Pete Gorman

Milwaukee, WI | Chicago, IL | 414-791-5611 | peterg5@mac.com |

linkedin.com/in/petegorman

Creative Director, Brand Marketing

Driven to help companies escape one of many to become THE ONE
Award-winning Creative Director and Brand Strategist with proven record of making
great teams and brands even better. Extensive experience with B2B and B2C clients
across wide range of industries. Expertise spans traditional and digital channels and
includes Brand Building, Identity, Corporate Communications, Package Design, Print, and
Interactive Solutions. Expert in Adobe Creative Suite, Iconic Brand experience includes
Harley-Davidson, JI Case, Miller Brewing, Masterfoods, M&Ms, Pedigree and Johnson &
Johnson. Noted for collaborative and inspirational leadership style. Can be as hands-on as
needed to get it done.

Core Competencies
Corporate Digital Marketing Package Design
Branding
Advertising Public Relations Web Design
Marketing Brand Audit Shopper
Marketing
Copywriting Corp. Team Leadership
Brand Strategy Communications Mentoring
Creative Direction

Notable Accomplishments

Selected by Miller Brewing to design beer bottle of the future for use in the movie
Back to the Future II.
Developed Harley-Davidson Beer Brand used as collectable and promotional
beverage at Harley events.
Honored with International Summit Award for Best Interactive Corporate
Website and Best Ad Campaign for a National Fitness Chain.
Received International SEMA Award for best new package design (Automotive
Industry).
Provided front-end design, strategy and direction for new corporate website
resulting in 880% increase in Form Submissions. Grew inquiries at 9x rate of old
website. Unique Users rose by 43% and Page Views by 165%.

Peter's ability to produce breakthrough sales-generating brand solutions is, to us, well
proven. His creative and brand skills have become a valuable resource. His personable
style makes him easy to work with. Always ready, never shaken, he always comes
through. I recommend him highly. S. Gorvett, Chilled Beverage Manager, Nestle USA

Professional Experience
JX Enterprises
Marketing Manager, Senior Creative, Brand Strategist
Peter Gorman | 414-791-5611 | peterg5@mac.com | Milwaukee, WI Chicago, IL

Successfully performed brand audit to align companys internal and external touch
points, maximizing marketing efforts and driving out waste. Collaborated with Senor
Marketing Analyst to analyze data to inform strategic branding solutions and change
management initiatives for company. Contributed to ongoing qualitative and quantitative
research to determine effectiveness of and to fortify impact of social media, digital and
print campaigns.
Provided front-end design, strategy and direction for new corporate website
resulting in 880% increase in Form Submissions. Grew inquiries at 9x rate of old
website. Unique Users rose by 43% and Page Views by 165%.
Coordinated and negotiated first ever sponsorship of touchdowns with Green Bay
Packer NFL team.
Increased media exposure 300% over previous two years with enriched Public
Relations/digital strategy.
Provided energized leadership within entrepreneurial environment by defining
roles, mentoring teammates, streamlining processes and elevating strategic
discipline.
Nurtured vendor relationships so they felt like a partner and not a vendor.

CannedWater4Kids (a 501c3 charity) 2009-Present

Board Member/Brand Strategist
Collaborated with Founder and CEO to leverage and grow brand over 750%.
Created package design that was awarded Gold Medal Premium Water Division
in Packaging World Magazines Global Package Design Award Show.

Catapult Marketing and Mangano & Associates, Phoenix, AZ 2004-2013

Acting Senior Creative Director
Provided daily leadership, led strategic ideation and direction. Assisted with new
business pitch creative, strategic conception, design and copywriting across all media,
including shopper marketing, print, direct mail, packaging, POS, online, and UI/Front-end
development.
Drove successful brand solutions for North American Breweries, Progresso, JI
Case, Petco, Pedigree, M&Ms, Splenda, Walgreens, Johnson & Johnson and
Safeway.
Spearheaded creation of in-store collateral materials for M&Ms Ms. Brown
character intro in English
and Spanish.

Brand Support 365 2011-Present

Brand Marketing Executive Consulting
I provide Contract Creative, Marketing & Brand Consulting.
Deliver strategic concepting, design and copywriting across all media to include shopper
marketing and UI/Front-end development. Provide team and brand leadership to
galvanize relationships with other offices, clients and suppliers.
Honored with International Summit Award for Best Interactive Corporate
Website and Best Ad Campaign for a National Fitness Chain.
Successful brand solutions for Brands like Johnson & Johnson, Splenda, M&Ms,
Snickers, Dove Chocolate, Walmart, Walgreens, Dollar General, Target, Loyola
University, North American Breweries, Pedigree, and Uncle Bens.

Restaurant.com, Chicago, IL 2008-2010

Peter Gorman | 414-791-5611 | peterg5@mac.com | Milwaukee, WI Chicago, IL

VP Creative & Brand Strategy

Hired to align, grow and fortify the Restaurant.com brand. Provided front-end
development, and creative leadership. Drove creative brand strategy and solutions to
support companys efforts across all channels, including consumer, incentive & loyalty
solutions, affiliate and restaurant partners. Provided leadership, guidance and assistance
to cross-functional brand teams, as well as outside agencies and independent
contractors. Led creative strategy and nurtured relationships between internal and
external stakeholders, Executives and partners.
As member of executive team, led creative efforts responsible for boosting profits
1,000% between 2008-2010, generating 300% more annual revenue, and record
net profitability for 24 months straight.
Instituted daily learning and sharing of emerging advertising marketing and design
trends.
Streamlined creative process, which led to increased productivity and reduction of
errors.

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SpectraCom Interactive, Milwaukee, WI Creative Director/Senior Brand Strategist
Micro Inks Corporation, Schaumberg, IL Creative Director/Senior Brand Strategist
Gorman Advertising, Milwaukee, WI Director, Brand Marketing & Creative
Bozell, Chicago, IL Senior Art Director
Pabst Brewing Company, Milwaukee, WI Creative Director

Education
Cardinal Stritch University
BA Psychology