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1. Abhiji Bhandari, making loyalty pay, American marketing

journalese, 31, Dec, 2000, P.22.
2. Bass Frank M., the theory of stochastic preference and brand
switching, journal of marketing research vol.11 P.20.
3. Deepallsingh (2001)consumer behaviour and banking retail
product analysis, banking finance, May 2001.
4. Dr.N.Raja sekar,the Indian journal of marketing Mar (2002).
5. Michael Palins 2000-mile journey along a mountain range of
mystery, adventure and challenges.
6. Sundari, R & Murugan, MS 2011, Brand Loyalty s Influence on
Women Buying Behavior with Special Reference to Personal Care
Products, International Journal of Commerce, IT and
Management. Vol. 1(2), pp. 56-62
7. Ashok Yakkaldevi Consumer behavior among women with
special reference to cosmetics vol. 1(1) August 2013 pp.1-5
8. Marketing Management by Philip Kotler, 14e Edition
9. KIWIFI (Fiona) 2009, I expected brilliant cinematography and
good information and was not disappointed.
10. Kanos model and the customer satisfaction Index model to create
more meaningful value.