Factual print products are articles in different mediums such as leaflets,

booklets, guides, etc. than provide trustworthy and factual information to

inform a reader/audience. Factual writing has an unbiased view with no
opinion throughout, this creates an unreasoned text providing reliable
data however, they can become bias if both factual sides to an argument
arent provided. Factual print products are mainly aimed to inform the
audience but can also be used to persuade or entertain based on the topic
area such as politics or the audiences hobbies.
Example 1
This example is a leaflet for Edinburgh Castle including a map, information
on shops and cafes and general visitor information. As the purpose of the
piece would be to inform and persuade people to come and visit the castle
the audience will be generally older, educated and able to drive/afford
transport necessary. The demographics of the audience will be male and
female due to there being no gender biased colour used and photos
including a woman and a man. Furthermore, the leaflet is about a place
not a product or specific idea which is only suited towards one gender
such as nail polish or mens body wash. The age of the audience would be
25-40, due to the images being of people involved in the tours being
around that age range. The language is also quite complex with complex
and compound sentences along the back pages being used. The leaflet is
aimed towards a mature audience which is obvious by the use of dull and
more neutral colours and the use of a sophisticated, sans serif font. The
employment status will be quite high due to the historic nature of the
castle and the connotations of wealth related to the image of a crown and
a sword. Furthermore, the audience will be well educated, wealthy and
have a good job due to Scotland being a very affluent place in which
property prices are high and quality of living is better.
The leaflet uses the colour black which connotates sleekness and
professionalism and uses white to contrast against the black to ensure the
text is legible. The black attracts a more professional, sophisticated
audience which then sets the tone and atmosphere for the castle. The
images connote the history of the castle through the use of images of
inside the castle furthermore, the images of the crown and sword etc.
connote wealth which further shows the audience type that is attempted
to be interpolated. However, as well as the realistic images, an illustration
is used to demonstrate a map of the castle to allow it all to be seen and
easily navigated around. However, to ensure this doesnt look too childish
poorly saturated colours are used and a pencil illustration rather than
computer graphic design is used. This illustration allows a clear image
which allows the information to be clear, furthermore the map is noted
with numbers then along the right hand side the areas numbered are
named, this creates a structure to the information however this does
become slightly consuming due to along the left hand side only some
numbers are illustrated with a picture and go from number 4 to 11. Each
section is sub headed which makes the information easy to find as they
are highlighted in a larger red font however I think it would be easier
navigated if the text was bolder or underlined. The images and
information are all anchored to each other creating consistency and
relevancy. This makes the information easy to find therefore suiting the
needs of some people who just want a quick glance at where places are
and those who want to read more upon the guide and what the castle
offers. The writing format is formal and uses direct address such as you
and you.
I think the information used is accurate as it based on location of the
shops, cafes and services rather than historic information as this is
expected to be explained on the site. It is important for the information to
be accurate and not misleading as due to its location it could cause
visitors to become frustrated after travelling for so long for false
information. The language uses quite a lot of direct address with the
audience such as you/your to connect with the reader. Statistics are used
to encourage further purchasing to create security and trust. I think that
the information has all been collated by the owners due to it being under
Scotlands History copyright.
Example 2
This example is a 25 page booklet on the understanding of 5 a Day,
published and supported by the NHS. The booklet isnt too densely packed
with information as it offers full page images and diagrams of a diary and
wallchart. I think this booklet has a wide audience range which isnt aimed
at either gender, this is obvious due to the white and black text and the
colour green being used an s a main colour which connotates health and
wellbeing. I think the age range is from 7-45, this is a very wide audience
but due to the nature of the booklet being nutritional and from the health
service it is meant to improve everyones wellbeing. Furthermore, the
images on the second page show a range of different age ranges and
genders eating part of the 5 a day. Due to the NHS being a national
service the language used isnt neither complex or uses jargon/slang to
appeal to a higher/lower class.
Page 16 contains a full page image of two young football players eating
oranges showing the denotation of them eating healthy however, this also
connotes that exercise is an important aspect of having a healthy lifestyle
and it is subordinately trying to promote exercise as well as 5 a day. The
bright colours, predominately green connote liveliness and health rather
than faded, de-saturated colours. In the corner of the image is the 5 a day
symbol which is repeated on the bottom left hand corner of every even
page, this sign then becomes more memorable making people aware to
look out for it on packaging. The white used for the background on all text
images makes the booklet versatile for the wide age range with people
suffering from dyslexia (being able to put their colour sheets over the top)
to having bad eye sight (being able to focus on the contrasting black text
colour. Green is used for the title of each page which creates consistency,
in addition the majority of the pages are bullet pointed which allows the
information to be clear and legible. The bullet points give order to the text
and identify the different points/acts the audience can take towards
changing their lifestyle. The images used are of good quality throughout
which shows professionalism and clarity, on the text pages smaller images
of different fruit and veg are used ranging in scale. This allows the pages
to be more bright, colourful and interesting rather than plain text
therefore appealing to a younger audience. All the images used are
relevant to the subject of the booklet and can either help attract an
audience or show meal ideas, giving further detail into the type of meals
that can be created. Quickly glancing through the booklet it is easy to find
information due to the larger font and green being used for the page titles
however, this could be made easier if the larger images on the left hand
pages are anchored by the text on the right hand side. For example, on
page 8 is an image of young kids easting apples whereas on the page
next to it (9) there is no information on a childrens diet instead on
convenience food, therefore this doesnt create consistency or make it
easier for people who prefer to look at the images then across to the text.
The booklet provides information on meal ideas and advice such as [...]
Meaning theres something for everyone! as well as factual information
such as [] microwaving vegetables is a quick and easy way to cook and
helps preserve vitamins. It is important for the information used to be
accurate with it being a wide UK health scheme therefore, it needs to be
reliable. Therefore, I dont believe any information will be misconstrued. I
think the booklet is bias towards a healthy lifestyle due to the booklets
purpose to persuade.
Example 3
This next example of factual print is a body attack leaflet by BPS. The
body attack leaflet has a balance between large full page images and
chunks of text. Due to the nature of the leaflet being for a gym and the
requirements of having a membership and paying the audience initially
starts at 16 however, I think this is specifically aimed towards an audience
of men and women around 23-27 due to the images of the people doing
the exercises being around this age. There is images of both men and
women exercising which advertises that the gym is open to both genders
however, due to there being more images of the man used I think this is
their main target audience. Due to the quality of the paper, repeated
images and lack of professional colours such as purple and black I think
the leaflet is aimed towards people in socioeconomic group C1 and B due
to the elements connotating a cheaper gym membership price. The
audience may not be necessarily educated but will have some background
knowledge on exercise as lexis such as cardiovascular and the name Les
Mills is used.
 The leaflet uses the colour grey as the predominate colour which
doesnt relate to the energising theme related to gyms. I dont think the
grey works well with this leaflet as it connotates a lack of confidence and
energy according to colour psychology whereas they should use more
energising and healthy colours such as yellow/orange. A darker, mustard
yellow colour is used for the subheadings but its usage is very minimal
and against the grey/black connotes colours for danger or warning which
again doesnt relate to the purpose of attracting a consumer for a gym
membership/body attack class. On the front of the leaflet it uses a large
image of a young man taking part it presumably the body attack class, the
image has been edited to show high and low lights on his muscles to
make them appear larger and healthier, this sign detonates a healthy
strong body but connotates that the reasoning behind it is the class. The
images of people exercising are relevant to the factual information printed
and therefore support the information. The background colour shoes a
grey to white gradient in which the bright blue and yellow on the mans
top. These colours are repeated in the logo at the bottom of the page for
fitpro and bodyattack which therefore shows that the covert purpose of
the leaflet is to promote branding as well as the class. There are two
different font types used on the front page, a smooth rounded font is used
for the brand logo BPS. This sans serif, smooth font creates a sleek
professional appearance which contrasts against the harsh grainy font
used body attack. This is a graffiti style font which is still however easy
to read, the kerning between the letters is a bit uneven which makes the
booklet appear messy and un-professional. Both fonts are in the colour
white which connotate cleanliness and purity which could further
connotate that the results from this gym and class are achievable without
steroids/shakes/etc. In areas such as What bodyattack will do for me
imperatives and command verbs are used which allows the leaflet to
avoid ambiguity.
The font used for the main body of text is a sans serif, simple legible font
however, the font size is quite small and hard to read if not close to view.
The information is bullet pointed using numbers which however makes it
easy to read and follow. The information is easy to find due to the yellow
subheadings in the grunge contrasting font. The images used support the
copy due to them being images of people exercising however, one of the
images is repeated on the same side of the copy therefore, not showing
diversity or what else this class has to offer. However, the clarity of the
leaflet isnt that clear as on the back of the leaflet theres a black section
with white font in which stands out the most against the rest of the leaflet
however, this information is an advert for Lucozade. The leaflet uses facts
rather than statistical data however, I do think this trustworthy as it
explains what happens in their class and therefore if it was to attract a
participant and they realise it is different they would lose custom. There is
some bias used to promote the product for Lucozade by using statistics
such as drinking 200-500mls of [].