Beruflich Dokumente
Kultur Dokumente
1. Analyse the companys history, (BUT NOT LONG HISTORIES, RECENT ONE)
development and growth.
1. Internal & external factors responsible for companys development & success
Acquisition
Partnership
1. SAFe
2. Balanced Scorecard
3. McKinsey 7-S
4. Core competencies
5. BCG
6. GE matrix
Gap Analysis
Remember competitors
1. Identify M&S competitors
3. List and explain their key reasons for success (see Key Success factors in core
text p5)
4. Compile notes
Corporate Strategy
Business Strategy