Reduce costly business mistakes .

Analysis tools to
help you think your way to success: to help you
become a better problem solver, decision maker
and idea implementer.

Edward de Bono
POWER OF PERCEPTION
Direct Attention Thinking Tools de
BONO
We've all said it. Too much to do, too little time. But what if you For some strange reason subtitles
could really focus; cut out all the distractions and funnel your were also added when Australians
thoughts until you drill down to the right action? Think how much were speaking! A huge error in
more you could accomplish. perception!

Direct Attention Thinking Tools (DATT) will enable you and
your teams to consider broad and inclusive viewpoints. The tools
create a framework for de ining a situation so it can be thoroughly
thought through. The resultsolutions that make sense to the
team that are supported and actionable.
DATT thinking tools are designed to
help us deliberately set out to
broaden our perception so we can
reduce costly business mistakes. The
ten DATT tools are a practical way to
d i re c t t h i n k i n g a t te n t i o n to a

A De Bono POWER OF PERCEPTION systems USA certi icate course

The power of using a common language and tools speeds up the
work process and improves productivity. Equip your teams to be
able to think together in a constructive and thorough manner. Your
business results will improve because thinking performance
drives business performance.
We operate in an incredibly fast paced business environment.
Mistakes in thinking happen. They aren't intentional. Our
perception gets in the way.
particular aspect of a subject we are
exploring. We use these tools because
we want a pro-active way to move our
thinking forward to a successful
result without falling into the trap of
faulty perception that can lead us
astray and waste millions of dollars.

We fail to look for something

We see only part of a situation
We fail to consider consequences
We don't generate alternatives
We neglect other people's point of view
For example, at the 1996 Summer Olympics in Atlanta, subtitles
were added to monitors when people of foreign languages were
speaking.

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Address :- E-3 Third Floor Main Road Kalkaji New Delhi 110019 T:- +91 11 41080000 , +91 11 41629369
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 Sometimes the situation is only a problem because it is looked
at in a certain way. looked at it is another way, the right course
AUTHORISED SUB DISTRIBUTOR of action may be so obvious that the problem no longer exists.
-Edward de Bono

GENESIS EVENTS INDIA an Ofcial Sub Distributor of Edward de Bono POWER OF PERCEPTION

The Ten Tools Description

C&S Consequences and Sequels - Consider the future consequences of a
solution in order to prevent unintended negative results, and to
capitalize on future value.

P.M.I. Plus, Minus, Interesting: Ensure all sides of a matter have been
considered before a decision or commitment is made. Must more robust
than the traditional approach to considering just the plus and minus
points. .

RAD Recognize, Analyze, Divide: Break apart challenges into manageable

pieces in order to maximize eort and resources.

CAF Consider all the Factors: Save eort and costly resources. Consider all
the factors related to an action, decision, plan, judgment or situation
before taking action.

A De Bono POWER OF PERCEPTION systems USA certi icate course

A.G.O. Aims, Goals, Objectives: Keep a razor sharp focus on goals in order to
keep moving forward to results.

A.P.C. Alternatives, Possibilities, Choices: Broaden your range of solutions in

order to choose the one that best meets the business challenge.

O.P.V Other People's Views: Secure buy-in and ensure success by

incorporating important features of dierent view points. Let's avoid,
We should have asked XXX for their thinking about this. Put yourself in
other people's shoes.

K.V.I. Key Values Involved: Ensure that values are in line with your thinking.

FIP First Important Priority: Identify the irst important priorities to ensure
results.

DOCA Decision/Design, Outcome, Channels, Action: Direct attention to the

outcome of the thinking and action that follows. Ensure completion.
After your teams learn the skills behind
the DATT tools they will

GENESIS EVENTS INDIA

Address :- E-3 Third Floor Main Road Kalkaji New Delhi 110019 T:- +91 11 41080000 , +91 11 41629369
www.genesiseventsindia.in
 AUTHORISED SUB DISTRIBUTOR

Look ahead to see the consequences of an action, plan, decision, recommendation before taking
action.
Ensure that all sides of a matter are considered before a decision or commitment is made.
Break a situation into smaller, more manageable parts to make it more ef icient to consider.
Explore all factors related to an action, decision, judgment so important factors are not left out.
Keep a razor sharp focus on goals in order to keep moving forward to an end result.
Step into the shoes of the other people involved to broaden perception and buy-in.
Broaden the range of solutions considered to select the one with the best impact.
Ensure values are in line with thinking, solutions and action.
Determine what needs to happen irst when faced with a long list.
Action plan for implementation.
Who Will Benet By
Learning DATT Tools
A De Bono POWER OF PERCEPTION systems USA certi icate course

People who have dif iculty understanding and seeing the big picture.
Groups that need to thoroughly judge situations before taking action.
People who need to shift their thinking to replace obstacles with solutions.
Groups that make snap judgments that end up being costly mistakes.
People that want to improve their odds of more consistently making the right call.

Thinking is the most Important

human skill both for individuals
and society

Participant will get the original course material and participation certi icate from dBTS USA. These
workshops are protected under the copyright Laws patented to Dr. Edward de Bono therefore only Original
Course Material imported from USA is given to all participants.

GENESIS EVENTS INDIA

Address :- E-3 Third Floor Main Road Kalkaji New Delhi 110019 T:- +91 11 41080000 , +91 11 41629369
www.genesiseventsindia.in