HANNA MIRTLE

2457 Donner Way, Sacramento, CA 95818

Cell: 916-710-5069
hmirtle0695@gmail.com
Work History

Marketing Intern 12/24/16-Present

Tahoe Trail Bar
Reno, NV
Pitched and secured 5 in-store displays to retailer management resulting in 30 percent sales
increase for company
Manage 12 brand ambassadors content generation to promote company on social channels
Create and implement a unique brand character through detailed discovery analysis
Coordinate and execute promotional events to increase brand awareness and community relations

Research and Brand Insights Intern 6/7/16-8/16/2016

MeringCarson
Sacramento, CA
Aggregated, analyzed, and compiled screenshots of competitive ad executions and delivered weekly
reports to improve on social engagement
Conducted and studied quantitative and qualitative data on client demographics and psychographics
while improving skills in MRI and Kantar market research tools
Developed a strategic brand launch campaign qualified by primary and secondary research and
industry insight
Collaborated with brand, creative, media and production representatives to create and or sustain
multilayered brand campaigns in line with client needs

Sales and Marketing Representative 9/20/15-9/20/16

Uber
Reno, NV
Serve as marketing and sales agent for Uber in the Reno and Tahoe Nevada region
Coordinate and attend promotional events to increase brand awareness and rider participation
Utilizes social media marketing and peer-to-peer sales strategies to create sales campaigns and
improve branding persona

Account Executive 8/23/14-Present

Wolfpack Relations
Reno, NV
Research local markets and target audience to develop a strategic communications plan to
effectively communicate client positioning
Create a social media strategy to increase client social engagement and brand awareness
Coordinate and attend weekly collaborative sessions with other team representatives to plan brand
outreach tactics including media pitches and community involvement strategies

Education

University of Nevada, Reno 8/13-Present

Journalism Major-Strategic Communication/Advertising Emphasis
Psychology Minor

USAC Study Abroad Program 8/22/16-12/22/16

Lyon, France