Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai 400028 India
(+91) 9702639531 (+91) (22) 24365764 mayureshms@gmail.com

EXECUTIVE SUMMARY
Business Development and Sales | Marketing Strategy | Branding and
Promotions

Business Development, Sales and Marketing Strategy Professional with approx. 8 years of accomplished
career track known for delivering and sustaining revenue and profit gains in highly competitive Asian,
Middle-East and American markets. Exceptional communicator with a consultative sales style, strong
negotiation skills, problem solving abilities and keen client needs assessment aptitude. Aggressively
identifies opportunities, develops focus and provides tactical business solutions. Initiator for developing as
well as establishing a brand through promotions.

AREAS OF EXPERTISE

Account Development/Acquisition Lead Development Marketing Collaterals

Contract Negotiation Strategic Planning Tender /Bid Management
Target Marketing and Penetration Project Management Channel Management
Brand Promotion New Business Development Event Management and
Social Media Management Website Revamping Exhibitions

PROFESSIONAL EXPERIENCE
Ingenero (Corp. HQ Houston, USA; Technical Centre Mumbai, India) 2011 to Present
Assistant Manager Sales and Marketing - Reporting to CEO and COO
(Sales and Marketing for Technical Services and Products)

Marketing Strategy/Branding and Promotions

Formulated and implemented sales initiatives and marketing strategies as well as new and innovative
marketing campaigns; tracked performance to achieve objectives and enhance organization effectiveness.
Core-committee member for web-site face change to suite current market conditions/demand and
effectively presenting the services and products offerings by Ingenero.
Liasoning with media agency for developing marketing collaterals for US, Middle East and India market.
Founder of INZOO the Engineer the mascot for Ingenero which is being used in website promotions
and marketing collaterals.
Identified and shortlisted International Business Conferences and Exhibitions to promote products and
services offerings by Ingenero
Part of core-committee in designing a stall in coordination with the creative agency.
Unique and effective mode of promotion by distributing credit-card pen-drives promoting service
offerings by Ingenero in Training Session conducted at various Petrochemicals, Refineries units thereby
ensuring brand awareness along with brand recall.
Managed Ingeneros website revamp/ upgradation and SEO along with Website Management
Team(Vendor).
Executed Marketing Campaigns in print media such as Chemical Engineering World, Chemical Weekly,
Hydrocarbon Processing and other Process Industry Magazines
Digital Marketing via LinkedIn

Page 1 of 5
 Mayuresh Sudhir Mokal
Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai 400028 India
(+91) 9702639531 (+91) (22) 24365764 mayureshms@gmail.com
Involved in conceptualizing and organizing recreational activities for employees as Fun@Work Team
thereby enhancing Brand Image of the organization to increase organizational effectiveness and team-
building activity.
Involved in formation of Marketing Budget.
Developing content for website and Marketing Collaterals

Sales and Business Development

Tasked with Account Management, Business Development across USA, Middle East, India, Indonesia,
Africa, for service and product based sales in field of technical consulting, integration and automation,
design and engineering.
Developed new business opportunities by packaging platter of services into product and pitching for
providing end-to-end asset management solutions.
Developed long term business plans in coordination with C-Level decision makers i.e. CEO, COO and
Directors, etc.
Developed and maintained a robust deal pipeline towards targeted entities to continuously grow the
business and generate sales.
Effectively managed large scale, complex contracts negotiations and closed new business deals with
major players in Petrochemical, Refineries, Specialty Chemicals and other allied process Industries.
Prepared and presented business reviews the senior management team on a monthly basis.
Effectively managed resources and actively participated in client interaction activities to improve on
quality.
Conceptualized and implemented procedures that increased efficiency accelerated customer
satisfaction and slashed error rate.
Sales Pitch for Big Data Analytics based service and product such as IPOG(Intelligent Process
Operational Guidance) and IPOGware (in a product form)

Achievements:

Successfully bagged engineering and technical consulting projects worth US$ 1.5 million
Successful in packaging service offerings in to Products and marketing it to Petrochemical Majors in
Middle East and Africa worth US$ 300 Thousand .

Article:

Asset Data Management and Integration Support- A Physiological Process Industry Need Published in
Chemical Engineering World, Issue July 2016, pp 51-53

Gandhar Oil Refinery (India) Ltd 2010 to 2011

Executive Marketing (Technical)- Reporting to Managing Director
(Sales and Marketing for Products)

Marketing and Brand Promotions

Provided an expert oversight in marketing specialty fuels business for selected automotive original
equipment manufacturers.
Key role in establishing DIVYOL as a brand

Page 2 of 5
 Mayuresh Sudhir Mokal
Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai 400028 India
(+91) 9702639531 (+91) (22) 24365764 mayureshms@gmail.com
Identified creative agencies, prepared a comparative statement leading to shortlisting and association
for preparation of marketing collaterals.
Identified magazines for publishing advertisement, negotiation for rates and deciding on the time interval
and positioning of advertisement
Conceptualized and developed marketing material in co-ordination with the creative agency
Key Role in identification of exhibition (domestic and international) for promotion and positioning of stall
and deciding on level of sponsorship after analyzing the participation of competitors and customers.
Managed and handled domestic and international exhibition.
Proposed Transformation of Website from Static to Dynamic.

Sales and Business Development

Established a strong Distributer Network to market Industrial Oil and Lubricants, Automotive Oils and
Greases on pan India basis.
Developed new business opportunities with Ink and Master-batches manufacturers and thereby
increasing the revenue of the organization.
Pivotal role in establishing relationship with Tyre manufactures for sale of Rubber Process Oils.
Provided assistance to the sales force on all fuels and lubricants products from a technical perspective.
Preparation of Job Orders in SAP

Achievements:

Established and maintain long term relationship and contract with Ink major, Micro Inks and
increasing revenue by 25000 barrels/year.
Elevated oil sales volume by 16% on pan India basis.

Tytan Organics (India) Pvt. Ltd 2009 to 2010

Marketing and Sales Coordinator-Reporting to Chairman
(Sales and Marketing for Products)

Sales
Developed and sustained relationships with potential and existing clients by coordinating technical
meetings, attending promotional events and providing effective administrative support.
Actively supported company sales team coordinated sales details, pre-sale material and after-sale
deliveries.
Prepared clear sales analysis, as well as sales reports, sales-order and status report, sales agreements, in-
time proposals and presentations.
Prepared timely, accurate quotations and various pro-forma invoices to customers and processing
inquiries through personal visits, email, phone and fax.
Co-ordinated with accounts payable for timely collection of payment and C-forms from clients

Marketing
Prepared marketing collaterals for Construction, Textile and Agro-Chemicals.

Achievements:

Developed and established new product and new account in Agro and Textile Chemicals.

Page 3 of 5
 Mayuresh Sudhir Mokal
Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai 400028 India
(+91) 9702639531 (+91) (22) 24365764 mayureshms@gmail.com
Technova Imaging Systems (India) Pvt. Ltd 2006 to 2007
Trainee Engineer Reporting to GM (Technical)

Phase I : Involved understanding the operations of Media Plant

o Manufacturing of lacquer, coating on paper/polyester sheet unit and conversion to sheets
o Prepared standard operating procedures for lacquer manufacturing unit.
o Development of plant model using power-point for effective training of new operators
o Preparation of job order in JDEdwards

Phase II: Participation in Plant Improvement Projects using KAIZEN Principles

o Projects involved reduction
Downtime of Equipment
Changeover Time
Achievements:

Involved in plant improvement projects thereby increasing efficiency and yield of more than 10 %

IUS Equipments (India) Pvt. Ltd 2006 to 2006

Intern (Site Engineer) Reporting to Managing Director

Deputed at Chennai Site for setting-up Water Pre-Treatment Facility for a Pharma company.

Achievements:

Able to complete assignment within 10 weeks instead of projected 12 weeks.

EDUCATION

MBA Marketing 72.7%

Department of Business Management, Navi Mumbai, 2009

BE Chemical 65.67%
Mumbai University 2006

Page 4 of 5
Mayuresh Sudhir Mokal
Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai 400028 India
(+91) 9702639531 (+91) (22) 24365764 mayureshms@gmail.com

Page 5 of 5