Contoh Design

HANKOOK MASTERS
Shop Identity Guideline
Version 1.0
CONTENTS
Introduction 2.0 Shop Formats 2.2 Multi-Shop 3.2 Interior POSM

Objective & Strategy Overview Option Chart Tire Display Stand A,B,C
Design Principle Zones Installation Location Show Window Display
Design Approach Simulation Wheel Display Rack
Consumers Journey 2.1 HKM Shop Vending Rack
2.3 Shop-in-Shop
HKM Style 1 Brochure Stand
1 Wall Type
1.0 Identity Elements Faade Perspective Desk Leaet Stand
Overview 2 Wall Type
Faade Elevation Banner Stand
3 Wall Type
Floor Plan Island Type A, B
1.1 Basic Elements 3.3 Interactive POSM
Ceiling Plan
Logo Type UHPT Display
Workspace Perspective 3.0 Shop POSM
Colors & Materials Kiosk
Workspace Elevation Overview
Typeface
Lounge Perspective
3.4 POSM Combination
1.2 Signage System Lounge Elevation 3.1 Exterior POSM
Facade Sign Toilet Perspective Special Display
3.5 POSM Simulation
Workspace Wall Sign Toilet Elevation Tire Trolley
Detailed Construction Plan Tire Rack
Lounge Back Drop Sign 4.0 Appendix
Projection Sign HKM Style 2 Banner Sign
Pole Sign Faade Perspective POSM Item List
Information Sign Faade Elevation Finishing Materials List
ID Sign
Faade Plan for Individual Buildings
Type A
Type B
Type C
Finishing Materials
HANKOOK MASTERS
Shop Identity Guideline
Contents Ver. 1.0
02
INTRODUCTION
The retail environment is one of the most important consumer touch points for inuencing purchase intent and promoting brand exposure.
We have developed this guideline to help showcase the Hankook Masters brand experience at the place where our consumers most
often experience our brand: the retail environment. With this guideline we would like to establish a global shop branding standard based
on previous BI (brand identity) platforms to support various global retail environments. Our goal is meeting our customers needs and im-
proving the image of the brand and retailer by providing a unique, revolutionary and optimal space to experience the brand. This space is
dedicated to communication between the brand, retailer and consumer.
Please closely follow the directions provided in these guidelines to continuously build-up the brands image. Our guideline will provide stra-
tegic principles, key design elements and application examples for all the different formats that are approved and aligned with our global
strategy. We would like to thank you for participating and helping us in establishing an SI guideline for the global Hankook Masters brand
and strengthening the brands competiveness.
03
OBJECTIVE & STRATEGY
Objective
To create a consistent retail expression across all shop formats and global regions.
To provide a consistent brand experience that will enhance brand awareness.
To contribute to nancial growth through greater consumer satisfaction.
Strategy
The Hankook Masters shop identity design initiative is based on an overarching design concept that informs what our brand is seeking and provides an experi-
ence that allows customers to better understand what our brand stands for.
Each of our shop formats was designed to help bring customers over from other tire brand companies and help increase sales and build relationships with
customers by providing a more enthusiastic and interesting experience.
In each shop, we will help the customer explore a set of Hankook Masters products and experience the Hankook Masters brand in a dynamic environment.
This Hankook Masters retail experience is not simply about showcasing stylish design and high technology; it is also about providing a space for better service
through the unique style of the T-Template which is highly distinctive, sophisticated and a stylish interpretation of the Hankook Masters global brand.
Overall, the impression left with the customer is of a dynamic, innovative and optimistic environment, one that enables the consumer to interact with the Han -
kook Masters brand and retailers.
04
DESIGN PRINCIPLE
Create
Create an iconic landmark.
Create a unique environment aligned with the Hankook Masters brand positioning.
Create simple and fun purchasing experiences in order to inspire recurring visits.
Create a new paradigm for sales and services focused on the consumers individual needs.
Create product categories for easy identication of product functions. Consistent Global
Management Adaptation
Inspire
Stimulate immediate recognition and interest.
Open consumers minds to the possibilities.
Provide experiences and information to excite and impress consumers.
Guide consumers to be condent and active.
Interact
Provide a refreshing environment for consumers to interact with the Hankook Masters experience.
Provide reasons for engaging with Hankook Masters.
Raise the awareness and appreciation of retail to senior management. Economically Easy
Facilitate engagement with consumers and consumer issues. Feasible Application
Maintain
Modularize shop POSM elements for simple installation and maintenance.
Design shop space and elements to be durable, easy to maintain and clean.
Maintain consistency of technologies, partnerships, products and services in all retail shops.
05
DESIGN APPROACH
Provide the Dynamic Experience of Hankook Masters
06
CONSUMERS JOURNEY
The Hankook Masters Shop is designed around the journey that a consumer takes on a visit to a Model Shop. The role of the overall design and
elements such as visual merchandising changes at the different stages of the customers journey.
STEP. 01 STEP. 02 STEP. 03 STEP. 04
See Feel Consider Act

We want to attract the customer We want the consumer to We want the consumer to We want to continue the story
and draw them into the store. experience and interact with understand the products telling through both quick and
the product. features and benets. deep consultation.
We want the shopper to see
the store and easily recognize it. This typically occurs with We want to provide all the We want to make the
elements that provide a necessary information to purchasing process short
strong attraction and interest support the consumers and convenient.
in the product. purchase decision.
Elements Elements Elements Elements

Faade, Signage, Lounge, Product Experience, Counseling Table,
Color Product DP, POSM Sensory POSM & Kiosk POS Counter
07
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1.0 IDENTITY ELEMENTS
1.0 IDENTITY
OVERVIEW
A primary component of the Hankook Masters in-shop identity is a exible framework of unique retail identity elements that provide greater consistency and impact in the
in-shop environment. This section describes the major signage and identity elements that go into each Hankook Masters shop. While shop formats, product categories and
locations vary signicantly from location to location, the Hankook Masters in-shop identity elements should always be consistent, distinct and memorable. If in-shop identity
elements are applied consistently, shops will capture the look and feel of the Hankook Masters brand. All in-shop identity key elements, including signage and storefront
designs, materials and nishes and xture designs are illustrated on the following pages. When combined, these components create a uniquely Hankook Masters experience
for the consumer, regardless of the shop format or location in the world.
The consistent use of the signature elements and design principles illustrated in this guide is required, although exibility in the types and styles of materials that can be
deployed provide choice and adaptability to local marketplaces. Please follow these guidelines in order to ensure that each shop creates the right Hankook Masters brand
experience and showcases our products and brand image in their best possible light.
Genuine Design Signage Colors & Materials POSM

Express differentiated shop design Primary identication signs are a criti- The unique character of the Hankook The shop xture system comprises a kit
emphasizing an innovative, unique and cal part of our brand and our market Masters in-shop identity is expressed of parts that integrate simple, stylishly
dynamic experience applying basic presence. The Hankook Masters logo through the use of distinctive materi- designed shapes and materials.
elements of Hankook Masters Brand and wordmark, typography and als, colors and nishes. Consistent A consistent design language across
Identity Guide. color palette have been translated use of Hankook Masters color tones xture types unies the diverse mix of
into a distinctive, highly visible and for the primary shop environment, Hankook Masters products and es-
flexible system of signs that are de- with strategic integration of in-shop tablishes Hankook Masters shops as
signed for a wide variety of locations communication, adds vibrancy and premium retail environments.
with different functional requirements. passion to the environment.
09
1.1 BASIC ELEMENTS
1. Id
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LOGO TYPE
Primary Identier
Background Color Scheme
Logo on white background

The symbol mark should appear
on a white or black or right gray
tone background.
Logo on black background

The symbol mark should appear
on a white or black or right gray
tone background.
11
LOGO TYPE
Horizonatal
Signature Horizontal Combination (Hankook CI height : Masters height = 1 : 1)

0.3A
0.3A Space between Hankook CI and Masters
Vertical
A
0.3A
Signature Horizontal Combination (Hankook CI height : Masters height = 1 : 1)

0.3A Space between Hankook CI and Masters
12
COLORS & MATERIALS
The use of distinctive colors expresses the stylish, sophisticated character of the Hankook Masters in-shop environment. Consistent use of Hankook Masters orange, gray, black
and white tones for the primary shop environment, with strategic integration of in-shop communication, adds vibrancy and passion to the environment.
Hankook Masters Orange Hankook Masters White Hankook Masters Gray Hankook Masters Black Hankook Masters Steel
It is important to use the Hankook A bright white color is used to As one of the primary colors for the Hankook Masters Black is used as The basic material of Sign structure
Masters Orange brand color strate- accentuate and dene the products Hankook Masters brand, Hankook a highlighting colors in limited areas and POSM is steel and painted with
gically and in a way that expresses display surface with a crisp and Masters Gray is used constantly for within the POSM and when used in specied color.
its special meaning as the signature stylish presentation. This is the both exterior and interior signs. It logos the color white will be placed Stainless steel is recommended
color for the Hankook Masters brand. perfect overall color to make the should be used for typography and on the Hankook Masters Black and EGI(Electrolytic Galvanized Iron)
As with the Hankook Masters symbol, shop environments friendly and other supporting graphic elements. background. is commonly used.
do not overuse the brand color in inviting.
the shop environment.
Specications : Specications : Specications : Specications : Specications :

PANTONE 1655C PANTONE White PANTONE Cool Gray 9C PANTONE Black Stainless Steel
C0 M70 Y100 K0 C0 M0 Y0 K0 C0 M1 Y0 K51 C0 M0 Y0 K100 EGI (Electrolytic Galvanized Iron)
13
TYPEFACE
AB
Helvetica Neue UltraLight Helvetica Neue Bold Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-_=+`~,./;<>?[]{} 1234567890!@#$%^&*()-_=+`~,./;<>?[]{}
Helvetica Neue Light Helvetica Black Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-_=+`~,./;<>?[]{} 1234567890!@#$%^&*()-_=+`~,./;<>?[]{}
Helvetica Neue Regular Helvetica Neue Italic

abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-_=+`~,./;<>?[]{}
1234567890!@#$%^&*()-_=+`~,./;<>?[]{}
Helvetica Neue Bold

1234567890!@#$%^&*()-_=+`~,./;<>?[]{}
14
1.2 SIGNAGE SYSTEM
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1.2 SIGNAGE SYSTEM
FAADE SIGN
HKM Style 1
This display type is a faade sign with a maximized premium image that should only be applied to a limited amount of agship stores that are of a rectangular
shape and have at least a rst oor of 231 square meters.
AS OTOMOTIV
ABDULKADIR OZCAN AS
T. +90 312 309 30 30
HKM Style 2
The type is the basic format to apply to general retail shops. As a manufacturing tool, both the Projection Type and the Panaex type usability depends on the
retail environment but the Projection Type is recommended.
AS OTOMOTIV
ABDULKADIR OZCAN AS
T. +90 312 309 30 30
16
1.2 SIGNAGE SYSTEM
FAADE SIGN : HKM STYLE 1
This graphics shown below provide guidelines for the placement and sizing of the different elements of the Faade Sign. Please follow these general dimensions
when developing the various layouts.
Projection Type
APP. 3M SHEET FIN.

CHANNEL SIGN APP PAINT FIN. APP PAINT FIN. (WHITE_PANTONE DS 9-9C)
(BLACK 100%) (PANTONE COOL GRAY 9C)
APP. PAINT FIN.

(PANTONE 1655C)
Note : HKM Style 1 Faade Sign only made in Projection Type.
17
1.2 SIGNAGE SYSTEM
22.5A
1A
1: 7 Ratio 3.2A
R200
2.6A
2A
10A 1A
1A
2A
R200
11A
In the ratio of 1:7~1:10, Orange space is designated 22.5A and T-Template is 11A thick.
1: 11 Ratio
35A
2.3A
R200
2.2A
10A
1.2A
1.2A
1.6A
R200
In the ratio of 1:11~1:14, Orange space is designated 35A and T-Template is 13A thick.
13A
Note : HKM Style 1 Faade Sign cannot be applied in a store that is below a ratio of 1:7.
18
1.2 SIGNAGE SYSTEM
Projection Type Panaex Type
APP PAINT FIN. APP PAINT FIN. APP 3M PANAFLEX SHEET FIN. APP 3M PANAFLEX SHEET FIN.
(WHITE_PANTONE DS 9-9C) (WHITE_PANTONE DS 9-9C) (PANTONE 1655C) (WHITE_PANTONE DS 9-9C)
CHANNEL SIGN APP PAINT FIN. APP PAINT FIN. APP PAINT FIN. APP 3M PANAFLEX SHEET FIN. APP 3M PANAFLEX SHEET FIN.
(BLACK 100%) (PANTONE COOL GRAY 9C) (PANTONE 1655C) (BLACK 100%) (PANTONE COOL GRAY 9C)
Note : HKM Style 2 Faade Sign can be made in both the projection type and the panaex type.
The projection type is recommended but the panaex type is allowed when the projection type is impossible to install.
19
1.2 SIGNAGE SYSTEM
The graphics shown below provide guidelines for the placement and sizing of the different elements of the Faade brand sign.
Please follow these general dimensions when developing the various layouts.
1:7 Ratio
2.8A
1.8A
10A 0.9A
1:4 Ratio 3.2A
0.9A
2.1A
3.2A
1.3A 22.5A
10A 0.6A
0.6A
1:8 Ratio
5A 3A 2.8A
1.8A
15A 10A 0.9A

1:5 Ratio 3.8A
0.9A
2.1A
3.2A
1.3A 22.5A
10A 0.6A 1:9 Ratio
0.6A
6A 3A 2.8A
1.8A
15A 10A 0.9A

1:6 Ratio 4.3A
0.9A
2.1A
3.2A
1.3A 22.5A
10A 0.6A 1:10 Ratio
0.6A
3A 3A 2.8A
1.8A
15A 10A 0.9A
0.9A
4.6A 2.1A
22.5A
In the ratio of 1:4~1:6, Orange space is designated 15A. In the ratio of 1:7~1:10, Orange space is designated 22.5A.
20
1.2 SIGNAGE SYSTEM
The graphics shown below provide guidelines for the placement and sizing of the different elements of the Faade brand sign. Please follow these general dimensions
when developing the various layouts.
10A
5A
35A
5A
35A
5A
35A
5A
35A
5A
35A
In the ratio of 1:11~1:15, Orange space is designated 35A.
21
1.2 SIGNAGE SYSTEM
WORKSPACE WALL SIGN
Center
740
Baseline
380
200
2880 2300
Logo located on the center of wall is 740mm in size. The height of baseline is 2880mm. The Orange line is 200mm thick and the length is extended to end of the wall.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
22
1.2 SIGNAGE SYSTEM
LOUNGE BACK DROP SIGN
HKM Style 1 HKM Style 2

2,700 2,700
195
Center Center
R200
70
275 R130
85
Baseline Baseline
275
Intaglio
1,700
1,700
100 100
HKM Style 1 Type : Vertical Type logo located at the center of the wall is HKM Style 2 Type : Logo located at the center of the wall is 85mm in Size.
275mm in size. The height of baseline is 1,800mm. The height of baseline is 1,800mm.
Note : (HKM Style 1 Type is recommended but HKM Style 2 can be applied depending on store environment.)
23
1.2 SIGNAGE SYSTEM
PROJECTION SIGN
150 50
1:2 Ratio
Top View
10A
600 120
3.4A
R30
10A 10A
This rate applies only to the projection & pole sign. 300 200
When size variation is needed due to site environment,
apply in the same ratio after consulting with headqurters.
Front View
Note : SUS cutting and bending is painted in semi-dull white enameling paint and covered with specied color of non-illuminated lm. For the illumination type,
install the LED lamp inside, laser cut the frame and cover it with the specied color of illuminated lm on the 10T oodlit milky acryl.
24
1.2 SIGNAGE SYSTEM
POLE SIGN
70
Top View
600
1:2 Ratio
10A 300
3.4A
R30
10A 10A
This rate applies only to the projection & pole sign.

When size variation is needed due to site environment,
apply in the same ratio after consulting with headqurters.
1800
Front View
Note : SUS cutting and bending is sprayed in a semi-dull white enamel paint and covered with the specied color of non-illuminated lm.
25
1.2 SIGNAGE SYSTEM
INFORMATION SIGN
1000
1800
1500
1000
Note : SUS cutting and bending is sprayed in a semi-dull white enamel paint and covered with the specied color of non-illuminated lm.
26
1.2 SIGNAGE SYSTEM
INFORMATION SIGN
500 500
900 900
In-Door Vertical Type In-Door Horizontal Type
Note : Paint semi-dull white enameling on white acryl and specied color silkscreen print.
27
1.2 SIGNAGE SYSTEM
ID SIGN
Note : Paint semi-dull white enameling on white acryl and specied color silkscreen print
28
2.0 SHOP FORMATS
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2.0 SHOP FORMATS
OVERVIEW
Hankook Masters has dened a multi-tire shop format strategy. Each shop format optimizes the product display and shop experience in a unique way.
Below is a summary of the 3 kinds of typical format of retail shop and their strategic objectives, suggested product assortment and recommended
experience elements for each format.
Brand Building Emphasis Sales Emphasis
Attract + Inspire Inspire + Sell
HKM Shop Multi-Shop Shop-in-shop

The highest expression of the Hankook Masters A retail expression of the Hankook Masters brand in Another retail expression of the Hankook Masters
brand adapted to specic market characteristics and a multi-brand shop, this format can differentiate the brand, this format usually adapts to a specic product
costs of deployment, this format is the largest retail Hankook Masters brand from other brands, improving category and/or market need.
environment featuring a wide range and diversity of the brand image and product sales, bring benets to
products and communications of the Hankook Masters retailer.
brand platform.
30
2.0 SHOP FORMATS
ZONES
Main Sign Zone

Emphasize the professional and authorized
stores with consistent brand exposure as
well as position the brand as reliable.
Outpost Display Zone

Arouse the customers interest and draw
BASIC TIRE MAIN SIGN BASIC TIRE visual attention to the display xture which is
DISPLAY ZONE ZONE DISPLAY ZONE
OFFICE TOILET consistent with the outdoor fasade.
Basic Tire DP Zone

Standard display zone used to store tires for
the working space, this space also uses the
WORKING ZONE same consistent design.
EXPERIENCE &
SERVICE ZONE
Experience & Service Zone
This is a consulting and waiting area
for customers. Because the customer will
spend the greatest amount of time in this area,
it should be cozy, comfortable and offer POSM
items that provide information for customers
MAIN SIGN ZONE and also build-up the brands reliable image.
OUTPOST OUTPOST
DISPLAY ZONE DISPLAY ZONE
Working Zone
This area is reserved as the main oor for
tune-ups and tire installation. This provides
a convenient space for technicians to work
and also an area for customers to observe.
31
2.1 HKM SHOP
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2.1 HKM SHOP
HKM STYLE 1 : FAADE PERSPECTIVE
33
2.1 HKM SHOP
34
2.1 HKM SHOP
35
2.1 HKM SHOP
HKM STYLE 1 : FAADE ELEVATION
B C
250 150
18,290
600 11,250 1,260 960 1,000 1,000 1,620 600
PT-02 APP. PAINT FIN.

INDIRECT LIGHTING
150
1,350
4,500
3,000
PT-02 APP. PAINT FIN. PT-01 APP. SHEET FIN. THK 10MM TEMPERED GLASS
36
2.1 HKM SHOP
B C
250 250
8,650 8,650
5,800 2,850 200 5,600 2,850
PT-02 APP. PAINT FIN. INDIRECT LIGHTING PT-01 APP. PAINT FIN. PT-02 APP. PAINT FIN.
150
1,200
1,200
00
R2
150
4,500
4,500
3,000
2,900
100
Banner Sign PT-02 APP. PAINT FIN. THK 10MM TEMPERED GLASS PT-01 APP. PAINT FIN.
B C
37
2.1 HKM SHOP
HKM STYLE 1 : FLOOR PLAN
150 18,290 50
200 11,650 150 2,700 150 3,240 200
200
600 200
2,500
150
8,650
8,650
7,650
5,600
200
200
250
250
600 11,250 2,220 2,000 1,620 600
250 18,290 150
38
2.1 HKM SHOP
HKM STYLE 1 : CEILING PLAN
150 18,290 50
200 11,650 150 2,700 150 3,240 200
200
600 200
2,500
150
8,650
8,650
7,650
5,600
200
200
250
250
600 11,250 2,220 2,000 1,620 600
250 18,290 150
39
2.1 HKM SHOP
HKM STYLE 1 : WORKSPACE PERSPECTIVE
2.1 HKM SHOP
HKM STYLE 1 : WORKSPACE ELEVATION
B C
11,650
3,600 630 4,050 3,370
PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN. PT-01 APP. PAINT FIN. PT-01 APP. PAINT FIN.
R200
800
50
800
R200
50
4,000
R300 R100
1,400
900
TL-01 APP. TILE FIN. PT-01 APP. PAINT FIN.
41
2.1 HKM SHOP
B C
8,450
200 7,450 800
450
900
1,650
Visual Board
Visual Board
1800*900
300
R200
50
4,000
1,400
900
PT-01 APP. PAINT FIN. TL-01 APP. TILE FIN.
Note : Regardless of the size of the area T-template line should be 50mm thick
42
2.1 HKM SHOP
B C
8,450
200 7,450 833 912
900
450
750
50
Visual Board
Visual Board
1800*900
700
150
R400
200
4,000
R200
1,400
900
THK 10MM TEMPERED GLASS

TL-01 APP. TILE FIN. THK 10MM TEMPERED GLASS / FROSTED SHEED FIN. PT-01 APP. PAINT FIN.
Note : Regardless of the size of the area T-template line should be 200mm thick
43
2.1 HKM SHOP
HKM STYLE 1 : LOUNGE PERSPECTIVE
2.1 HKM SHOP
HKM STYLE 1 : LOUNGE PERSPECTIVE
2.1 HKM SHOP
HKM STYLE 1 : LOUNGE ELEVATION
B C
6,380
1,840 2,700 720 800 320
GL-01 APP. BACKPAINTED GLASS FIN.

900
3,000
1,100
900
100

PT-03 BASE : APP. PAINT FIN.
46
2.1 HKM SHOP
B C
5,600
912 633 2,855 900 300

700
3,000
2,200
100
THK 10MM TEMPERED GLASS PT-01 APP. PAINT FIN.

PT-03 BASE : APP. PAINT FIN. THK 10MM TEMPERED GLASS / FROSTED SHEED FIN.
47
2.1 HKM SHOP
B C
5,600
5,200 400
THK 10MM TEMPERED GLASS

2,900
3,000
100
PT-03 BASE : APP. PAINT FIN.
48
2.1 HKM SHOP
HKM STYLE 1 : TOILET PERSPECTIVE
2.1 HKM SHOP
HKM STYLE 1 : TOILET ELEVATION
B D
3,240 2,500
150 600 330 600 180 1,380 400 800 1,300
CU-02 APP. CUBICLE. TL-02 APP. TILE FIN. TL-02 APP. TILE FIN.
300
1,200
2,400
2,400
1,950
1,200
150
CU-02 APP. CUBICLE. CU-01 APP. CUBICLE.
A B
50
2.1 HKM SHOP
HKM STYLE 1 : TOILET ELEVATION
B D
3,240 2,500
150 800 430 30 900 30 900
TL-02 APP. TILE FIN. TL-02 APP. TILE FIN.

250
2,400
2,400
2,100
50
PT-03 APP. PAINT FIN. TL-02 APP. TILE FIN.
C D
51
2.1 HKM SHOP
HKM STYLE 1 : DETAILED CONSTRUCTION PLAN
Facade Detail-1 PT-02 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.
INDIRECT LIGHTING (LED)
PT-01 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.
FACADE SIGN : THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.
30X30 STL PIPE 30X30 WOOD PIPE

THK 1.6MM GALVANIZED STL SHEET PT-01 THK 12.5MM GYPSUM BOARD SPLY
BENDING / PAINT FIN. PT-01 APP. PAINT FIN.
30X30 STL PIPE

PT-01 THK 1.6MM GALVANIZED STL SHEET
BENDING / PAINT FIN.
SH-01 APP. COLOR SHEET FIN.

THK 10MM TEMPERED GLASS FIN.
52
2.1 HKM SHOP
Facade Detail-2

30X30 STL PIPE

30X30 STL PIPE
30X30 STL PIPE

53
2.1 HKM SHOP
Workspace wall detail
L.G.S
30X30 STL PIPE

THK 10MM TEMPERED GLASS FIN.
30X30 STL PIPE

54
2.1 HKM SHOP
Lounge Back Drop Wall Detail

THK 12.5MM GYPSUM BOARD 2PLY
100MM METAL C-STUD / GLASS WOOL
THK 12.5MM GYPSUM BOARD 2PLY
GL-01 THK 10MM BACKPAINTED GLASS
55
2.1 HKM SHOP
Lounge Ceiling Detail
30X30 STL PIPE

L.G.S
THK 9.5MM GYPSUM 2PLY INDIRECT LIGHTING
PT-01 APP. V.P FIN. PT-01 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.
56
2.1 HKM SHOP
Door Detail
PT-01 APP. PAINT FIN. PT-01 APP. PAINT FIN. PT-01 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.

HIDEN FRAME
PT-03 BASE : THK 12MM MDF / PAINT FIN.
57
2.1 HKM SHOP
Toilet Detail
L.G.S L.G.S
THK 9.5MM GYPSUM BOARD 2PLY THK 9.5MM GYPSUM BOARD 2PLY
PT-01 APP. V.P FIN. PT-01 APP V.P FIN.
65MM METAL C-STUD / GLASS WOOL 65MM METAL C-STUD / GLASS WOOL
THK 12MM WATER PROOF PLYWOOD THK 12MM WATER PROOF PLYWOOD
THK 6MM C.R.C BOARD THK 6MM C.R.C BOARD
THK 3MM TILE BOND THK 3MM TILE BOND
TL-02 APP. TILE FIN. TL-02 APP. TILE FIN.
THK 5MM SILVER MIRROR
THK 1.6MM SUS VENDING
PT-01 APP. TILE FIN.
TL-04 APP. TILE FIN.

TL-04 APP. TILE FIN.
THK 40MM FURRING MORTAR
THK 40MM FURRING MORTAR
PROTECTED MORTAR
PROTECTED MORTAR
THK 3MM URETHANE PROOFING
THK 3MM URETHANE PROOFING
THK 5MM LIQUID WATER PROOFING
THK 5MM LIQUID WATER PROOFING
58
2.1 HKM SHOP
2-Level Tire Rack Detail
100X50 STL / WHITE PAINT FIN.
100X50 STL / BLACK PAINT FIN. 100X50 STL / BLACK PAINT FIN.
{vwG}pl~
uVz 100X50 STL / BLACK PAINT FIN.
100X50 STL / BLACK PAINT FIN.
100X50 STL / WHITE PAINT FIN.

100X50 STL / BLACK PAINT FIN. 100X50 STL / BLACK PAINT FIN. 100X50 STL / BLACK PAINT FIN.
myvu{G}pl~ zpklG}pl~
uVz uVz
59
2.1 HKM SHOP
Counter Detail

{vwG}pl~
uVz
PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN.
slm{G}pl~ myvu{G}pl~ ylhyG}pl~ ypno{G}pl~

uVz uVz uVz uVz
60
2.1 HKM SHOP
Table Detail
{vwG}pl~
uVz
PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN.
30X30 STL PIPE BENDING 30X30 STL PIPE BENDING PT-01 APP. PAINT FIN. PT-01 APP. PAINT FIN.
slm{G}pl~ myvu{G}pl~ ypno{G}pl~

uVz uVz uVz
61
2.1 HKM SHOP
Drawer Detail
{vwG}pl~
uVz
PT-01 APP. PAINT FIN. PT-02 APP. PAINT FIN. PT-02 APP. PAINT FIN.
slm{G}pl~ myvu{G}pl~ ypno{G}pl~

uVz uVz uVz
62
2.1 HKM SHOP
Round Table Detail
{vwG}pl~
uVz
63
2.1 HKM SHOP
64
2.1 HKM SHOP
B C
18,290
600 11,250 550 1,670 1,000 1,000 1,620 600
FLEX SIGN FLEX SIGN

150
1,350
4,500
3,000
BANNER SIGN PT-01 APP. PAINT FIN. THK 10MM TEMPERED GLASS
65
2.1 HKM SHOP
B C
8,650 8,650
BANNER BANNER BANNER

200
700
2,700
2,700
Visual Board Visual Board
4,500
4,500
2400*1200 2400*1200
1,600
1,100
B C
66
2.1 HKM SHOP
FAADE PLAN OF INDIVIDUAL BUILDINGS : TYPE A
67
2.1 HKM SHOP
B C
150 12,915
2,735 9,630 550

100
1,400
5,000
3,500
68
2.1 HKM SHOP
B C
14,495 250 250 250

12,462 2,033 500 5,495 3,318 2,000 3,182

150 1,250 100
1,400 100
5,000
5,000
3,500
3,500
2400*1200 2400*1200
B C
69
2.1 HKM SHOP
FAADE PLAN OF INDIVIDUAL BUILDINGS : TYPE B
70
2.1 HKM SHOP
A
D
150 12,250 6,275 50

500 11,250 500 500 5,275 500
1,350 150
1,350 150
5,000
5,000
3,500
3,500
A B
71
2.1 HKM SHOP
A
D
8,650 250 6,105 250 14,755

7,150 1,500 5,605 500 8,585 2,000 4,170
150 1,350 150
1,500
2,400
5,000
5,000
5,000
Visual Board Visual Board Visual Board Visual Board Visual Board
1,550
3,500
2400*1200 2400*1200 2400*1200 2400*1200 2400*1200
3,500
1,050
C D E
72
2.1 HKM SHOP
FAADE PLAN OF INDIVIDUAL BUILDINGS : TYPE C
73
2.1 HKM SHOP
B C
150 18,535 50
500 11,715 500 5,320 500

1,350 150
3,000
8,000
500
3,000
74
2.1 HKM SHOP
B C
11,070 250 250 11,070

8,950 2,120 3,880 3,000 4,190

1,350 150
1,500
8,000
8,000
2400*1200 2400*1200
6,500
6,500
B C
75
2.1 HKM SHOP
FINISHING MATERIALS
TILE
TL-01 TL-02 TL-03 TL-04

(300 x 300, POLISHING) (300 x 600) (600 x 600) (300 x 300)
PANTONE COOL GRAY 4C PANTONE COOL GRAY 3C PANTONE 420C PANTONE COOL GRAY 3C
PAINT SHEET, BACKPAINTED GLASS, CUBICLE
PT-01 PT-02 PT-03 SH-01 GL-01 CU-01

PANTONE DS 9-9C PANTONE 1655C PANTONE DS 11-9C PANTONE 1655C PANTONE 420C PANTONE 1655C
SEMI GLOSS SEMI GLOSS
LAMP SPEC.
HALOGEN HALOGEN FLUORESCENT LAMP

12V, 20-50W 2V, 20-50W 32W, LED
76
2.2 MULTI-SHOP
1. Id
entit
y Ele
men
ts
2.2 MULTI-SHOP
MULTI-SHOP OPTION CHART
Multi-Shop Option Chart
78
2.2 MULTI-SHOP
INSTALLATION LOCATION
1. Faade brand sign 17. COUNTER
OFFICE TOILET
WORK SPACE
2. Projection sign
LOUNGE
16. IT-2
3. Information sign 15. IT-1
4. EX-1 5. EX-2 6. EX-3 7. EX-4 8. IN-1 9. IN-2 10. IN-3 11. IN-4 12. IF-1 13. IF-2 14. IF-3
Note : For more details and information about each xture, refer to chapter 3.0.
79
2.2 MULTI-SHOP
SIMULATION
2.3 SHOP-IN-SHOP
1. Id
entit
y Ele
men
ts
2.3 SHOP-IN-SHOP
1 WALL TYPE
3,600
800

: sign
: IN-1
: VM
Note : For more details and information about each xture, refer to chapter 3.0. : IF-1
82
2.3 SHOP-IN-SHOP
2 WALL TYPE
4,800
3,600

: Sign
: IN-1
: IT-1
: VM
Note : For more details and information about each xture, refer to chapter 3.0. :IF-1
83
2.3 SHOP-IN-SHOP
3 WALL TYPE
: Sign
: VM
: IN-1
: IN-3
:IT-1
Note : For more details and information about each xture, refer to chapter 3.0. :IN-1
84
2.3 SHOP-IN-SHOP
3 WALL TYPE
4,200
3,600
Note : For more details and information about each xture, refer to chapter 3.0.
85
2.3 SHOP-IN-SHOP
ISLAND TYPE A 3,600
3,600

: IN-2
: EX-1
: IF-1
: IF-3
Note : For more details and information about each xture, refer to chapter 3.0. :IF-3
86
2.3 SHOP-IN-SHOP
ISLAND TYPE B 3,600
3,600

: IN-3
: IT-1
: IF-1
Note : For more details and information about each xture, refer to chapter 3.0. : IF-3
87
3.0 SHOP POSM
1. Id
entit
y Ele
men
ts
3.0 SHOP POSM
OVERVIEW
POSM Item
Exterior Display Rack Interior Display Rack Information Fixture Interactive Fixture
EX-1 IN-1 IF-1 IT-1

Special Stand Brochure UHPT
DP DP-A Stand DP
EX-2 IN-2 IF-2

IT-2
Tire Stand Leaet
Kiosk
Trolley DP-B Stand
EX-3 IN-3 IF-3

Tire Stand Banner
Rack DP-C Stand
EX-4 IN-4
Banner Window
Sign DP
IN-5
Wheel
DP
IN-6
Vending
Rack
89
3.1 EXTERIOR POSM
SPECIAL DISPLAY
EX-1
Displays the products value in a way that increases interest and the desire to make product purchases.
Can be used to display new products and UHPT products.
It also can be used as an eye-catching display especially when used outdoors.
Its unique mobility allows it to be used indoors, for example around shop windows. W1,730 x H1,850 x D440
90
3.1 EXTERIOR POSM
SPECIAL DISPLAY : TECHNICAL DRAWING
THK 3MM STL PLATE /

APP. COLOR SHEET CUTTING LOGO FIN.
THK 3MM STL /

APP. COLOR LACQ FIN.
THK 1.2MM STL /

8 STL PIPE /
APP. BLACK COLOR LACQ FIN.
91
3.1 EXTERIOR POSM
TIRE TROLLEY
EX-2
This item serves as an additional tool to maintain the consistency of the display.
The display can be used to highlight various new products and different tire sizes. The display can be used
outdoors or in shops. W760 x H2,100 x D760 / W760 x H1,720 x D760
92
3.1 EXTERIOR POSM
TIRE TROLLEY : TECHNICAL DRAWING
THK 1.2MM STL PLATE /

THK 3MM STL PLATE /

THK 2MM STL PLATE /

LOGO : APP. COLOR CUTTING SHEET FIN.
THK 1.2MM STL /

50 STL PIPE /
THK 1.2MM STL/

93
3.1 EXTERIOR POSM
TIRE TROLLEY : TECHNICAL DRAWING

THK 3MM STL PLATE /

40 CHROME DECORATIVE BOLT
30 STL PIPE /
APP. BLACK LACQ FIN.
AD VISUAL
HANGING BANNER
THK 1.2MM STL /

50 STL PIPE /
APP. BLACK LACQ FIN.
THK 1.2MM STL /

94
3.1 EXTERIOR POSM
TIRE RACK
EX-3
The display can be used to highlight various new products and different tire sizes. The display can be used outdoors
or in shops. W1,350 x H2,130 x D760
95
3.1 EXTERIOR POSM
TIRE RACK : TECHNICAL DRAWING
THK 2MM STL PLATE /


40 STL PIPE /
ADJUSTABLE LEGS
96
3.1 EXTERIOR POSM
BANNER SIGN
EX-4
This item can be used to display advertisements for new products.
It can also be used as a banner sign or a graphic wall inside of the model shop building. W600 x H1,800 x D60
97
3.1 EXTERIOR POSM
BANNER SIGN : TECHNICAL DRAWING
THK 3MM STL/

AD VISUAL
HANGING BANNER
98
3.2 INTERIOR POSM
TIRE DISPLAY STAND A
IN-1
This item can also be adapted to be used as a module rack for various combination displays according to
space conditions and sales strategies. W340 x H1,900 x D780
99
3.2 INTERIOR POSM
TIRE DISPLAY STAND A : TECHNICAL DRAWING
THK 1.2MM STL /

THK 5MM WHITE ACRYL

LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
SPEC. SHEET
30 STL PIPE /
THK 2MM STL /

APP. COLORLACQ FIN.
100
3.2 INTERIOR POSM
TIRE DISPLAY STAND B
IN-2
This item can be used as an island display, as long as it is accessible from all sides. It can also be shown in
windows or in large stores or shop-in-shop situations. W820 x H2,150 x D760
101
3.2 INTERIOR POSM
TIRE DISPLAY STAND B : TECHNICAL DRAWING
THK 2MM STL PLATE /

APP. COLORLACQ FIN.
AD VISUAL
PASTEBOARD PRINT
THK 3MM STL /

APP. COLORLACQ FIN.
50 STL PIPE /
40 STL PIPE /
102
3.2 INTERIOR POSM
TIRE DISPLAY STAND C
IN-3
This item can be used as an island display, as long as it is accessible from all sides.
It can also be shown in windows or in large stores or shop-in-shop situations. W800 x H1,820 x D760
103
3.2 INTERIOR POSM
TIRE DISPLAY STAND C : TECHNICAL DRAWING
30 SUS PIPE

RUBBER REG
104
3.2 INTERIOR POSM
SHOW WINDOW DISPLAY
IN-4
This item can be used as an island display, as long as it is accessible from all sides.
It can also be shown in windows or in large stores or shop-in-shop situations.
Also the backside of this display is optimized for use as an advertising board. W745 x H2,400 x D580
105
3.2 INTERIOR POSM
SHOW WINDOW DISPLAY : TECHNICAL DRAWING
50 STL PIPE /
APP. COLORLACQ FIN.
25 STL PIPE /
APP. COLORLACQ FIN.

RUBBER COVER
106
3.2 INTERIOR POSM
WHEEL DISPLAY RACK
IN-5
This display type allows the wheels to be displayed in an orderly fashion or it can be used as a wall display
in the model shop. W1,220 x H2,400 x D490
107
3.2 INTERIOR POSM
WHEEL DISPLAY RACK : TECHNICAL DRAWING
THK 2MM STL PLATE /

JOINT PIN
25 STL PIPE /
ADJUSTABLE LEGS
108
3.2 INTERIOR POSM
VENDING RACK
IN-6
his item serves as an additional tool to maintain the consistency of the display.
This type of display allows the various auto accessories to be arranged in an orderly fashion. W900 x H1,500 x D420
109
3.2 INTERIOR POSM
VENDING RACK : TECHNICAL DRAWING
3 STL WIRE MESH /

APP. COLOR(WHITE) LACQ PAINTING FIN.
10 STL PIPE /
THK 1.2mm STL/
110
3.2 INTERIOR POSM
BROCHURE STAND
IF-1
This type of display can hold customer brochures with pertinent product information.
It can be placed in various locations within the shop depending on the ow of customers. W400 x H1,850 x D340
111
3.2 INTERIOR POSM
BROCHURE STAND : TECHNICAL DRAWING
THK 1.2MM STL /

THK 3MM WHITE ACRYL

5 STL PIPE /
112
3.2 INTERIOR POSM
DESK LEAFLET STAND
IF-2
This type of display can hold customer brochures with pertinent product information.
This display can be placed in areas with limited space for example tables or counters. W280 x H400 x D290
113
3.2 INTERIOR POSM
DESK LEAFLET STAND : TECHNICAL DRAWING
THK 2MM STL /

BENDING LINE
THK 3MM ACRYL

THK 3MM CLEAR ACRYL

114
3.2 INTERIOR POSM
BANNER STAND
IF-3
This display type offers an advertising graphic board that allows ads to be replaces easily when they need to be updated.
The display can be placed in various locations within the shop depending on the ow of customer trafc. W600 x H1,900 x D440
115
3.2 INTERIOR POSM
BANNER STAND : TECHNICAL DRAWING
THK 3MM STL /

THK 3MM STL /

116
3.3 INTERACTIVE POSM
UHPT DISPLAY
IT-1
This display can also be used as an interactive POSM that helps grab the consumers attention.
This display type also highlights the products key features and benets in an attractive fashion. W400 x H1,900 x D780
117
UHPT DISPLAY : TECHNICAL DRAWING
30 STL PIPE /
THK 3MM STL /

THK 2MM STL /

THK 5MM ACRYL /

3 STL PIPE /
118
KIOSK
IT-2
This display can also be used as an interactive POSM that helps grab the consumers attention by displaying
the products key features with the built-in LCD player and brochures. W580 x H2,080 x D780
119
KIOSK : TECHNICAL DRAWING
30 STL PIPE /
THK 2MM STL /

THK 2MM STL PLATE /

BUILT-IN DIGITAL MEDIA PLAYER

LCD 19Inch
30 SUS PIPE.
3 STL PIPE /
THK 2MM STL /

120
3.4 POSM COMBINATION
COMBINATION 1
EX-1 & EX-2
121
COMBINATION 2
IN-1 MODULE
122
COMBINATION 3
IN-3 MODULE
123
COMBINATION 4
IT-1 & IT-2
124
3.5 POSM SIMULATION
SIMULATION-OUTDOOR
125
3.5 POSM SIMULATION
SIMULATION-INDOOR
4.0 APPENDIX
1. Id
entit
y Ele
men
ts
4.0 APPENDIX
POSM ITEM LIST
IMAGE CODE ITEM DESCRIPTION SIZE (mm) COLOR
w 1730
EX-1 Special Display Display New & UHPT Product h 1850 Black
d 440
w 760
EX-2 Tire Trolley Display General products h 2100 / 1720 White & Black
Exterior d 760
Display
Rack w 1350
EX-3 Tire Rack Display General products h 2130 Gray
d 760
w 600
EX-4 Banner Sign Advertising graphic board h 1800 White
d 60
w 400
IF-1 Brochure Stand Exhibit brochures h 1850 Black & White
d 340
Information w 280
Display IF-2 Desk Leaet Stand Exhibit brochures h 400 Black & White
d 290
Fixture
w 600
IF-3 Banner Stand Advertising graphic board h 1900 White
d 440
128
4.0 APPENDIX
POSM ITEM LIST
IMAGE CODE ITEM DESCRIPTION SIZE (mm) COLOR
w 340
IN-1 Tire Display Stand A Display New & UHPT Product h 1900 White & Black
d 780
w 820
IN-2 Tire Display Stand B Display New & UHPT Product h 2150 Black & White
d 760
w 800
IN-3 Tire Display Stand C Display New & UHPT Product h 1820 White
Interior d 760
Display
Rack w 745
IN-4 Show Window Display Display General Product h 2400 Black
d 580
w 1220
IN-5 Wheel Display Display Wheels h 2400 White
d 490
w 900
IN-6 Vending Rack Display auto accessories h 1500 White
d 420
w 400
highlights the products key
IT-1 UHPT Display
features and benets
h 1900 Black & White
d 780
Interactive
Fixture
w 580
highlights the products key
IT-2 Kiosk
features and benets
h 2080 Black & White
d 780
129
4.0 APPENDIX
FINISHING MATERIALS LIST
MATERIAL ITEM NO. SPECIFICATION MATERIAL LOCATION REMARK
COLOR / FINISH GRAY (PANTONE COOL GRAY 4C) / POLISHING

TL - 01 WORK SPACE / WALL
SIZE / DIM 300 X 300
COLOR / FINISH GRAY (PANTONE COOL GRAY 3C)

TL - 02 TOILET / WALL
TILE
COLOR / FINISH WHITE CREAMED GRAY (PANTON 420C)
TL - 03 LOUNGE / FLOOR
COLOR / FINISH GRAY (PANTONE COOL GRAY 3C)

TL - 04 TOIET / FLOOR
PT - 01 COLOR / FINISH WHITE (PANTON DS 9-9C) / SEMI GLOSS WALL, CEILING BASE COLOR
PAINT PT - 02 COLOR / FINISH ORANGE (PANTONE 1655C) POINT
PT - 03 COLOR / FINISH GRAY (PANTONE COOL GRAY 3C) / SEMI GLOSS BASEBOARD
SHEET SH - 01 COLOR / FINISH ORANGE (PANTONE 1655C) LOUNGE DOOR
BACKTAINTED
GLASS GL - 01 COLOR / FINISH GRAY (PANTON 420C) LOUNGE BACK WALL
CUBICLE CU - 01 COLOR / FINISH ORANGE (PANTONE 1655C) TOILET
130
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HANKOOK MASTERS

Shop Identity Guideline

Introduction 2.0 Shop Formats 2.2 Multi-Shop 3.2 Interior POSM

Provide the Dynamic Experience of Hankook Masters

STEP. 01 STEP. 02 STEP. 03 STEP. 04

See Feel Consider Act

Elements Elements Elements Elements

Genuine Design Signage Colors & Materials POSM

Background Color Scheme

Logo on white background

Logo on black background

Signature Horizontal Combination (Hankook CI height : Masters height = 1 : 1)

Signature Horizontal Combination (Hankook CI height : Masters height = 1 : 1)

Specications : Specications : Specications : Specications : Specications :

Helvetica Neue Light Helvetica Black Condensed

Helvetica Neue Regular Helvetica Neue Italic

Helvetica Neue Bold

APP. 3M SHEET FIN.

APP. PAINT FIN.

Note : HKM Style 1 Faade Sign only made in Projection Type.

Projection Type Panaex Type

15A 10A 0.9A

15A 10A 0.9A

In the ratio of 1:11~1:15, Orange space is designated 35A.

HKM Style 1 HKM Style 2

This rate applies only to the projection & pole sign.

In-Door Vertical Type In-Door Horizontal Type

Brand Building Emphasis Sales Emphasis

Attract + Inspire Inspire + Sell

HKM Shop Multi-Shop Shop-in-shop

Main Sign Zone

Outpost Display Zone

Basic Tire DP Zone

600 11,250 1,260 960 1,000 1,000 1,620 600

PT-02 APP. PAINT FIN.

5,800 2,850 200 5,600 2,850

200 11,650 150 2,700 150 3,240 200

250 18,290 150

200 11,650 150 2,700 150 3,240 200

250 18,290 150

TL-01 APP. TILE FIN. PT-01 APP. PAINT FIN.

PT-02 APP. PAINT FIN.

PT-01 APP. PAINT FIN. TL-01 APP. TILE FIN.

THK 10MM TEMPERED GLASS

GL-01 APP. BACKPAINTED GLASS FIN.

PT-01 APP. PAINT FIN.

PT-01 APP. PAINT FIN.

THK 10MM TEMPERED GLASS PT-01 APP. PAINT FIN.

THK 10MM TEMPERED GLASS

PT-03 BASE : APP. PAINT FIN.

CU-02 APP. CUBICLE. CU-01 APP. CUBICLE.

TL-02 APP. TILE FIN. TL-02 APP. TILE FIN.

PT-03 APP. PAINT FIN. TL-02 APP. TILE FIN.

PT-01 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.

PT-01 APP. PAINT FIN.

INDIRECT LIGHTING (LED)

INDIRECT LIGHTING (LED)

30X30 STL PIPE 30X30 WOOD PIPE

30X30 STL PIPE

SH-01 APP. COLOR SHEET FIN.

PT-02 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.

INDIRECT LIGHTING (LED)

PT-02 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.

PT-01 THK 1.6MM GALVANIZED STL SHEET BENDING / PAINT FIN.