Convex InteractiveOffice 406 Al-Mustafa Heights 2 F-11 Islamabad

Contents
User Experience:........................................................................................................ 1
Simple Quiz............................................................................................................. 1
Power Hour.............................................................................................................. 2
Bonus Mechanism................................................................................................... 3
Profilling.................................................................................................................. 3
Databases Required................................................................................................ 4
User Experience:

Simple Quiz
1. User sends a command to activate Quiz
2. First question is pushed to user. Here is the format of the question
Sample Message
Zong Ramadan Inaam main Khushamded. Har roz, har hafte Eidi jeetain. Pehla
Sawal.

2014 ka T20 world cup kis ne jeeta?

1. Pakistani
2. Sri Lanka

Jawab main 1 ya 2 se reply karain @ Rs. 1+t

3. User responds with an option

4. From second question, each message will be formalized according the answer
sent i.e.
a. In case of correct answer, next message that application will sent will
comprise following;
i. Notification Two types of notification to mark the answer correct or
incorrect
ii. Motivator A set of motivating strings to keep user engaged. 15-20
strings
iii. Question Database of questions
iv. Call to action Simple instruction for user on how to respond
Sample Message
Jawab Darust Hai! Bohot Khub, app acha khail rahey hain. Agla Sawal

Pakistan ne T20 World Cup kitni baar jeeta?

1. 1
2. 3

Jawab main 1 ya 2 se reply karan @ Rs. 1+t

b. In case of incorrect question, each message will be formalized

i. Notification
ii. Motivator A different type of 15-20 strings to keep user engaged
iii. Question
iv. Call to action

Sample Message
Jawab darust nahin. Himmat na harain, ye Eidi jeetnay ka shadar moqa hain. Aik
asaan sawal

Pakistan Day ki tareekh ko manaya jaata hai

1. 23 March
2. 24 March

Jawab main 1 ya 2 se reply karain @ Rs. 1+t

5. After every 3 questions, user will be sent additional information about current
standing i.e.
a. Users standing among all other players in percentage
b. Users accumulated score for the day
c. Users accumulated score for the week
d. Users overall accumulated score
Sample Update
App top 1% logon main hain
App ka aaj ka score #score# hai
App ka is hafte ka score #weekly_score# hai
App ka aaj tak ka score #overall_Score# hai

The format of question will be

I. Notification
II. Motivator
III. Question
IV. Call to Action
V. Update

Sample Message
Jawab darust hai. Khailte rahin, Eidi zaroor jeetain.

Eid-ur-Fitr kis islami maheene main aati hain

1. Ramadan
2. Shawal

Jawab main 1 ya 2 se reply karain

App top 1% logon main hain
App ka aaj ka score 370 hai
App ka is hafte ka score 1940 hai
App ka aaj tak ka score 5930 hai

Power Hour
1. Every user will be entitled for 1 Power Hour every day.
2. Power hour will be activated by send keyword PH.
3. Power hour can be activated whenever user desired once in 24 hours.
4. Power hour will last for 60 mins or 20 questions whichever is exhausted first.
5. During power hour each correct answer will earn 2 times the actual points.
6. No additional points will be given for incorrect answers.
7. Message format for power hour will following
***POWER HOUR CHAL RAHA HAI***
Jawab Darust hai! Lagta hai app jeet jain ge. Khailte Rahain. Agla Sawal.

Islami maheene main ziyada se zihada kitne din hote hain

1. 30
2. 31
Jawab main 1 ya 2 se reply karain @ Rs. 1+t

Power Hour khatam hone main 23 min ya 11 sawal baqi hain.

Bonus Mechanism

1. On every 3 consecutive incorrect answer, user will be given a bonus question.

This bonus question will offer double points
2. On every 4 hours of inactivity, user will be given a bonus question offering
double points
3. On every 8 hours of inactivity, user will be given a bonus questions offering
actual points time 2.5
4. On every 24 hours of inactivity, user will be given a bonus question offering
actual points times 3
5. On every 48 hours of inactivity, user will be given a bonus question offering
actual points times 4
6. On every 72 hours of inactivity, user will be given a bonus question offering
actual points times 6
7. Bonus questions due to inactivity will not be pushed during 10p.m. and 10 a.m.
8. Whichever bonus level reaches first at during 10p.m. and 10 a.m., it will be
pushed to user at 10 a.m. to the user.
9. If the user performs an activity before 10 a.m., no bonus question will be pushed
to user.
10.Bonus question format will be following;

Sample Message
***BONUS SAWAL***
Is aasan sawal ke jawab main hasil karain #points of the question#
#Question#
#Call to action#

Profilling

1. User will be asked questions like;

Apne naam ka matlab janne ke liye apna naam likh ke bhaijain. Naam ke matlab ke
saath 10 bonus points bhi. Abhi reply karain

We need an interface where we can see each MSISDN along with his name and we
should be able to tag each MSISDN as male/female based on the name received.
This information must be stored in a separate profiling database that should be
accessible to us through an interface. Other profiling examples are;
Kia app internet istemal karte hain?
1. Han
2. Nahin

App ka TV connection kon sa hai?

1. Local Antena
2. Cable

Databases Required

1. Questions from various generic interest e.g. Drama, Film, cricket, other
sports, religion etc.
2. Set of really easy questions for Bonus offering
3. Profiling questions
4. Motivators for correct/incorrect answers