2 Assessement Task 2 - Quantitative Literacy Case

Study Section

ARTS versus Positivo BGH - Rwanda

Carefully consider the rubric on page 10 and 11 of the Subject

Learning Guide when constructing your answer.

You are a strategic analyst working to provide critical data for the
Taiwanese technology firm Alpha Response Technology Solutions
(ARTS).

You are in receipt of twenty pieces of raw field intelligence (linked at

the end of this article) describing the entry of Positivo BGH, a major
competitor to ARTS, into Rwanda.

ARTS exists in in conditions of uncertainty, and is considering an

attack on the Rwandan technology market, currently dominated by
Positivo BGH.

You need not limit yourself to the source data (below) in creating
recommendations for ARTS.

It is your task to provide a quantitative assessment for the

establishment of an ARTS venture in the Rwandan Special Economic
Zone, specifically a manufacturing plant for portable computer
technology.
ARTS' main product solution is the GT80S Titan SLI 18.4in Core i7
Notebook, built specifically for the advanced Western business analytics
market, retailing at AUD4999 or USD3792.37 (Rwandan
Franc3000012.82) with the following specifications:

GT80S Titan SLI 18.4in Core i7 Notebook

Intel i7 6920HQ CPU,

NVIDIA GeForce GTX980M graphics in SLI,

32GB DDR4 memory,

Super Raid 4 512GB solid state drive,

1TB hard drive,

18.4in Full HD anti-glare display,

Windows 10, Blu-ray writer,

Killer Gigabit LAN,

Dynaudio 7.1 Audio,

Bluetooth 4.2,

1x HDMI,

1x Mini DisplayPort,

5x USB 3.0

1x USB Super Port Type-C

The Chief Executive Officer of ARTS is a former University classmate of
Positivo BGH's CEO, and the two share a deep seated and emotional
rivalry around CPU designs and ownership, with ARTS CEO claiming his
designs were copied by Positivo BGH for an entry level computer now
being used to exploit the Rwandan marketplace, cheap manufacturing
labour, taxation incentives, Western emotion over failure to intervene in
the 1994 Rwandan genocide, and developmental dollars from the World
Bank.

The CEO of ARTS has instructed his staff to prepare for the
establishment and production of a technology design and manufacture
facility in the Rwandan Special Economic Zone, specifically to rival that
of Positivo BGH.

You will must provide a quantitative analysis of this situation and

provide a recommendation based on this to ARTS.

Your written response must:

Organise and categorise the information you have received in tabular

form.

1) In a table carry out a PESTEL analysis with attention country

information related to Rwanda

2) Provide a written description of the incentives to enter the Rwandan

Special Economic Zone

3) Provide a written explanation of current foreign investment in

Rwanda.

4) Provide a written explanation of ARTS' motivation to enter Rwanda

5) In a table Create a 5 Forces analysis for ARTS

6) In a table compare and contrast ARTS' primary product line with that
of Positivo BGH

7) In a table numerically identify the likely return for producing and

releasing the Titan for sale to the Rwanda domestic market versus sale
to a Western market.

8) Based on the tabulated numeric data for (7) above make a written
recommendation for this venture.

Informational Sources

South American Firm To Develop First Made In Rwanda Laptop

olpc across the world

Rwanda's laptop revolution

Firm gets licence to make laptops in Kigali

Rwanda-made laptops to steer ICT education

POSITIVO chief: Why we are opening a plant in Rwanda

Rwanda: Positivo BGH to Kick-off Laptop Production

Positivo, made in Rwanda computer to increase countrys

export

Rwanda: Positivo BGH to Kick-off Laptop Production

First Made In Rwanda Laptops In Kigali Stores

Local Production Of Laptops Begins In Rwanda

Rwanda Special Economic Zones

World Bank Overview

CIA Factbook

Rwanda Foreign Direct Investment

Is Rwanda giving too much in tax incentives?

one laptop per child

The Rwandan Genocide

How Rwanda's Paul Kagame Exploits U.S. Guilt

Positivo BGH to Kick-off Laptop Production