MQA Approved

Hands On Workshop

Join pleasure with study in

beautiful Mauritius

Date: 19th, 20th and 21st June 2017

Venue: Voila Hotel, Bagatelle Mall, Mauritius
Phone: +230 2080272 | Email: front.desk@aea.ac.mu | Web: www.aea.ac.mu
 About Mauritius The Venue for the Training
There is no questioning the beauty of Mauritius beaches. And the famous powder white sands,
which slope gently into sapphire blue waters, have long lured visitors to the island. Yet beyond
their achingly picturesque aesthetics lies an island waiting to be discovered: markets hum, gardens
bloom, swathes of feather-tipped sugarcane ripple across undulating fields and moss green
mountains frame a verdant, compact landscape that spills into the Indian Ocean it is a textbook
tropical island paradise.
Learning Outcome?
This 3 days workshop focuses on topics in Google Fundamentals and Search Advertising, to prepare
you for the Google AdWords Certification exam. It follows the curriculum in Googles Partners
Academy programs. At the end of the workshop, you will qualify as an AdWords Certified online
advertising professional, once you pass both online exams.

On the first day, you will be introduced to basic concepts in Google AdWords, understand how its
system works and how you can develop your first campaign in Google AdWords. It provides you the
knowledge, tools and reports that are fundamental to using Google AdWords.

On the second day, you will have hands-on practice and discussions on questions similar to the
AdWords Fundamental Exam. This will familiarize you with the exam format and prepare you for the
online exam. After this assessment, you will dive deeper into the concepts of Search Advertising. You
will learn advanced skills to create, manage and optimize search ad campaigns across the Google
Search Network.

On the third day, you will complete the final module for Search Advertising before hands-on practice
and discussions on its main topics. This prepares you for the final Search Advertising exam for this
workshop.

At the end of the course, you will develop expertise to execute digital strategies on Google Search
Advertising. More importantly, you will meet the requirements of Google AdWords (upon passing
both exams), and earn a certificate to showcase your expertise to the world!
 Breakdown of Training
Day 1: AdWords Fundamentals
Module 1: Introduction to online advertising
Benefits of online advertising
Types of advertising networks in AdWords
Understanding AdWords Auction
Ad rank and Quality score
Module 2: Setting up an AdWords campaign
Creating AdWords account and structure
Setting up campaigns and budget
Creating ads and ad groups
Building keyword lists using AdWords Keyword Tool
Enhancing ads with extensions
Day 2: AdWords Fundamental Certification
and Search Advertising
Google Advertising Fundamentals Practice Test 120 min
Get a feel of actual Google Advertising Fundamentals Exam with
questions on the main topics
Google Advertising Fundamentals Exam 120 min
Take the actual exam from your Google Partners account (80%
passing score)
AdWords Search Advertising:
Module 1: Introduction to search advertising
Trends in search advertising and search behavior
Types of objectives for search advertising
Module 2: Setting up campaigns on Search Network
Understanding campaign types
Understanding different types of ad formats
Writing successful text ads
Building keywords list with Keyword Planner
Understanding language and geographic targeting
Determine bid strategy
Setting up budgets for your campaigns
Understanding ad delivery and scheduling
Conversion tracking in AdWords
Improving results with Opportunities
AdWords tools for multiple or large accounts
Module 3: Monitoring performance and
optimizing
Evaluate campaign performance
Generating reports
Improving results with experiments
Take AdWords Fundamental certification
exam (optional) 2 hrs
Day 3: AdWords Search Advertising and
Certification
Module 3: Measuring and optimizing your campaigns
Understanding Google AdWords reports
Evaluating search terms
Using insights to improve performance
Optimizing search network campaigns
Conducting campaign experiments
Take Search Advertising exam (optional) 2hrs
Google Search Advertising Practice Test 120 min
Get a feel of actual Google Search Advertising Exam with questions on the
main topics
Google Search Advertising Exam 120 min
Take the actual exam from your Google Partners account (80% passing score)
Who is this training for?
The digital marketing training course is designed to support range of audiences who
wants to get certified with Google AdWords:
Marketing/Advertising Executives/Managers.
Digital Marketing Managers.
Marketing consultants and agency account managers.
Business Owners/Marketers.
Those who are new to Digital Marketing and eager to find out more about
Google AdWords
 Trainer Profile
Charles Toh
Digital Marketing Strategist & Trainer

Charles Toh has spent more than 10 years in different fields of marketing, creating and executing strategies, and driving
millions of dollars in revenue for numerous organizations at different levels, for international companies and startups.

With the growing popularity of development of Google since 2008, Charles has assisted many companies to establish their
online strategies and conceptualize their online campaigns. These companies include Unilever - Dove, Nokia. BP, Motul and
Ogilvy - Health Promotion Board.

At the same time, Charles started development of digital marketing frameworks to reinforce the digital marketing
capabilities of his clients. Using these frameworks, he established training courses that covers digital marketing in the
following areas:
Search Engine Optimization (SEO)
Websites and Blogs - Digital Marketing Strategies
Search Marketing (CPC Vs CPM)
Social Media Marketing (Facebook, Twitter, YouTube)
Analytics (Search and Social)

Training sessions were conducted as 2 days workshops, with companies in both Singapore and Malaysia. These included:
A*Star
Citibank N.A.
Fuji Xerox Singapore
IDA - National Library Board
NTUC Income
Singapore Press Holdings
Scholastic
Tourism Malaysia
Ritz Carlton Malaysia
NGC Systems Sdn Bhd
Starcom IP Malaysia

Charless course outlines have been used by other trainers to conduct courses in the region. These courses inspired many
subsequent dialogue sessions, in Singapore and Malaysia, to drive further development of digital marketing as industry
efforts.
 Registration Information
Registration fee: GBP 1,050
Early bird registration deadline: Friday 19th May 17
Early bird registration discount: GBP 150/pax
Group discount (3+): GBP 150/pax
By participating in the Hands-on Google Certification Digital
Marketing workshop, participants will be trained on AdWords
Fundamental Module and Search Advertising Module and will be
taking the Google Certification Exams during the workshop. You will
need to bring your own laptop with WIFI connectivity.
Get started right away:
1. In order to register for the seminar please complete the form
and return via email to front.desk@aea.ac.mu
2. Hurry up to get the early bird discount! As the number of seats
is limited, and early registration is advisable.
Services included in the fees: Excluded:
Airport transfers Air tickets
Daily transport from their hotel to the venue Lunch on non-training days
Visa Assistance wherever possible Accommodation
One day tour of the island on Thursday 22nd Dinners
June 2017
Lunch on Day of training