Public Relations Customer Service Business Administration
404-683-2333 kbarbjohnson@gmail.com kbarbjohnson katherine.johnson.339 Executive Summary A trustworthy, motivated, team player with academic credentials who consistently drives teams and initiatives forward leveraging creativity, critical thinking, organizational skills, and business acumen to elevate personal and professional performance. Education Bachelor of Arts | Georgia State University | Journalism/Public Relations Dec. 2014 Work Experience 360 Media, Inc. Sept. 2015 Present Account Manager Strategizing PR campaigns and plans and overseeing plan execution of local and regional outreach for clients in hospitality, lifestyle and entertainment. Managing and mentoring small team of PR assistants to reach internal and client goals while creating and implementing quality assurance protocol Maintaining and fostering relationships with journalists, writers, reporters, bloggers, etc. in and around the Atlanta market Building PR plans and presentations for new business including case studies, 90-day plans, and social media strategy Writing press releases, TV alerts, photo alerts, and various other PR writing projects quickly without compromising quality Vetting and securing media coverage through traditional and non-traditional media outreach in local, regional, and national digital and print publications as well as influencer marketing and activation Crafting, programming, and strategizing social media initiatives for in-house and client campaigns including the tracking of social media trends, comments, post performances, engagement, impressions, etc. Advanced from PR Assistant to PR Specialist to Accounts Manager in less than two years as a result of leadership skills, effective self-managing skills, and relentless follow up and organizational skills Other responsibilities include: event planning and coordination, administrative duties, meetings agendas and recaps, end of campaign media wrap-up books, scanning print and online press daily, and regular PR and social media reporting. Revival/Gunshow July 2014 Sept. 2015 Bar Manager Collaborated with management team to open and operate a brand new restaurant Learned to schedule and manage 5+ employees Instituted systems and policies for everyday bar operations Ordered and coordinated with distributors for pricing and quality product Operated within budget for maximum profit of bar services Learned how to work quickly and efficiently in a high pressure environment Designing Local Sept. 2014 - March 2015 Public Relations Advisor Assisted in collecting research on local Duluth community through public forums and focus groups Managed social media sites for the city of Duluth: http://www.duluthgapublicart.com/ Aggregated data received from various public meetings and online platforms in order to define Duluth and accurately portray the people of Duluth in the public art Facility Property Management, LLC Aug. 2012 Oct. 2014 Project Coordinator Coordinated large-scale corporate relocations for AT&T Worked with contractors to coordinate time frames and locations Organized move itineraries for over 1000 AT&T employees Mama Bath + Body, LLC July 2012 July 2014 Manager Maintained financials through accounting/data entry and cost analysis Wrote and implemented customer service training manual Managed and tracked all shipments for 100 retail stores across the United States Trained and managed sales team and invented sale incentives such as BOGOs, rewards for social engagement, and employee of the month awards, increasing customer loyalty by 35 percent Created and implemented inventory systems for all Mama products Created and executed quality assurance protocols and systems for self-management Volunteer Experience Waldorf School of Atlanta Garden Program June 2014 May 2015 Technical Experience Proficient in computer programs: Microsoft suite, Quickbooks, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Highrise, Windows and Mac operating systems, file sharing, Cision Point, Sprout Social, and Mailchimp.