CLOUD FOR CUSTOMER

EXPERIENCE WORKSHOP
MODULE 1:
SAPs CEC AND C4C STRATEGY

Alexander Schroeter
Vice President Product Management Cloud for Customer
Cloud for Customer Experience Workshop
Work Smarter. Engage Better. Win More.
Customer Requirements & Solution Demand

1 2
SAP Cloud for Customer
and the larger Portfolio
General CEC and C4C
Strategy, Overview and
Key Differentiators
3
Functional Overview
Sales, Service, Marketing
incl. Mobile, Collaboration,
Analytics etc.
Industry Solutions
e.g. for Banking, Consumer
Products, Insurance & Retail

4
Hands-on Experience
Explore the new age of CEC
Solutions with Rich Exercises
of SAP Cloud for Customer
5
Integration Scenarios
and Technology
Integrate easily with SAP
and Non-SAP products
6
Architecture, Adaptation,
Extension, Development
Key User Tools and SAP Cloud
Applications Studio, HANA Cloud

Customer Feedback and your Step up to the Cloud

TECHNOLOGY IS DEVELOPING FURTHER AT RAPID PACE
AND IMPACTING ALL DIMENSIONS OF LIFE

All Data
Insight Channel
Big Data Social Media
Speed Real Time Business

Cloud
Flexible
In-memory computing Simple
Low Risk Affordable
HTML5
Mobility
Offline
Share
Predictive Analytics
Recommendations Focus Assistance
Team
Collaboration Device Agnostic

Effectiveness Transparency UX
Best Practices Intuitive
ENPOWERED CONSUMERS ARE CHANGING THE RULES
WELCOME TO THE AGE OF THE DIGITAL CONSUMER

DIGITALLY CONNECTED

SOCIALLY NETWORKED

BETTER INFORMED
WHAT DRIVES OUR STRATEGY

OMNICHANNEL IS BUSINESS.

ACROSS VERTICALS, ACROSS THE GLOBE, OMNICHANNEL CUSTOMER ENGAGEMENT AND COMMERCE IS
A FUNDAMENTAL TENANT OF HOW BUSINESS MUST BE DONE TODAY.

DIGITAL TRANSFORMATION IS AN IMPERATIVE.

EVERY BUSINESS IS A DIGITAL BUSINESS TODAY. DELIVERING EXCEPTIONAL MOBILE AND WEB
EXPERIENCES IS NOT AN OPTION.

DATA IS THE FUEL. CONTEXT MAKES THE DIFFERENCE.

TODAY, THE ABILITY TO USE DATA TO DRIVE OMNICHANNEL AND DIGITAL INTERACTION IS CORE TO
OPTIMIZING CUSTOMER EXPERIENCE AND BUSINESS RESULTS.

LEGACY APPLICATIONS, INTEGRATION CHALLENGES, AND DATA SILOS MAKE THIS IMPOSSIBLE TODAY.
WE THINK COMPANIES SHOULD ENGAGE THE INDIVIDUAL

BY DERLIVERING REAL-TIME, CONTEXTUAL, CONSISTENT AND

RELEVANT EXPERIENCES REGARDLESS OF CHANNEL OR DEVICE
THROUGHOUT THE CUSTOMER JOURNEY

WITH A NEW GENERATION OF SYSTEMS OF ENGAGEMENT.

STRATEGY

INNOVATE IN CLOUD
Across Marketing, Sales, Service,
Commerce, Social & Mobile

LEVERAGE ON-PREMISE
With hybrid solutions, private cloud,
and end-to-end integration

TURN INSIGHT INTO ACTION

With predictive analytics and real time
context powered by HANA

COVER ALL TOUCHPOINTS AND CHANNELS

To engage with customers the way they want to
PORTFOLIO: CUSTOMER ENGAGEMENT & COMMERCE (CEC)

COMPREHENSIVE
CAPABILITIES
across sales, service, WEB MOBILE IN STORE CONTACT DIGITAL MARKETPLACE INTERNET
CENTER OF THINGS
marketing and commerce

SOCIAL SMS SEARCH DIGITAL ADS EMAIL PRINT AGENT

TOOLS
DIFFERENTIATE
with mobile user experience, INDUSTRIES
predictive analytics and
industries
SALES SERVICE MARKETING COMMERCE

LEAPFROG
with omni-channel customer SAP HANA CLOUD PLATFORM
engagement
JOIN US!
HUGE DEMAND FOR LEADING NEXT
GENERATION MARKETING, SALES, SERVICE
AND COMMERCE CAPABILITIES

GROW YOUR BUSINESS WITH THE LEADING

CUSTOMER ENGAGEMENT & COMMERCE
PORTFLIO

WE WILL BE HAPPY TO WORK WITH YOU1

THANK YOU
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