Research Project Report

CONSUMER PERCEPTION TOWARDS

BAJAJ FINSERV LTD

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Dr. Nidhi S. Natrajan
(Asst. Professor)

Submitted By
Puneet Goswami
Enrolment Number. 1504201121
MBA 2015-2017

SCHOOL OF BUSINESS
GALGOTIAS UNIVERSITY

1
 April, 2017

Certificate
This is to certify that the project report CONSUMER PERCEPTION TOWARDS

BAJAJ FINSERV LTD has been prepared by Mr. Puneet Goswami under my

supervision and guidance. The project report is submitted towards the partial fulfillment

of 2 year, Full time Master of Business Administration.

Name & Signature of Faculty

Date

2
 Declaration

I, Puneet Goswami Roll No.1504201121 , student of School of Business,

Galgotias University, Greater Noida, hereby declare that the project
report on Consumer Perception Towards Bajaj Finserv Ltd is an
original and authenticated work done by me.
I further declare that it has not been submitted elsewhere by any other

person in any of the

institutes for the award of any degree or diploma.

Name and Signature of the Student

Date

3
 Acknowledgements

Every work constitutes great deal of assistance and guidance from the people concerned

and this particular project is of no exception.

A project of the nature is surely a result of tremendous support, guidance, encouragement

and help.

Wish to place on record my sincere gratitude to my project guide Dr. Nidhi S. Natrajan

(Asst. Professor). I thank her for constructive help and encouragement throughout the

project. Without her support and guidance taking this would not have been possible.

Also, wish to acknowledge enthusiastic encouragement and support extended to me by

my family members.

Im also thankful to my friends who provided me their constant support and

assistance.

4
 Puneet Goswami
Enrolment Number.
1504201121
MBA 2015-2017

TABLE OF CONTENT

Certificate from Faculty Guide ii

Declaration from Student iii

Acknowledgement iv

Chapter No. Titles Page No.

1 Introduction
1-33
2 Review of Literature
34-42
3 Research Methodology
43-47
4 Data Analysis
48-63
5 Findings
65
6 Suggestions & Recommendation
66

5
7 Recommendation
8 Conclusion
67
9 References and Bibliography 68
10 Annexure
69-70