom Trailer Co.). They work within a one-hour driving
radius of Molalla.
(continued)

Technicians Charlie Bennett, left, and Justin Lucht


service restrooms at the rodeo grounds. The
restrooms are from PolyJohn Enterprises and the
Dodge Ram service truck carries a Keith Huber tank
and Masport pump. (Photos by Susan Seubert)

28 April 2017 Portable Restroom Operator


MAKING CONNECTIONS One of the Clinkscales units is in
The company has been involved in the rodeo and parade since 1996, place to serve rodeo participants.
when they were approached by one of their customers, the committee mem-
ber in charge of sanitation for the rodeo. The committee felt they needed to
find a new vendor. Clinkscales put in a bid and since then has worked hard
to keep the account.

THE MAIN EVENT


The Molalla Buckeroo Rodeo started in 1913, when the residents of Mo-
lalla wanted to do something to celebrate the coming of the railroad to their
town. It was originally sponsored by the local firefighters as a fundraiser. To-
day, its the towns biggest event and attracts top talent from the Professional
Rodeo Cowboys Association. 2016 festivities started the weekend before the
Fourth of July with a Saturday kick-off concert and a Sunday trail ride. On
Friday, July 1, after the kiddie parade, the serious rodeo competition be-
gan, continuing through the Fourth. Other activities Below: Justin Lucht,
included a steady stream of live music, dances, a car- left, and Charlie
nival and lots of vendors. The Fourth of July was jam- Bennett unload
packed pancake breakfast, 5K run, the Giant Street restrooms from an
Parade, an afternoon rodeo, and a final evening rodeo International flatbed
service truck as they
capped by fireworks. set up for the Molalla
Buckeroo Rodeo.
LETS ROLL
On June 23, using two
vacuum trucks pulling a
16-unit trailer from Peter-
kin Welding and a 12-unit
trailer built by M.S. Metal
Works, the company de-
livered 22 PolyJohn Enter-
prises silver PJN3s (all with
hand sanitizer), four Satel-
lite Industries ADA-com-
pliant units, three 350-gal-
lon Quadel Industries
holding tanks, and one
PolyJohn hand-wash sta-
tion to the rodeo grounds.
Seven were set up near the
entryway, one outside the entry (So people cant just
walk up and say they need to use the bathroom), seven
The atmosphere in our tiny
near the bucking chutes, two ADA-compliant units out- little town is just electric
side the permanent restrooms, and two units and the around the Fourth of July. You company auctions off the right to put Technician Aaron
hand-wash station in the VIP area. The rest were scat- advertising on the units during the pa- Adams services
tered about for cowboys, clowns and directors. Holding
can just feel the excitement rade, raising even more funds for the restrooms at the
in the air. Its a little bit like rodeo grounds.
tanks were for food vendors and livestock contractors. Chamber.
On June 24, the company set up four units at the Christmas. Parade units were picked up the same day, and ev-
trail ride lunch stop area. Four days later, as they do ev- erything else was slowly removed over the following week.
ery year, they brought in a two-stall shower trailer, rent- TRENT CLINKSCALES
ed from another PRO, for use by the rodeo contestants, MANAGING THE PROCESS
clowns and entertainers who camp out for the duration of the event. On June Organization is the key to handling all the moving parts of this event,
30, a last-minute request came in for six more units for the carnival area. says Clinkscales. Weve developed a worksheet to keep track of who does
And on July 1, four units donated by the company were provided for what and to make sure everything gets taken care of. They worked in teams
the kiddie parade. of two per truck. Every driver got a worksheet and checked off exactly what
Late July 3 and early July 4, they set up 30 units along the nearly he did. They also wrote down how many gallons were pumped out of the
3-mile-long parade route. Those units were also donated by the company. holding tanks to facilitate accurate billing.
The Chamber of Commerce puts it on as a fundraiser, explains Shankle, The worksheet was also designed to make note of any extra services re-
the Chambers current treasurer and past president. Weve been donat- quested by the event organizers as well as instances of vandalism or over-full
ing these units for 24 years, even before we had the rodeo. In addition, the (continued)

30 April 2017 Portable Restroom Operator


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promonthly.com April 2017 31
Left: The crew that served the big Molalla
events includes, from left, Justin Lucht,
Aaron Adams, Trent Clinkscales, Nick
Clifford, Bryce Clifford and Charlie Bennett.

Below: A Comforts of Home Services


restroom trailer was set up in front of
Clinkscales Portable Toilets & Septic
Service, which is along the Fourth of July
parade route.

Our rodeo association a 600-gallon waste/300-


really has this down to gallon freshwater flat tank;
and their small septic truck,
a fine art. They know a 1999 International from
exactly how many toilets Lely with a 1,700-gallon waste/300-gallon freshwater tank. All tanks are steel
they need and where and pumps are Masport. The company uses Walex deodorant products.
Waste was taken to their yard for temporary storage in one of their three
they need them. 1,500-gallon holding tanks before being transferred to a nearby municipal
TERRY SCHANKLE treatment plant.

units a rare occurrence, says CIVIC PRIDE


Shankle. Our rodeo association Clinkscales says the event is a lot of work, but its also fun, and everyone
really has this down to a fine on the Clinkscales team is proud to be part of it. Its the towns highest-pro-
art, she says. They know exact- file event and a real community celebration involving numerous volunteers.
ly how many toilets they need The atmosphere in our tiny little town is just electric around the Fourth of
and where they need them. July, Clinkscales says. You can just feel the excitement in the air. Its a little
bit like Christmas.
KEEPING IT CLEAN
Daily servicing began Thurs- MORE INFO
day, June 30. On Saturday they
also fit in their regular Monday A Restroom Trailer Co. (ART Co.) PolyJohn Enterprises, Inc.
route work, since Monday was a holiday. Then the Trent Clinkscales pauses 269/435-4278 800/292-1305
in the action at the www.arestroomtrailer.com www.polyjohn.com
absolute craziness started Sunday, Clinkscales says, (See ad page 43)
because in addition to servicing the rodeo they had Molalla Buckeroo Rodeo, Comforts of Home Services, Inc.
with PolyJohn restrooms 630/906-8002 Quadel Industries, Inc.
three other events going on in neighboring towns. in the background. www.cohsi.com 800/289-7659
The pace quickened again on the Fourth of (See ad page 34) www.quadel.net
July. The team started the day at 4:30 a.m. by taking advantage of the pan-
Keith Huber Corporation Satellite Industries
cake breakfast before setting up the parade units. Then they headed over 800/334-8237 800/328-3332
to the rodeo grounds to service those units, finishing up before the 8 a.m. www.keithhuber.com www.satelliteindustries.com
(See ad, pages 16, 17)
street closures. They took a break and watched the parade, then around 1 Lely Tank & Waste Solutions, LLC
p.m. picked those units up and took them to their yard before making a final 800/367-5359 Walex Products Company
service run at the rodeo grounds. Then were done for the day in more www.lelytank.com 800/338-3155
www.walex.com
ways than one, Clinkscales says. After that we go home and sleep. Masport, Inc. (See ad page 39)
Three vacuum trucks were used a 2015 Dodge Ram with a 1997 800/228-4510
www.masportpump.com
slightly modified Keith Huber 500-gallon waste/200-gallon freshwater tank; (See ad page 3)
a 2015 Dodge Ram with a 650-gallon waste/350-gallon freshwater flat tank
built out by Lely Tank & Waste Solutions; a 2006 International 4300 with

32 April 2017 Portable Restroom Operator


promonthly.com April 2017 33
Karleen Kos is executive
director of the Portable
Sanitation Association
International. She may be
reached at karleenk@psai.org
or 952/854-8300.

Gates Foundation Toilet Challenge


Will Change the Portable Sanitation Industry
By Karleen Kos

Little boxes on the hillside, image those words evoke is similar to seeing hundreds of units filling the
Little boxes all the same. streets. Besides optics, though, portable restrooms share scorn with the lit-
Theres a green one and a pink one tle boxes in those lyrics. A lot of people are just not terribly fond of them.
And a blue one and a yellow one, That disdain may change over the next 10 years.
And theyre all made out of ticky tacky In 2016, the PSAI decided to become involved in the development of a
And they all look just the same. standard for next generation toilets. Working with the American National
Standards Institute (ANSI), the International Standards Organization (ISO)
-Malvina Reynolds, as sung by Pete Seeger and representatives from nations around the world, we are helping to write a
document that will guide everyone from sanitation officials to entrepreneurs
When that song was popular in the 1960s it didnt refer to portable re- as new toilet technologies are developed for the market.
strooms. But anyone who has ever been to a large-scale event knows the Be assured these new toilets are coming and they are impressive.
With help from the Bill and Melinda Gates Foundation, innovators from
private industry and academia have taken the Reinvent the Toilet Challenge.
Their goal is to create a toilet that:

Does not require access to power or an on-site water supply

Luxury Trailers Provides a user experience similar to that of a sewer-connected unit

For Special Events


Can be operated for 5 cents (U.S.) a day per user
Offers a sustainable business model for entrepreneurs

The Gates Foundation sees toilets meeting these specifications as nec-

& Other Necessities


essary for addressing the global challenges that occur when 2.6 billion peo-
ple lack sanitation.
While many of the current prototypes are not portable or designed for
hundreds of uses over a short time period, some of them are. I think the likeli-
Lowest interior floor height in the industry
hood of viable next generation technologies being adapted for the portable
ADA wheelchair accessible units
restroom market is fairly high. So imagine a portable toilet that is experien-
Unlimited floor plans from 8' to 53' trailers
tially like using a sewer-connected toilet, doesnt require power or water, and
Rigid steel shell construction from top to
bottom to resist rot and warping
offers sustainable economics for you as a businessperson. Very cool, huh?
My guess is the public will be interested in these new technologies. Ev-
Specializing in customizing trailers
eryone wants an indoor experience that does not require viewing or smell-
Easy fold-up steps & door handles
ing waste. It is likely current operators will make the switch to the new models
24/7 tech support
Units come with or they will face fierce competition from other companies offering them.
Free Nation Wide Lead Program for our customers
A/C The units weve seen so far bring new ideas for how the restroom and
Large capacity waste tanks
Heat sanitation business can be viable. Some offer self-contained waste treatment
HD Steps Standard high privacy partitions for added comfort
and fertilizer products for resale. Another model is a service- and route-based
and 300 Gallon Rigid platform, our smallest wide body trailers
business collecting partially processed waste hauled on vehicles that dont
Waste Tank start out with Dual 10" ASTM I-beams
have tanks. In some cases, the service interval for the waste itself is much lon-
ger, though cleaning of the unit inside would certainly still need to occur.
GS-07F-0236V
I dont know how soon this will all happen. If I had to guess, it will be
See our website for layouts and options.
between five and 10 years from now. But it will almost definitely happen.
info@cohsi.com 630.906.8002 www.cohsi.com Are you ready to start thinking outside the little boxes?

34 April 2017 Portable Restroom Operator


Better
weekends.

Who wants to have their fun cut short when nature calls?

Nobody. Thats when portable sanitation saves the day.

Portable restrooms and hand wash stations provide

accessible facilities wherever you want to enjoy your

time. They also help keep communities clean, prevent

the spread of disease, and save water. Did you know

some are as fancy as the finest hotel washroom?

To learn more, visit www.psai.org

Portable Sanitation Association International (PSAI) 2626 East 82nd Street, Suite 175 Bloomington, MN 55425
www.psai.org 952-854-8300

promonthly.com April 2017 35


PRODUCT FOCUS/CASE STUDY
April 2017

Office Technology and Business Management Software


By Craig Mandli

ACCOUNTING SOFTWARE ROUTEOPTIX


RouteOptix integrates with
TANK TRACK Microsoft Bing Maps with
Tank Track software was created imagery enabling maps to
to help businesses save time and show Road View (roads/
money. A simple, user-friendly geography); Birds Eye View
design equips business owners to (aerial images), Automatic (best map style as you zoom) or Street View. Bing
manage customer and property provides real-time updates. Visual mapping is available in many areas. The
information, schedule appointments quickly and easily, record pumping customer area displays a map of job site locations, while a route adviser de-
data, and print work orders and invoices, according to the maker. It includes termines the best route to place new customers by displaying nearby cus-
auto-scheduling for recurring jobs, a service-due notice system and detailed tomers and days they are routed. Service icons provide visuals relating to
financial reports. Data can be accessed from any internet location. All sub- customers/services/routes on a map to assist with building sales density.
scription levels include unlimited users and workstations, free data storage, Bing Maps supports live traffic with sections displaying different colored
unrestricted local backups, setup assistance and customer service. 888/704- lines on roads to advise how real-time traffic is shaping up. 866/926-7849;
1335; www.tank-track.com. www.routeoptix.com.

ROUTING SOFTWARE

REAL GREEN SYSTEMS CASE STUDY


SERVICE ASSISTANT
The Service Assistant mobile app Activity control software
from Real Green Systems allows helps PROs save time and costs
for real-time routing and reporting
updates, live tracking and the abil- PROBLEM: Ross Odom, owner of The Potty House, a portable restroom rental
ity to maintain, add and service accounts from the field. Work orders allow company in Fayetteville, Arkansas, noticed his staff was performing repetitive,
a technician to manage jobs requiring multiple visits and complex services. manual tasks on a regular basis, including managing inventory, printing and
800/422-7478; www.realgreen.com. sending paper invoices, and entering the same data in multiple locations. These
tasks were time-consuming and expensive, and it often took 30-45 days after a
job to receive payment.
RITAM TECHNOLOGIES SOLUTION: Odom turned to ServiceCores
SUMMIT RENTAL SYSTEM
Total Activity Control (TAC) software. Before
The Summit Rental System from Ritam I became a TAC user, my office staff and I
Technologies includes several options for were spending 12 hours a day minimum
paperless mobile route management to op- trying to do what the software allowed us
timize stops within existing routes or auto- to do in just five hours, says Odom. The
matically assign routes and optimize stops software helps manage inventory online, send
daily, based on workload. It automatically invoices electronically for faster payment and
incorporates any customer timing require- store customer data in one location.
ments. Share the optimized routes with drivers mobile devices for voice
navigation with zoom in/out, to access special instructions and comments, RESULT: Odom reduced the time his staff spent on repetitive tasks by 58
as well as save photos of damage or as proof of service. In the office, the user percent, saving seven hours of productivity daily. In addition, The Potty House
can monitor current location and route progress, access photos and driver is now 99 percent paperless. Odom estimates using the software increased
his yearly revenue while saving hundreds of hours. His staff now handles
comments, or emergency dispatch directly into the route. A built-in route-
everything electronically, freeing Odom to focus on service excellence and
optimizing tool uses Google maps for up to 100 stops per route, sharing re-
spending more time with his family. 844/336-0611; www.servicecore.com.
sults with a TomTom or Garmin. 800/662-8471; www.ritam.com.

36 April 2017 Portable Restroom Operator


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promonthly.com April 2017 37


P
PRRO
ODDU
UCC TT N
N EE W
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Water
Water Cannons
Cannons
quick-connect
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sockets
Stainless steel quick-connect sockets from
Stainless steel quick-connect sockets from
Water Cannon are precision machined and will
Water Cannon are precision machined and will
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resist plug deformation when pressure spikes oc-
cur. The flow-through design provides a free-flowing, unre-
cur. The flow-through design provides a free-flowing, unre-
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locking collar with alignment pin; push-and-snap-lock, smooth-action col-
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lar with easy-to-grip barreled rings; and a replaceable O-ring for a watertight
lar with easy-to-grip barreled rings; and a replaceable O-ring for a watertight
seal. Rated to 210 degrees F and up to 6,300 psi, they are suitable for heavy-
seal. Rated to 210 degrees F and up to 6,300 psi, they are suitable for heavy-
duty use. 800/333-9274; www.watercannon.com.
duty use. 800/333-9274; www.watercannon.com.

IINNDDUUSSTTRY
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Imperial Industries new manufacturing facility


Imperial Industries new manufacturing facility
Imperial Industries built a new 70,000-square-foot manufacturing facil-
Imperial Industries built a new 70,000-square-foot manufacturing facil-
ity for their commercial liquid waste tank operation. The additional build-
ity for their commercial liquid waste tank operation. The additional build-
ing brings Imperials total manufacturing square footage to 200,000 and in-
ing brings Imperials total manufacturing square footage to 200,000 and in-
cludes five lines for making stainless steel, aluminum and steel tanks, a new
cludes five lines for making stainless steel, aluminum and steel tanks, a new
burn table, a dedicated blast and paint booth, and five final assembly lines.
burn table, a dedicated blast and paint booth, and five final assembly lines.

Socially
Dons Johns acquires two businesses
DonsDons
Johns acquires two businesses
Johns, which serves the Washington, D.C., metro area, an-
Dons Johns, which serves the Washington, D.C., metro area, an-
nounced that it acquired Blue Ribbon Restroom Trailers, a provider of lux-
nounced that it acquired Blue Ribbon Restroom Trailers, a provider of lux-

Accepted
ury restroom trailers, and Genes Johns, a portable restroom provider with
ury restroom trailers, and Genes Johns, a portable restroom provider with
25 years industry experience. The acquisition expands Dons Johns service
25 years industry experience. The acquisition expands Dons Johns service
area into Maryland, Pennsylvania and West Virginia. The company will con-
area into Maryland, Pennsylvania and West Virginia. The company will con-
tinue to maintain its headquarters and operations in Gainesville, Virginia.
tinue to maintain its headquarters and operations in Gainesville, Virginia.
Clear Computing merged with 1bg.com
ClearEffective
Computing merged with 1bg.com
in January, Clear Computing merged with 1bg.com, a Colorado-
Effective in January, Clear Computing merged with 1bg.com, a Colorado-
based service software development firm, to form ServiceCore. Current users
based service software development firm, to form ServiceCore. Current users
will not see a change in service, and software support team will not change.
will not see a change in service, and software support team will not change.
facebook.com/PROmonthly Satellite Industries launches new website
Satellite Industries launches new website
In conjunction with its newly opened TruckXpress division, Satellite
twitter.com/PROmonthly In conjunction with its newly opened TruckXpress division, Satellite
Industries has launched a website, www.satellitetruckxpress.com. Truck-
Industries has launched a website, www.satellitetruckxpress.com. Truck-
plus.google.com Xpress manufactures and supplies septic trucks for portable restrooms in
Xpress manufactures and supplies septic trucks for portable restrooms in
North America.
youtube.com/PROmonthly North America.
Tank Holding acquires Agri-Plastics
linkedin.com/company/portable-restroom-operator-magazine Tank Holding acquires
material-handling Agri-Plastics
division
material-handling division
Tank Holding Corp., which includes polyethylene tank manufacturers
Tank Holding Corp., which includes polyethylene tank manufacturers
Norwesco and Snyder Industries, has acquired Agri-Plastics material-han-
Norwesco and Snyder Industries, has acquired Agri-Plastics material-han-
dling division. Darren Van Buuren, director of Agri-Plastics, will continue
dling division. Darren Van Buuren, director of Agri-Plastics, will continue
to lead the company in pursuing growth opportunities for their remaining
to lead the company in pursuing growth opportunities for their remaining
core business.
core business.
38 April 2017 Portable Restroom Operator V
Performance Products for Performance Needs

Walex is committed to providing exceptional customer service and quality products by


creating positive experiences for every customer, everyday.

Visit Us: www.walex.com Email Us: info@walex.com Call Us: 800-338-3155 . 910-371-2242
Featured In
An Article? Extra!
Extra!
We provide reprint options

TM May 2013
TM www.promonthly.com
February 2013
FILE
www.promonthly.com COVER STORY oN locAtIoN

Taking
tHe JoB: Oregon Jamboree
locAtIoN: Sweet Home, Ore.
tHe PRo: Bucks Sanitary Service

Music City
a Bow
<<< Susie Sieg, of Bucks Sanitary Service,
PORTABLE RESTROOM OPERATOR unloads a Satellite
Working Industries
for singer Ronnie Maxim
Dunn, 3000
PORTABLE RESTROOM OPERATOR restroom at the recognized
Oregon Jamboree.

MOJO
Brandon McNeely a need
(Photos by
for portable sanitation Peter Krupp)
at upscale
parties. So he started PoshPrivy,
where this compact Comforts of Home
At the oregon Jamboree restroom trailer is a popular offering.
(Photos by Patrick Durkin)
music festival, the crew
the teaM
at Bucks Sanitary Service
Lisa and Scott Weld, owners of Bucks
provides service that sings Sanitary Service in Eugene, Ore., have a
BY BettY dAGeFoRde sta of 10 an office worker, yard worker,
An estate manager for a country star in part-time mechanic and seven drivers.
Nashville saw the potential for restroom Lisa works in the office answering phones
and managing the creative and marketing
trailer service and dialed in to land exclusive side while Scott fills in on everything
outdoor events. By PaTrICK dUrKIn from management to running routes to
Nashvilles Brandon

Taking
maintenance. Five people worked on the

W
McNeely brings special hen Brandon McNeely graduated college about
Oregon Jamboree along with the Welds
and their three children, Maren, 9; Milah,
events expertise to country eight years ago, he couldnt see himself working in
an office-cubicle environment, even though he had
13; and Sten, 17; who are accustomed to

stars, backyard parties helping out at events.

a Bow
just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
Page 10 for country music star Ronnie Dunn, of Brooks & Dunn The very day we found out wed
fame, a job that requires regular 10-hour days overseeing the have to move our shop, somebody

Music City
performers 17-acre residence and 250-acre farm. As his work
the crew at Bucks Sanitary duties bounced him back and forth between the properties,
came through the door and said,
Do you want to buy Bucks back?
provides service that sings McNeely learned he enjoys the energy and excitement
It was really a door closing, door

MOJO
surrounding fundraisers and other big events that drew large,

POSTERS
for oregon Music Festival well-dressed crowds to Dunns properties. opening, all in the same day.
Page 10 McNeely figured there must be a way for a businessman Scott Weld
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
coMpany history
took root, he returned to college about three years ago to get a
masters degree in finance and economics. In April 2012, Lisa and Scott Weld

2013 EXPO SHOW ISSUE RESEARCHING THE MARKET


bought Bucks for the second time. Their
first crack at it was in 1995 when Scotts
Entertainment: Just an Ole Boy Page 16 | Expo Eats: 10 to Try Page 38 | Attractions: Tip a Frosty Mug Page 30 A few months after earning his masters degree in father heard the 20-year-old business was

Starting At
May 2011, McNeely stumbled onto his niche while reading having problems. The family made an oer
February 25 - 28, 2013, Indiana Convention Center to the founder and operated it for four
(continued) years as an add-on to their trash and septic
service business. In 1999, when Welds
father retired, they sold it to a national

35
solid waste company. Weld went to work
PoshPrivy Nashville, Tenn.
The White
for that company, then 10 years later tried

$
Producing his hand again at self-employment in the

Results
Owners: Brandon and Kristeen McNeely Tennessee

Glove Test Employees: 2 trash business. A few challenges cropped


Service area: 100-mile radius of Nashville, Tenn. up, but they turned out to be fortuitous,
Specialty: Upscale portable sanitation for weddings and special events says Lisa Weld.
cleanliness means success for Affiliations: Portable Sanitation Association International, National
Cleanliness is critical
North carolinas teSfor PROs who serve
Group Association of Catering and Events, Tennessee Wedding and Events
California farm operations
Page 18 Page 18 Specialists Association
Website: www.poshprivy.com
(continued)

Want More Stories?


about a specialty restroom service company in an online news story. The
concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
Lets roLL OUTDOOR EVENTS
events, a service that wont fade away, and weekend work that allows him to
Eight times, Sunday through Wednesday, a caravan of three trailers If people cant find you quickly with Google, you dont exist, McNeely
keep the day job he loves.
made the hour-long drive up Interstate 5 from the companys yard to the says. And once they find you, your website must instantly project your
Still, McNeely knew better than to jump Its easier to send a driver Jamboree site to deliver units. Two of their 15-year-old company-built brand and what youre all about. You dont have to say much, but you have
into a business before studying and analyzing >>> Brandon McNeely
set up shop at home for his trailers held 16 units each and a third trailer carried 20 (also company-built, to say it right.
the idea further. His analysis of the Nashville
boutique restroom service,
to pick up toilets if theyre using an Explorer receiver from McKee Technologies, Inc.). The company That doesnt mean McNeely just flipped a switch and waited for
areas ability to support a boutique, high-end PoshPrivy. He operates used service vehicles to pull the trailers. business to build. He also networks with job-related companies to spread
portable restrooms company led him to Atlanta. the business with his wife, all in one spot. I probably his message by word-of-mouth.
Weld tried a new approach for the removal process. Sunday night
He spent a day there with the owner of an Kristeen, in Nashville. I started going around to party-tent rental companies because our
spent a little bit extra labor, and continuing Monday, the team pumped and moved all units to a single
business is mostly geared toward outdoor
staging area, which he felt simplified the job. Its easier to send a driver to
events, McNeely says. Probably 70 percent
but at least you dont pick up toilets if theyre all in one spot, he explains. I probably spent a little
bit extra labor, but at least you dont have to send somebody with a map to of our business (has been) from their
have to send somebody referrals.
Tips for Bringing go to this campground, get these six, go to another campground, get these
eight. Then you start leaving sinks behind and the (handicap unit) doesnt At the same time, he targeted event

the Wow Factor with a map to go to this fit. Its just a logistics nightmare trying to get the loads to work out. During
the week, they grabbed units as schedules permitted.
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I want to be part get
campground, of my
these six, I spent a couple of days compiling an

Brandon McNeely wants people to be talking clients event Im genuinely ^^^ McNeely runs a power cord to his Porta Pal unit from
keepin itMusic
cLean
email list of every event planner I could find
go to another campground, Rich Restrooms. City customers organizing backyard around Nashville and middle Tennessee,
about PoshPrivys restroom trailers the minute they interested in being part of weddings and special
Jamboree events want
organizers a lot of amenities
required someone whenbe on site and available by McNeely says. I use a service called
walk out the door, no matter who they are and what a great
get wedding, reunion or
these eight. shopping
radio at for
all portable
times sosanitation
Weld, hisunits.
son and another member of the team stayed in ^^^ Satellite Industries Tufway restrooms are lined
MailChimp, up and
which ready
helps me to design
go before the
letters
the event. After all, people wearing wedding gowns, a motor home at one of the campgrounds. Oregon Jamboree, complete with lighting strung
eventinplanners
the front who
of themight
units.need my
tuxedos and fine footwear expect five-star restroom
whatever. When you deal with to target
Scott Weld floating
Venue vanities,
units wereCorian countertops,
serviced each night stereo,
from 11 p.m. to 2 a.m. At 6:30 restroom trailers. MailChimp works much
accommodations. brides and brides mothers, they ceramic
a.m. theyfloors andinflatscreen
started TVs.
on the campground units, finishing around 9:30 a.m. better than traditional mail. Event planners
Using a portable restroom doesnt have to be want the best. This is not just a DuringRounding
the day,out
theyhispumped
inventory outis 20
The
RVsPremiere
and 19 holding tanks 10 at the
^^^ McNeely adjusts the
need to think of you when giving portable

Sizes: 24" x 30" & 36" x 45"


a cringe-worthy deal, McNeely says. Were a bou- business proposition for them. trailer, another
two shower upscale
facilities andunit
themade by Rich
balance Specialty
for the Trailers, which McNeely
food vendors. wastewater outlet valve on one restroom options to their clients.
tique business. Our restroom trailers are unique and subleases
Five through a partnership
service vehicles werewith
used:Portable
A 2010 Restrooms
Peterbilt LLC.
335 in Charlotte,
and a 2008 of his restroom trailers. Finally, McNeely who doesnt own
designed specifically for special events. We try to re- Brandon Mcneely N.C. This large4300,
International two-suite
bothtrailer which
built out has a 600-gallon
by Progress Vactruckinternal waste tank
with 1,500-gallon a vacuum truck partners with a local
ally wow people. They cant believe how nice our and 200-gallon freshwater
waste/500-gallon freshwatertankaluminum
includes atanks;
workinga fireplace,
2001 Isuzuas well
FTRasfrom
hot company to pump out the trailers before hauling them home from the event
trailers are. Most people have never seen anything <<<portable
upscale The Bucks team includes,
sanitation company,from and water, solid marble
Workmate/FMI andSales
Truck granite countertops,
& Service with an designer vanities,
850-gallon and heating
waste/350-gallon site. Most of the events we service last a half-day or so, which means we
left, Milah Weld, Susie Sieg, Josh and air conditioning forand
full two
climate
like them. the trip reinforced
Wooley, Sten Weld,thatScott
his Weld
business
and idea freshwater steel tank; 2000control.
International 4700s built out by Lely usually dont have to pump them until theyre ready to be removed, he
Here are some of the ways McNeely markets to was solid. Manufacturing Inc. with 750-gallon waste/350-gallon freshwater steel tanks. explains. Its less trouble for everyone if we get them pumped on the job
Eric Brownrigg.
TARGETING
All have MasportCUSTOMERS
pumps. site right after the event.
VIP customers: In January 2012, McNeely and his
^^^ As part of PoshPrivys When McNeely was assembling his inventory, he contacting his target
Signature Service, Brandon wife, Kristeen, put his plan into action. He Waste was transported to the companys yard each night and transferred
markets to alert them to his fledgling business. He services the Nashville SELL YOURSELF
Pricing options McNeely places flowers and a takes a conservative approach to building to a 20,000-gallon tank. From there, another pumping contractor picked up
The very day we found out wed have to move our shop, somebody country music
personalized festival.
chalkboard Surprisingly, Wynonna Judd said yes and the festival
message area and roughly 100 miles in all directions in middle Tennessee, going after All the while, McNeely builds business through face-to-face contact.
In addition to the the waste and disposed of it by land application.
came through the trailers,
door and PoshPrivy offers
said, Do youtwowantprice
to packages.
buy BucksThe back? It of has attracted top
congratulations in histalent ever since.
Comforts
PoshPrivy.
In 2012,This business
the 9,000 is a baby
residents welcomedright
weddings, festivals, large reunions, corporate fundraisers and other events. Once were in touch with companies that can help us, I try to meet with the
basic package
really aisdoor
just the trailerdoor
withopening,
toiletries.all
Forinan additional cost, Mc-quickly visitors August 3-5, most ofnow, and we want out.to paywas forback
everything
was closing, the same day. They of 40,000
Home trailer. whom camped Judd to help owners and essentially sell myself and our product to them, he said.
Neely provides
jumped a signature
at the chance. package, which includes flowers, fresh mints, celebrate the Jamborees 20th anniversary, as we go,along he says.
with I dont
Rascal believe
Flatts, in
Dierks saMe But different Part of selling himself means being an expert in the field. Before
LED candles, indoor-outdoor rugs and a personalized chalkboard message. assuming debt.performers
Ill get where I want to on
go
If people cant find you quickly with Google, you dont exist.
Today their business is exclusively portable restrooms, serving the Bentley, the Charlie Daniels Band, and enough for 22 shows In one sense, Weld was an old pro at this event, so it was pretty much launching his venture, McNeely joined the Portable Sanitation Association
He also sets out amenity baskets. When your got
niche is special events, you bytwo
adding
stages.one or two
Other trailers atincluded
attractions a time asbeer
I can andpay for them.
wine gardens, merchandise And once they find you, your website must instantly project
business as usual, he says. On the other hand, the size and scope had International and attended its annual convention and trade show in 2011. While
100-mile-wide Willamette Valley. Theyve about 1,500 Satellite Industries
mustunits
catertogray
highTufways
expectations and meet
and Maxims them,
(and a fewhewhite
says.ones for weddings, and McNeely
booths and abought
kids zone.his first restroom
The event trailer
is held in a in early 201220-acre
no-facilities, from a park-like
portable your brand
changed and what
significantly overyoure all about.
the years their You
first dont have
year, they to sayin 60
brought there, he attended seminars and talked with experts to broaden his knowledge.
green units for their University of Oregon tailgating; quack shacks, they call setting near
restroom companythe edge of the picturesque
in Michigan town. some inventory. This 6-by-
that was shedding much,
units forbut
oneyou have
venue andtofour
saycampgrounds.
it right. That was the most difficult ^^^ Milah
MoreWeld helpshe
recently, outjoined
her fathers crew, keeping
the National restrooms
Association and hand-wash
of Catering and Events
Showafter
it offthe Oregon Ducks mascot), several ADA-compliant Freedoms 8-foot restroom trailer which he calls The Petite includes a 300-gallon thing for me, he says. So I had to get my act together. He quickly got his stations
to learn stocked with
all he can soapevents
about and paperandproducts
how bestatto theservice
Oregonthem.
Jamboree, includ-
He also plans
them
Brandon Mcneely ingjoin
these Wave sinks from Satelliteand
Industries.
McNeely
and uses PoshPrivys Liberties
wheelchair-accessible website togive customers aEngineering
an Ameri-Can virtual tour Crowd internal waste tank and a 125-gallon onboard freshwater tank. McNeely
By the nuMBers
arms around it. Youve got to just scratch your head and kick it in gear and to the Tennessee Wedding Events Specialists Association this year.
of his restroom
Pleaser trailers.trailer,
restroom Our website
and twoissmaller
clean and easy toStation
Comfort navigate. We from
trailers brought the two-stall 2010 Comforts of Home trailer back to Nashville, and go. We didnt stop moving all weekend. The more I can network with experts in those areas people who also need
The company brought in 265 units (20 Maxims, 10 Freedoms, 20 McNeely puts himself at the center of the business as the contact person my trailers the more Ill learn, and the more ideas and referrals Ill get.
describe our features
Advanced under Products
Containment Systems, and
Inc.Pricing
About and show them
50 percent in ourwork is
of their then remodeled it. It was our first unit, so I wanted to make sure it had a
Liberties, one Standing Room Only urinal unit, and the balance Tufways), and chief problem-solver. He handles all email communication, and every Meanwhile,
Gallery. Ourevents,
special trailersincluding,
offer so many advantages,
in 2012, and pictures
the U.S. Olympic tell that story.
track-and-field trials. modern, upscale look and feel, McNeely says. MORE INFO he provides personal touches to complement his restroom
three restroom trailers, and 73 hand-wash stations (half Satellite Industries call placed to PoshPrivy routes to his personal phone. trailers. That includes mints, amenity baskets, flower bouquets in the
People look at photos of our trailers and say, Ive got to have that. Once we He started
from thethe makeover by removing thePolyPortables,
units free-standing pedestal Advanced Containment
Waves companys inventory, the rest Inc. Tag Alongs I want to be part of my clients event, he says. I take time to make womens side of the trailers,Masport, Inc. message for the
a personal Progress
brideVactruck
and groom on
roll in and set them up, they walk into something special. sink, replacing vinyl
rented from a colleague). for hardwood-style flooring, then installing designer Systems, Inc. 800/228-4510 800/467-5600
Making connections them feel comfortable with me, and assure them Im genuinely interested a chalkboard,
800/927-2271 and tiki lightswww.masportpump.com
that illuminate the path to the trailers after dark.
www.progressvactruck.com
lighting, floating vanities and automatic touchless faucets. To finish, he www.acsi-us.com
The Welds live in Sweet Home so theyve always had the hometown Some 115 units, including five handicap-accessible, were set up at the in being part of a great wedding, reunion or whatever. When you deal with After all, the more McNeely does to make his portable restrooms
Plush interiors repainted the interior with an up-to-date color scheme.
main venue a few at bus stops, the hospitality center, and parking lots,
advantage for the Jamboree and Bucks has done it since its beginning in brides and brides mothers, they want the best. This is not just a business pleasing, and perhaps evenMcKee memorable, the -greaterSatellite
Technologies the chance hell never
Industries
If anyone still has doubts about portable restroom luxury after study- butNext he bought
the bulk in large a new 2012
banks, three-stall
along with sixPorta Pal restroom
to eight hand-wash trailer fromwere
stations, Rich proposition for them. Ameri-Can
have to workEngineering
from the confinesExplorer
of anTrailers
office cubicle. 800/328-3332
1996. They feel confident theyll retain the work as long as they provide good 574/892-5151 866/457-5425 www.satelliteindustries.com
ing the online photos, McNeely offers guided tours of the trailers and their Specialty
placed at Trailers.
the fourThe 13- footofrestroom
corners trailer
the facility. The crew
whichplacedhe calls
the The
ACSIPolished
trailers McNeely believes PoshPrivys website and targeted email campaigns www.ameri-can.com www.mckeetechnologies.com
service and a reasonable price. MORE INFO
(See ad page 27)
luxurious interiors at his storage site. Some customers just need to see has
neara the
400-gallon
stage forinternal waste tank
the performers andandthea Ameri-Can
105-gallon freshwater
Engineering tank.
trailer in play key roles in establishing and building the companys unique brand. His (See ad page 46)
things in person to be convinced, and I have no problem with that, he theIn
foodfallcourt/beer
2012, McNeely garden, added
alongThe Plush,
with the anunit.
urinal Alpha Mobile Solutions maxim is Redefining the portable restroom experience. That starts with Alpha
Lely Mobile Solutions Inc.
Manufacturing, Comforts of Home Services Inc. Rich Specialty Trailers
Workmate/FMI Truck
says.the
ButMain
that doesnt
event happen too often. When it does, though, it allows 877/789-1213
800/334-2763 630/906-8002
PolyPortables, Inc. 260/593-2279
Sales & Service
SignatureThirtySeries
units3and featuring two private
six hand-wash womens
stations rooms and
were arranged one banks
in two room a clean, simple website that projects PoshPrivys upscale niche. He also www.alphamobilesolutions.com www.cohsi.com www.richrestrooms.com
www.lelyus.com 800/241-7951 800/927-8750
McNeely In
to discuss
the earlypossible upgrades
90s, when Sweet as Home
clients came
inspectupthewith
trailers.
an idea to help forat men. It comes with venue.
a 500-gallon internal
of the waste tankwasandtaken
125-gallon works hard to ensure the company pops up prominently when people search (See ad page 19)
www.polyportables.com www.fmitrucks.com

Get more news,


a smaller, adjacent The rest inventory to 23
freshwater tank.Thirteen
Each restroom features (See ad page 33)
fund civic projects, this little town asked a big star to perform at their first campgrounds. units were rentedamenities
to individual including
campsites. vessel sinks, for upscale portable restrooms on Google or other Internet search engines.
(continued)
(continued)

Reprinted with permission from PRO / February 2013 / 2013, COLE Publishing Inc., P.O. Box 220, Three Lakes, WI 54562 / 800-257-7222 / www.promonthly.com

TM May 2013
www.promonthly.com

PORTABLE RESTROOM OPERATOR FILE


COVER STORY information,
Music City Working for singer Ronnie Dunn,

MOJO
Brandon McNeely recognized a need

LASER
for portable sanitation at upscale

and features
parties. So he started PoshPrivy,
where this compact Comforts of Home
restroom trailer is a popular offering.
(Photos by Patrick Durkin)

Nashvilles Brandon
McNeely brings special An estate manager for a country star in

REPRINTS
events expertise to country Nashville saw the potential for restroom
stars, backyard parties trailer service and dialed in to land exclusive
Page 10 outdoor events. By PaTrICK dUrKIn

W
Music City
hen Brandon McNeely graduated college about
eight years ago, he couldnt see himself working in

Starting At
an office-cubicle environment, even though he had

MOJO with our


just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
for country music star Ronnie Dunn, of Brooks & Dunn

10
fame, a job that requires regular 10-hour days overseeing the

$
performers 17-acre residence and 250-acre farm. As his work
duties bounced him back and forth between the properties,
McNeely learned he enjoys the energy and excitement
surrounding fundraisers and other big events that drew large,
well-dressed crowds to Dunns properties.
McNeely figured there must be a way for a businessman
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
took root, he returned to college about three years ago to get a
masters degree in finance and economics.

RESEARCHING THE MARKET

exclusive
A few months after earning his masters degree in

Producing
Results
May 2011, McNeely stumbled onto his niche while reading

(continued)

Cleanliness is critical for PROs who serve


PoshPrivy
California Nashville, Tenn.
farm operations Page 18

Owners: Brandon and Kristeen McNeely Tennessee
Employees: 2
Service area: 100-mile radius of Nashville, Tenn.
Specialty: Upscale portable sanitation for weddings and special events
Affiliations: Portable Sanitation Association International, National
Association of Catering and Events, Tennessee Wedding and Events
Specialists Association
Website: www.poshprivy.com

online content.
about a specialty restroom service company in an online news story. The
concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
events, a service that wont fade away, and weekend work that allows him to
keep the day job he loves.
Still, McNeely knew better than to jump
into a business before studying and analyzing >>> Brandon McNeely
set up shop at home for his
the idea further. His analysis of the Nashville
boutique restroom service,
areas ability to support a boutique, high-end PoshPrivy. He operates
portable restrooms company led him to Atlanta. the business with his wife,
He spent a day there with the owner of an Kristeen, in Nashville.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
Tips for Bringing to say it right.
That doesnt mean McNeely just flipped a switch and waited for
the Wow Factor business to build. He also networks with job-related companies to spread
I want to be part of my his message by word-of-mouth.
Brandon McNeely wants people to be talking clients event Im genuinely I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
about PoshPrivys restroom trailers the minute they interested in being part of events, McNeely says. Probably 70 percent
walk out the door, no matter who they are and what a great wedding, reunion or of our business (has been) from their
the event. After all, people wearing wedding gowns,
tuxedos and fine footwear expect five-star restroom
whatever. When you deal with referrals.
brides and brides mothers, they At the same time, he targeted event
accommodations.
planners to raise awareness of PoshPrivy.
Using a portable restroom doesnt have to be want the best. This is not just a For that, targeted emails generate results.
a cringe-worthy deal, McNeely says. Were a bou- business proposition for them. I spent a couple of days compiling an
tique business. Our restroom trailers are unique and email list of every event planner I could find
designed specifically for special events. We try to re- ^^^ McNeely runs a power cord to his Porta Pal unit from
Brandon Mcneely
Rich Restrooms. Music City customers organizing backyard around Nashville and middle Tennessee,
ally wow people. They cant believe how nice our weddings and special events want a lot of amenities when McNeely says. I use a service called

ELECTRONIC
trailers are. Most people have never seen anything shopping for portable sanitation units.upscale portable sanitation company, and MailChimp, which helps me design letters
like them. the trip reinforced that his business idea to target event planners who might need my
Here are some of the ways McNeely markets to floating vanities, Corian countertops, was solid. stereo, restroom trailers. MailChimp works much
VIP customers: As part of and flatscreen TVs. In January 2012, McNeely and his
PoshPrivys
^^^ceramic floors better than traditional mail. Event planners
SignatureRounding
Service, Brandon
out his inventory wife, Kristeen,
is The put his plan into action. He
Premiere need to think of you when giving portable
Pricing options McNeely places flowers and a unit made takes a conservative approach to building ^^^ McNeely adjusts the
trailer, another upscale by Rich Specialty Trailers, which McNeely wastewater outlet valve on one restroom options to their clients.
In addition to the trailers, PoshPrivy offers two price packages. The personalized chalkboard message
subleases through
of congratulations a partnershipPoshPrivy.
in his Comforts
This
with Portable business LLC.
Restrooms is a baby right
in Charlotte, of his restroom trailers. Finally, McNeely who doesnt own
basic package is just the trailer with toiletries. For an additional cost, Mc- This large two-suite trailernow,
N.C.trailer. whichandhaswea 600-gallon
want to pay for everything
internal waste tank a vacuum truck partners with a local
of Home
Neely provides a signature package, which includes flowers, fresh mints, and 200-gallon freshwater tankas we go,a he says. fireplace,
I dont as believe
well asin

REPRINTS
includes working hot company to pump out the trailers before hauling them home from the event
LED candles, indoor-outdoor rugs and a personalized chalkboard message. water, solid marble and graniteassuming countertops,debt. Ill get where
designer vanities,I want to go
and heating site. Most of the events we service last a half-day or so, which means we
He also sets out amenity baskets. When your niche is special events, you by adding
and air one or two trailers
conditioning atclimate
for full a time as I can pay for them.
control. usually dont have to pump them until theyre ready to be removed, he
must cater to high expectations and meet them, he says. McNeely bought his first restroom trailer in early 2012 from a portable explains. Its less trouble for everyone if we get them pumped on the job

Check out
restroom companyCUSTOMERS
TARGETING in Michigan that was shedding some inventory. This 6-by- site right after the event.
Show it off 8-foot restroom
When McNeely trailer was
which he calls The
assembling Petite includes
his inventory, a 300-gallon
he contacting his target
McNeely uses PoshPrivys website to give customers a virtual tour internal
markets waste tankthem
to alert and ato125-gallon
his fledgling onboard
business.freshwater
He servicestank.theMcNeely
Nashville SELL YOURSELF
of his restroom trailers. Our website is clean and easy to navigate. We brought the roughly
area and two-stall100 2010 Comforts
miles of Homeintrailer
in all directions middle back to Nashville,
Tennessee, goingandafter All the while, McNeely builds business through face-to-face contact.

Starting At
describe our features under Products and Pricing and show them in our then remodeled
weddings, it. It large
festivals, was our first unit,
reunions, so I wanted
corporate to make
fundraisers andsure it events.
other had a Once were in touch with companies that can help us, I try to meet with the
Gallery. Our trailers offer so many advantages, and pictures tell that story. modern, upscale look and feel, McNeely says. owners and essentially sell myself and our product to them, he said.
People look at photos of our trailers and say, Ive got to have that. Once we IfHepeople
started cant
the makeover
find you byquickly
removingwith the units
Google, free-standing
you dontpedestal
exist. Part of selling himself means being an expert in the field. Before
roll in and set them up, they walk into something special. sink, replacing vinyl for hardwood-style flooring, then installing designer launching his venture, McNeely joined the Portable Sanitation Association
And once they find you, your website must instantly project
lighting, floating vanities and automatic touchless faucets. To finish, he International and attended its annual convention and trade show in 2011. While

25
Plush interiors your brand
repainted and what
the interior with anyoure all about.
up-to-date You dont have to say
color scheme. there, he attended seminars and talked with experts to broaden his knowledge.

$
If anyone still has doubts about portable restroom luxury after study- much,
Next hebut youahave
bought to say
new 2012 it right.
three-stall Porta Pal restroom trailer from Rich More recently, he joined the National Association of Catering and Events
ing the online photos, McNeely offers guided tours of the trailers and their Specialty Trailers. The 13- foot restroom trailer which he calls The Polished to learn all he can about events and how best to service them. He also plans
luxurious interiors at his storage site. Some customers just need to see Brandon Mcneely to join the Tennessee Wedding and Events Specialists Association this year.
has a 400-gallon internal waste tank and a 105-gallon freshwater tank.
things in person to be convinced, and I have no problem with that, he In fall 2012, McNeely added The Plush, an Alpha Mobile Solutions The more I can network with experts in those areas people who also need
says. But that doesnt happen too often. When it does, though, it allows Signature McNeely
Series puts himself at
3 featuring theprivate
two center ofwomens
the business as the
rooms andcontact person
one room my trailers the more Ill learn, and the more ideas and referrals Ill get.
McNeely to discuss possible upgrades as clients inspect the trailers. for and
men. chief problem-solver.
It comes He handles
with a 500-gallon all email
internal communication,
waste and every
tank and 125-gallon Meanwhile, he provides personal touches to complement his restroom

Online Exclusives
call placed
freshwater to PoshPrivy
tank. Each restroomroutesfeatures
to his personal phone.
amenities including vessel sinks, trailers. That includes mints, amenity baskets, flower bouquets in the
I want to be part of my clients event, he says. I take time to make womens side of the trailers, a personal message for the bride and groom on
(continued)
them feel comfortable with me, and assure them Im genuinely interested a chalkboard, and tiki lights that illuminate the path to the trailers after dark.
in being part of a great wedding, reunion or whatever. When you deal with After all, the more McNeely does to make his portable restrooms
brides and brides mothers, they want the best. This is not just a business pleasing, and perhaps even memorable, the greater the chance hell never
proposition for them. have to work from the confines of an office cubicle.
McNeely believes PoshPrivys website and targeted email campaigns
MORE INFO
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with Alpha Mobile Solutions Comforts of Home Services Inc. Rich Specialty Trailers
877/789-1213 630/906-8002 260/593-2279
a clean, simple website that projects PoshPrivys upscale niche. He also www.alphamobilesolutions.com www.cohsi.com www.richrestrooms.com
works hard to ensure the company pops up prominently when people search (See ad page 19)
for upscale portable restrooms on Google or other Internet search engines.

at
www.promonthly.com/online_exclusives

Order through our website


www.promonthly.com
40 April 2017 Portable Restroom Operator
CLASSIFIEDS April 2017
The Best Trailer
MARKETPLACE
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y To
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wood/plastic skids portable restrooms. auto., 4x4, new aluminum vacuum tank,
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100 construction-grade PolyPortables/Poly- 720-253-8014, CO. (PBM)
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$
1,099 Delivered
PRESSURE WASHERS
Water Cannon, Un contacto en Espanol:
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$9,500. 2,000psi, 18gpm. 999cc Kohler & AR
pump. Will deliver. 321-800-5763 (TBM)

Honda horizontal GX engines, new in-the-


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.com 1.800.333.9274
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price. 800-363-9855 or GXParts.com (TBM)
2007 Hino 268: 185,000 miles, truck
has a 2013 Crescent tank Model 1350. TRUCKS MISC. Surco

Carry 8 units with lift up and 10 units


FOR SALE: Single-axle trailer with 1 porta
with gate down. PTO-driven. Great truck.
potty, great for highway crew. Two (2) slide-in Portable Toilet
Runs every day on jobs. .......... $39,500 Deodorant
septic tank units for a pickup truck $1,500
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each. 3,000-gallon capacity septic truck with
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SUMMER FRESH
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Selling International septic trucks and a in- GMC TopKick with 700-gallon capacity tank;
ternational stake truck with 16-unit carry $15,000 1,100-gallon waste capacity septic
FRAGRANCE F R A G R A N C EF R A G R A N C
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capacity - $12,000. 300-gallon slide-in sep- truck with 150-gallon freshwater capacity;
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$5,000. 1,100-gallon capacity septic truck of 150 gallons; $12,000. Location: Brighton,
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New mess-free
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(2 separate: 186-gallon fresh, 750-waste)
104000 Burks washdown. Call Rich 612-
221-2800 rich@jimmysjohnnys.com (T04) PORTABLE SANITATION PRODUCTS
800.556.0111
290 Alpha Drive, Pittsburgh PA 15238
2006 Ford F550 4x4: New 11 flatbed, new surcopt.com
800.556.0111 412.252.7000
950-gallon portable toilet slide-in tank - surcopt.com
Specializing In Portable Restroom
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Honda. Bucket fill, 30 Tiger Tail. Ready to
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Ask for Matt. (PBM)

promonthly.com April 2017 41


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