QUESTIONNAIRE

(1) Gender:

Male Female

(2) Which age group you belong to?

18 years 21 years 22years 25 years 26 years 30 30+

3) Which of the following social media sites you are using on a daily basis? (Please select all the platforms you are
using)
Social Networking Sites (e.g. Facebook) Photo & Video Sharing Sites (e.g. Instagram, YouTube)

Blogs/ Forums Social Bookmarking Sites/ Social News

Microblogging (e.g. Twitter)

4) Time (approx.) spent on social media sites per week

0 hour 1-3 hours 4-6 hours 7-9 hours 10 hours or more

5) Time (approx.) spent on the traditional media (TV, radio, magazine, newspaper and so on) per week
0 hour 1-3 hours 4-6 hours 7-9 hours 10 hours or more

6)Do you have prejudgment (positive/negative) towards a particular product and/or service before an actual
consumption?
Always Often Sometimes Rarely Never

7) Which of the following factors are the cause of your prejudgment? (You may select more than one answer)

Previous experience
Knowledge or awareness of the brand
Brand reputation
Information from the internet (e.g. user reviews, blogs, forums, and so on)
Information from the mass media (e.g. TV, radio, magazine, and so on)
Information from peers, friends, or family members

8) Do you tend to seek out information that is consistent with your initial opinion/preference for a purchase?
Always Often Sometimes Rarely Never

9) Do social media triggers you to purchase a product/service?

Yes No Not sure
10) Which of the following mass media channels you still find attractive?
TV Radio Newspaper Magazine

Other (Please Specify) ____________________________________

11) Rank on a scale of 1 to 5 for the source of information on social media you use before a purchase. 1 being least, 5
being most

1 2 3 4 5

Facebook

Twitter

Online Forums/ Communities/Blogs

Social Bookmarking Sites (e.g. WordPress)

YouTube

Instagram

12) Do you agree that, for instance, advertisements/blog posts/ FB pages/user reviews on social media influence you
to try new brands/products/services?

Strongly Agree Agree Neutral Disagree Strongly Disagree

13) Do you agree that advertisements/ reviews/ blog posts etc. have a higher credibility than advertisements/
editorials/ other marketing means on mass media?

Strongly Agree Agree Neutral Disagree Strongly Disagree