INTRODUCTION

Use of cosmetics is not latest trend, it has its roots deep within the annals of

history. The word cosmetic has been given this modern name lately. Through

regular and formal use of cosmetics has gained momentum now, it has been in some

form or other since a long time.

To cite an example of the long usage of cosmetic, the cosmetics depict had

found its origin in China in the 4th century BC.

Indian too has not remained far behind in the development and frequent usage of

cosmetics. Household utility like haldi, chandan, basan uptoon have been used

centuries to preserve the natural beauty of skin. The reason for their usage was

adequate availability of pure material, apt knowledge of natural formulation and

virtually zeros effects.

The cosmetics industry, which started glowing in the early 1990s, is expanding

exponentially. With more women and men becoming conscious of their and

willing to spend on their grooming, this industry has been growing at 20-25

percent the last few years. No wonder then that the shelves are stocked with a

plethora of products and brands, targeted at various segments, catering to the

various needs of customers. The enormous growth in this segment has not only
attracted many MNCs but also provided space for many Indian companies to foray

or expand their product range.

GROWTH TRENDS AND PROSPECTS :

An ORG-Marg study reveals that while most FMCG products were affected by the

general slowdown, this segment witnessed relatively good growth in volume and

value 2001. Not only have more people started using cosmetics, they are also

willing to pay more to look and feel good. The penetration rate is higher in the skin-

care segment compared to lipsticks. While volume growth has remained low,

at 3 percent, in the case of lipsticks, much of the value growth ha come from price

rises.

This not only means that consumers are willing to spend the extra bit to look

and feel good, but also indicates the constant up gradation from mass to

premium products. Though mass products still constitute a major portion of the

market, a certain segment is obviously ready to upgrade to the next category as

disposable incomes rise. Increased media exposure, the willingness to spend

more on personal care, consciousness about looks, and advertisements and

promotions targeting various consumer segments are some reasons for these

trends in consumption and penetration. The growth trends definitely send

positive signals about the industry prospects. With numerous players fighting

for market share, is the industry really big enough and the growth high enough
to accommodate all the players? What makes a player tick and create a niche for itself

in the market? These questions need to be pondered upon before jumping to

conclusions about the industry's prospects.

Value growth Value growth Price growth

% % %

Skin Care 11 8 5

Lipsticks 13 3 3

Though most players see huge opportunity in this industry, what would actually

work wonders for the players is strong brand promotion, good distribution

network, constant innovation and quality improvement, the ability to provide a

variety of products and introduce affordable products without compromising on

quality.

Cosmetics are still seen as elitist products and may be the last thing on an

average Indian consumer's mind. Though the low penetration levels for most

cosmetic products suggest much potential, the market for cosmetic products

may remain a niche market, accessed by a small proportion of the consumers.

Despite the tall claims, the actual growth prospects would be limited to this

extent.
From the investment perspective, though many big listed companies have a

presence in the various sub-segments of the industry, HLL is the only listed

company that has a visible presence across all segments. Being a diversified

large company, the turnover from this segment may be too small for HLL to

affect investment decisions. As to the recent entrants such as Dabur and Dr.

Morepen, it may be a while before their financials reflect the dynamics of this

industry. The other listed players are Emami and J.L. Morison (India). Despite

their good financial track records, investing in these stocks may be highly risky

for a retail investor as low traded volumes and equity base characterize the

stocks.

COSMETICS

The cosmetic segment primarily comprises of colour cosmetics (Face, eye, lip

and nail care products), perfumes, talcum powder and deodorants. All these are

very small segments. Talcum powder is the most popular cosmetic product in

India. This market is estimated at Rs.3.5 bn and is yet growing at 10-12% in pa.

Awareness is very high at 80% with a penetration of 45.4% in urban areas and

25.2% in rural areas. Pond's dominates the talcum market with a 70% share

following by Johnson & Johnson, which has a 15% market share.

Attar and alcoholic perfumes each account for 50% of the fragrance market

estimated at Rs. 3 bn. In the alcoholic perfumes market, 1/3rd represnted b an

unorganized, with the balance largely imported. The June 98 budget halvd

duties to 50R Lakme ha a minor presence in the segment. Perception of damage to

skin on account of chemical ingredients restricts usage of face care products. The

nail polish market is the largest at Rs.25-30%.

Deodorants have a very negligible presence in the Indian market an estimated of

Rs. 0.3 bn. Wordwide, deodorants is the largest market followed by skin care,

shampoos and toothpaste. HLL has launched a couple of products in this

segment.

MARKET SEGMENTATION

The Indian market can be segmented in terms of product category and price.

Again oral care, hair care shampoos & oils, skin care, soaps and distribution

network may divide the product categories. s

ORAL CARE

The oral care market can be segregated into toothpaste (60%), toothpowder

(23%) and toothbrushes (17%). While 60% of toothpaste is sold on the family

platform, around 35% is sold on cosmetic propositions. On the other hand,

while toothpowder accounts for 52% of the market, red toothpowder accounts

for 40% and black toothpowder accounts 8%. The penetration level of

toothpaste/powder in urban areas 3 X that in the rural areas. Traditional

materials such as neem and tobacoo are popular for cleaning in the rural areas,

Frequency of usage for toothpaste is only 1.5 times among other consumers,

compared with 2 times in the developed world. Per gm in Tahiland.

Given the low per capita consumption and penetration rates, toothpaste demand is

mainly being driven by the overall market growth of 8-10.The rural segment is also

tooth powder growth.

HAIRCAREOILS

The hair oil market is huge, valued at Rs.6 bn. Due to the varied consumption

habits of consumers across the country, where coconut oil and edible oil are

interchange used, the size of the market is likely to be higher than estimated.

More importantly, the market is growing at an impressive 6-7% in volume terms

despite the high penetration level.

Usage of hair oil is a typical Indian habit with 50% of the population out of

which some perceive that massaging the head with hair oil has a cooling impact. The

penetration of hair oil is fairly high at around 87% and evenly distributed among

the urban and rural areas.

HAIR CARE SHAMPOOS

The shampoo market in India is valued at Rs.4.5 bn with the penetration level at

13% only. The market is expected to increase due to lower duties and

aggressive marketing by players Shampoo is also available in a sachet, which is

affordable and makes up to 40% of the total shampoo sale.

The Indian shampoo market is characterized by a twin benefit platform;

cosmetic and antidandruff. It is basically an upper middle class product, as more than

50% of the consumers use ordinary toilet soap for washing hair.

While the awareness level is high, the penetration level is very low even in the

metros, which is only 30%. Urban markets account for 80% of the total

shampoo market; the penetration level is rapidly increasing due to decline in excise

duty, which was 120% in 1993 to 30% currently.

SKINCARE

The skin care market is at a very nascent stage with basic requirements of the

consumers being protecting the skin from cold and dryness in winter, and

improving fairness of the skin. Most of the product categories are niche

segments.
While the awareness rate is high in both urban areas accounting for 60R and

rural areas accounting for 30% the penetration level is low for both. This is

because of apprehensions that usage of skin care products may benefit in the long

run due to the chemical contents. Many households prefer to use traditional and

natural home made products.

Since the market is at a very nascent stage with very low penetration levels, the

growth rates are expected to be higher at 24-255 over the next five years. New

players such as Avon and Oriflame have entered the market with the natural

ingredient benefit platform, which could further spur growth.

SOAPS

The product categories can be classified into three segments; premium (Lux,

Dove), popular (Nirma, Cinthol), and economy (Nirma Bath, Lifebuoy). The

price differential between the premium and economy segments is about 2X. The

popular and economy segments account for about 4/5ths of the entire market for

soaps.

Penetration of toilet soaps is high at 88.6%. However per capita consumption

levels remain low India's per capita consumption of soap at 460 gms per annum is

lower than that of Brazil at 1,100 gms per annum.

DISTRIBUTION NETWORK :

Soaps are available in 5 ml retail outlets in India, 3.75 m of which are in the rural

areas. Therefore availability of these products is not a problems 75% of India's

population is in the rural areas; hence about 50% of the soaps are sold in the rural

markets.

PRICE SEMENTATION

Price is common basis for segmenting the cosmetics market. The market

segments formed accordingly now describe:

POPULAR SEGMENT

The sector is divided into two distinct segments-the premium segment catering

mostly to urban higher/upper middle class and the popular segment with prices as

low as 25%-30% of the premium segment , catering to mass segments in urban

and rural markets. The premium segment is less price sensitive and more brand

conscious.

ECONONY SEGMENT

India's rural markets have been a lot of activity in the last few years. Since

penetration levels are pretty high in most categories, future growth can come only

deeper rural penetration. FMCG majors are aggressively looking at rural India since

it accounts for 70% of the total Indian households.

GROWTH

High consumer awareness and penetration levels will enable the market to grow at

an average 8-10% per annum with slightly higher growth in the rural areas.

Higher penetration stems from popularity of low-cost detergents. Hence, besides

increase in per capita consumption, there is tremendous scope for movement up the

value chain.

HLL, Nirma and P&G are the major players in the market with 40%, 30% and 12%

share, respectively. While HLL dominates the premium segment, Nirma is the

leader in the popular segment.

CONSUMER

The term consumer is often used to describe two different kinds of consuming

entities; the personal consumer and the organizational consumer.

The personal consumer buys goods and services for is or her own (e. g. soap,

shampoo etc.) for use of the household (e.g.TV VCR or car) or as a gift for a

friend (e.g. bike, camera etc.). In each of these cases, individual who are

referred to as end uses or ultimate consumers buys the goods for final use.
The organizational consumer buys goods and services in order to run their

organization. Manufacturing companies buy raw material etc. to manufacture and

sell their own products. Institutions buy the material they need to maintain

themselves.

UNDERSTANDING CONSUMEROLOGY IMAGE SELLING

Whenever a consumer purchase a product, he is not just buying a brand. He is also

buying an image that is associated with the brand. Every marketer, and

marketing company, operates with the sole objective of crafting an array of

image, and reinforcing this diverse image in a contextual framework that is

relevant to the target segment. In ensures that the company is able to bring the

brand so close to the consumer that the brand creates a special place for itself in the

consumer's mind

Imagery is everything. When a consumer parts with money to purchase a

product, it is actually a response to the image that a particular band of the

product has cotnrived in his mind. This image, when confronted by a need state

translated itself into a purchase decision. During this period, the consumer is

creating a relationship with the brand which, depending on is consumption

experience, determines the future-buying pattern of the consumer. A series of

good repeat purchase experience gives you a local customer.

CONSUMEROLOGY

Once that real understanding of a brand's drives through an identification of the

unique associative image in obtained, in then becomes the task of the brand

Consumerology to craft relevant fit for the brand into the consumer-selected

image. From this fit an image is interpreted into a social and vocational set that is

consonance with the consumer's image and the image of the brand through the

medium of an image solution.

Having identified the image solution, the next task is to deliver it through the

variables of marketing like packaging, pricing, distribution, merchandising,

promotion and advertising. The most important aspect of Consumerology, and

image solution, is that they never dormant. Imagery, being everything is

constantly changing, so do the image solutions. Thus, these image solutions are

a function of listening to the consumer. They involves constant listening to

check if a brand's drivers are changing, if the consumer's image is changing and

id the image of the brand is being molded according to the changing situation.

So, the correct practice of Consumerology implies the creation of market

listening post, which is constantly receiving consumer feedback and passing it

to the brand consumerlogist who, in turn, interprets it for the creation of new

image solution. If the listening stops, the solutions are no longer the result of
consumer understanding, but merely the products of the experiential biases of the

solution creators.

CONSUMER BEHAVIOUR

Consumer behaviour is the study of individual, individual in a group as whole

while the individual decides to spend his/her time, effort and money on

consumption related items. Consumer behaviour refer to the behavior that

consumer displays in searching for, purchasing using, evaluating and isposing

of products and services that they expect will satisfy their needs.

They study of consumer behaviour is the study of how individual make decision

to spend their available resources viz. Time, money and effort on they buy from,

where they buy it, how often they buy it and how often they use it.

Take the case of consumer durable e.g. the T.V. set. What features they look for?

What is the reason for buying particular T.V. Set? How likely are they to replace

their old models when new models with added features become available?

The answer to such question can only be found through consumer research that

provide. TV manufacture with important product scheduling, design

modification and opting final strategy.

Although this study focuses on how and why consumers make decision to buy

T.V Consumer behavior and considers the uses consumers make of the good
they buy and then subsequent equations. For example, a buyer may experience

dissatisfaction to friend, and in turn influence his friend future TV purchase

decision or may vow never to buy same brand or model again, prescribing his own

future selection decisions. Each of these possible consequences of consumer

post purchase strategies into their promotional campaigns.

NEED OF CONSUMER BEHAVIOUR STUDY

For marketers, it is important for us to decide to whom to direct the promotional

efforts by recognizing why and how individuals make their consumption

decisions. If marketers understand consumer behavior they are able to predict how

consumer are likely to react to various informational and environmental cues, and

able to shape their marketing strategies accordingly.

The initial thrust of consumer research was from a managerial perspective;

marketing manager wanted to know the specific causes of consumer behavoir.

They also wanted to know how people receive, store and use consumption

related information, so that they could design marketing strategies to influence

consumption decisions. They regarded the consumer behavior discipline as an

applied marketing science; if they could predict consumer behavior, they could

influence it.
DEVELOPMENT OF THE FIELDS OF CONSUMER BEHAVIOUR

There are a number of reasons why the study of consumer behavior developed as

separate marketing discipline. Marketing had long noted that consumer did not

always act or react as marketing theory would suggest. The size of the

consumer market in this country highly diversified. Even in industrial markets,

where needs of good and services are always homogeneous than in consumer

markets, buyers are exhibiting diversified preferences and less predictable

purchase behavior.

To better meet the needs of specific groups of consumers, most marketers

adopted a policy of market segmentation, which called of the division of their

total potential markets into smaller, homogeneous segment for which they could

design specific products or promotional campaigns. To try to improve the new

product success rate to try to ensure consumer acceptance marketers make

determined efforts to learn everything they could about their perspective

consumer i.e. their needs, preference, changing life style. Research into

consumer behavior provided them with necessary insights to develop new

products and services and to design persuasive promotional strategies.

The growth of consumer movement created an urgent need to understands how

consumers make consumption decision e.g. in order to identify sources of

consumer confusion and deception, consumer advocates sought to discover

perceive and interpret various marketing and promotional information i.e.

promotional appeals, package labels, warranties etc.

Most of organizations have recognized that need to market globally to achieve

major economics of scale. Marketers now use cross cultural consumer research

studies as the basis for product development and promotional strategies to meet the

needs of targeted consumers.

FACTORS INCLUENCING BUYING BEHAVIOUR

PSYCHOLOGICAL FACTORS

Diversity in human behavior often causes us to look the fact that people are

really very much alike. Psychologists and consumer behavior agree that most

people tend to experience the same kinds of needs and motives, they simply

express these motives in different ways. For, this reason an understanding of

human psychology is very important to market place. The human psychology is

major factors that influence the buying behavior of the consumer. Under the

psychological factors the following points are taken into consideration

HUMAN NEEDS

MOTIVATION

PRECEPTION

LEARNIGN

ATTITUDE
HUMAN NEEDS

Very individual has some needs some are innate, others acquired. Every person

made purchase according to his needs e.g. purchase of food to satisfy need to

hunger, purchase of car to satisfy ego needs.

As far as the purchase of T.V. is concerned, it has become the needs of every

individual besides he belongs to any income group or social class.

MOTIVATION

Motivation is a driving force towards some object or condition or a driving

force some object or condition e.g. a person may be impelled towards a hotel to

satisfy his hunger need and away purchase a C.T.V.

OBJECTIVE OF THE STUDY

Objectives are the route map of any research. Without setting objectives any

research would be meaningless and all the efforts of the researcher will go in vain.

The objectives of this project titled "consumer behaviour regarding purchase of

cosmetics" were:

1) Finding major factors that influence the purchase decision of consumers

to purchase cosmetics.

2) To find out the variety of cosmetics, the women and students prefer most.

3) The brands, which are popular for the particular type of product.

4) The expenditure and the frequency of using the cosmetics.

5) Determining the sources from where the women get the information

about cosmetics.

6) Consumer perception towards the cosmetics ads.

7) Whether they are influenced and inspired by the ads.

 RESEARCH METHODOLOGY

Problem Formulation:

It has normally observed that most of the marketers are spectacle about

consumers in India. Each company tries to provide more information about their

products for consumers. Very few companies are really providing information

according to the requirement of Consumers. They look for bargaining and lack of

proper advertisement about products.

Thus being a MBA student I felt, I should study the effectiveness of information of the

product of cosmetic consumers in depth. Another side of coin is that cosmetic

market in India is growing rapidly and enormous untapped potential lies there. Thus

also motivated me for selecting my topic of study as "Consumer buying behaviour

regarding Cosmetic in Yamuna Nagar City".

Research Methodology:

Market research methodology is as old as the marketing is without which it is

almost impossible to reach at any tangible decision. Although various methods are

adopted to undertake this activity but the goal is almost same i.e. to reach on a final

decision or solution of the problem.

There is a very famous quote "if you are confident of doing something, half of

the work is done". And confidence comes when you have a proper framework
for the particular job . Hence to carry out any work of necessary to chalk out a

framework.

To carry out the research project, we first define the research methodology that is to

be used for the research.

Research Methodology is the way of systematically solving the research

problem. It may be understood as a science of studying how research is done

scientifically. In it we study the various steps that are generally adopted during

the course of research along with the logic behind them. It is necessary for the

research to know not only the research methods but also the methodology.

The purpose of the research is to discover the answers to the questions through the

application of scientific procedures. Though each research study has its own

scientific objectives, we may think of research objective as falling in to a

number of following broad groupings:

1) To gain familiarity with a phenomenon or to achieve new insights into it.

2) To portray accurately the characteristics of particular individual situation.

3) To determine the frequency with which something occurs or with which

it associates with something else.

Nature of the project:

The project assigned to me was the "Consumer buying behaviour regarding

Cosmetic in Yamuna Nagar City". The consumers survey was conducted in

Yamuna Nagar area. Data is collected people who are living in Yamuna Nagar

area.

Survey Planning:

Planning is the most essential part for a successful survey. A right approach has to be

decided before heading forward keeping in mind the objective.

Due consideration has to be given at this stage towards:

1) Purpose of the survey

2) Scope of the survey

3) Units of the data collection

4) Sources of data

5) Techniques of data collection

6) Degree of accuracy desired

7) Miscellaneous consideration

SAMPLING PLAN:

Sample Size

Consumer (100)
Survey Methodology

Collection of Data:

This is the first step of the process. It forms the foundation for the whole of

statistical analysis. Faulty data can lead to unreliable conclusions so most care is

required while collecting the data.

Nature of data collection:

: Interview and Questionnaire
Primary Sources of data
: Internet and Magazines
Secondary sources of data
: Yamuna Nagar
Area Covered
: Questionnaire
Instrumental Survey
: Close Ended/Open Ended
Types of Questions

b) Organizing the date:

Collected data are meaningless unless presented in a proper manner to make

them useful in decision making. The data obtained is edited, classified

and put in as tabulated form to make it understandable.

c) Presentation:

After collecting and analyzing the data, it is ready for presentation. There

are different modes of presentation including charts, diagrams and graphs

etc. The main purpose of presentation is to put the collected data into an
 easy readable form. In the present project report data has been graphically

presented by pie diagrams.

d) Analysis of data:

Having gathered the data, the researcher has to proceed towards drawing

conclusion by logical inference. At this stage, the data is in a tabulated

form and requires to be interpreted. With SPSS Software to analysis the data.

Thus, analysis involves the refinement and manipulation of data. It basically

involves.

Bringing the raw data in to measured data.

Summarizing the data.

Applying analytical methods to manipulated the data so that their

interrelations and quantitative meaning become evident.

Tools of Analysis: Percentage and Bar Diagram.

e) Interpretation:

Interpretation means to bring out the meaning of data or convert into

information. The climax of the research process is approached as one

prepares to draw conclusion for the data analyzed. The whole

investigation culminates reaches in drawing inference that leads to

conclusion. This phase calls for a high degree of interpretative skill both

quantitative and logical.

 FINDING

In the present scenario, all the females use cosmetics. However the

number of cosmetics used varies. The highest response is being shown by

working women, next by students and least by non-working women.

Nearly, all the females use branded products.

Cosmetics are generally used for improving there looks and personality.

Using cosmetics gives them psychological satisfaction and give to their

body.

Cosmetics now a days has become a necessity for all the females.

Cosmetics are purchased keeping in mind the brand name, price and

quality. Packaging and ease of use do not hold much significance. This is

true for all the three categories.

Friends and media play a very important role in making females aware of

cosmetics.

Cosmetics are generally purchased from general stores by all the three

categories of females.

Working women spend more on cosmetics on an average than

housewives and student.

 Cosmetics have after effect though their frequency is very les. But to

satisfy their short term need they are being used.

Advertisements play a role in helping customer decide on specific brand

of cosmetics. Students and working women influenced more.

Working women buy cosmetics in medium size, student in small sie and

working women in large in size.

There is trend to use herbal cosmetics. Due to the awareness, the ill-

effects are being considered while buying them.

Customer while purchasing cosmetics are not brand loyal.

No brand as such is providing all the popular products in cosmetics.

Duplicity although very less is being experienced which result in brand

switching.

Creating variety of cosmetics of a particular brand creates a healthy

impression in the mind of customers to a considerable extent.

Price of cosmetics is found to be consummate with the utility it offers.

 PREFACE

Consumer behaviour is the key factor affecting the today's marketing

environment. After the liberaliation and the globalization there has been a sea

change in the Indian market scenario. The MNC's have entered the fray, which

forced the Indian giants to change their strategies. There is a cutthroat

competition and in order to survive and to have an edge over competitors,

marketers have realized the value of consumers. Consumers orientation is the key

word in present times.

I feel it my pleasure to work on this topic and present this study in form of

research project report a that is essential for every MBA student. The purpose of this

project is to provide the students with the practical exposure of the market in

today's changing scenario. It helps in the development of practical skills and

analytical thinking process. It provides with basic skills required to perform the

survey; and statistical tools required analyzing the data. Also it makes more

aware about the perceptions and tastes of consumers. Thus it helps in molding the

students according to the requirements of market.

Consumers buying preferences tastes choices have changed and they have

become more conscious. Change in consumers perception has lead to a situation

of unsatisfaction among consumers. There has been a lot of change in the rural
consumers. Their living standard has got uplifted and they are ready to spend

more to have qualify products.

The present study is based on the behaviour of the consumers in urban area

(Hisar) while purchasing cosmetics. It gives the information about the attitude,

perception and effect of social, cultural, economic, demographic and

psychographics factors on purchase of the consumers.

SUGGESTIONS

Marketers should try to create brand loyalty by special changes in

product.

They should try to generate positive word of mouth by delivering quality

products.

Duplicity should be checked as per standards.

Proper attention should be given to make cosmetics free of aftereffects.

For the promotion purposes, more attention to be given to general and

cosmetic store.

As media plays an important role. TV and magazines should be properly

exploited.

Celebrities and beauty consultants should be included in advertisements for

making them more effective.

 BIBLIOGRAPHY

BOOKS

Philip Kotler, "Marketing Management".

Schiffmean Leon, knouck. Leslie, "Consumer Behaviour' (Prentice hall of

India Pvt. Ltd.)

MAGAZINE

Advertising and marketing

Reader Digest

WEBSITES

www.googlesearch.com

www.khoj.com
 CONSUMER BUYING BEHAVIOUR AS REGARDS COSMETICS

1) Do you use cosmetics? (Yes/No)

if yes, then please specify their name below

2) Which cosmetics do you use?

Branded ( )
Local ( )

3) Reasons for buying and using cosmetics are

To improve your personality. ( )
Social influences ( )
Fashion and status symbol ( )
Health point of view ( )
Psychological satisfaction ( )

4) What is your opinion about cosmetics?

Luxury ( )
Necessity ( )
Both ( )

5) What factors do you consider while purchasing cosmetics?

Brand ( )
Price ( )
Quality ( )
Packaging ( )
Ease of use ( )
 Availability ( )

6) What are the sources that make you aware of cosmetics?

Beauticians ( )
Doctors ( )
Shopkeepers ( )
Friends ( )
Media ( )

7) From where do you purchase cosmetics?

General stores ( )
Exclusive cosmetics stores ( )
Beauty parlors ( )
Cosmetics stores ( )

8) How much on an average do you spend on cosmetics?

0-50 ( )
50-100 ( )
100-150 ( )
150-200 ( )
More ( )
 9) Do you think cosmetics advertisements help you to decide on type

and specific brand of cosmetics? If yes recall.

10) What type of cosmetics do you like to buy?

A) Herbal ( )
B) Non Herbal ( )

11) Do you regularly use the same brand of cosmetics or change the bran
frequently? If yes, then reasons for changing.
Prince change ( )
New brand introduction ( )
Product improvement ( )
Package changes ( )
Advertising intensity ( )
Any other ( )

12) Do you use the same brand of cosmetics for all the existing product
categories in cosmetics? (Yes/No)

13) Have you eve experienced any inferiority/duplicity in cosmetics you have
purchased. If yes, how has that influenced your buying behaviour?

Brand switching ( )
Category switching ( )
Brand loyal ( )
Any other ( )
14) Does variety of cosmetics of a particular brand create a healthy
impression on your mind about the quality of cosmetics?
(Yes/No)

15) Does all your family members use same brand/ type of cosmetics
Same ( )
Different ( )

16) Do you think that the price of cosmetics in general is consummate with
the utility they offer?
(Yes/No)

Name
Age
Profession
Address