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INTRODUCTION
In this paper we investigate the state of corporate social responsibility (CSR)
knowledge, particularly its changing nature, salience and sources of influence.
Although CSR is addressed by many disciplines, we focus on the management lit-
erature. As CSR has become an increasingly salient feature of business and its
environment, to which managers are expected to respond, it has acquired status
within management education and research (Pfeffer and Fong, 2004; Starkey et
al., 2004). We therefore examine the CSR literature within leading management
journals.
Address for reprints: Jeremy Moon, International Centre for Corporate Social Responsibility, Notting-
ham University Business School, Jubilee Campus, Wollaton Road, Nottingham NG8 1BB, UK
( jeremy.moon@nottingham.ac.uk).
Blackwell Publishing Ltd 2006. Published by Blackwell Publishing, 9600 Garsington Road, Oxford, OX4 2DQ ,
UK and 350 Main Street, Malden, MA 02148, USA.
116 A. Lockett et al.
We address the following questions over the period 19922002: (1) What has
been the focus of research in CSR and how has this changed over time? (2) What
is the nature of knowledge generated in CSR and has this changed over time? (3)
What is the level of interest in CSR and how has this changed over time? (4) What
are the intellectual influences on CSR and have they changed over time?
In order to address the question of focus we categorize the CSR papers into four
groups according to the dominant CSR theme of the papers reflected in keywords
in their titles and abstracts: social, environmental, ethics and stakeholders. The
question of the nature of the CSR literature we analyse via the proportion of CSR
papers which are theoretical (normative and non-normative) and empirical (quan-
titative and qualitative). The issue of salience is addressed by analysing the quan-
tity and proportion of CSR articles in the management literature. Finally, the
question of influence is addressed by analysing the proportion of references cited by
the CSR literature in management to sources in: the management literature, the
literature of related academic disciplines, and the CSR literature itself.
METHODOLOGY
In this outline of the methodology, we first explain the selection of journals used
to generate the sample of CSR articles for analysis. Given our assumption that
CSR can be regarded as an applied management topic, we focused on the main-
stream management journals. This ensured that the knowledge analysed had been
subject to broadly similar assurance systems for academic quality and rigour as
those in the wider management discipline. We also selected journals representa-
tive of other related substantive and social science disciplines whose influence on
CSR knowledge we wish to test.
EMPIRICAL ANALYSIS
The Focus of CSR Knowledge
The number (and percentage) of papers by the four categories of research focus
are presented in Table I. The data indicate that, confirming our expectations, arti-
cles focusing on environmental and ethical subjects dominate CSR research in
Blackwell Publishing Ltd 2006
124 A. Lockett et al.
Table I. Focus of the CSR papers, 19922002
Totals 27 64 54 31 176
(15%) (36%) (31%) (18%) (100%)
AMJ 4 14 6 5 29
(14%) (48%) (21%) (17%) (100%)
AMR 3 8 11 13 35
(9%) (23%) (31%) (37%) (100%)
ASQ 1 0 1 0 2
(50%) (0%) (50%) (0%) (100%)
JM 3 1 3 0 7
(43%) (14%) (43%) (0%) (100%)
JMS 1 4 8 6 19
(5%) (21%) (42%) (32%) (100%)
OSc 0 0 7 4 11
(0%) (0%) (64%) (36%) (100%)
SMJ 2 7 1 1 11
(18%) (64%) (9%) (9%) (100%)
CMR 4 17 9 1 31
(13%) (55%) (29%) (3%) (100%)
HBR 7 9 5 0 21
(33%) (43%) (24%) (0%) (100%)
SMR 2 4 3 1 10
(20%) (40%) (30%) (10%) (100%)
Totals 27 64 54 31 176
(15%) (36%) (31%) (18%) (100%)
2002 4 3 3 4 14
(29%) (21%) (21%) (29%) (100%)
2001 2 12 4 3 21
(10%) (57%) (19%) (14%) (100%)
2000 2 12 4 2 20
(10%) (60%) (20%) (10%) (100%)
1999 5 5 6 12 28
(18%) (18%) (21%) (43%) (100%)
1998 3 6 8 1 18
(17%) (33%) (44%) (6%) (100%)
1997 3 7 6 4 20
(15%) (35%) (30%) (20%) (100%)
1996 0 2 3 1 6
(0%) (33%) (50%) (17%) (100%)
1995 2 11 7 3 23
(9%) (48%) (30%) (13%) (100%)
1994 4 4 4 0 12
(33%) (33%) (33%) (0%) (100%)
1993 0 2 4 0 6
(0%) (33%) (67%) (0%) (100%)
1992 1 0 5 1 7
(14%) (0%) (71%) (14%) (100%)
Total 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992
Empirical 60 3 6 14 11 7 8 1 4 2 2 2
(100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%)
Normative 6 1 0 0 0 1 1 1 2 0 0 0
(11%) (17%) (0%) (0%) (0%) (11%) (20%) (100%) (15%) (0%) (0%) (0%)
Non-normative 48 5 5 1 10 8 4 0 11 2 1 1
(89%) (83%) (100%) (100%) (100%) (89%) (80%) (0%) (85%) (100%) (100%) (100%)
Total theoretical 54 6 5 1 10 9 5 1 13 2 1 1
(100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100% (100%) (100%)
Empirical 60 28 1 2 6 10 5 8
(53%) (97%) (3%) (100%) (86%) (53%) (45%) (73%)
Theoretical 54 1 34 0 1 9 6 3
(47%) (3%) (97%) (0%) (14%) (47%) (55%) (27%)
Total 114 29 35 2 7 19 11 11
(100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%)
Quantitative 48 26 0 2 6 4 4 6
(80%) (93%) (0%) (100%) (100%) (40%) (80%) (75%)
Qualitative 12 2 1 0 0 6 1 2
(20%) (7%) (100%) (0%) (0%) (60%) (20%) (25%)
Total empirical 60 28 1 2 6 10 5 8
(100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%)
Normative 6 0 3 0 0 2 1 0
(11%) (0%) (9%) (n/a) (0%) (22%) (17%) (0%)
Non-normative 48 1 31 0 1 7 5 3
(89%) (100%) (91%) (n/a) (100%) (78%) (83%) (100%)
Total theoretical 54 1 34 0 1 9 6 3
(100%) (100%) (100%) (n/a) (100%) (100%) (100%) (100%)
The journals also vary in terms of the nature of the empirical and theoretical
knowledge they publish. In terms of empirical research, AMJ, JM, OSc and SMJ
all publish significantly more quantitative than qualitative research. Across all jour-
nals, the balance of empirical papers is 80 per cent quantitative and 20 per cent
qualitative. JMS is the outlier with only 40 per cent of empirical papers being
quantitative, perhaps reflecting the more European-orientation of this journal (see
above). Of the theoretical papers, only 11 per cent were normative (six papers in
total) and the remainder were non-normative.
Overall, these findings suggest that (notwithstanding differences in editorial
policy): (a) the published research in the seven academic management journals is
evenly split between empirical and theoretical research; (b) the journals publish
substantially less qualitative than quantitative research; and (c) the theoretical
research is overwhelmingly non-normative in orientation.
Total 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992
Academy of Management 29/678 0/71 0/74 10/74 10/44 2/44 3/54 0/63 1/70 1/71 1/66 1/47
Journal (4%) (0%) (0%) (14%) (23%) (5%) (6%) (0%) (1%) (1%) (2%) (2%)
Academy of Management 35/349 3/26 2/28 1/47 8/50 4/38 2/26 0/33 14/30 1/23 0/21 0/27
Review (10%) (12%) (7%) (2%) (16%) (11%) (8%) (0%) (47%) (4%) (0%) (0%)
Administrative Science 2/262 0/20 0/22 0/24 1/26 0/26 1/24 0/28 0/24 0/22 0/22 0/24
management journals (3%) (3%) (3%) (4%) (7%) (5%) (5%) (1%) (6%) (1%) (1%) (1%)
California Management 31/326 2/28 7/31 2/26 3/29 2/38 2/28 2/33 4/28 3/28 1/28 3/29
Review (10%) (7%) (23%) (8%) (10%) (5%) (7%) (6%) (14%) (11%) (4%) (10%)
Harvard Business Review 21/848 2/111 2/118 1/74 2/73 0/65 3/68 1/68 1/67 5/68 3/66 1/70
(2%) (2%) (2%) (1%) (3%) (0%) (4%) (1%) (1%) (7%) (5%) (1%)
Sloan Management Review 10/334 1/40 1/32 3/29 1/34 0/28 2/29 1/30 1/28 0/32 0/26 0/26
(3%) (3%) (3%) (10%) (3%) (0%) (7%) (3%) (4%) (0%) (0%) (0%)
Subtotal practitioner 62/1508 5/179 10/181 6/129 6/136 2/131 7/125 4/131 6123 8/128 4/120 4/125
management journals (4%) (3%) (6%) (5%) (4%) (2%) (6%) (3%) (5%) (6%) (3%) (3%)
Total all management 176/4802 14/495 21/499 21/485 27/445 18/436 20/400 6/410 23/426 12/417 7/406 7/387
journals (4%) (3%) (4%) (4%) (6%) (4%) (5%) (1%) (5%) (3%) (2%) (2%)
Corporate Social Responsibility 129
papers were CSR). However, the number and proportion of CSR papers fell from
the 1999 peak back to 21 in 2000 and 2001 (4 per cent) and further to 14 in 2002
(3 per cent). It should be noted that the total proportion of CSR articles, 4 per
cent over the period, compares well with the entrepreneurship field (Busentiz
et al., 2003).
Table IV also reports data that allows us to compare the salience of CSR arti-
cles in core and more practitioner oriented journals. The field was comparatively
over-represented in the latter journals in the early 1990s, perhaps reflecting its con-
nection to business environment agendas. Thereafter the salience of CSR papers
in both types of journals was in general terms more similar, though not identical.
As with the total sample, the peak year for publication of CSR articles in core
management journals was 1999 when 7 per cent of all papers were in the CSR
field. Similarly, since the peak of publication, the proportion of CSR papers in all
ten journals fell back to 4 per cent in 2000 and to 4 per cent in 2001 and 2002.
The journals in our study have different propensities to publish CSR research.
From Table IV, we can see that AMR has the highest propensity to publish CSR
research. Over the period studied, CSR papers accounted for 10 per cent of all
papers published in AMR (a total of 35 papers). ASQ had the lowest propensity
to publish articles related to CSR; CSR papers accounted for only 1 per cent of
all articles published in the journal (a total of two papers) over the studied period.
The remaining academic management journals published between 2 and 4 per
cent of papers relating to CSR, with JM, OSc and SMJ being at the low (2 per
cent) and AMJ and JMS being at the high end (4 per cent) of this range.
This varying pattern of publication across the different academically-oriented
management journals was also found to hold across the practitioner-oriented jour-
nals. Table III shows that 10 per cent of the articles published by CMR were CSR-
related, while only 2 per cent of HBRs and 3 per cent of SMRs were
CSR-related.
Total 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992
Books 3391 258 277 439 375 395 476 67 871 124 36 73
Newspapers/magazines 150 18 23 15 22 9 25 1 28 5 1 3
Conference proceedings 149 6 19 31 21 7 25 1 32 3 3 1
Additional sources 1707 153 236 253 169 204 249 7 303 28 78 27
Subtotal other 5397 435 555 738 587 615 775 76 1234 160 118 104
Total number of citations 7692 601 783 1085 1077 929 1093 80 1465 233 196 150
Number of CSR articles 114 9 11 15 21 16 13 2 17 4 3 3
Notes:
Excludes papers published in practitioner management journals.
Figures in parentheses indicate the number of journals in each category.
Corporate Social Responsibility 131
Table VI. Citation sources in CSR articles in the academically-oriented management journals,
19922002
Sources cited in CSR articles Count of total Rank of total % of total Citations per
citations citations citations CSR article
Turning to the influence of the core disciplines on the field of CSR, psychol-
ogy (with 187 citations) had the greatest impact, followed by economics (with 109
citations) and sociology (with 107 citations). The low level of citations from phi-
losophy/ethics (only 16 citations) is a puzzle, as many articles published in the
wider CSR literature refer to this discipline. Two potential explanations include:
the possibility that this may echo the evidence of Table III about the low level of
Blackwell Publishing Ltd 2006
132 A. Lockett et al.
normative papers published by management journals; and the possibility that it
may reflect the fact that there is a greater tendency for the relevant philosophi-
cal/ethical sources to appear in monograph form (which are not included in the
SSCI data).
Low levels of citation were also found for the substantive disciplines of envi-
ronmental studies, law and political science, with a total of only 16 citations
between them. This may be related to the different status that core and substan-
tive disciplines have in the academy such that the former are more widely influ-
ential, feeding either directly into fields of research such as CSR or through the
more closely related substantive disciplines which, for CSR, is management.
Table VI also provides a ranking of the most frequent sources of citations in
CSR papers from among our selected sources. The first four sources of citations
are mainstream management journals; the fifth and seventh are CSR journals. Of
the top ten sources, only the Journal of Personality and Social Psychology is from another
discipline.
The increasing reliance on the management journals mirrors the findings of
Busenitz et al. (2003) for entrepreneurship. This may reflect one of two possibili-
ties. First, it could signal that the mainstream management literature itself is able
to provide an increasing proportion of the concepts, frameworks and illustrations
for such allied fields as CSR, i.e. that management is becoming more developed as
a substantive discipline. Second, it could simply reflect the perceived need to cite
the management literature in order to get published in its journals. The increased
reliance of the CSR-in-management literature on the wider CSR knowledge is also
consistent with Busenitz et al.s (2003) analysis of entrepreneurship. This may be
taken as an indication that the field of CSR is becoming more established.
NOTES
*The authors would like to thank Abagail McWilliams, Ken Starkey, Karen Shaw and two anony-
mous reviewers for their helpful comments.
[1] One ambiguity involves the use of the word sustainability which we, along with other scholars
(e.g. Wheeler et al., 2003), classify as principally environmental, while others (e.g. Elkington,
1997) see as combining environmental with economic and social outcomes.
[2] The Association to Advance Collegiate Schools of Business (AACSB) decided to include Busi-
ness and Society in the common body of knowledge of its approved curriculum (Collins and
Wartick, 1995). From January 2004 on, its standards refer to ethical and legal responsibilities
in organizations and society (http://www.aacsb.edu/accreditation/business/standards01-01-
04.pdf ).
[3] While it is clear from Freeman (1984), and doubly clear from Phillips et al. (2003), that stake-
holder relations are not synonymous with CSR, in the CSR literature there is sufficient overlap
as to justify its inclusion for these purposes (Wheeler et al., 2003).
[4] Thus, for example, a number of papers on stakeholder relations which had nothing to do with
CSR were excluded (see Phillips et al., 2003).
[5] In total, 40 of the 176 CSR papers were published in the following six special issues: Academy of
Management Journal, 43, 4, 2000: on the Management of Organizations in the Natural Environ-
ment (9 of 13 articles); Academy of Management Journal, 42, 5, 1999: on Stakeholders, Social
Responsibility and Performance (7 of 7 articles); Academy of Management Review, 24, 2, 1999: on
Stakeholder Theory (6 of 11 articles); Academy of Management Review, 20, 1, 1995: on Societal
Expectations and Corporate Performance (5 of 8 articles); Academy of Management Review, 20, 4,
1995: on Ecologically Sustainable Organizations (6 of 9 articles); California Management Review,
43, 3, 2001: on Environmental Strategy (7 of 10 articles).
[6] Practitioner-oriented journals were excluded from this stage of the analysis as they deploy less
consistent citation policies.
[7] This conclusion appears to be strengthened by the fact that our findings are consistent with
Busenitz et al.s (2003) findings for the development of the entrepreneurship field within
management.
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