Welcome!

We are excited about your interest in becoming one of our

World Famous Dale Carnegie Trainers!

Becoming a Dale Carnegie Trainer is some of the most intricate,

intense, and enthusiastic training known today. We strive for
the ultimate in continuous quality not only through our courses,
but with our instructional team as well. Surviving Trainer
Conference is an experience that you will remember forever, and
one that you will want others to someday experience. Because
of its detailed nature, the process of becoming a fully certified
trainer typically takes anywhere from 18 to 36 months
depending on the amount of time you invest in it.

Training a Dale Carnegie Course is also one of the most

fulfilling activities you will ever experience. Helping others
achieve success through building upon their strengths is
something others only dream about.

Below you will find detailed information about the specific

sequence of training required to become a Dale Carnegie
Trainer. You will also find descriptions of the necessary
requirements at each step.

We are thrilled that you have shown interest in this path of

excellence and are ready to help you in any way that we can!

Bob Dickson
Franchisee/Owner
Dale Carnegie of Western CT

DALE CARNEGIE TRAINING offered by:

B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
Prerequisites to Beginning the Training Sequence (in
order):

Bachelors Degree (4 Year degree)
Dale Carnegie Core Program Graduate
Graduate Assistant in a Dale Carnegie Core Program (2-3
times)
Senior Trainer Interview and Recommendation
Franchisee Interview
Completion of the Trainer Application

Once the above prerequisites have been fulfilled, you are

ready to begin the formal training process!

Step 1: Prepare for Core Competency Event

with Self-Evaluation
The first step is to prepare for a Core Competency event
through self-study and self-evaluation. The Core Competencies
are skills that go across all of our training products. These five
core skills provide the foundation from which all Dale Carnegie
Training courses are delivered. The competencies for
classroom instruction are: Presenting, Responding, Coaching,
Questioning and Listening, and Business Relevance. A study
guide called The Art of Dale Carnegie Training is provided to
help you in this process.

What is a Core Competency Event?

What we repeatedly practice over time, with the proper coaching
and support becomes a skill. A Core Competency Event is designed
to evaluate your skills in a classroom environment. Successful
completion of a Core Competency Event allows an individual to
advance to product specific preparation.

Step 2: Practice Core Competency with Local

Evaluation
Next, you attend and participate in local workshops where you
better develop your skills through practice and evaluation by
your local sponsor. Based on an objective evaluation, you both
will know when you are ready to move to the next step.

Step 3: Attend Core Competency Event & Present for

Dale Carnegie Associates Evaluation
When you are ready, you will register to attend a Core
Competency event where you will present your skill. This is an
DALE CARNEGIE TRAINING offered by:
B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
 event conducted by Dale Carnegie & Associates Master
Trainers. At the end of the event your skills will be evaluated
similar to Step 2 to determine if they meet a minimum
standard of excellence. At this point, you are also required to
sign a contract.

Step 4: Prepare for Product Endorsement with Self-

Evaluation
The next step is to prepare for Product Endorsement through
self-study and self-evaluation. A Product Endorsement Guide
is provided to help you in this self-study.

What Product is being Endorsed?

The Dale Carnegie Core Program product being endorsed depends
entirely on which material you want to become certified to teach.
These programs include the Dale Carnegie Course in Effective
Communication and Human Relations, High-Impact Presentations,
Leadership Training for Managers, and How to Sell Like a Pro.

Step 5: Practice Product Endorsement with Local

Evaluation
It is now time for you to practice presenting the course. You
again attend and participate in local workshops where you
practice presenting the specific course content. During the
workshops, your local sponsor evaluates your progress. Just
like with the Core Competency, your performance is based on
an objective evaluation, so you both will know when you are
ready to move to the next step.

Step 6: Attend Product Endorsement Event with Dale

Carnegie and Associates Trainer Evaluation
Again, when you are ready, you will register to attend a
Product Endorsement event where you will present your skill in
the context of a specific course. You must have fulfilled all
prerequisites to register. This is also an event conducted by
Dale Carnegie & Associates Master Trainers. At the end of the
event your skills are evaluated, similar to Step 3, to determine
if they meet a minimum standard of excellence.

DALE CARNEGIE TRAINING offered by:

B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
 What is a Product Endorsement Event?
The individual who has completed a Product Endorsement Guide, and
practiced the delivery of the product in local workshops with coaching
and support is now ready to advance to a Product Endorsement Event.
Here they will demonstrate their skills for evaluation by Dale Carnegie
Associates. Successful completion of this process advances this
individual to a Provisional Trainer level and their first tandem
experience.

Step 7: Tandem Teach a Course

After successfully completing the Product Endorsement, you
will teach a course in tandem with a fully licensed trainer to
confirm you are ready to be fully licensed. Upon this
confirmation, you are granted a license to teach.

What is a Tandem Teaching Experience?

Quality instruction and customer satisfaction are key to Dale Carnegie
Trainings many years of success. A Provisional Trainer conducts their first
Dale Carnegie Training program with a fully licensed trainer in the room
at all times. This ensures that the Provisional Trainer has immediate
responses for questions and issues that may arise. In addition, the
Provisional Trainer has a coach to guide and support their on-going skill
development and strengthen their understanding of a specific program.

Step 8: Renewing your License

Trainers are required to attend a yearly refresher course for
their respective license. In order to maintain and improve your
skills, you must also renew your license every 3 years. If you
are already licensed and/or want to add another product to
your license, you would need to repeat steps 5, 6 and 7.

DALE CARNEGIE TRAINING offered by:

B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com