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Table of Contents
Introduction
Ensuring Workers Get What They Need, While
Organizations Realize Stronger Outcomes 2
Performance Management 5
Leadership Development 6
Succession Management 6
Sustainable Engagement 7
Conclusion 10
The level of volatility in the U.S. and global When it comes to attracting employees with
As
the global economy economies, and changes in workforce demand critical skills and other top talent, however, more
and availability combined with the financial than 60% of our 2012 Talent Management and
has become more
issues now confronting employers have created Rewards Survey respondents report significant
complex and exerted difficulty a similar percentage to 2005 and 2006,
a new set of challenges for American companies.
more pressure on In the U.S., economic growth has slowed to about when U.S. economic growth was stronger and the
organizations, employees 1.5% annually; unemployment remains around 8%, unemployment rate was much lower. Factoring in
and the rate of job growth (roughly 150,000 jobs growing global competition, the situation has created
have felt the added
per month for the last year and a half) is barely higher employer demand for the right talent, and has
burden. driven the stakes for attracting and engaging that
sufficient to absorb new job entrants. As such,
many organizations have continued to focus on cost critical-skill talent even higher.
management and improving the productivity of the Moreover, related research has shown us that
existing workforce without increasing fixed costs employees are experiencing high levels of stress
by bringing in more workers. at work. As the global economy has become
These conditions, and the high ratio of unemployed more complex and exerted more pressure on
and underemployed people to job openings, result organizations, employees have felt the added
in U.S. organizations having little difficulty attracting burden. In fact, according to the U.S. Department
and retaining employees in general (Figure 1). For of Labor, the use of overtime for eligible employees
example, a recent study showed only one-third of increased significantly over the past few years as
recent graduates say they have a job that provides organizations extended employee hours to increase
what they want: one that will lead to a career and productivity.
is secure.* Only one in 10 U.S. employers reports
Figure 1. U.S. organizations are having difficulty attracting and retaining employees with critical skills
2004 2005 2006 2007 2008 2009 2010 2011 2012
Problems attracting
Critical-skill employees 46% 58% 63% 64% 66% 28% 52% 59% 61%
All employees 18% 22% 29% 34% 28% 8% 15% 13% 13%
Problems retaining
Critical-skill employees 30% 39% 43% 49% 47% 16% 31% 36% 40%
All employees 17% 20% 20% 27% 19% 5% 11% 11% 11%
*Chasing the American Dream: Recent College Graduates and the Great Recession, Stone, Charley, Carl van
Horn and Cliff Zukin, John J. Heidrich Center for Workforce Development
2 towerswatson.com
So why are companies having difficulty attracting top Figure 2. U.S. employer and employee views differ on key drivers of attraction
talent? One reason may be the mismatch that often All employees High-potential employees
exists between what an organization offers and what Reasons
employees are looking for (Figure 2). Employees Employer Employee Employer Employee
to join
from recent college graduates to top talent in Career
high-potential programs are focused more now Challenging Base pay/ Challenging
1 advancement
work Salary work
on security issues and the broader employment opportunities
deal. Many employers, on the other hand, continue Base pay/ Ability to impact Base pay/
2 Job security
to emphasize nonmonetary rewards such as Salary performance Salary
challenging work and the organizations mission, Career Career Career
vision and values. 3 advancement advancement advancement Job security
opportunities opportunities opportunities
A decline in employee job mobility between organi- Health care
zations and an increased desire for security make Organizations Base pay/ Challenging
4 and wellness
reputation Salary work
it easier for organizations to retain employees of all benefits
types. In addition, there is close alignment between Organizations Convenient Organizations Organizations
5
the way employers and employees view retention values work location values reputation
drivers (Figure 3). Under these conditions, employer Learning and Organizations Learning and
Organizations
misperceptions about what attracts employees are 6 development financial development
reputation
a significant problem. With quit rates and voluntary opportunities performance opportunities
turnover generally low, organizations that dont offer Organizations Health care
Convenient
what employees want have a harder time attracting 7 financial and wellness Job autonomy
work location
performance benefits
the high-potential and critical-skill employees they
need to more effectively compete in the current
business environment. Figure 3. U.S. employer and employee views are more aligned on key
drivers of retention
All employees High-potential employees
Reasons
Employer Employee Employer Employee
to leave
Career Career
Base pay/ Base pay/
1 advancement advancement
Salary Salary
opportunities opportunities
Career Career
Base pay/ Base pay/
2 advancement advancement
Salary Salary
opportunities opportunities
Trust/ Trust/
Relationship Confidence Relationship Confidence
3
with manager in senior with manager in senior
leadership leadership
Work-related Work-related Work-related
4 Job security
stress stress stress
Learning and
Flexible work Work-related Convenient
5 development
arrangements stress work location
opportunities
Learning and
Convenient Ability to impact Relationship
6 development
work location performance with manager
opportunities
Trust/
Confidence Relationship Flexible work Long-term
7
in senior with manager arrangements incentives
leadership
Figure 4. U.S. employers continue to have a more positive view about changes in career advancement
opportunities than employees do
2010 2011 2012
Employer Employee Employer Employee Employer Employee
Worsened 17% 18% 9% 22% 8% 13%
Remained the same 59% 65% 60% 65% 62% 63%
Improved 24% 17% 31% 13% 31% 24%
Figure 5. U.S. merit budget increases have been reduced since 2007
Nonexempt
Executive Management Exempt salaried Nonexempt hourly
2008 3.7% 3.5% 3.5% 3.5% 3.4%
2009 3.3% 2.9% 2.8% 2.8% 2.8%
2010 3.0% 2.8% 2.8% 2.7% 2.7%
2011 3.0% 3.0% 3.0% 2.9% 2.8%
2012 3.0% 3.0% 3.0% 3.0% 3.0%
2013
3.0% 3.0% 3.0% 3.0% 3.0%
(projected)
Source: Towers Watson Data Services Figures reflect medians inclusive of zeros.
4 towerswatson.com
This practice has allowed companies to continue Figure 7. U.S. organizations are rated less effective at performance
managing costs without making cuts to other management than the global norm
programs or to head count. In five of the last six Effectiveness of performance management process
years and six of the last eight U.S. bonus- in the following areas Global U.S.
pool funding has been below target levels. At the
Linking bonus payouts to individual performance results 65% 44%
same time, organizations have been ratcheting up
Linking salary increases to individual performance results 62% 51%
expectations and asking employees to do more with
less. Continuing to do this can lead employees to Differentiating pay based on performance, even for
44% 32%
employees who receive the same performance rating
devalue bonus plans relative to other programs.
Incorporating competencies into the performance
42% 35%
management process
Performance Management
Incorporating career development into the performance
37% 25%
Assessing their performance management process management process
in a number of areas, U.S. organizations see
themselves as significantly less effective overall
than the global norm (Figure 7). The areas in Figure 8. Managers in U.S. organizations are rated less effective at
which U.S. companies see themselves behind the performance management than the global norm
curve include linking salary and bonus increases
to individual results, differentiating pay based on Effectiveness of managers in performance management Global U.S.
performance, and integrating competencies and Fairly reflecting overall performance in the employees
54% 44%
career development into the process. final performance rating
Differentiating performance between high and low
When we asked U.S. employers to rate the effec- 54% 40%
performers
tiveness of their managers in the performance Fairly reflecting performance in pay decisions 54% 39%
management process, they gave lower ratings than
Acting with authenticity and building trust 52% 49%
other organizations surveyed. U.S. companies see
Working with employees to set appropriate performance
their managers as significantly less effective at 52% 37%
goals for individual performance
essentially all aspects of performance management
Giving employees regular coaching and feedback on their
(Figure 8). 39% 24%
performance
Only one-third (34%) of U.S. companies agree they Utilizing performance results to determine development
38% 22%
measure the effectiveness of their performance plans
management process. Those that do are more likely Conducting career development discussions as part of
33% 19%
than other organizations to report that they measure the performance management process
differentiation in performance ratings and merit Explaining possible career opportunities or available
27% 13%
or bonus payouts, and they are also more likely to career paths
conduct an after-the-fact review of the correlation
between performance ratings and pay decisions.
However, this group is still less likely than other Figure 9. More U.S. companies could benefit from measuring performance
organizations to assess whether feedback and management effectiveness
coaching occur throughout the performance cycle Of those companies that do measure the effectiveness
(Figure 9). of their performance management process Global U.S.
Managers complete annual reviews on time 63% 72%
Employees complete the process on time 59% 54%
Extent of differentiation in performance ratings (e.g.,
55% 80%
differentiation of merit or bonus payouts)
Extent of differentiation in merit or bonus payouts 51% 63%
After-the-fact review of correlation between performance
44% 57%
ratings and pay decisions
Assessment of whether feedback and coaching happen
35% 27%
throughout the performance cycle
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Six in 10 respondents continue to report that they Employees who are engaged, enabled and energized
still do not communicate succession status to i.e., highly engaged are more productive, have
individuals identified as successors. Nearly three- fewer unscheduled absences and are lower retention
quarters of companies promote employees who risks. Our survey findings show that organizations
were not identified as potential successors. Despite with highly engaged employees tend to be more
the fact that nearly half of respondents (47%) have profitable as well. Companies can improve their
made progress in aligning succession management return on reward and talent management programs
with other talent programs, it is disconcerting to find by focusing on the top drivers of sustainable engage-
that when replacement decisions must be made, ment. For more information on our Sustainable
many companies are not using their own succession Engagement Model, see the Towers Watson 2012
and talent review processes, but rather are working Global Workforce Study (GWS) report, Engagement
outside established succession processes. at Risk: Driving Strong Performance in a Volatile
Global Economy.
Sustainable Engagement The top drivers of sustainable engagement among
A key element for employers seeking to improve U.S. workers are:
results is building employees sustainable
Leadership
engagement levels. Sustainable engagement
Stress, balance and workload
includes the following three aspects:
Goals and objectives
Traditional engagement. The extent of employees Supervision
discretionary effort committed to achieving work Organizations image
goals
Enablement. An environment that supports
productivity in multiple ways, e.g., having the tools
and resources needed to perform productively Companies
can improve their return on
Energy. Work experience that promotes well-being
so employees feel energized reward and talent management programs
by focusing on the top drivers of
sustainable engagement.
Stress, balance Organizations are placing greater stress on employees: 51% of employees say they have been working more
and workload 71% of organizations say employees have been hours over the past three years.
working more hours over the past three years. 46% expect to work more hours over the next three
63% expect that employees will continue to work more years.
hours over the next three years. 30% often feel excessive pressure on the job.
61% of organizations say that employees at their
organization often experience excessive pressure on
the job.
Goals and Organizations think their performance management 68% of employees have a good understanding of the
objectives process is moderately effective: organizations business goals.
55% rate it as effective in communicating performance 72% understand how their job contributes to the
expectations to employees. organization achieving its business goals.
43% believe it has helped create a high-performance
work culture.
Half (53%) of organizations are effectively
communicating how employee actions affect
customers.
Supervision Fewer than half of organizations think their managers are Fewer than half of employees think their managers are
effective at: effective at:
Differentiating performance between high and low Differentiating performance between high and low
performers (40%) performers (49%)
Holding helpful career discussions (19%) Holding career development discussions in the past
Fairly reflecting performance in pay decisions (39%) year that furthered employee development (45%)
Making fair decisions about how employee
performance links to pay decisions (49%)
Image Building an effective employee value proposition (EVP) Align their EVP with their brand in the marketplace
is a key to promoting the companys image. Most (38% are effective)
organizations are struggling to: Do a good job delivering on their EVP (37%)
Align their EVP with their brand in the marketplace
(34% are effective)
Do a good job delivering on their EVP (26%)
Differentiate their EVP from others (21%)
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Promoting Sustainable Engagement: 2. Deal with employee stress, workload and work/
Actions Organizations Can Take life balance. Organizations have raised the bar on
both hours worked and performance expectations
The good news is that organizations can take at the same time the work environment has
actions to improve sustainable engagement eroded, causing employees to feel excessive
that dont require large hard-dollar investments. pressure at work. Organizations
have
Below, we offer a set of recommendations that Pay attention to the stress levels of your
can be implemented to help drive higher levels raised the bar on
employees. Top performers and critical-skill
of sustainable engagement. Some focus on plan employees are hard to find and difficult to both hours worked
design changes, but many rely on better execution of replace. When employees are under excessive and performance
existing programs within the total rewards portfolio. stress, try to rebalance workloads or extend expectations at the
1. Take action for better leadership. Although timelines for deliverables when possible.
same time the work
organizations believe they are doing a good Leaders and managers need to prioritize those
job of developing future leaders, employees in things that must get done and eliminate those environment has
mid-career positions have a significantly less things with little value added. eroded, causing
favorable view of their organizations leadership Reexamine work processes to determine if employees to feel
development programs and opportunities. there are ways to streamline steps and reduce
excessive pressure
Update your leadership competency model to handoffs.
ensure it is aligned to your business strategy, at work.
3. Clarify goals and objectives. Employees need to
while focusing leaders on the right behaviors. have a clear understanding of the organizations
Segment your population, and ensure that goals and how their job affects overall
you target high potentials for leadership performance.
development programs. Align your performance management programs
In your talent review and succession planning to organizational goals and objectives.
processes, identify high potentials, and create Provide frequent communication on how well the
and monitor specific development plans to build organization is achieving its goals.
leadership capabilities for the future. Help employees understand how their
contributions affect the achievement of
organizational goals, customer satisfaction
and retention levels, and how organizational
success in these areas will benefit them.
Conclusion
An Employment Deal That Works for Employees and Employers Alike
As U.S. employers remain focused on cost management and improving productivity, and continue
to seek profitable growth in a period of economic volatility, they need to craft an EVP aligned with
what top talent and critical-skill workers are looking for. Differentiating the EVP for important
workforce segments, aligning total rewards programs accordingly and driving higher levels of
sustainable engagement can yield returns to organizations in terms of better attraction and
retention outcomes, more focused and productive employees, and higher levels of financial
performance.
10 towerswatson.com
About the Study
The Talent Management and Rewards Study was
fielded between the end of April and the first week of Organization type Percentage
June 2012. In total, 1,605 respondents participated Domestic 44%
in the survey, including 278 in the U.S. As in the International 20%
GWS, these responses were weighted to reflect the Global 36%
economic impact of each country based on the size
of its gross domestic product.
Number of employees Percentage
In order to be included in the survey sample,
organizations had to meet a size threshold based Greater than 10,000 39%
on the number of employees or be part of a global Between 5,000 and 9,999 26%
organization. Two-thirds of the responses came from Between 2,000 and 4,999 21%
multinational organizations, and the remaining one- Fewer than 2,000 15%
third were from domestic organizations. The average
size was approximately 19,000 employees; median Industry sector Percentage
size was almost 4,000 employees. U.S. employers Energy and Utilities 7%
were somewhat larger, with an average of almost
Financial Services 17%
24,000 employees and a median size of 7,700
General Services 8%
employees.
Health Care 14%
The survey responses came from a broad cross IT and Telecom 10%
section of industries, with the largest number of
Manufacturing 30%
responses concentrated in the manufacturing sector,
Public Sector and Education 5%
followed by financial services, health care, and IT
and telecom. Wholesale and Retail 9%
About WorldatWork
The Total Rewards Association
WorldatWork (worldatwork.org) is a global HR association focused on compensation, benefits, work/life and integrated
total rewards to attract, motivate and retain a talented workforce. Founded in 1955, WorldatWork provides a network of
nearly 30,000 members in more than 100 countries with training, certification, research, conferences and community.
It has offices in Scottsdale, Arizona, and Washington, D.C.
towerswatson.com