Relationship Marketing

RESEARCH PROJECT REPORT

Submitted to

Dr .A. P. J Abdul Kalam Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Submitted by: Under the Supervision:

Rahul Singh Dr. Neetu Singh
MBA 4rd Semester Assistant Professor
Roll Number: 1504070025 Department of Business Administration
Enrollment No. 150407011259

2017

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur 233001
 Certificate

This is to certify that Rahul Singh, pursuing MBA 4th Semester from
this institute, has prepared the research project report entitled
Relationship Marketing in partial fulfillment of the requirements
of the degree of Master of Business Administration from Dr. A. P. J.
Abdul Kalam Technical University, Lucknow, for the session 2016-
17.

This report is based on research project undertaken by Rahul Singh

under my supervision during the course of fourth semester and fulfills
the requirements of regulations relating to the nature and standard of
MBA course of Dr. A. P. J. Abdul Kalam Technical University.

I recommend that this project report may be sent for evaluation.

Rahul Anand Singh Dr. Neetu Singh

Associate Professor &Head, Assistant Professor
Dept. of Business Administration Dept. of Business Administration
 Declaration

I, Rahul Singh, here by declare that this Research project report

entitled Relationship Marketing has been prepared by me on the
basis of research done during the course of my fourth semester of
MBA programme under the supervision of Dr Neetu Singh,
Department of Business Administration, TERI Ghazipur.

This research project report is my bona fide work and has not
been submitted in any form to any University or Institute for the
award of any degree or diploma prior to the under mentioned date. I
bear the entire responsibility of submission of this project report.

1st May 2017 Rahul Singh

MBA 4th Semester

Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur