MBA 2016; Integrated Case Study Feedback/Assessment Grid

Report Visual impact

Very good Good Average Poor Very Poor

WOW.. Professional with Good use of Text with Just text!

Innovative use of visual impact graphics/fonts / occasional use of
graphics / fonts / Extensive use of graphs charts etc graphics etc
graphs and charts. graphics/fonts /
graphs charts etc

The report contains definite conclusions and specific recommendations

Very good Good Average Poor Very Poor

Good Contains good Contains some Conclusions vague No real

conclusions/options conclusions/options conclusions/options or generalised. conclusions.
well supported by supported by with some analysis Very basic analysis Analysis lacking
analysis and analysis and
evidence evidence
Very good Good Average Poor Very Poor

Clear set of recommendations Some Few No

recommendations follow form recommendations recommendations recommendation
follow from conclusions some linked to or not supported following form
conclusions with evaluation of conclusions from conclusions conclusions
explicit evaluation options

Executive summary Clarity and succinctness Clear statement of outputs of report (conclusions
and recommendation)

Very good Good Average Poor Very Poor

Clear and succinct Majority of points Cover some points Descriptive lacks Pure waffle
coverage covered. but key elements clear analytical
missing points
Very good Good Average Poor Very Poor

Clear and Reasonable set of Some outputs. Outputs very vague No real outputs
compelling set of conclusions and Limited in depth or generalised
conclusions and recommendations and scope
recommendations

A Powerpoint Presentation to Shareholders Visual impact and content

Very good Good Average Poor Very Poor

WOW.. Professional with Good use of Text with Just text!

Innovative use of visual impact graphics/fonts / occasional use of
graphics / fonts / Extensive use of graphs charts etc graphics etc
graphs and charts. graphics/fonts /
graphs charts etc
Very good Good Average Poor Very Poor

Clear and succinct Majority of points Cover some points Descriptive lacks Pure waffle
coverage of report covered. but key elements clear analytical
ideas missing points

For the Submitted Work Indicative

Overall Weighting
Visual impact, presentation
and
Efficient communication 30% 0 2 4
6

Clarity of analysis / 40% 0 2 6 88

conclusions 4
understanding of course

Development of way forward 30%

MBA 2016; Integrated Case Study Feedback/Assessment Grid
Recommendations 0 2 4
6

Total (out of 20)

Student Number
---------------------------------

Above is the mark/feedback/assessment guide for the individual report part of the integrated case. For
simplicity it will be marked out of 20.

Your individual reports to shareholders needs to

1/ Look and read like a professional business report. Usually these would include appropriate use of
imagery (but dont insert random pieces of clip art) and also key graphs and charts and possible tables

2/ The report needs to be ANALYTICAL looking at the underlying reasons for your companys
performance not just presenting or describing what has happened. Be careful, there is a lot of data
available to you and it can easily become just a data dump. You need to be selective with data and think
what value am I adding in my discussion!. if you are writing about what the data/information is then
that is describing you need to address what the data/information MEANS

3/ Be realistic in your assessment of your performance, the performance of others and the state of the
market/environment

4/ DEVELOP options (that is plural so look at possible ways forward not just the one) for the future.

5/ EVALUATE the options (that means you need some form of CRITERIA) in order to.

5/ Make some definite RECOMMENDATIONS

6/ The EXECUTIVE SUMMARY needs to include the key conclusions and recommendations of your
report. It is designed to be read on its own as it is often the only bit that gets read. The quality of this is
critical to get the rest of your work read and to stimulate interest from eg key shareholders

7/ Presentation slides. Think carefully about what content you would want in these few slides. You
need to cover the key conclusions and recommendations
.