MARISSA STROMINGER

EMAIL: MJBSTROMINGER@GMAIL.COM
LOCATED: NEW YORK MOBILE: 206-979-0440
MARISSASTROMINGER_LINKEDIN

GLOBAL MARKETING & BUSINESS LEADER

Global marketing executive and chief of staff operations leader with proven success for accelerating results in
software/technology, consumer packaged goods, and the digital media space. Roles spanning from B2B, consumer B2C
marketing, product marketing, and business operations. Deep focus on achieving results by strategizing and conceptualizing
from concept-to-reality is a passion and experience. Implementing systems and tools to have deeper insights and utilizing
those insights to create a better go-to-market is a "geek" side of who I am.
Forward-looking initiator, skilled at revamping existing products and taking new products to markets to propel new business
growth and revenues.
Recognized for utilizing diverse lead generation, acquisition and retention marketing methods across marketing mediums
resulting in growth.
Adaptable to new products, markets and industries. Embrace opportunities to learn at a rapid pace. Able to define
strategies for business growth.
High-achiever with high moral character and integrity; consistently exceed established goals, frequently earn recognition
for performance.

AREAS OF EXPERTISE LEADERSHIP STYLE

Business & Marketing Strategy B2B Marketing
Field Marketing Trade Marketing Channel
Marketing Brand Development & Positioning
Consumer B2C Brand Marketing Acquisition &
Retention marketing Strategic Planning
Product Development & Introduction Marketing
Communications Event Mgmt. CRM Digital
& Social Media Business Operations Budget
Management & Forecasting Agency Relationship
Management
PASSIONATE ABOUT PEOPLE. Lead teams invested in
others success.
THRIVE AT
Reformer hard working, take action & driving change.
Getting results!
Positive-Can Do Attitude. Being grounded.
Leading, coaching & inspiring to learn & grow.
Developing & attracting talent and results through teamwork.
Collaborating and motivating is a key mantra.

PROFESSIONAL WORK HISTORY

AOL
SENIOR DIRECTOR, VP CONSUMER MARKETING & OPERATIONS
AOL
July 2015 December 30, 2016
New York, New York
Report to CMO leading global Consumer Marketing and Operations. Built the Consumer Marketing organization and Marketing
Operations team responsible for customer acquisition, retention, marketing operations and partnerships for Huffington Post,
RYOT, Autoblog, MAKERS, BUILD, MOVIEFONE, Engadget, and Style Me Pretty. As Head of Consumer Marketing led the product
introduction of MAKERS into the United Kingdom resulting in millions engaged ahead of goals. As head of Marketing Operations
ensured on track budget and savings, and new global holistic customer contact tools and tracking in place ensuring ROI and
increased consumer experience.
MICROSOFT
GLOBAL HEAD MARKETING
MICROSOFT
2013 July 2015
New York, New York
Led a globally based field/trade marketing team in the advertising and online business. Provided worldwide leveragable
Marketing execution programs & assets, Sales Enablement Tools, Global Events, Campaigns/Initiatives & Resources to beget
reach, shift perception, follow up opportunities/leads, engagement and SAT. Executed new initiatives never done before.
Resulted in double digit revenue growth.
 MARISSA STROMINGER
CONTINUED PAGE 2

MICROSOFT CONTINUED
DIRECTOR MARKETING
MICROSOFT
2008 July 2013
New York, New York
Led field and channel marketing and business strategy/chief of staff. Controlled a multi-million dollar marketing budget,
managed developer marketing team, and supported strategy for a team of 95+. Shaped, guided, and delivered-on the
strategy/execution to garner technology adoption results in B2B, ISV/SI partners, developers, IT Pros, students, startups. Drove
marketing strategy and market differentiation via innovative new ways to go to market resulting in double-digit growth in trial,
downloads, and revenue. Proud of:
Year-over-year organization health scores with 100% having confidence in their immediate manager improve their performance
to deliver results.

Led Developer Marketing in new ways through communities, start-ups, partners and online. Example: Landed online campaign
resulting in significant Azure growth. Due to its creativity and interest, it was also scaled to over 42 countries participating
worldwide.

Piloted and implemented new marketing communications platforms for organizational efficiency and cost savings.

Identified whitespace initiatives with multi-faceted engagement campaigns in EPG/SMB space garnering 10X customer reach
and millions in new leads.

DIRECTOR CUSTOMER MARKETING

MICROSOFT
2006 2008
Redmond, Washington
Developed the new global company-wide global customer framework/strategy for engagement with Business Decision Makers
(C-level execs & Line of Business). Gained Microsoft executive approval on the case for change to go-to-market. Delivered
the customer offer strategy, Global Direct Marketing and Relationship Marketing framework (CRM) along with the baseline
measurement targets required to drive selling business applications to business through BDMs while ensuring increased
relevance, customer satisfaction and spend efficiencies for engagement.
DIRECTOR MARKETING & PARTNER PROGRAMS
MICROSOFT
2000 2006
Redmond, Washington
Led global marketing for Microsoft Learning to drive ~$300 Million+ business. Included: Microsoft Certification, Microsoft
Certified Partners for Learning Solutions, Microsoft Certified Trainers, Microsoft Press to Retail/Academic. Proud of: Led team to
launch multi-year campaign that revitalized Microsoft Certification driving growth for first time in 5 years. Increased Learning &
Certification B2B presence resulting in $20 million new revenue stream.
PEPSICO
1991 1999
Canada
Various marketing and channel sales manager roles:
-National Sales & Mktg. Mgr., Prestige Accounts (Toronto)
-Product Marketing Mgr. (Toronto) Proud of: Launched Frappuccino bottles. Launched new packaging formats to thwart private
label and win in Canada.
-Regional Field Marketing Manager (Winnipeg)
INDUSTRIES LANGUAGES EDUCATION
Computer Software Technology English
Consumer Packaged Goods French ASPER SCHOOL OF BUSINESS,
Digital Media UNIVERSITY OF MANITOBA -
CANADA
Bachelor Commerce Honors Degree
(Double major: Actuarial Sciences;
Mktg.)

SPEAKING: Attend & speaker at

various industry & local
engagements.