Introduction

Hot bake 24/7 is a pioneer in food retailing when they introduced their singapores
first roasted sandwich but also the first fully hot all in one meal vending machine .
the only vending company in Singapore that dispenses HCS toasted sandwiches.
Obtaining HCS involves adhering to a set of strict nutritional guidelines, which
are set and enforced by the Singapore Health Promotion Board.

We combine superior quality with unbeatable convenience

From kitchen to customer, we go to great lengths in ensuring that the highest

standards of quality are met. We maintain impeccable cold-chain conditions
from production to purchase, and our dedicated team of delivery drivers is out
on the road 7 days a week servicing each machine on a daily basis to ensure the
freshness of our sandwiches.

Delicious and healthy sandwiches in over 50 great flavors

Not only are Hotbake sandwiches deliciously fresh and yummy, you can have
peace of mind that our selected menus have a healthy stamp of approval! We
have a range of Healthy Choice sandwiches, other sandwiches that are equally
yummy and even some sweet ones for folks with a sweet tooth.

all in one meal vending machine in singaporeot

all-in one-meal vending machine in Singapore.
STEEPLE Analysis
PEST Analysis
MACRO INVIRONEMT
PEST analysis:
PEST stands for Political ,Economical,Sociocultural,Technical,

Now I am doing PEST analysis of Mcdonalds.PEST

analysis will give us deatails about
Political,Economical,Sociocultural and
Technological analysis and effects of these analysis
on Mcdonalds.I will be comparing both
environments in USA and India.
POLITICAL INFLUENCES:
Since India is the country with the largest
democracy in the world.As India is a nationalist
country
These are some influences a company doesnt
have any control of.USA politically is well suited for
business of Mcdonalds.Mcdonlad is very popular in
USA.But government is trying to control marketing
of fast food because of health concern such as
cholesterol,cardiovascular and obesity issues.Good
relations in terms of creating jobs and tax revenue
for government is a must to succeed in any
market.India is very rich country in terms of
politics.The world largest democracy is present in
India.But being nationalist country they create some
difficulties for foreign entries.Bhatiya Janata party is
one of the leading Hindu national party and they are
against fast food chains as they want to see only
vegetarian restaurants in their country.Their party
members always protest against fast food using
meat in their menu.Big risk for Mcdonalds is
BJP.good news is that trends in India are changing
and young people like to eat fast food.second good
news is that India is changing slowly from
nationalistic society to liberal mind set up and
Congress party in power is the main prove of liberal
society.Mcdonalds expanded very fast in the last
decade.

ECONOMICAL INFLUENCE:
Economical variables such as currency
exchange,employment,Interest rate,tax ratio and
need of international supply.Most of the
organisations depend on foreign supply of raw
metarials for their products making.Currency
exchange also have a great impact on any
organistion.USA has a High tax ratio,Low
unemployment developed country,dealing in
internatonal currency (Dollars).Business for
Mcdonalds in USA is already established and low
risked but for india high unemployment rate,dealing
in Rupees as currency and millions of people living
below poverty line is a concern for Mcdonalds.but
India is having a booming economy,low tax rate and
availability of labour in abundance and development
of middle class society in India is a positive sign for
Mcdonalds future.
Sociocultural influences:
Culture and society has a big impact on any
organisation sales.Mcdonals in USA is serving a
liberal society.religion has not much effect on
Mcdonalds.culture is very much simple.But in India
society is very versatile.though India is heavily
populated but still Hindus dont eat meat,Muslim
only eat Halal and they dont eat pork.In India
religion has a very big impact on society.For
Mcdonald it is a big concern.But in India life style is
changing,earning power is increasing,middle class
is getting bigger in its size and people like to eat
outside in restaurants this has a very good impact
on society.
Technological influence:
One positive benefit of globalisation was
technological advancement.Althogh Mcdonds
doesnt use too many complicated machines in their
food production but still they need highly
competitive technology.technology is needed for
example in supply chain management,order
taking,Inventory control,easy and quick payment
procedures .Use of technology can make
management more reliable,effective and cost
saving in short term as well as long term.Customers
happiness after getting what they are looking for on
time and in a deciplinery way make them come over
and over again.in USA Mcdonalds use very
effective and expensive technology to be in a very
competitive position to their rivals.In india as
franchises they use high technology.they use very
good till system,good and deciplined order taking
and well managed staff who knows the proper use
of technologies inside the store.
DemandofProductinmarket:

TillnowHotbeverageVendingMachineaccountsforlargershareinthemarketandnoonehas
thoughtofsandvichvendingmachinewherewecanseealsohugescopeofgrowth.
AsIndiaaccountsforonesixthofglobalpopulationsoitisanmarketforprofits.

SinceInIndiatillnowsandwichvendingmachineinIndiaisnotthere.
AsthevendingmachinemarketinIndiaisgrowingandisexpectedtogrowinthenearfuture.

AccordingtoResearchMarketJournal
FollowingaretheimportantfactorswhichareresponsibleforthegrowthofvendingmachineinIndia.

Inreaseinconsumerism,
GrowingUrbanisation,
GrowingcorporateCulture.
Changeinlifestyle
GrowthinFMCGsector.

ThemajorcountriesinAsiaPacificregionincludeChina,Japan,India,Australia,Singapore,Taiwan
andothers.Theadoptionrateforvendingmachinesintheregionisnotablyhigh,owingto
technologicaladvancementsandemergenceofnewbusinessmodels.ChinaandJapanholdthe
maximummarketshareofvendingmachinemarket.IndiaandAustraliaontheotherhandarethe
countriesthatareshowingtremendouspotentialtowardstheadoptionofselfservicetechnologyduring
theforecastperiod.Theboomintheretailsectorandemerginginfrastructurearesomeofthekey
factorsfacilitatingthegrowthoftheVendingMachinesinthis
region(https://www.marketresearchandstatistics.com/ad/asiapacificvendingmachinemarket2016
2022/)

TheretailautomationindustryinIndiahasgrownataCAGRof~%fromINR~millioninFY2009to
INR~millioninFY2014.
TheretailautomationdevicesinIndiacompriseofinstrumentssuchascashregisters,POSterminals,
barcodescanners,vendingmachinesandautomatedfueldispensersandhavewitnessedavarietyof
playersineachsegment.
Indiahasbeenanimporterofmajorautomationdevicesduetolackofmanufacturingcapacity.

AutomaticvendingmachinesinIndiahavewitnessedagrowingdemandfromtheFMCGsector.Inthe
yearFY2014,foodandbeveragesvendingmachineshaveaccountedforvolumeshareof~%inthe
overallvendingmachines

IndiaisoneofthecountrywhichhasyoungestpopulationAsInindia65%ofpopulationisbelow35
yearstherforemoreyoungerpeopleareeatingfastfood.(CNBC.com)

AccordingtothefindingsoftherecentonlinesurveyfromACNielson[7,8]Indiabeingattheseventh
place,isamongthetoptenmarketsforweeklyfastfoodconsumptionamongthecountriesofAsia
Pacificregion.Over70percentofurbanIndiansconsumefoodfromtakeawayrestaurantsoncea
monthormorefrequently.
Tablefrompdf

ConsumerperceptionaboutfastfoodinIndia:anexploratorystudyAnitaGoyalandN.P.Singh
ManagementDevelopmentInstitute,Sukhrali,Indi

SWOT Analysis

Strengths Opportunities

Uniqueness :-Since this is thestart

up business which is not available Inrease in consumerism,
in Indian market Growing Urbanisation ,
Since the company Hotbake 24/7 is Growing corporate Culture.
a first leading sandvich vending Change in lifestyle
machine in singapore Growth in FMCG sector
Availability of sandvich 24/7
Follow Blue Ocean strategy for
capturing largest market share
Cheaper Price.
No lines or low waiting time.
Providing different services

Weaknesses Threats

Data redundancy.
Data was not normalized Threats from other existing
screened and was not stored in a vending machine they can switch
to sandvich vending machine.
sensible format in the data
Demands of healthy food.
repository, which led to problems in
copying data to other systems. Trend towards healthy eating.
Uses a legacy system. The
company has implemented more
than 1500 systems over a period of
time.
Decentralization: -Due to
numerous systems used within the
company, they had problems
establishing direct online
communication with customers and
partners.
Systems were conventional with
absolutely no room for growth to
sustain changing business
environment.
The company used a system called
MERLIN, which was a scheduling
system based on MRPII systems.
The software was capable enough
to handle the scheduling but
involved a lot manual
manipulation.