MBA BUSINESS DEVELOPMENT PROJECT BRIEF - TEMPLATE

STUDENT NAME : ______________________________ NEW BUSINESS

EXISTING
START-UP BUSINESS
INTAKE : ________ _______________________________
X
LOCATION : ________ BSC COLOMBO ____________________________

1. TOPIC / TITLE : A study of factors leading to sustained profitability in

conducting national level events in the event management
business of SLIM

2. COMPANY : ____________________________
(IF APPROPRIATE)
3. PURPOSE OF THE PROJECT

The main objective of this project is to develop a business plan to BRING ABOUT FACTORS FOR
SUSTAINING PROFITABLE EVENT MANAGEMENT in managing large scale events. This proposal will
explain the strategies and plans involved along with factors of marketing the event, cost and
human capital management. Also a financial plan is proposed for the 3 years ahead. This proposal
will lead to establishment of effective management of the main events to achieve profitability and
long term sustainability leading to achieving the future objective of becoming a well recognised
4. REASEARCH
awards DESIGN
programme at the
The research design will be Asian regional
carried level.the methods involving qualitative and quantitative
out through
analysis with existing data internal and external. The data will be analyzed to provide the right
direction and solutions for the organizations stated issues and opportunities.
5. PROJECT TIME PLAN (GANTT CHART FOR 12 WEEKS) PLEASE ATTACH

6. DO YOU HAVE ACCESS TO DATA SOURCES?

Yes, the data sources to be referred will be through the mode of secondary data which are from
the sources based on past events as well as the websites, books, data bases and the journals
where the data is already present. Data from previous research conducted for similar Business
development plans and dissertations will also be used.

7. STATEMENT OF PERSONAL COMPETENCE TO ACHIEVE THIS PROJECT

The project will be achieved with the constant interaction with the industry personnel and through
prior knowledge in this industry sector which I have been involved in for the last 5 years.
Management, team building, coordination, delegation, analytical and planning skills acquired
through over 10 years senior management experience locally and abroad will help in this
endeavor.
 8. RESOURCES TO BE DEPLOYED

Capital, human and the financial resources will be deployed towards the project. Data from annual
reports and internal data on revenues, costs and profitability will be used to assess profitability.
Insights of past committee members will be used to ascertain best practices.

Date of Submission: ______________________________ Signature:

_________________________________

Project Time Plan

Apr-
No May-17 Jun-17 Jul-17
Tasks 17
. W W W W W W W W W W
W4 W2 W2 W2 W4
1 3 4 5 1 3 4 5 1 3
1 Submission of brief template
Submission of online training results and
2 ethics form
Guidance & Feedback from Academic Panel
3 Members.
4 Start of BDP
5 Submission of Finalised Ethics Forms
6 Classification of data required
Second Guidance Session with the Academic
7 Panel Members.
8 Gathering data & analysis
9 Establishing foundation for report writing
Third Guidance Session with the Academic
10 Panel Members.
11 Writing the report
12 Finalising the draft report
Fourth Guidance Session with the Academic
13 Panel Members.
14 Submission of 100% Draft of the BDP.
15 Start Reflective Research writing
16 Finalise Reflective Research Report
Final Feedback Session with the Academic
17 Panel Members.
18 Finalise BDP & RRR
19 FINAL Submission of BDP and RRR.