SUMMER TRAINING REPORT

ON
Operations and Marketing of Wellness Industry
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE
DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY:.
Adewitiya Singh

BBA(G) V SEMESTER

ROLL N0- 07414901714

2014 2017

MAHARAJA SURAJMAL INSTITUTE

C-4 JANAKPURI, NEW DELHI-110058
(AFFILIATED TO GGSIPU)
(RECOGNIZED BY UGC U/S2(F)
CERTIFICATE
 ACKNOWLEDGEMENT

This project work, which is my first step in professionalism, has been successfully
accomplished only because of timely support of my well-wishers. I would like to pay
my sincere regards to those, who directed me at every step in my project work.

First of all I would like to express my thanks to Prof. Dr. R.K Tyagi (Director,
Maharaja Surajmal Institute) for giving me such a wonderful opportunity to widen the
horizons of my knowledge.

I extend my thanks to my project guide MRS. SHAVITA DESHWAL for her scholarly
guidance, constant supervision and encouragement. It is due to her personal interest
and initiative.

Last but not the least, I would like to thanks friends and parents who have directly
or indirectly contributed in making this project a success, it is tribute for their
valuation.

Despite of all efforts I have no doubt that error and obscurities remain that seen to
afflict a working project for which I am capable.

_____________________

Adewitiya Singh

ROLL NO. 07414901714

BBA(G) V SEMESTER
 TABLE OF CONTENTS

TOPIC PAGE NO.

Chapter 1: Introduction

Objectives of the study

Research Methodology

Limitations of the study

Chapter 2: Company Profile

Chapter 3: Data Analysis and Interpretation

Chapter 4: Conclusion & Recommendations

Bibliography
 Chapter 1

Introduction
Beauty & Wellness Industry in India

The wellness market in India continued to tread its projected growth

trajectory, to reach a market size of 700 billion INR in 2012. This represents
a growth of more than 18% over the previous year. Products continue to
comprise a majority share of 55 to 60% of the total market share. Despite
the slowdown in economic growth in 2012, the wellness industry has shown
little signs of downturn as consumer spend on wellness products and
services continues to be resilient. While industry prospects still remain
bright, companies are fine-tuning their business and operating model in
order to drive sustained revenue growth and ensure profitability.

Levers for revenue growth

Adopting a balanced approach to scaling up: Franchising has

been a common route to achieve rapid scale. However, companies
are also exploring hybrid models and expanding the network of their
own outlets in order to manage the challenges around loss of control
and brand dilution.
 Multi-brand strategy to address diverse customer segments:
Companies are chalking out a multi-brand strategy in order to target
distinct customer segments, penetrate deeper into existing markets,
and simultaneously diversify into newer markets.

Investing in building consumer awareness and trust: Consumer

awareness and trust plays a key role in the growth of the wellness
products and services market as well as widening its consumer base.
Players have taken up a number of initiatives to educate and improve
consumer awareness regarding the benefits of wellness products and
services, and are setting up mechanisms for pro-active consumer
connect and feedback.

OBJECTIVE OF THE STUDY

 1 To understand the online beauty and wellness market.

2 To understand consumer needs and demands for the development

of a competitive product.

3 To understand market competition and analysis of big players like

Purplle, Ziffy. etc

4 To study the final product developed by Eros Intl. and how it will
fare in the market.

RESEARCH METHODOLOGY
Research methodology is considered as a nerve of the project. Without a
proper well- organised research plan, it is impossible to complete the
project and to reach any conclusion. The main objective of survey was to
collect appropriate data, which work as base for drawing conclusion and
getting results. Therefore, research methodology is the way to
systematically solve the research problem. Research methodology not only
talks of the methods but also logic behind the methods used in the context
of a research study and it explains why a particular method has been used
in the preference of the other.

Research Methodology are the procedures used in making systematic

observations or otherwise obtaining data, evidence, or information as part
of a research project or study. Research methodology typically involves a
full breakdown of all the options that have been chosen by a company in
order to investigate something. This would include the procedures and
techniques used to perform the research; as well as any of the terminology
and explanations of how these methods will be applied effectively

However, research methodology is not always pin-point specific. Many

areas of research methodology may simply be referring to a generic path or
method that a company will apply in order to retrieve the information they
need.

Research methodology is the way in which researchers specify how they

are going to retrieve the all-important data and information that companies
will need to make vital decisions.
Research methodology is a systematic way, which consists of series of
action steps, necessary to effectively carry out research and the desired
sequencing to these steps. The marketing research is a process which
involves a number of inter-related activities, which overlap and do rigidly
follow a particular sequence. It consists of the following steps:

Formulating the objective of the study

Designing the methods of data collection
Selecting the sample plan
Collecting the data
Processing and analysing the data
Reporting the findings

The primary objective of doing this project is to get the first-hand

knowledge of functioning of an export firm. Since we are not
comparing two different entities on the basis of their financial results,
rather we are learning the export procedure. Hence exploratory
research design is the need of the hour.
Further there are few reasons which made me to use Exploratory
Qualitative Research.
It is not always desirable or possible to use fully structured or formal
methods to obtain information from respondents.
People may be unable or unwilling to answer certain questions or
unable to give truthful answers.
People may be unable to provide accurate answers to questions that
tap their sub- consciousness.
Thus, project research methodology is as follows:-
In Primary Data, Qualitative Research through in-depth interviews
has been adopted. For interviews non-structured open-ended
questions were used.
In Secondary Data, both internal and external research was done.
For internal research ready to use documents available with the
organisation were used. For external research internet website and
published books were consulted.

RESEARCH DESIGN

Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research question and to
control variance. The research design refers to the overall strategy that you
choose to integrate the different components of the study in a coherent and
logical way, thereby, ensuring effectively addressing the research problem;
it constitutes the blueprint for the collection, measurement, and analysis of
data.
The General study was converged as a specific study for Toyota .The
approach to the research design task went through the following tasks.

DATA COLLECTION
Data collection is any process of preparing and collecting data, for
example, as part of a process improvement or similar project.
Data can be collected by two methods:
1) Primary Method
2) Secondary Method

Primary methods

Primary sources are original sources from which the researcher directly
collects data that have not been previously collected, e.g., collection of data
directly by the researcher on brand awareness, brand preference, brand
loyalty and other aspects of consumer behaviour from a sample of
consumers by interviewing them.

Secondary methods

Secondary data can be gathered quickly and inexpensively, compared to

primary data (data gathered specifically for the problem at hand). Such
data are already available and can be obtained much faster and at a
fraction of the cost of collecting them again.
The purpose of data collection is to obtain information to keep on record, to
make decisions about important issues and to pass information on to
others. Data are primarily collected to provide information regarding a
specific topic.

For successfully completing the project both primary as well as secondary

data was used.
Secondary data was provided to me by the company from their website,
annual reports and business journals

Limitations of the study

Concern about the validity: The issue arises from the fact that
qualitative research does not rely on tests for reliability or credibility
that are external to data collection and analyses.
 Labour intensive data collection: It can be extremely time consuming.
Data collection is the labour intensive process the researcher
immerses himself or herself to build an understanding of the
organisation, through contact with the employees, exposure to the
norms and familiarity with their practices.

The sample area and sample size has been limited due to time
constraint.

Doctors (respondents) are reluctant for their feedbacks & opinions,

and authenticity of their statements cant be verified too.

All the observation and recommendation will be made on the

feedback obtained from survey.
 Chapter 2
Company Profile

Eros International is a pioneer and innovator in Indian film entertainment.

Over the past 30 years, the Company has acquired, co-produced and
distributed some of the most recognized and successful Indian films across

theatrical, television and digital new media. We have an extensive and

growing library comprising of over 2,000 films and have built a dynamic
business model by combining the release of new films every year with the
exploitation of our film library.

We have released over 190+ films over the last three fiscal years. We have
released films in 7 Indian languages and they have been distributed in over
50 countries and dubbed/sub-titled in over 25 languages. Our considerable
distribution capabilities enable us to target a majority of the 1.2 billion
population in India, a market that is demonstrating significant economic
growth, a prosperous film industry, one of the largest television markets in
the world, and burgeoning popularity of broadband and mobile platforms
among consumers..

Parent, Eros International Plc is the 1st Indian media company to list on the
New York Stock Exchange in November 2013.

Key competitive strengths:

 We are a leading co-producer and acquirer of new Indian film
content, with an extensive film library.
Established multi-channel distribution network in India and worldwide
through Eros International Plc
Diversified revenue streams and pre-sale strategies mitigate risk and
promote cash flow generation.
Strong and experienced management team.

SWOT Analysis of EROS International with USP, Competition,

STP (Segmentation, Targeting, Positioning) - Marketing Analysis
EROS International
Parent Company EROS International

Category Film production and Distribution and television syndication

Sector Media and broadcasting

Tagline/ Slogan -

USP High quality and high budgeted movies

STP

Segment Segmenting based on geographic locations

Target Group Across all segments in India and south Asian countries

Positioning High and rich film base and very high budgeted movies

SWOT Analysis

1. Extensive content library of over 1900 films, plus another 700 films
for which they digital rights only built up over three decades
2. Apart from the above films, the Group also has a slate of regional
films in Marathi & Punjabi as well as Tamil films through its subsidiary
Ayngaran and some smaller scale Hindi releases.
3. Distribution network allows tailoring of marketing arrangements for
each local market.
4. Increased margins through self-distribution
5 internationally across all formats.
6. The group distribution network of over 50 countries
7. Strong online presence.
8. Business in home and digital media and In house VFX studio.
9.A selection of our Theatrical Partners such as PVR which help in
Strengths cross branding.

Weaknesses 1.Conflict of interest between the big stars due to involvement of many
 stars
2. Non availability of exhibition centers

1.Cross branding initiatives for increasing revenues.

2. Due to availability of huge infra for post-production they can use it
for projects outside the production house.
3. Merger or acquisition of exhibition to add the final component of film
Opportunities production house.

1.Competition for foreign players in both domestic and foreign

markets.
2. Change in tastes of film viewing in the domestic markets.
Threats 3. Film piracy

Competition

1. Red Chillies entertainment

2. Universal entertainment
Competitors 3. UTV Motion
 Welcome to Eros Labs
The internet has fundamentally changed the way the world
connects, communicates and does business. Eros Labs builds
products that allow people to participate in this revolution. Our
mission is to reduce friction. Friction in access to healthcare,
friction in access to information, friction in access to products and
services that make everyday lives richer.

Eros Labs

Eros Labs is the technology investment arm of Eros Ventures. We

are part venture capital firm and part startup. We believe that:

1. Technology businesses are the key driver of value in the

coming decades.
 2. Technology businesses are fast moving, competitive and
eventually binary.

3. Developing great products that the world would like to use is

not child's play. It requires discipline, rigour and dedication.

Labs is a platform that enables our partners, employees and other

stakeholders to explore their passion for world class technology
products, and provides them with the resources, infrastructure and
talent to ideate, build and launch successful businesses.

Words we live by:

Experiment
Fail
Learn
Repeat.
StartupVitamins
Our Portfolio

Our portfolio includes 3 operating products as well as a number of

ideas in development. To learn more about each of the products,
please visit their respective websites.

AlternaCare
AlternaCare is a remote healthcare access platform that allows patients to be
able connect with a highly qualified doctor within minutes on a phone call,
text message, app or website.
House Of God

House Of God is a unique platform that allows users to browse,

discover and enjoy content across a multitude of faiths and
religions, spiritual philosophies and gurus.
LookAtMe
LookAtMe is a virtual Stylist. Users can upload a picture of what
they want to wear or are wearing and get expert feedback from
stylists, designers and the fashion community at large .
Eros Labs (part of Eros International Group) is launching with a mobile
application providing convenience to users looking for Make-up Artists and
other services related to beauty and wellness.

The mobile application is called Indulge and our pre-launch website can
be accessed through the link here www.justindulge.in
We hope to work closely on this venture with you and would love to capture
some basic information to create your profile!
Why you should be on Indulge
Expand your reach and visibility to potential customers looking for
home services
Fill up your empty periods through targeted deals
Grow your business with good reviews from happy customers
Learn through our deal usage statistics and our intelligent algorithms
what users are looking for

How it works
1. Create your profile - Basic information and pictures
2. Define your services - Enter services and pricing details
3. Launch deals - Post deals on services defined

Other Information
Listing on Indulge and deal posting is completely free of cost!
Our mobile application on iOS and Android
You can create your profile using the
link www.justindulge.in/mechant/login
 TECH TEAM
Our tech team is skilled at rapid prototyping, extensible, open and
scalable rollouts and has experience across a number of industry
areas.

We let you focus on your business with the clear knowledge that the
tech you'll work with is top notch.
 PRODUCT TEAM
Our product team will help you define your product, work out specs,
use cases, flows, wireframes, designs and so on, and hand over to
the tech guys to build out your product.

RESOURCES
Worry about your product, not about what it costs to build (within
reason)! We'll help you figure out what it costs to build your idea out,
and then if we can all agree to launch it, whaat funding will be
required post launch to successfully take it to market and acquire
customers.

Our Models
INTERNAL IDEAS
We constantly generate a raft of ideas that we want to explore. We
come up with these in a number of ways suggestions, brainwaves,
epiphanies and even research! Once we are convinced that we want
to proceed with an idea, we look for folks to come on as business
managers and/or product heads. Our tech and product teams work
with them to develop the idea and launch it to the world!

EXTERNAL IDEAS
If you have an idea that you want to explore but not the technical,
market or financial resources to do so, come talk to us! If we like
what you want to do, well develop the idea and make you a partner.
Our tech and product team will help you build it out and launch it. Its
the easiest way to jump into entrepreneurship!
 Chapter 3:
Review of Literature
Literature Review

A literature review is a text of a scholarly paper, which includes the

current knowledge including substantive findings, as well as theoretical and
methodological contributions to a particular topic. Literature reviews
are secondary sources, and do not report new or original experimental
work. Most often associated with academic-oriented literature, such
reviews are found in academic journals, and are not to be confused
with book reviews that may also appear in the same publication. Literature
reviews are a basis for research in nearly every academic field. [1][unreliable
source]
A narrow-scope literature review may be included as part of a peer-
reviewed journal article presenting new research, serving to situate the
current study within the body of the relevant literature and to provide
context for the reader. In such a case, the review usually precedes the
methodology and results sections of the work.

The market has grown largely in line with our expectations. We had
projected a growth rate of 20% in our 2012 report titled, Winds of Change
The Wellness consumer.

The wellness offerings market has been segmented along hygiene,

curative and enhancement needs of the consumer. Key features are
as follows:

Hygiene needs stem from the basic necessity to maintain personal

cleanliness.

Curative needs are aligned to prevent diseases, cure ailments and

maintain a healthy lifestyle.

Enhancement needs focus on improving personal appearance and self-

confidence.
There is strong demand in tier-2 and 3 cities with growing awareness for
health and fitness among consumers. Our growth is being driven
by expanding presence in these under-explored markets with strong
demand Anant Gawande, CFO, Talwalkars

Rising consumer spend, increased availability of funding and

expansion into tier-2 and 3 cities have been growth drivers for the
wellness industry

According to the Central Statistical Organisation, growth in

consumption expenditure has slowed down to 4% in 2012-13 compared to
8% in 2011-12. However, consumer spend on wellness products and
services continues to be resilient with a marginal slowdown in value growth.

Rising competitive intensity in the wellness industry

High growth prospects and opportunities within the wellness industry

have attracted a number of new entrants (global as well as domestic), and
accelerated expansion plans of existing players.

For instance, the salon and spa services segment has witnessed the entry
of a number of global players such as French hair-salon chain, Dessange
International, Jean-Claude Biguine Salon and Spa, Saks Hair and Beauty
salons, Toni and Guy, etc. Similarly, the fitness services industry which,
until a few years back, had only a small number of organised players, today
comprises of 100-plus centre chains. This includes domestic players such
as Talwalkars as well as international chains such as Golds gym, Fitness
First, Anytime Fitness, etc.

Increased availability of funding is spurring deal activity within the

sector

Increasing attractiveness of the wellness industry has given a boost to deal

activity within the sector, which over the recent years has been on an
upswing. Over 40 deals were inked since FY 2009 as compared to the pre-
FY 2009 period where less than 15 deals were inked. Deal activity
continues to be driven by strategic deals, which have accounted for over
65% of the total deals since 2009.

While growth in the fitness services sector continues to be in high double

digits, there has been some contraction in spends by customers, with
customers scaling down on extra services. This has pushed the impetus for
increasing penetration and driving enrollments Istayak Ansari, COO,
Golds Gym India

Consumer spend on beauty care continues to be resilient, with a marginal

slowdown in value growth.
 Within the cosmetic products segment, the hair and skin care sub-
segment continues to dominate the market. However, the share of the
colour cosmetics, fragrances and deodorants sub-segments have been
steadily increasing over the years and are expected to account for over
one-third of the total cosmetic products market by 2015.

The organised market for salons has been growing at a much faster rate
and currently accounts for nearly a fifth of the total market. Going forward,
this is expected to grow as players increase the number of outlets.
Non-surgical or minimally invasive procedures have overtaken surgical
procedures due to lower cost, shorter duration and lesser recovery time
associated with the former. Increased acceptance of such procedures has
been driven by the consumer need to look good and the rising levels of
awareness on its minimal side effects.
 Chapter 4

Analysis
and Interpretation
The Beauty & Wellness space in India stands at a whooping 50,000
crores and is set to grow at a 15-17% rate Y-o-Y. But, aside for a few
biggies, there arent many beauty-focused multi-brand retail format
eCommerce stores in the market.
Having said that technology is evolving, and since the consumers are
getting more aware of international trends, the Indian beauty market
remains to be an untapped market, which, with the entry of new players, is
getting crazier and interesting at the same time.

Started in April 2012 and operated by FSN eCommerce Ventures Indulge

is a Mumbai based eCommerce premier online beauty and wellness
destination that offers beauty and wellness products for men and women at
best prices.

With 35000 products from more than 400 curated, well priced and 100%
genuine brands, Indulge offers a comprehensive range of makeup,
skincare, hair care, fragrances, bath and body, luxury and wellness
products for both, women and men.

Additionally, one can also avail beauty services such as Spa/Salon, At

Home, Skin Treatments, Makeup Artists, Diet Consultants, Gyms, Misc.
Services, etc, as well.

As your beauty buddy, Indulge also offers expert advice and guidance,
through their must-read Beauty and Makeup Blog Beauty Book, which
accounts from 25 leading makeup stylists, skin, hair, personal care and
wellness experts who answer any questions or concerns that one may
have related to beauty, health, nutrition and personal care. This section
also includes a Virtual Makeover tool to try and share different makeup
looks as well.
Beyond that, Indulge also has a section called Lets Indulge, which is a
community of fellow members of the portal for all the questions and doubts
that one may have before they purchase a product from the site.
 Business Model

Unlike bigger e-commerce players who prefer the marketplace model,

Indulge believes in storing most of their inventory; 85%, to be specific! This
leads to a much more superior user experience with extra fast delivery.

Below mentioned are the steps to place the order:

Visit www.JustIndulge.in

Click on Account on the top right-hand corner of the page and then
Sign Up to register with Indulge

Once you have shortlisted your choice of purchase, click the Add to
bag button to add them to your shopping bag

Click on your shopping bag on the top-right corner to use the offered
discount coupons by clicking on Got a Coupon Code? Apply it here.

Next, click on the Checkout button and fill in the email address,
shipping address, and payment details.

Then, click on place order to go ahead

 Once the order is placed, you will see a confirmation page with an
order number. This would also be emailed to you as well.

After the ordered products pass through the final round of quality
check and inspection, they are packed and handed over to Indulges
trusted delivery partners and are delivered

The orders are dispatched within 1-4 business days (excluding

Sundays and public holidays). Indulge ships their products across the
country with the help of leading and reliable courier companies.

Some of their payment options include: Debit and Credit Cards, Net
banking, Cash on Delivery, PayUmoney, Wallets, e-Gift cards, Wallets, e-
Gift cards

Additionally, to maintain the reputation for product quality and reliability,

Indulge makes sure to put in all the efforts to do so, from random
sampling of products that are near expiry, surprise checks at the
warehouse to make sure all quality control measures are implemented, and
choosing the most reliable courier partners across the country.

Plus, to ensure that no fake products are sold, Indulge also controls the
entire value chain from product sourcing to final sale too.

For any queries, feel free to contact them on support@Indulge.com or chat

with them by clicking on the Chat with us tab at the bottom of the screen.
Current Market Environment
The company has raised $3.4 million (INR 20 crores) through private
investors including HNIs and NRIs to boost the expansion plans of the
brand in the omni-channel retail space, including mobile. Indulge.com is
an e-commerce store that is focused on beauty and wellness
products. The Mumbai-based venture has an expansive catalog for
customers to select from a wide range of products to suit each and every
concern.

With this capital, Indulge.com aims to grow 4x this year and another 3.5x
by 2016. The capital raised is primarily to support Indulges approach to
straddle the online and offline space in beauty and ecommerce industry.
Indulge plans to use these funds to enhance the brands marketing
initiatives, introduce new technology and manage their extensive inventory
which includes over 300 brands and 10,000 SKUs. From Dove to
LOccitane, Indulge is a one-stop shop for beauty online. Indulge has also
tried to create an engagement platform for beauty lovers though offerings
like BeautyBook-an online magazine, DIY videos on YouTube and a wide
fan base on social media platforms.

Competitors of JustIndulge
FSN Ecommerce Ventures Pvt. Ltd.|nykaa.com
Nykaa is an online marketplace that allows users to shop for cosmetics,
fragrance, skin and hair care products.

In just three years, Nykaa has emerged as the largest beauty destination in
India with half a million happy customers depending on us not just for their
favorite brands but also for advice, updates, expert tips and videos on how
to look and feel gorgeous always! With almost 400 curated, well priced and
100% genuine brands and 35,000 products, Nykaa prides itself for offering
a comprehensive selection of makeup, skincare, hair care, fragrances, bath
and body, luxury and wellness products for women and men. We aim to
please, going to the farthest corners of the country to reach you! Today
Nykaa ships across the length and breadth of the country to almost every
zip code using the services of leading and reliable courier companies.

As the last word in all things beauty Nykaa goes beyond just being the
biggest online beauty store. Derived from the Sanskrit word Nayaka that
means actress or one in the spotlight. Nykaa.com is all about celebrating
women, celebrating the star in you... We admire the confidence, strength
and grace with which each and every one of you lives your life. We want to
be your companion as you take on multiple avatars and discover your own
identity and personal style. As your beauty buddy, we make your life a
whole lot simpler by not only providing you with expert advice and
guidance, but also by shipping products right to your doorstep. Nykaa has a
must-read Beauty and Makeup Blog - Beauty Book, an ever growing Expert
Portal section with 25 leading makeup stylists, skin, hair, personal care and
wellness experts to answer any questions or concerns you may have
related to beauty, health, nutrition and personal care, a Virtual Makeover
tool to try and share different makeup looks and a beauty helpline.These
services make Nykaa truly passionate about catering to your every beauty
and wellness need. Because after all, Your Beauty is Our Passion.
Makeup has been around for over a hundred thousand years, and beauty is
only evolving. What started with red pigment clay is now a fascinating world
of foundation, rouge, lipstick, blush, mascara, eye shadow, eye liner, eye
caramba!

Meet Purplle, a powerful concoction of technology and beauty. A portal

which delivers the best of both the worlds.

Chapter 5
 Conclusions and
Recommendations

Findings of the study

The organisation is well organised and systematic .

The merchandiser is the connection or key player between all
departments .
Cutting head , stitching head , finishing supervisors and other heads
are the main people with whom a merchandiser deals .
Internatioanl trade process .
Workings of various departments of export firm .
The overall Apparel production process .
Export documentation requirements.
Conclusion

The study was conducted to know the process involved in an apparel

firm and to study about the various departmental functions which
coordinates to complete the export cycle.
The export procedure of the firm has been seen clearly and other
related aspect has been known. The documents that are required for
export are very large in number .
The other basic objective of the study is to know about the
merchandisers role in the company and it is found that they play a
very important and wide role .
 Suggestions

As many of the documents are part in the use of documentation and

procedures which may delay and tend to loss the customers.
Update of available export incentives.
The company should check the exchange rates before entering into
particular markets which will help in achieving more profits.
If all the processing units are brought under one roof, it will reduce
the processing time of goods and it will lead to timely delivery of
goods to the customers.
Try for ISO certifications, which will value the company higher.
BIBLOGRAPHY

Bibliography
Reference Books
Marketing Management, Philip Kotler 14th Edition
Research Methodology, C. R. Kothari Second Edition
Strategic Marketing Management, Richard M. S. Wilson, 3 rd Edition
Medical Journals
Clinical Literatures
https://www.pwc.in/assets/pdfs/publications/2013/imperatives-for-growth-the-wellness-industry.pdf
http://www.fatbit.com/fab/spa-salon-booking-websites-script-
features-huge-hit/