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EMILY CERRA | (781) 715-5009 |

Babson College, School of Business Babson Park, MA
Bachelor of Science in Business Administration (Magna Cum Laude) 5/2017
Double Concentrations: Marketing and Technology, Entrepreneurship, and Design (TED)
Awards: Deans List (6 out of 7 semesters); Award for Outstanding Performance in Quantitative Methods; Babson Certificate of
Excellence for Web Development
Extracurricular Activities: VP of Public Relations for Women Giving Back; Professional Development & Leadership Community;
Girls Who Code Mentor (Big Sister) at Akamai Technologies; Marketing and Promotion for local artist i.e. Eva Cassel Music
Search Engine Optimization (SEO) & Social Intern | Corporate Marketing & Communications Cambridge, MA
Akamai Technologies 5/2016 7/2016
Reviewed and documented the SEO and translation status of all website assets on nine language sites.
Audited the company YouTube channel to ensure relevancy and optimization, while improving organic rank and viewership.
Generated social media content and conducted Social Studio analyses to examine performance, sentiment, and engagement.
Assisted in the development of the quarterly Corporate Marketing Budget presentation for company executives.
Brand Communications Intern | Corporate Marketing & Communications Cambridge, MA
Akamai Technologies 5/2015 8/2015
Managed the update of collateral to ensure brand consistency and facilitated cross-departmental collaboration with managers
of the creative and translations teams to ensure the completion of all deliverables.
Utilized time management, coordination, and communication abilities when auditing the website before the launch deadline.
Created social media content to generate website traffic for product briefs, handbooks, YouTube videos and the State of the
Internet (SOTI) Report, and generated two-sentence teasers for the white paper online resource page.
VP of Human Resources | Foundations of Management & Entrepreneurship Program Babson Park, MA
BoomCube 11/2013 5/2014
Nominated VP of Human Resources by classmates to assist in the development of a sound-amplifying iPhone case.
Exhibited leadership and facilitated a productive team environment by advising, supporting, and motivating members.
Gained a complete understanding about the process of bringing an idea to market and the role of all departments in a
business, through collaboration with teammates and projects.
Founder Lynn, MA
Powder Blue Soccer | North Shore Community Spirit 9/2011 7/2013
Strengthened leadership and mentorship abilities by creating an extracurricular program and summer camp, at the Ford
Elementary School, to promote the development of a healthy lifestyle through organized sports and skills trainings.
Fostered the collaboration of business and community service initiatives by co-founding a non-profit organization to assist in
funding for athletic equipment for after-school programs.
Stowaway Sweets Integrated Marketing Communications Project 9/2016 12/2016
Demonstrated a thorough understanding of the companys current environment, brand situation, and target audience to
identify and create a marketing campaign across four media channels highlighting a social initiative.
Proposed a media plan and evaluated the campaign effectiveness in terms of estimated media cost, expected reach, and
evaluation for success (ROI).
Six Flags Strategic Management Project 1/2016 5/2016
Worked with teammates to understand and analyze Six Flags competitive landscape, strategic positioning, differentiation
capabilities, and current target market.
Learned how to effectively communicate with teammates of diverse skillsets, work in a fast-paced, deadline-oriented
environment, prepare real-world consulting analyses, and present findings to a mock board of directors.
Certifications in Progress: Google AdWords, Google Analytics, Certified Associate Project Management (CAPM)
Computer: HyperRESEARCH, Social Studio, HTML, CSS, JavaScript, JQuery, Adobe (Photoshop, InDesign, Dreamweaver,
Illustrator), Balsamiq, Microsoft Office (including Microsoft Project & Microsoft Access)
Interests: Marketing, Advertising, Entrepreneurship, Consumer Behavior, Website/Graphic Design, Soccer, Running