Appendix1: Taxi Driver Survey Questionnaire

Q .1) Is the Taxi

(A) Self owned ( )
(B) Rented one ( )

Q Factors 1 2 3 4 5 .
2)
Brand Awareness
Mechanic
Recommendations
Place of Purchase
Price of Lubricant
Quality of
Lubricant

Special Offers
which engine oil you use for your Taxi?
(A) Servo lubricants ( ) (D) Valvoline ( )
(B) Mak Lubricants ( ) (E) Gulf oil ( )
(C) Castrol India ( ) (F) Other ( )

Q .3) How according to you the various factors affecting the purchase behavior of lubricants can be
rated?

Where: 1- Highly satisfied, 2- satisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied

Q .5) what you want the company should give from the following offers?
A. Discount ( )
B. Complementary Gift Items ( )
C. Anything from these two Offers ( )

Q .6) If company gives gift items then, what item you desire to have with you?
A. Toothpaste ( ) B. Soap ( )
C. Hair oil ( ) D. Beauty cream for family ( )
E. Shaving Cream ( ) F. Anything ( )
 Appendix2: Two Wheeler Owner Survey Questionnaire

Q .1) which engine oil you use for your Two wheeler?

Factors 1 2 3 4 5
Brand Awareness
Mechanic
Recommendations
Place of Purchase

Price of Lubricant

Performance of
Engines
Lesser Knocking
Noise
(A) Servo lubricants ( ) (D) Valvoline ( )
(B) Mak Lubricants ( ) (E) Gulf oil ( )
(C) Castrol India ( ) (F) Other ( )

Q .2) How according to you the various factors affecting the purchase behavior of lubricants can be
rated?

Where: 1- Highly Satisfied, 2-Ssatisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied

Q .3) which pack of Lube oil you generally buy?

(A) Open ( )
(B) Lt ( )
(C) 1 Lt ( )
(D) 3 Lt ( )

Q .4) Servo 1Lt pack comes in?

(A) Plastic packet ( ) (B) Plastic bottle ( )
(C) Both ( ) (D) Don't know ( )

Q.9) what is the packet color of Servo?

Ans

Q .10) Servo is a?
(A)Good quality oil ( ) (B) Low quality oil ( )
(C) Costly oil ( ) (D) No idea ( )
 Appendix 3: Four Wheeler owners Survey Questionnaire

Q .
1) Factors 1 2 3 4 5
Brand Awareness
Mechanic
Recommendations
Place of Purchase

Price of Lubricant
Lubricity of
Engines
Viscosity of
Lubricant oil
which pack of Lube oil you generally purchase for your four Wheeler?
(A) Open ( )
(B) 1/2 Lt ( )
(C) 1 Lt ( )
(D) 3 Lt ( )

Q.2) How according to you the various factors affecting the purchase behavior of lubricants can be
rated?

Where: 1- Highly Satisfied, 2-Ssatisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied

Q .5) Do you recommends others to buy any particular brand?

A. Yes ( )
B. No ( )
C. Sometimes ( )

Q .3) what you think the company should give from the following offers?
(A) Discount ( )
(B) Complementary Gift Items ( )
(C) More quantity in same price ( )
(D) Anything from these two Offers ( )