Your Name

Christopher Cheung

Type of Lesson

Digital Presentations and Cloud Computing

Lesson Plan Title

Building an Elevator Pitch: Your 30-Second Introduction

Discipline and Topic

Career Education - The topic of this lesson plan is an elevator pitch (30-second
introduction), including what it is, what you should include in one, and why theyre
important.

Target Population

Grade Level: The target grade level for this lesson is post secondary. Students
participating in this lesson should be college-aged students, or students that have recently
graduated. (The office where I work serves alumni of our schools for life, so we see a lot
of young alumni attend our events and programs.)

Population Characteristics: Students participating in this lesson are college students and
recent alumni that are preparing for job interviews with prospective employers in a
variety of industries.

Lesson Groupings: Students will learn the basics of an elevator pitch as individuals, apply
their knowledge in the activity as individuals, and give and receive feedback on their
elevator pitches in pairs.

Curriculum Links

This lesson supports the prepare portion of CCEs Career Development Model. This
portion of the model looks to help students create tailored resumes and cover letters,
practice interviewing skills, build a professional online presence, research employers, and
develop a plan of action for your search. Understanding what an elevator pitch is and
creating one is part of preparing for an interview, which all students should do. This is
especially important for students participating in our On-Campus Interviewing (OCI)
program.

This lesson will build off experiences and knowledge that students have created through
other lessons that involve other parts of the job search. After this lesson, students will
learn about body language and how it can convey emotions. The lesson on body
language and emotion logically follows this lesson because it is the next step in the
interviewing process. First, you introduce yourself to an interviewer, and then you
participate in the interview. Because the career development model is broken into four
different pieces, each lesson is one of many that set the foundation for an effective job
search.

Objectives

The purpose of this lesson is to teach students what an elevator pitch is, explain why
having one is important, and help students develop their own 30-second introduction.
Using various means, students will learn these concepts at a high level, then delve deeper
into the content through a hands-on activity.

At the conclusion of this lesson, students will be able to:

Explain what an elevator pitch is;

Convey the importance of an elevator pitch;
Deliver their elevator pitch.

ISTE Student Standards

Empowered Learner: Students leverage technology to take an active role in

choosing, achieving and demonstrating competency in their learning goals,
informed by the learning sciences.
Creative Communicator: Students communicate clearly and express themselves
creatively for a variety of purposes using the platforms, tools, styles, formats and
digital media appropriate to their goals.
Global Collaborator: Students use digital tools to broaden their perspectives and
enrich their learning by collaborating with others and working effectively in teams
locally and globally.

Materials and Timing

Materials:
iPads/Mobile Devices with Built-In Microphones
Prezi Presentation
Worksheet for Feedback

Time:
This lesson will take one 45-minute period.

Scope and Sequence

Learn (15 minutes)

1. Describe what an elevator pitch is.
 An elevator pitch is a 30-second introduction that conveys key details in a
short and concise way. Elevator pitches should include relevant information
that the interviewer should know such as your name, major, (anticipated)
graduation date, reasons for your interest in the position/company and any
other relevant details related to the interview.
2. Explain why an elevator pitch is important.
Your elevator pitch is what an interviewer will base their first impression of
you on, so you want to make sure you get it right. Having a solid elevator
pitch that sounds authentic and not rehearsed is the best way to do this.
Getting relevant information across to the interviewer in a friendly and casual
way while letting your personality shine is the whole point of an elevator
pitch.
3. Highlight the dos and donts of elevator pitches.
Be sure to include relevant information about yourself in your elevator pitch,
but dont ramble, and dont make it sound rehearsed. As mentioned, your
elevator pitch is your first chance to make a good impression, so be sure to
include why youre interested in the position/company, as this will show the
interviewer that youve done your research and are passionate about the role.

Apply (20 minutes)

1. Use a mobile device to create a concept map of the things students want to cover
in their elevator pitch.
After students are told what should go in their elevator pitch, students will use
mobile devices to create concept maps of all the content they want to include
in their elevator pitch. The concept map should act as a flowchart that helps
students organize their content in a logical way. This will help the flow of the
elevator pitch.
2. Use a mobile device to record an elevator pitch (as a podcast).
Once the concept maps are finished, students will use them as guides to record
their elevator pitch as a podcast. All mobile devices should be equipped with
a microphone, so students can practice and record their elevator pitch during
the lesson.

Share (10 minutes)

1. Share elevator pitch with assigned partner.
Once students are finished recording their elevator pitches as podcasts, they
will share their podcast with their assigned partner. Students will fill out a
worksheet with relevant information about their partner to see if they included
all of the information they were supposed to.
2. Fill out worksheet, and give and receive feedback.
Students will fill out a worksheet that has a checklist of items that their
partners elevator pitch should include. Students will also provide their
partner with constructive written feedback on the worksheet.

Supplemental Materials
The learn portion of this lesson will include a Prezi presentation that defines elevator
pitch, and lists all of the relevant information that an elevator pitch should include.

During the sharing portion of this lesson, students will fill out a worksheet. At the top,
there will be a checklist of things that should be included in an elevator pitch (such as
name, major, (anticipated) graduation date, reason for interest in the position/company,
any relevant experience or knowledge of the field, etc.), and the bottom will have space
for written feedback.

Evaluation of Students

Students will be evaluated on a number of different criteria throughout the lesson, and
their grade for this lesson will be based on the following rubric:

Objectives 1 point 2 points 3 points

Define Student cannot define Student can somewhat Student can define
Elevator Pitch an elevator pitch. define an elevator an elevator pitch
pitch. fully.

Explain Why Student cannot Student can partially Student can fully
Elevator explain why elevator explain why elevator explain why elevator
Pitches are pitches are important. pitches are important. pitches are
Important important.

Delivery of Student does not Student includes some Student includes all
Elevator Pitch include any relevant relevant information, relevant information,
information, and their and their elevator and their elevator
elevator pitch sounds pitch sounds pitch sounds
rehearsed. somewhat rehearsed. authentic.

Mobile Device Student demonstrates Student demonstrates Student

Use poor use and good use and demonstrates
understanding of understanding of excellent use and
mobile devices. mobile devices. understanding of
mobile devices.

Providing Student does not Student provides Student provides

Constructive provide any general, but not constructive
Feedback constructive feedback constructive feedback feedback for their
for their partner. for their partner. partner.

In order to receive full credit for this lesson, students will need to complete all of the
learning activities and demonstrate an understanding of the material. The rubric includes
four considerations, and three possible points for each consideration. Students must
demonstrate a full and complete understanding of the material in each category to receive
full credit.
Evaluation of the Lesson

In order to determine if this lesson was successful or not, the instructor would look at the
overall student performance in the various learning activities. If students arent able to
create quality elevator pitches, this would indicate a need to rethink the approach to the
lesson. On the other hand, if students do very well with the learning activity, that
indicates that the lesson is meeting the desired objectives. In addition to student
performance, the instructor should pay attention to any problems that might come up as a
result of the technology. If there are problems, the instructor should determine whether
or not the technology is serving its intended purpose, or if s/he needs to find another tool
to use.

At the end of the semester, this lesson will need to be evaluated to determine if the
content is still relevant, if the tools implemented are still appropriate for the activity and
if students are meeting the desired learning objectives. This is part of the recurring
instructional design process.