Business Plan Development

Prepared By:
Muhammad Arif Bin Adan
(BB14110745)

Prepared For:
Madam Soraya

Date of Submission:

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TRX

CONTENT

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 PAGE

1.0 Introduction 4
.

2.0 Defining the intended 5-9

Business..

3.0 Business 10
Analysis

4.0 Business Comparison 11

5.0 Value Proposition 11-12

..

6.0 Business Strategy 12-16

...

Conclusion 17
.
18
References
19

Appendices
...

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4
1.0 Introduction

Ratu Hijab is a exclusive. Ratu Hijab will start on February 29 2017. Most of
Ratu Hijab stock fabrics imported from Indonesia and our love has remained
wholesalers that have a quality fabric. This business is conducted out of the
house and also for online. Ratu Hijab also does business through online
through a "blog" and "facebook" and so on. Ratu Hijab was planning do
business location is in Kota Kinabalu, Sabah. In addition to tutorial services
headscarves were given to the customer.In Malaysia, the lid is a necessity
clothes specifically for Muslim women. It is estimated that there are about 16
million Muslims in Malaysia and half of it is veiled. Veiled increasingly robust
phenomenon when many artists emigrated to join with hood. Adults are also
grow many famous lid boutiques. In addition, there is also a fashion show for
the lid is located at. This situation will be more robust and very potentially
expanded. There are many reasons why the industry has produced
millionaire quietly or otherwise. A stable political situation, a multiracial unity
and a stable economic situation in Malaysia encourages the community to
shop. They do not hesitate to spend more as long as they obtain the latest
style and fashion.

Ratu Hijab Collection in the world of fashion while not limited to modern
contemporary style, but now demand for costume is located also the higher
and will also be sold in RatuHijab Collection. Costume is located is now the
choice everyday whether as fashion while relaxing or as formal attire to the
gatherings. The high demand makes the Ratu Hijab Collection also want to
start producing costume is located at the blend of Eastern and Western
which meet the characteristics of costume is located at at the same time
encouraging the local fashion industry.Not only the extent, but the lid also
designed with various styles in line with fashion clothing si wearers. When
observed, fashion scarves also many experience changes. In the past,

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perhaps there is not a lot of options, only the lid pomfret now wearers lid has
a variety of options to choose from like the lid of the satin material, lycra,
denim , cotton velvet, shawls, shawl and much more. Some of his to the left,
belit-to-right and much longer style which can be found at Ratu Hijab
Collection.

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2.0 Defining The Intended Business

Hijab
This is the most common type of headscarf worn by Muslim women here in
the Malaysia. It is a headscarf that covers the head and neck, but leaves the
face clear. The scarves come in many different shades and shapes and are
often colour co-ordinated with women's outfits.

Ratu Hijab is a exclusive. Ratu Hijab will start on February 29 2017. Most of
Ratu Hijab stock fabrics imported from Indonesia and our love has remained
wholesalers that have a quality fabric. This business is conducted out of the
house and also for online. Ratu Hijab also does business through online
through a "blog" and "facebook" and so on. Ratu Hijab was planning do
business location is in Kota Kinabalu, Sabah. In addition to tutorial services
headscarves were given to the customer.

Why business lid/shawl?

I chose the Ratu Hijab Collection as business because the trend of selling
scarves shawl/growing up and demand very high among women especially
teenagers nowadays. As proof, if we do a search on Google, there are many
businesses that are involved in the business of selling a variety of lid/shawl
with an affordable price. The result of this search proved that the demand for
lid/shawl is very high and I'm supposed to take this golden opportunity to
generate income in a business that will I do. There is no denying the
competition existing in the market very crowded but due to lid/shawl is
anything close in the hearts of women hijab then it also become highlights in
business.

In the purchase of women's needs as the machine does not stop unless
stopped. Women will not stop buying lid/shawl although they actually already

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have tens or even hundreds of strands of the lid because the lid has strands
of each value and suitable match for certain clothing only. So no wonder if
women have a wide range of hoods by size, color and quality will vary
because of the attraction of the lid itself which makes women to continue to
buy. If seen from principle, indeed appears to be a waste, but if viewed from
an angle we as sellers, niche is very nice and helpful since we are about to
have the target customers who do not disconnect-disconnect. Not only that,
there are many reasons that cause I chose this hijab business, including:

1) Market size Large

Roughly there are 8 million (8 million) people of Muslim women in Malaysia.

In other words, the potential customers you are a total of 8 million people. If
the retrieved gross count, each one buying a piece of tudung priced at RM20
per month, then roughly, according to the count, the market size is
approximately 200 Million a year. The most minimal enough to wear a week
examples 7 strands of one. It's for people who like less duitnya students. If
the dah work? Certainly countless because too much. Purchasing power lid is
more compared to other clothing. This is the fact that we need to know.

2) Women's Needs

The above scenario happened because the lid is a fundamental requirement

in Malaysia especially to Muslim women. Is incomplete as Muslim women in
Malaysia today if exit is not veiled. This is because religious claims require
pijamas In addition, although the woman did not adopt its daily life for
women with hood, the lid is in possession of them for specific functions. In
the meantime, the lid also has become a popular trend in Malaysia. This is
proved by the existence of special television programmes highlighting the
latest hijab fashion-fashion. Not only that, there are times they non-Muslims

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were also equally be customers such as shawl as thermal insulation during
cold and as gifts to friends.

3) High Power

Based on the facts or studies proven customer to headscarves is very

crowded. Let's take a look at the Facebook Fan Page, total brand famous like
scarves to normal page average over 100,000. For example is Fareeda,
Radiusite, and Nealofar Hijab. Not impossible there are Fan Page reaching
almost 1 million. In addition, the community of non-Muslims are also buying
shawl to as thermal insulation, fashion and a modern style. So don't wonder
if some customers are from among the non-Muslims.

4) Women Obsessed With Buying And Sad

Women are the most easily influenced by beauty especially fashion-fashion

scarves which will show them as a woman who is always up-to-date in
tudung. Therefore, every time the latest fashion products are purchased by
women are the same. Purchase process will be repeated each time the latest
fashion produced. Take a look at the sales lid Vendeur Festival celebration at
Stadium Shah Alam on 10 may 2014. It's women's purchasing power is now
very high. Let even rebadged lid but the purchaser is also very public.

5) purchase of High Occurrence

Another fact wrong we need to know and receive repeat purchase to the lid
is also very high. Among factors boost repeat purchases when it design-

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design or fashion-contemporary fashion in accordance with the progress of
time. Therefore the purchase of an extended lull like no-stop, always alone
there will be crowds looking for a new lid each time. Beginning of the month,
the middle of the month or end of the month.

6) Exceptional Improvement By the festive season

The increase in sales of more than 100% when ahead of the festive season.
The right time to start and earn profit overflow. With proper knowledge,
determination and the best strategy can generate money through this
business part-time or full-time.

7) Low-Cost, And Less Risk

Just have to start with a low cost, but high profit margin from 100%. The real
secret to maximize profit is to know a place Lid Manufacturer. This
information will be the catalyst for us to more easily and quickly succeeding
in this business. Place the lid would be top secret lid traders successful. In
addition, marketing costs can also be reduced with certain techniques and
proven effective.

8) Stockpile For A Long Time

If we buy plenty of stocks we will lose as we sell food. Lid stock we have will
not be damaged if stored with good condition. Request the lid will keep
gaining if we find out some guidelines on the types of lid to be "HOT" and
"TRENDY". Each year the latest trends like no Lid LidAriani, Wardina, Shawls.

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9) Can Sell to the rest of the Islamic world

Market the lid can also be expanded to other countries, especially Muslim-
majority countries. For example the market will spread through the Malaysian
students studying abroad. Coupled with the fact that many people of the
UK/US especially have chosen Islam as holding life. Lid Adijuma prove that lid
pomfret (previously known as kampung lid) successfully brought up to New
York. The Muslim community of Malaysia between wearing a headscarf with a
wealth of style and fashion. Therefore, it is possible another country will refer
our country some day. If we are among those involved in the industry, is
possible someday we will also become a pioneer and leader in the
development of industrial the lid in the world.

10) Happy, Easy And Quick To Start Dealing

Lid business between handy, easy and fast to get started generating income.
You can choose to start according to the available skills. If you are the kind of
friendly, you can start with market offline. Most people will buy not because
of your product, but due to the friendliness or to support your business. If
you are kind of shy/don't like talking or prefer to use computers or the
internet, then you can start a business online. Many have managed to either
use offline or online strategy. You have to choose which one is right for you.
Industrial the lid have a chance that stretched wide and high potential if we
engage with confidence, clear vision and proven action can succeed become
BUSINESS TYCOONS LID. For a long time, the right strategy and knowledge
will facilitate and speed up development, make to continue to succeed in this
industry.

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3.0 BUSINESS ANALYSIS

1. Student and staff opinions about hijab analysis.

STUDENT AND STAFF OPINIONS ABOUT HIJABS

10%
17%
55%
18%

Needs Price Quality Others

Ended the study I have done at UCSF over 50 students and employees of the
Muslims, they are of the opinion that 55% are their needs to buy a lid for
application of them in everyday whether to campus or workplace. 18% of
women in turn buy because factor prices and affordable good quality namely
scarves by 17%. They argue that the price factor also plays an important role
because not all can afford to buy expensive goods and branded and quality.
Therefore, the quality and the price is often associated in purchasing other
than necessary. 10% purchase factor may be influenced by fashion design,
site sales and so on.

2. Medium shopping

Medium Shopping
5%
19%

56%
19%

Facebook Intagram Blog Others

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Ended the study I have done at UCSF over 50 students and employees of the
Muslims, they are of the opinion that 56% of their purchases is through
Facebook, 20% is Instagram, 19% blog, and 5% i.e. others. The others are
shopping directly to the boutique, wechat, and whatsapp.4.0 BUSINESS
COMPARISON

Design

Ratu Hijab Collection want to produce design-contemporary design that

always follow the passage of time. Not only that, the Ratu Hijab Collection
also provides the lid-lid costume is located at which is now also a "trend"
teenagers nowadays to apply at certain functions or their everyday. In the
past, perhaps there is not a lot of options, only the lid pomfret now wearers
lid has a variety of options to choose from like the lid of the satin material,
lycra, denim , cotton velvet, shawls, shawl and much more. Ratu Hijab
Collection will also also provide design services for those who prefer
something matched on certain occasions. If the trader is Fareeda Hijab
scarves like Nealofar and concentrated only on Hijab fashion-specific fashion,
Ratu Hijab Collection will do a variation where it will gather a variety of
fashion and old fashioned revived back as well as a combination of Eastern
and Western as well as design services are also available.

Price

If the price of the lid piece which has brands such as could reach hundreds of
Hijab is Fareeda and thousands of dollars, not the Ratu Hijab Collection.
Buyers can purchase at an affordable price at the same time does not affect
the quality of the lid/shawl. This is because, the Ratu Hijab Collection try to
understand the position of the user looking for the changing times and
according to "trends" but not charged with price. They were able to find a
variety of lid/shawl with minimize price that is Rm12.

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 5.0 Value Proposition

Through our observations of what has made boutique this attracts many
hijab customers are, because offers a variety of scarves, shawl, scarf and
fabric assortments to meet various needs of modern is located at. They will
feel proud to present to their dearest customers forward to impress at an
affordable price without compromising on quality. Ratu Hijab Collection will
provide a range of scarves and head scarves that are comparable to the
requirements and needs of customers. Each lid is sold at an affordable price
and sell at a wide range of styles that the average age is easier to find a
style of their own desire. Ratu Hijab Collection will provide a variety of
jenistudung/simple shawl worn, have great design, exclusive, modern,
affordable where according to the needs of customers in addition to the price
of comparable quality.

Based on our interviews with students who like buy hijabs, NurhanaBintiSadi,
the reason why customers with certain boutiques because they provide an
affordable price, the latest fashion and they will give good service to their
customers. In addition, customers can more easily go to boutiques because
of the WiFi in the lobby. They also provide a hijab and veil that follow the
sense of teenagers.

customers sometimes buy goods branded with expensive but low quality. In
addition, the client also dont want to buy because of the color, size, design
and limited choice and less. Therefore, Ratu Hijab Collection tries to meet the
needs of clients according to their fashion tastes, size, quality, and price is
absolutely guaranteed to fit.

6.0 Business Strategy

6.1 Advertising products

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Once have the products, the next step that I have to think of is how to advertise
the product. Because the Ratu Hijab Collection lid/shawl business, there are
several suitable medium that can be used to advertise the product first before
opening a boutique among them Facebook, Instagram/Twitter, blogs, and web
advertising. Facebook, if over the years the use of Facebook just to share status
or picture but there is now a Facebook can be used to make a promotion about
the product lid/shawl that would like to sale. This is easier because it already
has existing friends on Facebook and need not be difficult-difficult to find
customers.

Instagram/Twitter-just like Facebook, use social media to promote business Ratu

Hijab Collection. Advertisement in web advertising, for example advertise
business in existing ads website like mudah.my or majalah.com. Not only does
not involve costs, but also the wider network of customers and this is the best
opportunity to start a business Ratu Hijab Collection. Blogs, if using blogs to
promote products lid/shawl, we should have control over their own blog.
However, need to make sure that the blog will be implemented is interesting
and has a name that is easy to remember. Then, attach a ' link ' to the blog in
all social media is there for the purpose of promotion.

For example Radiusite. Getting started with online business, now a Radiusite
expanded their empire by having her boutique in Bangi. A redesigned lid not
only fresh and unique, even sold with a very affordable price. Now a Radiusite
step forward forward by becoming a sponsor for a number of artists and local
drama. On top of that was Al-Ricky Contemporary. Not only selling a variety of
lid/shawl from a variety of fabric, the company now come forward with a
collection of charming robes unsuitable for hijabista who prefer an elegant and
exclusive design. If lazy like to bersesak-sesak in boutique, customers can
choose to purchase online only in their company website. Who will you receive

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service, of course do not disappoint as they not only offer attractive collection
or even provide the best service to its customers.

6.2 SWOT Analysis

1. Strength

Ratu Hijab Collection import fabric lid from foreign countries such as in
Indonesia. Ratu Hijab Collection has a collection of high-quality fabric lid.
Ratu Hijab Collection emphasises comfort and price and affordable scarves
shawl. the superiority of the product, we offer a product that lifted the value
of religious and teamed up with beauty. We also give tutorial how to wear
hijab which facilitates its use, as well as material easily accessed.
Manufacturing this material hijab available many easy to get to and the price
is not so expensive. As well as a wide assortment of kind so as to increase
choice of hijab.

2. Weakness

The absence of his own business experience is likely to be very difficult for a
little opening Ratu Hijab Collection this. Next, don't have an effective
marketing strategy and salary income may not. Further, the lack of human
resources. The limits of human resources as the manufacturer or handicraft
lid. In sewing and embroidering needed special skills that not everyone can
do it.

3. Opportunity

The development of social media sites more process search customers.

Between the number of users is large numbers of veiled Muslim women. And
with this product will increase the interest of women to scarf. Marketing

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 system can be said to be quite easy because we live in a society that the
vast majority of Muslims and hooded.

4. Threat

Unhealthy price competition this. Civil servants are easily checked by online
competitors such as the price offered. Social media sites are easily hacked.
Not focus the user, sometimes less veiled women pay attention to
appearance. And thus making them look veil.

6.3 Management Plans

1. Marketing Strategy

It has a range of hoods that can be found in many markets, such as shopping
malls, Department stores and shopping centres. But many shopping like it
make more real and less as it cannot try and combine with appropriate
clothing. Therefore, people need to know about the existence of our
products. To achieve this goal, we have developed a marketing strategy, as
follows:

a. Development Products was indeed Hijab faced at various shopping

centres. But we give different motifs and look more elegant and more sweet
with materials for Embroidery. In addition we also provide consultant service
wearing way so that it looks more attractive, sleek and fit the clothes worn.
We also provide inner lid suitable with various head shapes. This scarf will
add their knowledge and enhance the creativity of Muslims in the world of
fashion. With the lid painting, a Muslim can modify the lid worn next so not
impressed. This can also wear headscarves in official events such as parties,
graduations and other official married. Until moments rare in one's life can
be maintained to be more beautiful.

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 b. Development in the field of marketing. The main marketing area is in a
majority of its inhabitants are Muslim. For example, Malaysia between the
country's majority Muslim and a woman wearing a hijab. Promotion is done
through small groups up to a higher level. This promotion is performed by
standing flexible media blend in it. The lid can also be sold at various
shopping malls such as Mall so that consumer protection. We also have the
desire to create a shop named "Queen of Hijab Collection" as our next
production.

c. promotional activities. The promotion is part of the marketing process.

Promotion of highly affect the smooth and successful business. We do our
products promotion through some good electronic media, print,
advertisements on radio or promotions directly from mouth to mouth.
Promotion through electronic media is performed by some kind of shopping
online at a variety of social networks is now rampant in cyberspace.
Promotion through printed media we do by making a brochure and advertise
our products in the mass media and women's magazines. Word of mouth
promotion that we do keep coming to Islam like this on campus, corporate
and arisan. We also tend to carry out promotions in exhibitions, Expos or
bazaars. All promotion media we don't forget to enter our facilities have
Ranges of as a tutorial on how to wear hijab and optimal user needs service.

2. Production strategy

We release the lid according to the criteria set in. But we also provide the
option for users to select their own materials and motifs. Motif and model
that we offer are of course an agreement the company and meet the criteria
of Islamic hijab and veil trends. We also do not follow motifs available. But
trying to create for updates in the world of the lid. Our manufacturing

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 process is not performed at any time. But running continuously for free no
time.

3. Pricing Strategy

The price is a variable that has an important role in the business world. The
price indicates the level of the product is also a reference to how the product
was supposed to be when viewed from the price. Prices that we offer here,
we Adjust our goal with women tending quality goods but with cheap price as
possible. Our price match materials and a variety of other variables. We will
only give priority to the quality of the goods. Rather than simply take
advantage, because we have a purpose and that helps Muslim women
comply with its obligations to cover the nakedness. For consulting services,
we provide consulting services free of charge to users who purchase our
products for sure. Only, we will give you different prices to users who buy
and directly to consumers who book motif.

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Conclusion

Today, women are Located can make the choice to buy any design lid/shawl
is located in internet to create an appearance that in accordance with the
values, traditions and tastes them. For those who are busy working out a
career, is one reason why users prefer to purchase online. In addition the
user is now more comfortable and more trust transactions made them online.
With the availability of the right way and the high demand from users, surely
business Queen Hijab Collection online are more evolved. However, in
addition there are also several other factors that become the reason for
online businesses that become more advanced as the development of
internet usage, online transaction facilities itself, marketing-driven world of
fashion, as well as to effectively target the right cluster as well as the current
economic situation is stable. Hopefully business will succeed Queen Hijab
Collection continued to grow, in turn giving profits to local entrepreneurs.

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REFERENCES

http://www.jelitasara.com/onlineshop/

http://www.tudung2u.com.my/

http://www.bbc.com/capital/story/20151214-how-muslim-headscarves-
became-a-huge-fashion-empire

http://www.themalaymailonline.com/malaysia/article/big-demand-for-stylish-
modest-fashion-as-more-malaysian-muslim-women-don-hi

file:///C:/Users/user/Cara%20Memulakan%20Perniagaan%20Tudung%20_
%20Usahawan.com.html

file:///C:/Users/user /sudah/comparison.html

file:///C:/Users/user/Desktop/sudah/Contoh%20proposal%20business%20plan
%20hijab%20lukis.html

file:///C:/Users/user/Desktop/intro%202.html

file:///C:/Users/user/Desktop/jumriati/sudah/intro.html

file:///C:/Users/user/Desktop/jumriati/sudah/nealofa1.html

https://www.pressreader.com/india/hindustan-times-
lucknow/20160821/281582355042226

http://www.thenational.ae/opinion/comment/what-i-should-have-told-the-
stranger-who-disparaged-my-hijab

https://sg.news.yahoo.com/big-demand-stylish-modest-fashion-more-
malaysian-muslim-223300498.html

https://sg.news.yahoo.com/big-demand-stylish-modest-fashion-more-
malaysian-muslim-223300498.html

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