Comparison table:

Title: Branding strategies compared between ONNITs Alpha Brain and Get PSYCHED (my brand)
Visual presentation Visual presentation
ONNITs Alpha Brain
Get PSYCHED
Logo: The brand name in white stylized
font, giving a fairly modern look.
Logo:
Colour: Brown colour emphasizes on
earth grown food (their USP)
Colour: Purple, combines the calm stability of
Other accompanying visuals: The words blue and the fierce energy of red. The colour
Memory & Focus are enlarged, purple has often been associated with wisdom,
emphasizing its main goal.
knowledge, and magic.

Target audience
Male between mid 20s to early 30s, who aspires Male and female between ages 18 to 30 years
to be the alpha male of their group. old who are imaginative, adventurous, and
fearless. Our supplements enable them to be
the best version of themselves that they can
be.
Strong, bold A more mysterious and alluring character
Using earth grown ingredients Fantastical marketing approach
Better memory and focus A whole new world
Creative Brief

Advertising will [Verb]:

Task: Journey unto an otherworldly experience

[Target Customer] that

Specific demographics & psychographics: Male and female between ages 18 to 30 years old who are
imaginative, adventurous, and fearless. Our supplements enable them to be the best version of
themselves that they can be.

[Product/Brand]
Name: Get PSYCHED

is/will/provides [Statement of Benefit]. (1)

Product/ Customer Benefits (this is part of the problem to be solved):
- Increased brain energy helps consumer to journey unto an otherworldly experience

Support will be [Support/Reason Why]. (2)

Product/Customer Benefits: Stronger memory and focus

Tone will be [Selling Attitude adjectives] / [Product/Brand] is

Example: men are not going to wait before evolution offers him a better brain .

[Description of Brand Character]. (3)

Enduring, long-term, core values (think of adjectives; eg. reliable; smart; wise & trustworthy):

Mandatories
-