Beruflich Dokumente
Kultur Dokumente
I. Executive summary
A. Company Name
B. Type of Business
A combination of laundry and food service business with multiple service offerings
such as laundry cleaning, ironing, folding and caf at the same time that offers drinks
mainly the coffee and delightful comfort snacks such as doughnuts, cupcakes and
cakes.
C. Company Description
The Suma cum Laundry and Caf was termed from the word Suma cum laude
where students get the feeling of comfort and can remove their stress through its
sublime atmosphere. The business accentuates its main products the goods which is
the coffee, cupcakes, doughnuts and cakes that its ingredients are from foreign
countries that are authentic and freshly made brought to the locality with a lifetime
experience that brings a sensation of what it feels like to be living in another land but
with very affordable price and luxurious feeling. It mainly offers laundry namely ironing,
dry cleaning and folding for people who doesnt have no time for doing it. The concept
will be according to the event or holiday whenever there is something went viral will be
our theme of the week in our store to generate response from the customers. We
targeted students or working professionals because most of them are busy at school or
work so they wont have time to do the washing of clothes and specially to the students
who rents space best suits our business and they love to do overtime on their paper
works where they can do at ours since we are open 24/7.
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D. Key Personnel
18-35yrs old
Male/female
Guide and monitor every At least College
operation done during process Graduate
Manager
and is in full responsibility of any Knowledgeable (field
happenings in business of expertise)
Decisive
Communication skills
18-30yrs old
Male/Female
At least College
Assigned to the baking section
Graduate
that will bake the goods and will
Previous Experiences
Baker be liable to maintaining food
in baking with other
quality and sanity amongst the
companies
baking area.
Multitasking
Must be able to handle
pressure
18-25yrs old
Male/Female
Designated to do transaction At least High school
such as receiving payments Graduate
Cashier
asking orders and give a Good in Quantitative
complete guide of the menu. activity
Patient
Good character
Performs the cleaning in the 18-25yrs old
Dishwasher
kitchen and assists the baker in Male/Female
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Suma cum Laundry and Caf start-up is scheduled on December 2013. The totality of
its construction process is within the length of 9 months. To further organize the activity in
preparation of business, the Suma cum Laundry and Caf suggested a plan as a guideline for
the start up. For the next 6 months, the first activities that is going to happen is the following:
Planning with the organization, choosing a location to start the construction, running all the
business papers such as fees and licenses, employee recruitment , advertising the business to
prospect buyers and the finale which is the grand opening of the business. The Suma cum
Laundry and Caf since is a combination of both laundry and caf, we considered the Bos
Coffee, Dunkin Donuts, Bon Appetea, Infinitea, Lemon Time, Caf Cat, and other small time
laundry businesses as our competitors for the main reason of having the same product offerings
and has establish its name to the society which is very popular.
F. Funds Request
The funds that will be needed by the Suma cum Laundry and Caf will be from the
partnerships individual personal savings that will be utilized for the enhancement and
betterment of the exterior and interior designs of the building.
The funds accumulated will be for the construction of the building and materials that is
needed for its construction. For its external and internal designs, such as paints, bulbs, chairs,
tables and other necessity for the beautification of the building and for the equipment for the
functionality, the cashier register, washing machine, water tank, refrigerator, air-coolers, and
second the money accumulated will be used for the salaries of the employees and labor
expenses and lastly for the future expenses of the company wherein there must be a an
allocated budget for the next years during the operations for securement.
H. Funds repayment
The Suma cum Laundry and Caf will be not involved to any repayment of funds since it
has establish its funds through personal savings and does not rely on loaning from banks and
other loan entities.
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II. MARKETING
Objectives: in providing laundry cleaning, folding and ironing services for customers and
at the same time we offer customers delightful sweets such as cupcakes, biscuits and
other pastries. Deliver customers with high quality of service and product.
Mission
Our mission is to save your time and money and to provide our customers with
high quality laundry service within a comfortable ambient with friendly service. Suma
cum Laundry and Caf make it easy for you, we take out all the headaches from you
just come and relax here while you do your laundry.
Vision
Our business is a composite of both product and service offerings which is the
laundry and caf. Suma cum Laundry covers the cleaning, folding and ironing
services and caf that offers budget friendly sweets (doughnuts, cupcakes and etc.).
(CAF) COFFEE
One of our main products is coffee which has a distinct taste and has different
flavors to be choose from and coffee beans are made fresh from Tagaytay and because
the people in consuming coffee increases yearly and we have decided to place it since
customer find coffee as a comfort drink in stress specially to those students and
employees the population when it comes to purchasing of coffee is multitudinous.
(CAF) SWEETS
We offer variety of sweets namely: cupcakes, cakes and doughnuts since it is the
best when partnered with coffee and it suits every person may it be a teenager, young
adult and kids or even the days.
Our business offers the primary service which is the laundry cleaning that
basically washes clothes with high quality detergents to complete the satisfaction to the
customers since smells creates an impact to them.
(LAUNDRY) FOLDING
The folding service is the last phase of the process in which it is organized neatly
and placed in a customer for it to be presentable when handed to the customers
because most of the customers are fired in folding and would just throw away that
cause.
(LAUNDRY) IRONING
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One of our service offering is ironing because clich it is in the market that
laundry is just all about washing of clothes but our business offers ironing to be more
convenient and hassle free that would make our business apart from the competitors.
Target Market
Pricing Strategy
The strategy that we are going to use is market penetration pricing strategy
because it is designed to launch a product or service, enter the market as swiftly as
possible and finally, capture a sizeable market share. Market penetration involves
lowering of price of a product or service with the aim of increasing sales.
One of the benefits of market penetration is that it can help a company increase
its overall sales volume. Lower prices can lead to higher sales volume, which allows
companies to boost the overall market share in the competitions expense.
The strategy that we are going to utilize in pricing our products/services is for the
reason of the process does not require any strenuously and it is much more convenient
to us since the processes requires computing just the cost of the products and services
and place a part as the mark up. Penetration pricing is also an effective strategy for
firms looking to enter new market segment. Along with generating more sales from
existing customer, market penetration pricing lets businesses find new buyers.
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Screening
Interview
1 month probation
Official franchisee
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The recruitment plan in the flow chart consists of eight phases in becoming an
official franchisee. The requirement of the recruitment will be posted at the internet or
website of the business. The next step is with the sending of their franchisee
requirements and directly proceeds to the screening interview to test the potential
franchisee if they have what it takes in franchising the business and steps to the final
interview for further assessment and if failed it will be their end of connection if the
applicant will pass the he/she will be given 1 month probation in the next stage to test
how will they perform in real business fields and becomes an official franchise.
D. Franchisee Prospectus
History
We have come up with the idea of Suma cum Laundry and Caf since majority of
us can relate and have noticed that most of the students that boards goes to laundry
and would go afterwards to the nearest coffee stops so we decided why not combine
both business to create a new innovative business that hasnt been introduced here in
the city that would create huge sensation to the people because it is convenient for
them already.
We are looking for our ideal franchisee and do you possess one of this
characteristic? Hence, we wanted you to be part in the expanding our business Suma
cum Laundry and Caf. The following are the essential:
Interpersonal skills
Knowledgeable
Sagacious
Hardworking
Multi-tasking
Intrapersonal skills
Communication skills
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Self-Awareness
Empathy
Commitment
Passion
Persistence
SALES
Our philosophy is to offer neither discount prices nor high prices. That means
standard cost to launder a shirt for P40/kilo and P20/half kilo compared to the high
prices in the market. For dry cleaning, the starting price will be P45/kilo and may go up
according to the type of fabric, compared to the high end price in the market, where the
starting price P50/10 shirt. With this level of pricing, the company will have excellent
sales with a reasonable profit. Aside from laundry, we also offer food for the customers
for those who wait for their laundry to finish with affordable price.
For the first time customer will be offered 20% off their next order. A coupon will
be attached to their order when they come to pick up. This is one of our strategies to
bring customers back to our business and build our customer base. In addition, we
guarantee to customer the benefits on our good and a high standard quality of service.
ADVERTISING
The Summa Cum Laundry and Caf will use effective ways to capture
customers attention and response. Flyers will distribute, advertisements will be mailed,
posting it on Social Medias such as Facebook, Instagram, etc., and flyers will be placed
on public areas. All the messages will be supported by promotions. Also, word of mouth
will be the best referral.
The company maintains a strong budget for effective advertising. The company
plan to use internet link which generate to email the customers with the promotions and
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sales. This is considered an excellent communication between the company and its
customers.
There are effective ways to keep communication and follow-up with our
customers in terms of informing them of our business updates. We will email, send
letters, or call our customers to keep them updated.
Suma cum laundry is currently looking for property on local high streets, retail
parades and neighborhood centers where locals are most seen or goes to, because our
target customers are mostly students, working professionals and etc. and answers the
following criteria given:
The franchisor and franchisee along with the all the people who contributed and
helped in building the business to be possible during the grand opening must be present
on the day where it is going to be held. Before the grand opening an advertisement will
be set in a week using different forms of promotion through distribution of pamphlets by
organizing a team that will distribute to people house to house or in public areas and will
be using also the transit advertising to effectively spread the awareness of the grand
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opening and during the event we will be giving away freebies and will have a raffle
promo to the customers and whoever wins will receive gift cards and etc. We will also
be giving discounts on every item purchase will be 50% and in the service we will be
giving also 50% free. There will be also government representatives to be part of the
event to grow brand presence through with their aid.
H. Customer Advertising
The Suma cum Laundry and Caf will be using both sales promotion and
because customers are more likely to be attracted whenever there are sales involve in it
like free taste and other sales promotion related and by that through this advertising we
can generate response quickly from the customers and at the same time create a
perception in the mind of the customers that will lead them in purchasing the
products/services we are offering since our belief is perception is everything. We will be
providing voucher for our loyal customers like discount and freebies vouchers.
We will be creating strategies that would easily attract the customers. By using
the social media we will going to make a Facebook page and website so that the
customer will easily tract our daily activities. Will be posting on updates like sales etc.,
and will also make a video advertisement of our business so that we can get the
attention of our potential customer.
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III. MANAGEMENT
A. Headquarters Organization
Organizational Structure
Manager/owner
Staff
Personnel Management
18-30yrs old
Responsible in expanding the
Male/Female
market and also in finding new
Graduate of any
opportunities to increase companys
Marketing business course
Manager profit;
Multitasking
Responsible in ensuring the
Must be able to handle
companys income is consistent.
pressure
18-25yrs old
Preparing budget and seeking for Male/Female
financial sources; Graduate of any
Administration
Controlling the financial progress in business course
and Financial
terms of expenditure, income and Good in Quantitative
Manager
anything related; activity
Checking the staffs attendance. Patient
Good character
All employees are given the right to give suggestions and comments for the
betterment of the company and create new strategies to achieve the
organizational goals.
Discipline and grievance procedure including gross misconduct
Sickness absence including pay rates, reporting arrangements, monitoring
absence, dealing with short/long term absence
Annual leave including public holidays, carrying forward leave, requesting
holiday, pro rata entitlement for part-time staff
B. Franchise
Organizational Chart
Laundry Manager
Finisher
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Personnel Management
C. Operational Manual
D. Training Manual
Create programs and activities to provide skills development, such as cross training,
monitoring, coaching and job rotation.
Increase job motivation and satisfaction during the given probation to test its
capability.
Attending seminars for training and to gain more knowledge about laundry are the
following: receptionist, washer, laundry manager and cashier.
Time for learning in the workplace for them to actualize for the success of an
employee development program.
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E. PERT Chart
PHASE I
Industry Analysis Market Analysis Store Analysis Legal Analysis
30 days 30 days 30 days 40 days
PHASE II
Market Plan Building & Layout Location Selection Business Plan
30 days 60 days 30 days 30 days
PHASE III
Building Sites Development Franchise Training Employee Training Material and Supplies Ordering
80 0r more days 30 days 10 days 30 days
PHASE IV
Follow-Up
Customer Advertisement Continuous
Grand Opening
30 days
10 days
Promotion Advertising
Grand Opening Campaign Continual Review of Operations
Opening Promotion
Actual Operation Begin
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A. Headquarters
Start-up or Turnkey Cost
Total Project Cost
Pre-Operating Expenses
1. Investment
Investment through cash P 400,000.00
Total Investment P 400,000.00
2. Acquisition of Machineries
a. 2 Whirlpool Topload Washers Model: 4PWTW5905 P 34,498.00
b. 2 Whirlpool Dryers Model: 4PWED5905 31,998.00
Total: P 66,496.00
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Sofa 2,500.00
Cost of Installation of Counters and Shelves 9,200.00
Total P 13,000.00
Income Statement
Current Assets
Non-Current Assets
LIABILITIES
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Current Liabilities
Non-current Liabilities
OWNERS Equity
Collection of Accounts
Receivable
Loan Proceeds 2,924,000
Cash Outflows
Procurement of Machine
2,924,000
and Equity
Cost of Production 5,772,113 5,945,276
Payment of Selling &
8,846,826 3,962,276
Administrative Expense
Payment for Loan
584,800 584,800 584,800
amortization
Payment of Income Tax 59,804,557 61,668,505 63,473,958
5. Break-even Analysis
1400000
1200000
1000000
800000
600000
400000
200000
0
100 200 250 300 35 0 400 450 500 550 600 650 700 750
6. Ratio Analysis
Liquidity Ratios
Current Ratios 0.8
Quick Ratio =0.7 0.7
Sales to Working Capital = -50.0 -50.0
Activity Ratios
Accounts Receivable Turnover 70.0
Days Sales in Receivables 6.1
Inventory Turnover 0.0
Days Cost of Sales in Inventory 0.0
Accounts Payable Turnover 0.0
Days Cost of Sales in Payables 0.0
Sales to Assets 7.7
Sales to Net Fixed Assets 20.7
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Probability Ratios
Percent Rate of Return on Assets 5.8
B. Franchise
To be Acquired
TOTAL
Particular Existing Proponent SET UP
Fixed Assets
Income Statement
Balance Sheet
Pre- Year 1 Year 2 Year 3
Particular Expansion
ASSETS
Current Assets
Non-Current Assets
Current Liabilities
Loans Payable 42,040 42,040 42,040 42,040
Non-Current Liabilities
OWNERS EQUITY
CASH FLOW
Pre- Year 2 Year 3
Particular Expansion
Year 1
ASSETS
Cash Inflows
Cash Outflow
5. Breakeven Analysis
1400000
1200000
1000000
800000
600000
400000
200000
0
100 200 250 300 35 0 400 450 500 550 600 650 700 750
6. Ratio Analysis
Profitability Ratio
Liquidity Ratio
Profitability Ratio
Particulars Year 1 Year 2 Year 3
Total Liabilities 210,200 168,160 126,120
Divide: Total Assets 9,271,039 10,128,367 10,620,067
Debt Ratio 2% 2% 2%
Over 10,000 but not over 30,000 500+10% of the excess over 10,000
Over 30,000 but not over 70,000 2,500+10% of the excess over 30,000
Over 70,000 but not over 140,000 8,500+20% of the excess over 70,000
Over 140,000 but not over 250,000 22,500+25% of the excess over 140,000
Over 250,000 but not over 500,000 50,000+30% of the excess over 250,000
Less:
Net Income Tax Less: Basic Income
Year Before Tax
Personal &
Income Amount
Excess
Tax Due
Additional
V. Legal Aspects
A. Business Structure
Summa Cum Laundry business structure is a partnership where four partners owns
the business. The business name and trade name was registered in Butuan City. The
business owners made sure that it is registered in a partnership form as well as to make
a unique name for everyone to notice it quickly. The business is also covered with
insurances like health and property insurance. The business provides this insurance for
future purposes.
Franchisee Agreement
2. Grant of Franchise
The Franchisor grants to the Franchisee, and the Franchisee accepts from the
Franchisor, the right to use the Marks and Licensed Methods in correction with the
establishment and the operation of a ______________ franchise, at the location
described in Article 3 of this Agreement. The franchisee agrees to use the Marks and
Licensed Methods, as they may be changed, improved, and further developed by the
franchisor from time to time, only in accordance with the terms and conditions of this
Agreement.
The franchisee agrees at all times to faithfully, honest and diligently perform the
Franchisee's obligations here under and to continuously exert best effort to promote the
______________ franchise. the Franchisee agrees to utilize the Marks and Licensed
Methods to operate all aspects of the business franchised here under in accordance
with the methods and system developed and prescribed from time to time by the
franchisor, all of which are a part of the Licensed Methods. The Franchisee's shall offer
such products and services as the Franchisor shall designate and shall be restricted
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3. Franchisee Fee
D. Disclosure Document
You will operate a business laundry services and cafe. You will provide these
services to both individuals and businesses, operating under the Marks and using the
System.
Suma cum laundry is a laundry business at the same time cafe which offers the
public quality services which is ironing, laundry, cleaning, and folding and also offers
high quality food and Beverages of a distinctive character and quality under the name
Suma cum laundry and cafe.
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The total investment necessary to begin the operation of the traditional Suma
cum Laundry franchise ranges from PHP 1,800,000. This includes the initial fee of PHP
730,000 and must be paid to the franchisor or affiliate.
You may ask to receive your disclosure document in another format that is more
convenient for you. To discuss the availability of disclosures in different formats, contact
Suma cum Laundry or contact 09105583641
The terms of your contract will govern you franchise relationship. Dont rely on
the disclosure document alone to understand your contract. Read your entire contract
carefully. Show your contract and this disclosure document to an advisor, like a lawyer
or accountant.
There may also be laws on franchising in your state. Ask your state agencies about
them.
Call the state franchise, administrator listed in Exhibit F for information about the
franchisor or about franchising in your state.
Please consider the following RISK FACTORS before you buy this franchise:
E. Franchise Agreement
Agreement Term
The term of this agreement shall be for the period, commencing the date
of this agreement. Each year of the term as measured from the date this agreement is a
contract year.
Revenue Sharing
Franchisee shall remit to franchisor of the net profits of its business in the form
of royalties, etc. distribution of profits shall be made of on the [day] of [months].
Participating Franchises
While franchisee cannot guarantee that its franchises will adopt the agreement,
franchisee will use good faith commercially reasonable efforts to recommend adoption
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of the agreement to its franchises and anticipate a high level of adoption thereby.
Franchisor hereby agrees that each participating franchise shall execute letter
agreement, which has been approved by franchisee in form and substance, in favour of
franchisor, agreeing to be form to be bound of the terms of this agreement as if it were a
party hereto. Franchisee shall be liable for each participating franchises of its financial
obligations hereunder as if such participating franchisee were a location, unless
specifically designated otherwise. Implementation of the agreement at the franchise
level and franchise payments there under will be administered by the franchisor.
Payments
The parties acknowledge and agree that if franchisee fails to order number of
units required. Franchisee shall pay specific amount to franchisor as liquidated, an
amount equal to each unit which franchisee failed to order. If franchisor fails to deliver
number or units of order by franchisee, the franchisor shall pay to franchisee as
liquidated damages of amount, an equal amount to each which he franchisor failed to
deliver the parties hereto expressly agree and acknowledge the actual damages for
purpose of the subparagraph would be difficult to ascertain and that the amount set
forth above represents the parties reasonable estimate of such damages.
Marketing
Placements
Material Breach
A makes an attempt to make any arrangement for the benefits of the creditors
or voluntary or involuntary bankruptcy, insolvency or assignment for the benefits of
creditors of a party or in the event any action or proceeding is instituted relating to any
foregoing and the same is not dismissed within calendar days after such institution.
A failure by either party to make payment of any monies payable pursuant to this
agreement, as and when is due. Except otherwise provided herein, no termination of
this agreement for any reason shall receive or discharge any party hereto from au duty,
obligation or liability hereunder which was accrued as of the date of such termination.
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Neither franchise or locations nor participating franchise shall acquire any right
to use nor shall use any copyrights, trademarks, characters or designs owned and
controlled by franchisor or any affiliates, including without any limitations, the names, or
any conjunction with other words or name in any advertising, publicity or promotion,
express or imply any endorsement of the same.
Article 1
Applicability
1. These general terms and condition apply to all agreements entered into any
Franchising Etc. A reference to other general terms and conditions, without written
recognition of such terms and conditions will not be accepted and these general
terms and conditions will prevail.
2. Clauses and agreements that deviate from these general terms and conditions are
legally valid only if Franchising Etc has confirmed these clauses and agreements in
writing.
Article 2
Parties
Article 3
1. The Franchisor must timely provide Franchising Etc. with all (further) information
that could reasonably be of importance to the intermediation.
2. The franchisor must handle the Candidate, proposed by the Franchising Etc., and
the information provided together with this proposal in a proper and careful manner.
This also means that the Franchisor must report to Franchising Etc. on the
introductory discussion within five business days following the discussion.
3. Both parties must treat all confidential information that they become privy to within
the scope of their agreement, either from each other or another source, as
confidential.
4. Franchising Etc. is not responsible or liable for the content of the promotional
material provided by the costumer.
Article 4
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Liability
A. Franchising Etc. disclaims any liability for damage or losses incurred by the
Franchisor or third parties due to negligent or erroneous action of a Candidate
during the selection procedure or after the conclusion of franchise agreement with
the concerned Candidate.
B. The Franchisor will hold Franchising Etc. harmless against claims from third parties
that are or could be directly or indirectly related to the intermediation by the
Franchising Etc.
Article 5
In conclusion
Franchising will make every effort, subject naturally to all of the above, to serve
Franchisors and candidates to the nest of its ability.
Except for matters that fall within the competence of the sub district court, the civil
court is competent to take cognizance of disputes, which have arisen pursuant to the
agreements, commissions, and calculated intermediation fee between Franchising
Etc., the Franchisor, and/or the Candidate,
Dutch law governs all agreements concluded, offers or action of Franchising Etc.,
subject to these terms and conditions, irrespective of whether the Franchisor and/or
the Candidate are established or reside abroad.
Franchising Etc. reserves the right change these general terms and conditions.
Changes will only become applicable once Franchising Etc. has informed the
Franchisor accordingly
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VI. Appendix
Layout design
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Suma cum Laundry is originally from the word Suma cum Laude since it is
rhymed and student can relate to it and because one of our target market is students.