ISHITA GARG

(312) 799-9485 | ishigarg91@gmail.com

https://www.linkedin.com/in/ishitagarg/
317 S Leavitt St Chicago, Il-60612

Summary
Strategic-thinking & relentlessly curious MIS Graduate, with experience developing disruptive business
opportunities for a Fortune 50 company. Adept at analyzing problems and quickly developing solutions.
Education
Masters in Management Information Systems. Graduation: May 2017, GPA: 4.0
University of Illinois at Chicago Liautaud Graduate College of Business
B-Tech in Electronics and CommunicationEngineering, GPA: 3.86
Sardar Vallabhbhai National Institute of Technology (SVNIT)
GMAT Score 740
Professional Experience
Caterpillar Inc. - UIC Innovation Center (June 2016 Present)
Business Designer Chicago, IL
Researched and Identified possible entry-paths for Caterpillar in shared-economy, wearables and education
markets, as a member of a multi-disciplinary team.
Led the conception and design of a potentially disruptive business, which became the subject of a Mobile App
Design class at UIC. Served as a client and guide for the student-team responsible for prototyping the
platform.
Spearheaded the development of business plans, including market potential and financial projections.
Co-Designed and executed a market research focus group for heavy equipment operators.
Oracle Financial Services Software (OFSS) (September 2013 September 2014)
Associate Consultant Bangalore, India
Working on Retail Banking Platform of Flexcube, the flagship product of the company.
Gathered and analyzed customer requirements to customize features and functionality to the existing
software.
Worked on MS Visual Studio and MySQL extensively.
Project
Digital & Social Media Marketing UIC Undergrad Admissions (Dec 2016)
Conducted SWOT analysis, competitor analysis and target persona development to identify appropriate strategy
Designed integrated multi-platform marketing campaigns consisting of Social Media Ads, Snapchat Campaigns,
PPC Ads and Interactive Display Ads to improve Brand Awareness and Brand Engagement.
Identified the corresponding KPIs for measurement of campaign success
Marketing Data Analytics Foresight ROI (May 2016)
Won 1st prize for the best project in the Spring 2016 CRIM Student Project Expo at UIC.
Established benchmarks for CPG Retailers to assess marketing effectiveness over time to forecast ROI and
sales lift expectations to drive better decision strategies.
Cross-referenced POS data to Shopper Marketing event data and Calculated ROI and Sales lift for every
combination
Built an interactive tool assisting marketing tactic decisions and budget allocations, across the CPG industry.
Personal Strengths
Participated in Campus 1871, a multi-disciplinary weekend-long startup event.
Proficient in: Android Studio, Eclipse, R, C, C++, Java, Web Technologies (HTML, CSS3, JavaScript).
Innate desire for learning as evidenced by courses taken on topics such as Marketing, Interactive
Programming in Python, Web Architectures and Operational Management.
Honors
Beta Gamma Sigma Member.
Invited to join the Golden Key International Honor Society.