PRODUCT

Sardine is the most common type of fish consumed by humans, a relatively small oily fish.
The term sardine is derived from the name of the island of the Mediterranean, the island of
Sardinia where sardines were once present in large numbers.
The term "sardines" is often confused with other types of animals, depending on the
definition of a country. FAO and WHO established 21 species of fish that can be called
sardines to facilitate the inspection and quarantine of sardines, especially canned sardines.
In many countries, sardines are traded in cans. At the fish canning factory, the sardines that
the fishing vessel had caught were washed in the factory, then the head was thrown away, and
the fish cooked. Sardines are cooked with hot oil or heated in cans with hot steam. After that,
the fish that has been inside the can is soaked in a mixture of seasoned oils. Sardines can be
said to be of no quality have head and gills. In many places, the contents of the fish's stomach
are also discarded before canned, generally done on large sardines.
Products that we will market to the United States and other countries are sardine mas eco.
Sardine mas eko made from raw cork (channa striata). This cork fish is very useful for health
because it contains good protein for the body.
SARDINE MAS EKO is different from sardines on the market in general because sardine
mas eko using raw material cork fish.
 PRODUCT EXCELLENCE

SARDINE MAS EKO made from raw cork (channa striata). This cork fish is very useful
for health because it contains good protein for the body.

Some of the superiority of sardine product from raw material of cork fish are;

1. Sardine with raw material of cork have advantages that is in terms of protein content that is
useful to treat wounds.

2. Commodity of cork fish in Kalimantan area quite a lot.

3. Prices are relatively cheap.

4. Raw materials are easy to find.

5. With canned packaging can maintain the quality and product quality.

6. Can compete domestically and abroad.

7. Sardine mas eco made with various flavors according to the tastes of the people.
 MARKET SHARE

Marketing Strategy Mix of sardine mas eko company for the future is:

Price
The company is installing an affordable price because the main market segment is the general
public. If there is an increase in raw materials, the main thing is to reduce profit and reduce
the cost of advertising and trade promo.
Place
The company is increasing the number of distributors, as well as trying to get closer to the
partners, trying to retain channels ranging from distributors, retailers, to consumers. PT.
Advanced jaya optimize programs at the whole level of saler, wholesale, semi-wholesale, star
outlets, and retailers to be able to walk together. One of them, through a string and win
program (Scrape and Win) prizes. Small shops have a chance to win this prize.

Promotion
Sardine products increasingly heavily advertise on the glass screen to compensate for the
pace of competitors. However, in terms of budget, sardine still lags far behind the garuda
food is so vigorous advertising on the screen glass and various other media.

Product
Sardine mas eko as a producer of food made from cork fish, but in its development this
company also equip its products with some new variant. For example, sardine products with
various flavor variants.
The concepts in doing marketing activities, including:

A) The Concept of Production.

The production-oriented concept holds that consumers will choose products that are easy to
obtain and cheap.
B) Product Oriented Concept.
Product-oriented concepts contend that consumers will choose products that offer quality,
best performance, or other innovative things.
C) The concept of Insight Selling.
The sell-minded concept argues that consumers are left alone, consumers will not buy enough
organizational products, meaning consumers are reluctant to buy and should be encouraged to
buy, and companies have many effective ways of promoting and selling to stimulate buyers.
D) Marketing Concept.
Marketing-minded concepts argue that the key to achieving organizational goals consists of
determining the needs and wants of the target market and delivering desired satisfaction more
effectively and efficiently than its competitors.

Influential Factors
The main factor that is very influential is the factor of customer satisfaction using the
product. This product also has the advantage of its own flavor because of the material and
high quality. An interesting form of packaging is often a lot of consumers who are interested
in buying this product plus a very affordable price as well as to get it too easy and how to
serve a fairly efficient is also still the reason why this product a lot of interest.

Supporting factors
Factors that support consumer's purchasing power of PT.maju jaya product.
1. Relatively Cheap Selling Price
The sardine mas eco company put an affordable price because the main market segment is the
community. If there is an increase in raw materials, the main thing is to reduce profit and
reduce the cost of advertising and trade promo.
2. Flavor / High quality product (made from cork fish)
Sardine mas eco also has a delicious taste and delicious especially the composition of the
material made of cork fish.
3. Promotion / product already known to consumers
Promotion is quite vigorous because the ads strongly encourage market control.
4. Variant types
The unique and interesting shape of the resulting product will be able to attract consumer
purchasing power.
5. sardine mas eco is a very easy food obtained even in small shops though.
6. eco sardine mass easy to consume and quickly in terms of presentation because the form of
packaging made simple to facilitate consumers in consuming.
 Supporting factors
Factors that hamper production sales include:
1. Other Company Products
Many companies are making similar products but not the same. They trail by launching a
similar variant.

2. Leadership
The young people who lead PT.maju jaya are very confident with their ability and skill to
manage the company. The success of developing sardine mas eco increasingly make them are
in a high level of confidence. As a result, they tend to listen to their consciences rather than
input from professionals around them.

3. Production
Sometimes companies are still overwhelmed by the swift market or limited production results
so that distribution is disrupted, certainly a company has experienced it.
 CULTURE

The State of the United States in its early stages imposed an open door policy for
immigrants coming from all over the world. The immigrants who come to America, and then
choose to settle and become Americans, by the government are asked not to leave the culture
and keep practicing it while living in America. It makes the culture of the United States to be
multicultural. The various cultures of the world are mixed, but country culture and cowboys
are generally one of the most famous symbols and features of America.

The United States admits they do not have a specific culture down descending, but rather
assume that their culture is a culture for "trying to be the best". Since there is no caste,
religion, and cultural factor that prevents this, people in that country believe that someone
who strives to be the best can be the best.

The culture of the United States has evolved throughout the world in various forms of
adaptation and has influenced the whole world, especially the Western world. Music in the
United States is widely heard throughout the world, and movies and US TV shows can be
seen everywhere. Today most of the towns have classical music and people; Research centers
and museums, dance performances, music and drama; An open art project and an important
architecture.

The United States is also a center of high quality education. The country has more than 1,500
universities, colleges and educational institutions, some of them world-famous. In the country
there are many gambling places like in the city of Las Vegas known as Sin City (City Full of
Sin).

American Festivals and Holidays

In American culture, there are three biggest holidays happening at the end of the year ie
Halloween, thanksgiving and christmast. On Halloween day, people will race to partying
costumes. Halloween Day always falls on October 31st. Halloween origin is from Ireland,
that is from Gael culture. In the past, people used masks to pretend to be evil spirits and to
reconcile with evil spirits on a special day where the barrier of the world of the dead and the
open life. At a Halloween party in America, children will usually go from house to house and
ask for candy or chocolate. The houses are usually decorated with creepy symbols. The main
symbol of the Halloween celebration is the pumpkin, usually the gourd carved into a scary
face shape and irradiated lights from the inside. In New York City, there is usually a very
crowded costume parade.
The festival and the second holiday that has become American culture is Thanksgiving
Day. Thanksgiving is a day of thanksgiving in American tradition. Thanksgiving always falls
on Thursday the fourth week of November and becomes an official holiday. Thanksgiving
itself is a day to give thanks and praise God for the given harvest, so it happens at the end of
the harvest season. The religious element is also a tradition in this celebration. At the
thanksgiving ceremony, the whole family and relatives gather together. The obligatory dish of
thanksgiving is a roast turkey with cranberry sauce. Because of the origin of the
Thanksgiving of the Pilgrims, the dishes are also made from authentic North American food
originally given by the Indians to the Pilgrims. At dinner with this, the family members will
tell the good things they experience as a form of thanksgiving.

After two days off, the day of Christmast or Christmas is known. Christmast's Day is a
Christian and Catholic religious day, to celebrate the birth of the Savior Jesus Christ.
Christmas Day falls on December 25th. The moments leading up to Cjristmast, people will
decorate their homes with Christmas trees, lights, writing Merry Christmast, even snowman
because Christmast in America falls in winter. On the night before Christmast, Christians will
go to church. This holiday is also used as a time to gather and dinner with family, exchange
gifts, mutual charity for the poor and the time Santa Clause is famous for giving presents to
children appear.

American cuisine
Burger became one of the most famous food from America that has been worldwide. Burger
is a combination of two round breads in the middle inserted with various materials. The
ingredients for filling the burger are meat can beef or chicken, cheese is generally melted
mozzarella cheese, vegetables such as lettuce, tomatoes, peppers or
Ketimu coupled with mayonese spice and tomato sauce or sambal sauce. Burger is a practical
American cuisine to make.

Fried chicken is a dish of chicken flour with spices and then fried in hot oil. Fried chicken is
also a popular cuisine worldwide. Characteristic of American fried chicken is a dry flour,
krispi and brown and spiced typical. Usually fried chicken served with fried potatoes or rice
and selected as a filling weight food. Fried chicken is usually also a mandatory meal
presented during Christmas and Thanksgiving.

Succotash is a dish with the main ingredients of corn and various nuts. The other supplement
of succotash is tomatoes, red or green peppers and various vegetables. American cuisine is
relatively cheap and the ingredients are easy to come by.
Succotash does occur when America suffers a major crisis where Americans are hard to eat,
so they make succotash as cheap food. Succotash is often served during Thanksgiving. This
dish can also be cooked in a cauldron and served in pie form.
Like the translation, corn bread is a bread made of corn flour. Corn bread is often eaten along
with liquor. Corn bread is very easy to make and can be formed various kinds.
Cornbread there is a wide variety, roasted cornbread, ordinary sweetbreads, fried, steamed
and even made dry bread. This Corn bread can be served with pea soup, honey, butter, onion,
and so on.

Sometimes corn bread is also crushed and served with cold milk like cereal. Corn bread can
also be made into a tortilla. Tortillas are flat bread made from wheat or ground corn, bread is
without yeast.
 OPPORTUNITY AND THREATS

Every activity to start a business or business, I have to measure my ability to the

environment or a competitor, that is through SWOT analysis: 1. Strength (strength) The
strengths of this product are: A. Selling products to all circles of society. B. 1 (one) product
consists of several kinds of flavors. C. The ingredients of the product are assured and
hygienic. 2. Weakness (weakness) The disadvantages of this product are: A. Do not have
enough experience yet Experience to start a business that is still very minimal is a weakness
that must be overcome. B. Lack of Human Resources Limitations of human resources as
producers or makers of sardine. Our lack of skill in the process of making sardine itself. C. Its
products are easy to imitate. 3. Opportunity (opportunity)

Opportunities are:

A. Number of consumers

The number of people who love a variety of sardine variations, because sardine is a food
that is ready and easy to process. With this sardine will add sardine variation and offer a
new taste for the community at large.

B. Strategic place.

C. Excellent facilities.

4. Threath (threat)
One of the most common threats of concern is consumer misconduct. The presence of
competitors who sell products with a price that is not too expensive.
 BIBLIOGRAPHY

Oded Shenkar,Yadong Luo and Tailan Chi.2015. business international. New york.
Routledge ( taylor & francis group )

J.panglaykim.2007.Bisnis internasional: Indonesia, ASEAN dan dunia.the universty of

California. Yayasan Proklamasi, Centre for Strategic and International Studies, 1980

Jusuf Panglaykim.2007. Bisnis internasional dalam lingkungan yang sudah berubah: suatu
pengantar. the University of Michigan. Penerbit Sinar Harapan, 1985

Shirley B. Dreifus.2008. Business International's global management desk reference. the

University of California. McGraw Hill, 1992

Les R. Dlabay and James Calvert Scott.2008.international business.united statess of america.

South-western ( cengage learning )

Ricky W.Griffin and Ronald J.Ebert.2007.bisnis.Ciracas,jakarta 13740.penerbit erlangga