TARGET MARKET: F&M 25-34, MELBOURNE & SYDNEY O $ Facebook Organic feeds (O) / Paid ($) O SnapChat Organic

eds (O) / Paid ($) O SnapChat Organic feeds

CAMPAIGN PERIOD: September 2017 to May 2018 O $ Youtube Organic feeds (O) / Paid ($) $ Google display ads
O $ Instagram Organic feeds (O) / Paid ($) $ Google ad words
$ Mailchimp
2017 2018
Phase 1 - Brand Awareness Phase 2 - Brand Engagement Phase 3 - Push Sales
August September October November December January February March April May June
WEEK COMMENCING 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24

ACTIVITY/CONTENT
1. SEO (Search engine Optimization) SEO Phase 1 (TEST KEYWORDS group A) SEO Phase 2 (TEST KEYWORDS group B) SEO (Implement Keywords)
2. Facebook organic feeds - 5-7 times a
week, 9am-12pm, 5pm-9pm O
3."Something Neyuh Is Coming" ads $
$
$
4 .KOL endorsement of Neyuh products $ $
Link KOL post to -->

5. From "Hand to Bag" story Videoclips:

#1 Videoclip O
Link to -->
#2 Videoclip O
Link to -->
#3 Videoclip O
Link to -->
6. EDM Collect Database
Send out direct Email Newsletters
7. The story of reaching out Video O
Link to -->
8. Introduction to top 10 Artists O
O
O
9. Vote for artist O
9. Vote for artist
O
O

10. Follow Artists O

O

O
11. Follow VN artisans & Production O
O
O
12. Present Neyuh Products O
(more intense)
O
O
13. Artist's Journey WRAP UP Video O
Link to -->
14. SEM ad Words $
15. Exclusive promotions O
O
Phase 1 - Brand Awareness Phase 2 - Brand Engagement Phase 3 - Push Sales
FOR DETAILS OF CREATIVE December January February March April May
August September October November June
EXICUTION FOR
ACTIVITY/CONTENT 1-15, refer 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27

to marcom-plan "Australia 2017 2018

Execution of timeline" point: 12.1