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TARGET MARKET: F&M 25-34, SAN FRANCISCO & PORTLAND O $ Facebook Organic feeds (O) / Paid ($) SnapChat

CAMPAIGN PERIOD: September 2017 to May 2018 O $ Youtube Organic feeds (O) / Paid ($) Twitter
O $ Instagram Organic feeds (O) / Paid ($) Neyuh Website
Email
2017 2018 Milestone (No channel)
Phase 1 - Brand Awareness Phase 2 - Brand Engagement Phase 3 - Push Sales
August September October November December January February March April May June
WEEK COMMENCING 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24

ACTIVITY/CONTENT

1. Daily Organic Posts (O.P) O


--> Product & Brand exposure O
Link O.P to (2-3 times/Week) -->

2. Follower Behavior -
Analyze/Document

3. SEO (Search engine Optimization) $

4. Adjust Posting time (FB/INSTA)


5. Product online ads $
$
6. Hootsuite:
--> Tracking new consumers with # $
$
--> Create/Manage Hootsuite Streams $
$
7. KOL endorsement of Neyuh products $ $
Linked KOL posts to -->
8. Collect Database
(Email + Social media accounts)

9. EDM
10. Social media ads for artists $
Collaboration & Vote
$
10. Social media ads for artists
Collaboration & Vote

$
Link info to -->

11. Vote for favorite Artists


Link to Neyh Website to enter email
12. Vote for favorite design
Link to Neyh Website to enter email
13. Discount code released for voters
14. Release of Limited Ed. Artist Handbags
15. Exclusive promotions O

16. Follow up with Research Analytics Specialist $


Phase 1 - Brand Awareness Phase 2 - Brand Engagement Phase 3 - Push Sales
FOR DETAILS OF CREATIVE
August September October November December January February March April May June
EXICUTION FOR
ACTIVITY/CONTENT 1-15, refer 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27
to marcom-plan "USA Execution 2017 2018
of timeline" point: 13.1