Outline:

1 Intro
-Thesis: Dold informs and motivates readers to quit the dangerous, addictive habit of
tanning in this self-help article using logos, ethos, pathos, and a positive 2nd person tone
aided by the bright visual design of the article.
2. audience, purpose, exigency, conversation
-how audience relates to the magazines audience
-inform and motivate readers
3. genre
-how this adds to motivational purpose
- genre devices: 12 steps, commands, fear
4. persona
-writing stye: punctuation, word choice
-tone
5. visual design
-picture, layout, 12 steps
6. logos/ ethos
7. conclusion