OpenScape 4000 V7 - Competitor Information - BC OS 4000 V7 Vs Avaya Aura

UNIFY OS 4000 V7
vs. Avaya Aura
October 2014
Prepared by UNIFY Competitive Intelligence
OpenScape 4000 leading Converged Solution
General Sales Positioning Considerations
To effectively position the OpenScape 4000 V7 we must confirm the customer needs for a
converged solution based on Sales Executive guidelines.
Where the OpenScape 4000 is the right solution for the customer, UNIFY can uniquely
satisfy customer needs for a converged solution and
deliver solid investment protection when business requirements require moving to our
advanced data center- oriented solution, tomorrow.
Customer Needs
Mixed/hybrid solution with built-in Investment protection
Smooth migration and simultaneous interworking of legacy and next-generation communications
Full UC functions for IP, TDM and DECT users
Differentiation
Technical stepping stone for customers to enable migration and best-of-both-worlds capabilities
Unique open software overlay architecture
FlexLicensing 100% license portability
Business Value
Retain legacy investments (IPDA, analog, TDM) while leveraging new technology (OpenScape UC Server 2010)
Lower hardware costs
Protect investments in user licenses
Copyright Unify Software and Solutions GmbH & Co. KG 2015. All rights reserved. 2
OpenScape 4000 vs. Avaya Aura
Category UNIFY parity Avaya Notes
Both the OpenScape 4000 and the Avaya Aura are converged IP/PBX solutions that support both
Platform / TDM and VoIP communications (circuit and packet switching). They both provide High levels of
Architecture redundancy as well as geographic separation of processors to support advanced disaster recovery
requirements.
Avaya Aura and the OpenScape 4000 are both designed to support enterprise grade resiliency and
with broad redundancy across critical architectural elements to eliminate single points of failure.
Reliability
Avayas Aura Communications manager has various server versions. And the version, for instance
the S8800, may contain redundancy processors as a standard. But there is a charge for that feature,
so redundancy is not standard.
The OpenScape 4000 standard cPCI cabinet and the software-based version can support redundancy
(or not), at the customer chooses redundancy is optional.
Avaya Aura Communications Manager supports a maximum of 15,000 IP users in a single Call
Server platform; however, SIP, digital and/or analog users reduce this capacity to a maximum of 5,000
Scalability
users per server
OpenScape 4000 will support up to 12,000 total users (analog, digital and/or IP/SIP) within a single
server architecture without restrictions. Networked configurations of up to 100,000 users can be
managed as a single system using CorNet over IP.
Open Industry Both the OpenScape 4000 and Avaya Aura Communications Manager support most of the
Standards recognized Open industry standards.
OpenScape 4000 offers unique solutions with the Survivable AP and the virtualized software-based
offering, SoftGate. The SoftGate solution can be delivered as a branch appliance with comm server
Survivable
Remote/Branch and Media gateway function implemented on one standard IT server.
Avaya Aura Communications Manager has branch survivability offerings similar to OpenScape 4000
offerings, but Avaya requires multiple servers to deliver the same support.
Both Avaya Aura and OpenScape 4000 offer functionally-similar mobility capabilities Avaya with The
Avaya Extension to Cellular (EC500) feature provides the expansion of mobile services, including one-
Mobility number availability, and OpenScape 4000 provides the same mobility function via OpenScape Mobile
Connect.
Both the Avaya Aura Communications Manager and OpenScape 4000 support a full set of
Total System IP/PBX-oriented system, station users and attendant features and functions.
Features OpenScape 4000 currently supports the OpenScape ComScendo feature set & SIP telephony features for
end-users.
Workpoints OpenScape 4000 and Avaya Aura can support proprietary IP, digital telephones as well as SIP devices.
Much of the slow adoption of UC has been related to complexity in the typical installation. Avaya adds UC
through many, application-focused servers, and the solutions must be installed and integrated into the total
Options for comm. solution.
OpenScape 4000 has two paths to UC. OpenScape Xpressions reduces the complexity of implementation
gaining UC and integration by allowing the customer to add UC applications as needed from a pre-integrated set of
capabilities capabilities already installed in the VM/UM platform, as well as OpenScape UC Application, which
provides the industrys most advanced and proven UC platform, simpler than Cisco, delivering virtualized
UC applications in a single server (depending on users) for simplicity of implementation.
The primary objective of CEBP has focused on implementing UC within business apps. The OpenScape
4000s UC Application offering is OpenSOA-based with packaged OpenScale Services, aimed at providing
superior value in interfacing & integrating with 3rd-party applications developers (such as IBM, Microsoft,
CEBP SAP, etc.) to deliver CEBP solutions.
Avaya has not been successful in CEBP because of solution complexity. In recent roadmap plans, Avaya
is pinning CEBP success on their ability to leverage the Nortel ACE offering to deliver CEBP and the
effort is ongoing.
Avaya Aura has regular programs to encourage migration from TDM to IP devices. A mix of limited
offers for free licenses and discounts for remaining migration is not uncommon.
Licensing for OpenScape 4000 FlexLicenses remove the cost barrier to transformation from TDM to IP to SIP by
Migrations making all license migrations for users and trunks FREE. Upgrade from a digital telephone to an IP
telephone no upgrade license charge. Upgrade from Analog or Digital trunk to IP or SIP trunk? No
upgrade license charge. FlexLicenses support cost-effective migration with no license cost penalty for
upgrading.
Avaya Aura Session Manager provides a wrapper to allow Avaya numerous proprietary elements to
participate in more advanced application capabilities. But this action brings added complexity to an
already complex environment and this complexity creates cost, limits the agility and flexibility of the
Smooth Path application development environment and raises TCO.
The OpenScape 4000 supports the requirements of a converged environment and delivers the
To Total industrys most mature and user-oriented UC solution to increase the speed of business and
Transformation additionally provides the industrys best migration path that delivers a highly transparent transition
(financially and functionally) from converged to a true, standards-based IT-centric data center solution,
OpenScape Voice rather than building a massively complex approach to try and accomplish future
requirements.
Avaya supports analog, digital & IP (VoIP and SIP) devices; and low power consumption of its servers
as key elements of its TCO. But it has a very complex architecture - and transformation path to a IT-
oriented data center solution through a complex bolt-on evolutionary approach adds complexity and
Total Cost of costs.
Ownership The UNIFY OpenScape 4000 has many similar characteristics but its path to transform to a fully
software based, IT-oriented data center solution is in place with the unique and cost-effective migration
path to OpenScape Voice. The OpenScape 4000 simply has a better migration approach that delivers
a more cost-effective path to the future than Avaya Aura.
Avaya Aura
What it is
Aura is a Brand Name covering all voice and applications for the large/medium voice
communications and enhanced UC applications via a scalable server-based architecture for
the Enterprise market. These solutions include a collection of proprietary and acquired
applications that are being crafted into a Marketing Architecture that seeks to give an
impression of integrated, open, advanced solutions.
Aura delivers additional functions including System Management server that promise to
deliver backhaul networking for a large multi-site network and Session Manager server which
sequences applications (essentially putting a service/integration wrapper around proprietary
voice and voice applications.
Aura provides an evolutionary approach to protect investments while extending application
function and is based on an IMS-style (IP Multimedia Subsystem) architecture consisting of
many interconnected server-based applications platforms. Avayas basic architecture is
proprietary, and complex, and IMS is an architecture that has been used most often by
Cellular providers to integrate groups of disparate and dissimilar sub-systems in order to
deliver services.
Auras initial delivery of a virtualized system, System Platform, has an architecture offering for
a mid-size enterprise that runs on proprietary hardware with a stated capacity of 2400 users.
It provides embedded SIP, application enablement, system management and media services
capabilities (and optional voice messaging) other applications, including networking, require
additional server platforms. Not very virtualized, yet.
Avaya Aura
What it is not
Aura is not a transformational architecture. It is still built on an OLD converged communications
solution. The architecture is heavily server-dependent with several new server-based applications
added to the existing proprietary application environment. Bolt-on wrappers add an element of
openness but these add-on capabilities make the architecture more complex than ever before.
Aura does not always protect customer investments

Messaging - Modular Messaging (Avaya) and CallPilot (Nortel-heritage) platforms will require
full rip-and-replace (except maybe the user TUI).
SMB Contact Centers - changed twice in 2010, and is the fifth change in SMB contact center
applications in five years. Contact Center Express now yields to Aura Contact Center.
Aura Contact Center (ACC) for medium sized customers replaces Interaction Center.
Aura Contact Center (ACC) for large customers Customer outcry put this announcement
back on the shelf but the delay will probably be temporary.
Nortel CS1000 despite much talk about advancing the CS1000, the primary changes
include upgrades that are financially the same as a rip-and-replace action for all but the most
recent CS1000 systems.
Aura solution capabilities are not ready today. They are still under development. After three
years, the Ubiquity platform, now the Session Manager, after three year is still only usable for SIP
backhaul type applications available on the OpenScape 8000 (now OpenScape Voice) solution
since its early versions. Furthermore, Nortel customers mostly have a lot of expensive migration
work to do (CS 1000 upgrades) in order to play in an integrated, Aura environment.
Avaya Aura
What it is not
Aura is not a superior centralized solution: Touted as an improved centralization of the Avaya
communication solution, Auras Session manager needs up to 10 servers to support a large
Enterprise version deployment and redundancy is typically offered via an single extra server to act
as a backup for any failed Session Manager not a solid resiliency strategy.
Aura is not heavily virtualized yet - System Architecture Platform is a first step toward
virtualization. Yet most UC applications presence, Conferencing, collaboration, UM are not
virtualized.
Avaya Aura vs. OpenScape
Architecture Comparison
Source: Avaya
Source:UNIFY
This architecture is exclusive to Avaya and represents Avayas view of A single OpenScape 4000 system consists of a Communication Server and
an applications-based ecosystem Access Points (both local and remote), plus application servers
A single OpenScape 4000 has an identified capacity of 12,000 users, which
The Avaya Aura Core may consist of one or more Session Managers,
can be analog, digital, IP or SIP users and can be networked into a single
depending on size of network
system image with up to 100,000 users.
The circles designated MM, MX, CM & VP are specialized applications For messaging, the system can be equipped with Xpressions V7, which will
servers for CallCenter, Modular Messaging, Meeting Exchange and UC provide unified messaging, and with additional software an enhanced UC
The reference to 3rd-party PBXs is theoretical because interconnection application suite of functions.
with such systems has not been fully demonstrated. Unified Communications has two paths for deployment via Xpressions V7
with conferencing, collaboration, presence, IM pre-integrated into the
Aura CM Standalone includes the new Aura System Platform Xpressions platform. Simple to implement and provides a comprehensive
UC solution and OpenScape Unified Communications a SOA-based
unified communications solution that delivers an open, standards-based
approach critical for CEBP.
OpenScape 4000 V7 vs.
Avaya Aura - Comparison
OpenScape 4000 V7 Aura
OpenScape 4000 V7 is an enterprise-grade Avaya Aura is an enterprise-grade IP/PBX (converged

converged IP/PBX for Voice, with using circuit and packet switching) for Voice, with
interfaces to multiple server-based interfaces to multiple server-based applications
applications The architecture consists of various proprietary solutions
Call Control and gateways reside on a Linux OS Call Server, housed in either a proprietary
traditional or standard server based server, a server blade in a proprietary media gateway, or
hardware with Linux OS. Call Control a commercially-available IP Appliance Server Call
redundancy is optional. Server redundancy is optional
Supports VoIP and SIP* endpoints directly The solution is based on an IMS architecture and uses a
and analog endpoints via open, certified wrappered SOA solution to allow interplay with
Architecture analog gateways enterprise SOA initiatives.
Is based on Open industry-standards, Supports IP-based endpoints, SIP-based endpoints and
featuring SIP protocols and support for /or legacy TDM endpoints (analog and proprietary
H.323, Q.Sig and many others digital) connected via proprietary media gateways
Offers integrated, server-based UC Supports integrated or external gatekeepers via the
applications including messaging, H.323 protocol and SIP-based endpoints via an
voice/web/video conferencing, integrated SIP proxy
collaboration, and IM & presence Accommodates multiple applications (voice messaging,
contact center and UC) via interconnection to separate
servers.
Avaya Aura - Comparison(contd)
Multiple Call Server can scale to 32,000 max users.
Up to 100,000 voice users in a multi-server platform A single Call Server has a stated maximum capacity of 15,000 IP
with a single system image. endpoints
Scalability Up to 12,000 in a single server platform However, the inclusion of SIP, digital and/or analog users reduces
this capacity to a maximum of 5,000 users per server
Session manager servers can increase scale to 50,000 and
System manager servers can increase the scale to 100,000 users.
OpenScape Xpressions UM V7 is available with Modular Messaging and CallPilot (from Nortel) are the legacy voice
OpenScape Voice and provides voice, fax, e-mail messaging solutions. Recent roadmap announcements point to the
and text (SMS) messaging services recently acquired solution from Adomo as the new go-forward
OpenScape Xpressions V7 can be enhanced to platform, newly named as Aura Messaging. Avaya customers with
Voice support Audio-Web Conferencing and the either Modular Messaging or CallPilot will face a rip-and=replace
OpenScape Web client for UC collaboration situation in the future given that the only likely migratable portion of
Messaging With OpenScape UC Application, the OpenScape the existing platfroms to the new Aura Messaging platform is likely
Messaging application (incorporated within the to be no more than the user interface.
OpenScape Unified Communications Suite) provides
the Unified messaging component
OpenScape 4000 V7 supports Avaya Aura supports
Analog devices are supported via integrated analog Analog devices are supported via integrated analog interface cards
interface cards or media gateways or media gateways
TDM Endpoints with OpenStage T Avaya one-X family of phones
Desktop VoIP Endpoints with OpenStage HFA Avaya Flare and 9600 sets with Flare experience.
VoIP Clients w/ OpenScape Personal Edition HFA Avaya 4600, 5600, 9600 IP and SIP sets
Clients SIP Endpoints with OpenStage SIP Video integration with SIP-based video endpoints and video soft
Video integration with SIP-based video endpoints client (one-X, Flare, specific 9600 sets)
and video soft client (OpenScape Personal Edition) 2400 series digital phones
OpenScape 4000 can be provisioned with OpenScape
Contact Center Enterprise (formerly OpenScape ProCenter Avayas roadmap points to two main Contact Center solution
Enterprise. offerings for small/medium and large CC solution
It is scalable, modular system supporting up to 1250 requirements
active agents, 6000 defined agents, 180 supervisors,
Contact 1,000 skills and 2,000 queues per system. Medium Size Contact Centers::
In a networked environment, OpenScape Contact Avaya Aura Contact Center (Formerly Nortel - multimedia)
Center Center Enterprise can support up 3750 active agents.
OpenScape 4000 can be integrated with the Genesys Large Enterprise Centers:
suite of contact center capabilities the leader in high-end Avaya Call Center Elite (Voice Only)
contact center alternative for complex, large to very large
CC.
Unified Communications solution options
OpenScape Xpressions V7 is available providing voice, Unified Communications solution option
fax, e-mail and text (SMS) messaging services and UC- Only One Unified Communications solution. Avayas
specific applications including Presence, Audio-Web solution is a complex, multi-server solution that requires
Conferencing and the OpenScape Web client for UC significant implementation and integration efforts. They have
UC collaboration. OpenScape Xpressions provides simple to no simplified solution for implementing Unified
implement UC with a ready migration path to OpenScape Communications.
Capabilities Enterprise for added capabilities for CEBP.
- Options -OR-
With OpenScape UC Enterprise, the OpenScape
Messaging application provides an industry-leading SOA-
based UC that includes unique capability to integrate in
customer business process

OpenScape Xpressions
Provisioned via simple pre-integrated Xpressions solution with Avayas Unified Communications
collaboration, conferencing, presence and IM available in
addition to voice and unified messaging. Avaya has a full featured UC solution with all of the
primary capabilities: It provides flexibility in adopting UC
OpenScape UC Application is provisioned via servers and via adoption of one or more of its UC-related applications.
software with the following enhanced UC capabilities: It does not have a simpler-to-implement all-in-one pre-
Instant Messaging (IM) integrated and simple solution.
User & Group Presence-enabled interactions and status Clients Avaya one-X family (Communicatorr,
Collaboration via built-in document viewer with white boarding Deskphone, Mobile, Portal, Speech).
and applications sharing Applications Aura Messaging, Conferencing (Audio,
UC Voice & web conferencing individual or pre-defined group ad Web, Video), Instant Messaging and Presence, ACE
hoc or scheduled add-ons (Avaya ACE Microsoft Office Communications
Applications Video conferencing
Server Integration, Avaya ACE IBM Lotus
User defined and prioritized communication-routing algorithms
Provisioning Web services-based tool kit suite (SDK)
Sametime Integration, Avaya ACE Web Browser Add-
Interfaces are also available for the integration with In, Avaya ACE Developer Toolkit, Avaya ACE
Microsofts Outlook/ Exchange & Live Communication Server Message Drop and Message Blast APIs
(LCS), Microsoft OCS 2007, and IBM Lotus Sametime Suite UC user interface providing voice (touch-tone) or GUI to
UC user interface providing voice (touch-tone) or GUI to access and perform UC applications functions using any
access and perform UC applications functions using any communications device
communications device
Enhanced OpenScape UC ONS provides features like handover

between preferred devices, call transfer, conference,
consultation, toggle, etc for all 4000 system devices.
Avaya Aura -- Positioning
Server-Heavy - UC Server vs. large numbers of independent application servers:
OpenScape 4000s OpenScape UC Application delivers UC to any network, any device,
anywhere. The OpenScape UC virtualized, software-based UC applications that are
available, depending on scale, on a single standard IT Server.
Avaya Auras UC solution architecture consisting of multiple application servers to deliver
UC. Even with the virtualization of the Auras architecture is complex and server heavy.
Avayas virtualized System Platform has none of the primary UC applications virtualized.
SOA: SOA-based architectures are designed to allow simple, effective reuse of important
application services, and to lower the costs and complexity of application development,
maintenance and integration for CEBP. OpenScape UC Application solution is natively
architected as a SOA solution providing solid capabilities to deliver Unified
Communications directly into customer business processes to maximize business
communications and minimize business process limit process latency.
Avaya Aura is based on an IMS-style (IP Multimedia Subsystem) architecture consisting
of many interconnected server-based applications platforms Avayas basic architecture
is proprietary, and complex, and IMS is an architecture that has been mostly used by
Cellular providers to integrate groups of disparate and dissimilar sub-systems in Avayas
mixed and heavily proprietary environment this may make sense, but OpenScapes SOA-
based solution
* SIP telephone environment
selling is desirable
subject to Executive Sales Rules as more agile, less complex and lower cost.
Avaya Aura -- Positioning(contd)
Scalability: OpenScape 4000 will support up to 12,000 total users (analog, digital and/or
IP/SIP) within a single server architecture without restrictions. Networked configurations of up
to 100,000 users can be managed as a single system using CorNet over IP.
Avaya Aura Communications Manager supports a maximum of 15,000 IP users in a single
Call Server platform; however, SIP, digital and/or analog users reduce this capacity to a
maximum of 5,000 users per server. Adding Session Manager support a theoretical maximum
solution of 50,000 users.
Migration: OpenScape 4000 V7 plus OpenScape UC Application supports delivering new UC

and Collaboration features to current and older OpenScape 4000 systems and users on
VoIP and HFA sets can be fully supported for using the complete line of OpenScapes Unified
Communications applications. Furthermore, the OpenScape UC Application can uniquely
support non-UNIFY legacy PBX solution with the full UC applications set - even in a mixed
PBX environment.
With Avaya Aura, there is no migration for customers with legacy systems, Customers with
Avayas older systems are not be able to take advantage of all of the innovative functions,
such as higher performance and increased scalability. And Nortel CS1000 users, unless they
are on a very current release for the CS1000, have to perform very costly upgrades to be able
to interoperate in the Aura environment.
Contact
www.unify.com
If you have questions

please contact your partner manager
or send an e-mail to:
partnermarketing@unify.com

OpenScape 4000 V7 - Competitor Information - BC OS 4000 V7 Vs Avaya Aura

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UNIFY OS 4000 V7

vs. Avaya Aura

Aura does not always protect customer investments

OpenScape 4000 V7 Aura

OpenScape 4000 V7 is an enterprise-grade Avaya Aura is an enterprise-grade IP/PBX (converged

OpenScape 4000 V7 Aura

Enhanced OpenScape UC ONS provides features like handover

Migration: OpenScape 4000 V7 plus OpenScape UC Application supports delivering new UC

If you have questions

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