Hospitality Operations & Design Conference 2010

FHA 2010 Hospitality Operations & Design Conference Singapore Expo
22nd April 2010
Hospitality Operations & Design Conference 2010
Singapore Expo
22nd April 2010
The Rise of Halal Conscious Travellers and its Impact

on the Global Hospitality Industry
Fazal Bahardeen
CEO, Crescentrating
Presentation by: Fazal Bahardeen Copyright 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
22nd April 2010
Halal Conscious Travellers
Why take a serious look at this market segment
What are their unique needs and how can they be accommodated
How to promote these facilities & services while
balancing the needs of the other market segments
22nd April 2010
Halal (products & services) Basics
Halal : Permissible for use by Muslims, as opposed to non-Halal /

Haram (Not permissible for use by Muslims)
Halal : goes well beyond Food
Values behind Halal : also attracting non-Muslim consumers
The vast majority of producers of Halal products & services in the world
are MNCs
22nd April 2010
The Halal market
1.6 billion Muslims - representing 23% of world population and

growing (based on PewResearchCenter of USA October 2009)
Increasingly Halal conscious
Their search for Halal products goes well beyond Food
Given the choice, will choose a more Halal option ; more and
more Halal options available now across many industries
An industry now estimated beyond USD 2 Trillion
22nd April 2010
Some facts & figures

Halal Food market : +US$600 billion globally ; 16% of world food market
Islamic finance industry : growing at 15% ; could reach US$4 trillion in five years up
from US$500 billion in 2008 ; Moodys Investors Services
Nestle : US$ 3.6 billion sales from Halal Products
New Zealand : worlds biggest exporter of Halal Lamb

Netherlands: Rotterdam port one of the biggest Halal warehouses
Brazil : a substantial percentage of its meat exports are Halal products.
Malaysia / Thailand : aggressively positioning itself in the Halal market
Halal Conferences & Exhibitions : fast growing phenomenon

Websites on Halal issues : exponential growth
Google searches on Halal : recording a massive increase
22nd April 2010
Extends to a whole spectrum of industries
Banking
Investment Banking
Food and Beverages
Wealth Management
Pharmaceuticals
Beauty & Wellness
..in the brink of another major Halal industry
Halal Friendly Travel and Hospitality
22nd April 2010
Potential Halal consious

market making up an 8.0%
increasing 6.0% 1995

2000
4.0%
share 2.0%
2006
2007
of the Total Tourism 0.0%

% of Total Tourism Expenditure
expenditure
Within 2 to 3 years it will be a USD 100 Billion industry
22nd April 2010
How the Industry is reacting .
Thailand, Hong Kong,

Dusit Hotel Group
Gold Coast,
Korea, China
22nd April 2010
Gives many opportunities for innovation

Hotel industry
Halal Food industry
Medical Tourism
Tour and travel operators
Airline Industry
..
to cater to the needs of these travelers
22nd April 2010
22nd April 2010
What are Halal Friendly facilities and services for Hotels ?
Halal food services

Need to Have
Salaath (Prayer) facilities
Guest bathroom facilities

Good to Have
Ramadhan (fasting) facilities
Recreation facilities and services

Nice to Have
No non-Halal activities
22nd April 2010
Halal food - Assurance
Self Assurance
Self Assurance + (Muslim owners / use Halal certified products)
Kitchen Certified Halal
Restaurant Certified Halal
22nd April 2010
Halal food services ?
A Halal certified Restaurant / Kitchen
A Halal certified Breakfast corner / on request
Halal option in the room service menu
A list of the nearby Halal certified restaurants
22nd April 2010
Prayer facilities ?
Prayer direction
Prayer Timings
Prayer Mats
A list of the nearby Mosques
22nd April 2010
Water usage in the Guest washrooms
Ramadhan Facilities
22nd April 2010
FHA 2010
Islamic Tourism
Hospitality
and Halal
Operations
Conscious&Travelers
Design Conference Singapore
IISTHAL 2009
Expo
8th December
22nd April2009
2010
A Pioneering effort to facilitate the

growth of this market segment
Presentation by: Fazal Bahardeen Copyright 2009

2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
22nd April 2010
The two Core products

Rating system on the level of Halal
friendly facilities Crescentrating
+
Travel Portal dedicated to
the needs of the Muslim www. crescentrating.com
traveler
22nd April 2010
Crescentrating
A rating standard for travel and tourism facilities and services
for its Halal friendliness
Already launched the Hotel Crescentrating product

Plans to launch Crescentrating for Restaurants, MICE venues, &
Cruises
Other areas for Crescentrating under review
22nd April 2010
Crescentrating for Hotels
Halal friendly requirements

Helpful Accommodates Specializes
Salaath (Prayer) facilities

Recreation facilities
Halal food services
and services
Guest bathroom facilities
Non-Halal activities
Ramadhan (fasting) facilities
Does not require any changes to the existing services to

other customers
22nd April 2010
Our website
Listing of all Crescentrated Services and facilities (Hotels,

Resorts, Cruises etc)
Specifically highlighting the Halal friendly services and
facilities (Creation of unique Icons)
Country Guides / City Guides developed to suite the
requirements of this market segment
Airport Guides
www.crescentrating.com
22nd April 2010
Unique set of Icons
More to come for

Airports, Hospitals, MICE venues
Etc..
22nd April 2010
Crescentrating Guides to come
Restaurant Crescentrating Guide

Theme parks Crescentrating Guide
Shopping Malls Crescentrating Guide
Attractions Crescentrating Guide
MICE facilities Crescentrating Guide
Cruise ships Crescentrating Guide
Medical Tourism Crescentrating Guide
All developed to satisfy the needs of the Halal conscious traveler
22nd April 2010
Conclusion
Halal Friendly Travel & Hospitality is set to be the next big Halal industry
Will be USD 100 B market in the near future
A huge opportunity for innovation and Pioneering
At Crescentrating, we are committed to leading & facilitating

the development of Halal Friendly Travel and Hospitality services & facilities
to benefit the travelers, the service providers, destinations, ...
22nd April 2010
You can now follow us
www.twitter.com/crescentrating
www.crescentrating.com
Thank You

Hospitality Operations & Design Conference 2010

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FHA 2010 Hospitality Operations & Design Conference Singapore Expo

22nd April 2010

Hospitality Operations & Design Conference 2010

The Rise of Halal Conscious Travellers and its Impact

Halal Conscious Travellers

Why take a serious look at this market segment

Halal (products & services) Basics

Halal : Permissible for use by Muslims, as opposed to non-Halal /

Halal : goes well beyond Food

Values behind Halal : also attracting non-Muslim consumers

The Halal market

1.6 billion Muslims - representing 23% of world population and

Increasingly Halal conscious

Their search for Halal products goes well beyond Food

An industry now estimated beyond USD 2 Trillion

Some facts & figures

Nestle : US$ 3.6 billion sales from Halal Products

New Zealand : worlds biggest exporter of Halal Lamb

Halal Conferences & Exhibitions : fast growing phenomenon

Extends to a whole spectrum of industries

Potential Halal consious

increasing 6.0% 1995

of the Total Tourism 0.0%

Within 2 to 3 years it will be a USD 100 Billion industry

How the Industry is reacting .

Thailand, Hong Kong,

Gives many opportunities for innovation

to cater to the needs of these travelers

Halal Conscious Travellers

Why take a serious look at this market segment

What are Halal Friendly facilities and services for Hotels ?

Halal food services

Guest bathroom facilities

Recreation facilities and services

Halal food - Assurance

Kitchen Certified Halal

Restaurant Certified Halal

Halal food services ?

A Halal certified Restaurant / Kitchen

A Halal certified Breakfast corner / on request

Halal option in the room service menu

A list of the nearby Halal certified restaurants

A list of the nearby Mosques

Water usage in the Guest washrooms

Halal Conscious Travellers

Why take a serious look at this market segment

A Pioneering effort to facilitate the

Presentation by: Fazal Bahardeen Copyright 2009

The two Core products

Already launched the Hotel Crescentrating product

Crescentrating for Hotels

Halal friendly requirements

Salaath (Prayer) facilities

Does not require any changes to the existing services to

Listing of all Crescentrated Services and facilities (Hotels,

Unique set of Icons

More to come for

Crescentrating Guides to come

Restaurant Crescentrating Guide

All developed to satisfy the needs of the Halal conscious traveler

At Crescentrating, we are committed to leading & facilitating

You can now follow us

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