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Introduction:
The reason behind this topic is that recently the company is running three plants. And they are
planning to establish the new plant. So for that they want to know the awareness regarding their
brand, what are the perceptions in consumers mind regarding the biscuits. Which biscuits are are
easily available and which are not easily available, What all factor consumer look after before
buying their products.
They want to check the need recognition, informations, purchasing Decisions, post purchase
decisions, taste etc.
And as there are so many competitors they need to maintain there brand name as well as the
market share so they have to do the survey before establishing the plant. After we know that
Customer Is The King Of The Market so company has to know about the consumers view point.
The study of consumer preference is very essential in the field of marketing as it helps firms to
construct smarter marketing strategies by getting an insight about what affects the decision
making of consumers.
Keeping in the mind consumers views company can generate the ideas and can established a
plant and can make the different marketing strategies for the promotion of the new product.
So after the survey whatever the conclusion come all departments can also take the decision
.Finance department can have an complete idea that how much finance is to be procure, HR
department can plan for recruitment of new employees for the new plant, purchase department
search for the raw material suppliers.
In less than 15 years, the mobile phone has become an essential part of our daily lives. It is no
longer a luxury item and has become one of the most commonly used daily consumer goods
throughout the world. Despite its growing significance, there is still a lack of research work in
many countries in this field. This study aims to make an approximation of the M-shopper profile
and identify the variables influencing purchase behaviour. The methodology used to achieve
these objectives is based on 7 focus groups and the analytical techniques of ChiSquare and
logistic regression. Analysis of the results obtained from a representative sample of 2,104
Spanish Internet users shows that the M-commerce decision can be predicted according to
consumer age, social class and behaviour patterns as user of non-store shopping channels.
4. . Buying Behaviour Of Rural And Urban Consumers In India: The Impact Of Packaging
Mahavir Sehrawet and Subhash C. Kundu Haryana School of Business, Guru Jambheshwar
University of Science & Technology, Haryana, India
This study aims to establish whether the residential background of consumers has a varying
influence on their buying decisions. A survey of 1090 urban and rural respondents was carried
out of which 523 were rural and 567 were urban. The gathered data were analysed by applying
counts, percentages, means, and analysis of variance. Rural residents found that packaging is
more helpful in buying, that better packaging contains a better product and that they are more
influenced by the ease of storing a package than their urban counterparts. Ease of carriage,
package weight, simplicity, transparency and similarity of packaging have comparatively less
impact on purchase decisions of rural consumers than urban ones. However, rural consumers are
more critical about packaging as they strongly consider that it contributes to misleading buyers
and is also an environmental hazard.
International Journal of Innovation and Scientific Research ISSN 2351-8014 Vol. 14 No. 2 Apr.
2015, pp. 278-286
: The study of consumer behavior is very essential in the field of marketing as it helps firms to
construct smarter marketing strategies by getting an insight about what affects the decision
making of consumers. The purpose of this paper is to analyze the theoretical aspects of consumer
buying behavior and the factors that influence it. This paper also reviews the relationship
between consumer buying behavior and the factors that influence the consumers purchasing
process and purchase decision.
7. How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan
, Sajjad Nazir 1, Arsalan Tayyab 2, Aziz Sajid 3, Haroon ur Rashid 4, Irum Javed 5, IJCSI
International Journal of Computer Science Issues, Vol. 9, Issue 3, No 1, May 2012
This research says that that most of the people already shopping online and prefer to make their
purchases online, but there are some factors such as psychological factors, social factors
emotional factors, and the privacy factors which affect the buyer attitudes of online purchases.
The protection of privacy and security are major problems that affect the behavior of the
population to buy online. Various attitudes of consumers toward online shopping are not in rest
in the study which reveals that the purchase online is easy, comfortable and better that
conventional shopping due to various factors. Price, the trust, the convenience and the
recommendations have been identified as important factors. Price was considered to be the most
fascinating and affecting factor for the majority of students and the general public. Most of the
consumers hesitate not to do shopping online, because of the insecure payment and transactions
systems.
8. Analysis of Culture and Buyer Behavior in Chinese Market
, Yan Luo School of Management Tianjin University,
Culture is the most basic cause of a persons wants and behavior. Country, like China, who has
such a long history, has rich culture background. So it is very critical for international cooperates
who want to do business in China to know about Chinese culture and how it works to buyers
behavior. Starting from Chinese culture in Marketing context, this paper discusses how culture
influence buyers behavior in Chinese Market. Keywords: Culture, Buyers behavior, Chinese
market.
9. CONSUMER BEHAVIOUR TOWARDS SMARTPHONE INDUSTRY IN INDIAN
MARKET
OBJECTIVES:
DATA ANALYSIS:
The analysis of data has been carried out with the help of statistical tools like Charts with
the help of ms excel software.
LIMITATIONS:
The reliable result of the study I am going with primary data.
Respondents may give biased answers for the required data, some of the respondent did
not like to respond on particular questions, thus it will be limited.
Research is time consuming but here time is less.
GENDER RESPONDEN
T
MALE
FEMALE
45
55
GENDER
60
40 55
45
20
0
MALE FEMALE
INTERPRETATION:
From the above graph it can be analyze that there are 55 female and 45 male out of
100 respondents.
2.AGE:
AGE RESPONDEN
T
15-20 20
21-25 40
26-30 29
30 & ABOVE 11
INTERPRETATION:
From the above graph it can be analyze that out of 100 respondents 20% are
between the age of 15-20, 40% are between the age 21-25, 29% are between the age
of 26-30 and 11% are between the age of 31& above.
3.Qualification:
QUALIFICATION RESPONDENTS
GRADUATE 19
POST GRADUATE 24
OTHERS 57
INTERPRITATION:
From the above graph it can be analyze that out of 100 respondents 19% are
graduate, 24% are post graduate 57% are others.
4. OCCUPATION:
OCCUPATION RESPONDENTS
BUSINESS 16
JOB 26
STUDENT 57
OCCUPATION
80
60
58
40
20 26
16
0
BUSINESS JOB STUDENT
INTERPRITATION:
From the above graph it can be analyze that out of 100 respondents 16% are doing business,
26% are doing job and 58% are students.
BRANDS RESPONDENT
S
BRITANNIA 87
PARLE 63
CADBUURY 36
PATANJALI 63
ITC 23
PRIYAGOLD 38
BRAND AWARENESS
100
90
80 87
70
60
50 63 63
40
30 36 38
20
10 23
0
INTERPRITATION:
FROM above graph it can be analyze that out of 100 repondents 87% are aware of
Britannia brand which is been highest aware than other brand . the parle and
patanjali both are same that is 63%, Cadbury is 36%, priyagold is 38% and itc is
less aware that is 23%.
BRANDS RESPONDEN
TS
BRITANNIA 88
PARLE 41
CADBURY 13
PATANJALI 32
ITC 5
PRIYAGOLD 7
INTERPRETATION:
From the above graph it can be analyze that out of 100 respondent, 88% are consuming the
Britannia brand. And we can also see that it is the highest consuming brand among all the
other brands.
Other than Britannia parle is second brand of consumption that is 41% and patanjali 32%.
Remaining Cadbury that is 13%, itc that is 5% and priyagold very less consumed that is
7%..
PARTICULARS RESPONDENT
S
TIMEPASS 26
SNACKS 24
WHEN HUNGRY 19
WITH TEA 30
ANY OTHER 1
INTERPRITATION:
From the above graph it ca be analyze that out of 100 reondents 30% are eating the biscuits
with the tea,26% are eating for time pass,24 are eating as a snacks only 19% are eating
when they are hungry .
so people are eating biscuits more with the tea.
PARTICULARS RESPONDENTS
ONCE 60
TWICE 23
THRICE 9
MORE THAN THRICE 8
60
60
50
40
30
20 23
10
9 8
0
ONCE TWICE THRICE MORE THAN TRICE
INTERPRITATION:
From the above graph it can be analyze that out of 100 respondent 60% are eating biscuits once in a
day, 23% are eating twice a day ,9 % tthrice a day and more than thrice that is 8%.
From the above graph it can be analyze that 45% childrens are eating more biscuits in
family, then Father and Brother&sister are eating that is 39% & 38%. Mother is 37%. Rest
husband and other are less in percent compare to other that is 13% &12%.
BISCUITS RESPONDENT
S
GOODAY 29
MARIE GOLD 20
BOURBON 27
TIGER 7
LITTLE HEARTS 8
COOKIES 2
MILKBIKIES 2
50-50 5
INTERPRITATION:
From the above graph it can be analyze that out of 100 respondents the most preferred
biscuits of britannia is Gooday that is 29%. Marie gold is 20%, bourbon 27%. This three
are preferred most than other biscuits.
Tiger 7%, littlehearts 8%, 50-50 is 5% and cookies and milkbikies is 2%.So
tiger,littlehearts,cookies,milkbikies and 50-50 are preferred less than other three.
7. What all factors you look before purchasing the Britannia biscuits?
DISCRIPTION RESPONDEN
T
NUTRITION 4.27
PRICE 3.16
PACKAGING 3.22
QUANTITY 4.1
BRAND NAME 4.04
TASTE 4.75
INTERPRITATION:
From the above graph it can be analyze that respondents are giving the most preference on
the taste, nutrition, quantity and brand name. and less preference on the price and
packaging.
BISCUITS RESPONDENTS
GOODAY BUTTER 60
GOODAY CASHEW 40
BISCUITS IN GOODAY
70
60
60
50
40
40
30
20
10
0
GOODAY BUTTER GOODAY CASHEW
From the above graph iit can be analyze that out of 100 respondents 60% like Gooday
butter and only 40% like gooday cashew.
BISCUITS RESPONDENTS
BOURBON CHOCOLATE 70
BOURBON VANILA 30
BISCUITS IN BOURBON
80
70
70
60
50
40
30
30
20
10
0
BOURBON CHOCOLATE BOURBON VANILA
INTERPRITATION:
From the above graph it is analyze that out of the 100 respondents 70% respondents are of
Bourbon chocolate and only 30% of Bourbon vanila.
BISCUITS RESPONDENTS
MARIE GOLD 75
MARIE VITA 25
INTERPRITATION:
From the above graph it can be analyze that out of 100 respondents 75% like Mariegold
and remaining 25% like Marie vita .
so Marie gold is like more than marie vita by the respondents in bharuch city.
STORES RESPONDENTS
RETAILER 50
BAKRIES 33
SUPER MARKET 9
WHOLE SELLER 8
INTERPRITATION:
From the above it can be analyze that out of 100 respondents 50% of them are buying
biscuits from retailer and 33% from bakries. Only 9% are buying the biscuits from the
supermarket and 8% from the wholeseller.
So in bharuch city half of the respondent are buying biscuits from the retailer.
TASTE RESPONDENTS
SWEET 80
SUGARLESS 11
SALTY 9
From the above graph it can be analyze that 80% are preferring the sweet biscuits, 11%
prefer sugarless biscuits and 9% salty.
So in Britannia brand out of 100 respondents 80% prefer sweet biscuits in bharuch city.
CRM RESPONDENTS
GOOD 66
BETTER 33
BAD 1
60 66
50
40
30 33
20
10
0
GOOD BETTER 1
BAD
INTERPRITATION:
From the above graph it can be analyze that in bharuch city out of 100 respondents 66% of
them keep the opinion tha britannias customer relationship management is good .
Only 33% opinion is better and 1% opinion is bad.
40 44
30
20
10
0
COSTLY CHEAPER
INTERPRITATION:
From the above graph it can be analyze that 56% respondent opinion is that
Britannia biscuits are cheaper in price.
And ony 44% respondents opnions is that it is costly.
BRANDS RATING
PARLE 3.6
PRIYAGOLD 2.98
PATANJALI 3.91
ITC 2.6
CADBURY 2.55
INTERPRITATION:
so from the above table it can be analyze that out of 5 the rating of patanjali is
more and then after parle and then priyagold.
And Itc and Cadbury is very less .so patanjali come first in all this 5 brand
rating other than Britannia.
Suggestions:
Conclusion:
Among all the brand more number of respondent are consuming the
Britannia biscuits.
Awareness of Britannia is more than other brands of biscuits.
Parle and patanjali are major competitor of britannia.
Britannia is good in its Nutrition,Quantity,Taste and Brand name.
Customer relationship management and quality of Britannia is very
good.