RAY KROC: FAST FOOD MILLIONAIRE

Video Guide

1. At age 4, what did the phrenologist predict about Mr. Kroc?

2. Instead of studying, what did Mr. Kroc do as a teenager?

3. What excuse did Mr. Kroc use to quit school? What did he do after he
quit school?

4. Mr. Kroc understood the power of a good first i_______________.

5. What type of client made Mr. Kroc a top salesman in his field?

6. A soda fountain was a place that people could go for a quick snack. Mr.
Kroc convinced owners that they could sell a product "to _____."

7. Mr. Kroc spent countless hours working with his clients to determine
what

w_______________ and what didn't.

8. After selling paper cups, Mr. Kroc took a job as a m_______________

salesman.
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9. Why did Mr. Kroc fly to California to meet the McDonald's brothers?
10. After World War II, people wanted _______________ in getting what they

wanted.

11. When the McDonald's brothers opened their hamburger stand, they cut
their

menu items from 25 to _____ and switched from carhops to s__________-

s_______________.

12. Fast food is considered the greatest revolution in the _______________

industry.

13. With the concept of "fast food," the McDonald's brothers were able to
cut their

customers' waiting time from _____ minutes to _____ seconds.

14. Mr. Kroc became involved with the McDonald's brothers because they
did not want to expand their business. The McDonald's brothers gave
Mr. Kroc exclusive rights to do what?

15. When Mr. Kroc began franchising McDonald's, he received 1.9 percent of
each restaurant's gross operating sales. How much was Mr. Kroc
required to give the McDonald's brothers? Did Mr. Kroc make a profit?
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In an effort to break even, Mr. Kroc changed his franchise licensing.

Franchises could either rent the land or pay a percentage of their sales,
whichever was more.

16. Mr. Kroc's goal was to open how many restaurants?

17. Mr. Kroc developed a 75-page m_______________ outlining McDonald's

operations, which he provided to franchise operators.

18. Mr. Kroc was successful because he had what?

19. In 1961 Mr. Kroc opened a training center outside of Chicago that
eventually became known as what?

20. Mr. Kroc eventually bought out the McDonald's brothers? How much did
he have to pay them? (People thought he was crazy.)

21. Who has the biggest voice when it comes to feeding a family?

22. Who was the first Ronald McDonald?

23. Mr. Kroc knew that image was crucial to success.

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TRUE FALSE

24. Mr. Kroc made a large reelection contribution to Richard Nixon's

campaign. What was he accused of trying to influence?
25. Why did Mr. Kroc berate the Padres during their losing streak?

26. How much was Mr. Kroc worth when he died?

27. One in _____ Americans has worked at McDonald's.