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SOUTHEAST ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
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COUNTRIES COVERED IN DETAIL IN THIS REPORT
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2 11
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ASIAN COUNTRIES BY REGIONAL REPORT
DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
WESTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
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WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN ASIA
ARMENIA KAZAKHSTAN AFGHANISTAN BRUNEI DARUSSALAM CHINA
AZERBAIJAN KYRGYZSTAN BANGLADESH CAMBODIA HONG KONG
BAHRAIN TAJIKISTAN BHUTAN INDONESIA JAPAN
CYPRUS TURKMENISTAN INDIA LAOS MACAU
GEORGIA UZBEKISTAN IRAN MALAYSIA MONGOLIA
IRAQ MALDIVES MYANMAR NORTH KOREA
ISRAEL NEPAL PHILIPPINES SOUTH KOREA
JORDAN PAKISTAN SINGAPORE TAIWAN
KUWAIT SRI LANKA THAILAND
LEBANON TIMOR-LESTE
OMAN VIETNAM
PALESTINE
QATAR
SAUDI ARABIA
SYRIA
TURKEY
UNITED ARAB EMIRATES
YEMEN
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CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET
OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE
DIGITAL IN 2017 DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA THE CARIBBEAN SOUTH AMERICA WESTERN EUROPE
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
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DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
NORTHERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
1 1 1 1 1 1 1
DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
SOUTHERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
1 1 1 1 1 1 1
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GLOBAL OVERVIEW
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JAN GLOBAL DIGITAL SNAPSHOT
2017 KEY STATISTICAL INDICATORS FOR THE WORLDS INTERNET, MOBILE, AND SOCIAL MEDIA USERS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
8 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DIGITAL USER DISTRIBUTION BY REGION
2017 EACH REGIONS SHARE OF THE WORLDS POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS
EAST EUROPE
6% 7%
WEST EUROPE
NORTH AMERICA 8% 8%
6% 8%
5% 8%
9% 7% EAST ASIA
8% 5% CENTRAL ASIA
22% 33%
MIDDLE EAST 1% <1%
24% 22%
3% 3% 1% 1%
CENTRAL AMERICA
4% 4% SOUTHEAST ASIA
3% 4%
SOUTH ASIA
9% 11%
3% 3% 24% 9%
9% 11%
AFRICA 16% 19%
TOTAL POPULATION
SOUTH AMERICA 16% 6%
INTERNET USERS
6% 9% 10% 13% OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS
7% 7% 1% 1%
MOBILE CONNECTIONS
1% 1%
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
9 SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS
AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
JAN GLOBAL INTERNET USE AND PENETRATION
2017 INTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
10 AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
12 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
JAN ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
FACEBOOK 1,871
FB MESSENGER 1,000
WHATSAPP 1,000
YOUTUBE 1,000
QQ 877
WECHAT 846
QZONE 632
INSTAGRAM 600
TUMBLR* 550
TWITTER 317
BAIDU TIEBA* 300
SKYPE 300
SNAPCHAT** 300
SINA WEIBO 297
DATA CORRECT TO:
LINE 217 27 JANUARY 2017
PINTEREST 150
YY 122
LINKEDIN 106 SOCIAL NETWORK
BBM* 100
TELEGRAM 100 MESSENGER / CHAT APP / VOIP
VIBER* 100
VKONTAKTE 90
KAKAOTALK 49
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017.
13 *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
JAN MOBILE CONNECTIONS BY DEVICE
2017 BASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS
SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS
14 INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
JAN GLOBAL E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA
15 FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.
HOOTSUITES PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Social commerce shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, youre
drastically underreporting the value that social delivers to your business.
Video ignites social advertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Organisations turn to connected workforces. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
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DIGITAL IN 2017: WE ARE SOCIALS ANALYSIS
With more than half of the worlds population now online, including billions of people using social
platforms, its clear that digital and social should be a central part of every brands toolkit. The top
marketing priority now is to integrate digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:
Contextual reach: which websites, platforms, apps, and connected services do your
audiences use? Which have the greatest relevance to your brand and its activities?
Engagement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their buyers journey, and enjoy your brands
benefits wherever and whenever they want?
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DIGITAL IN 2017
GLOBAL OVERVIEW
A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
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COUNTRY PROFILES
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BRUNEI DARUSSALAM
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JAN BRUNEI DARUSSALAM
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
22 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
28 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
46% 49% 5% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
34 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
92% 2% 1% 2%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
35 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
37 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
38 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
77% 12% 7% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
39 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
40 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
28% 69% 2% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
7% 16% 12% 3% 2%
TABLET: TABLET: TABLET: TABLET: TABLET:
1% 6% 2% 1% 0%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
42 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
43 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
86% 6% 7% 6% 6%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
44 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
45 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
YOUTUBE 49%
FACEBOOK 48%
INSTAGRAM 39%
TWITTER 38%
WHATSAPP 38%
GOOGLE+ 36%
FB MESSENGER 31%
LINE 30%
LINKEDIN 28%
SOCIAL NETWORK
BBM* 26%
MESSENGER / CHAT APP / VOIP
PINTEREST 22%
WECHAT 21%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION.
47 PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
*NOTE: DATA FOR BBM USAGE IS COLLECTED VIA A DIFFERENT QUESTION VERSUS OTHER PLATFORMS, SO RESULTS MAY NOT BE DIRECTLY COMPARABLE.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN MILLIONS
11.9
8.9 9.1
6.8
4.3
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
48 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
49 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
51 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
52 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
53 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
54 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
LAOS
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JAN LAOS
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
57 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
8% 89% 2% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
63 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
92% 3% [N/A] 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
64 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
66 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
67 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
88% 9% 2% <1%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
68 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
69 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
5% 10% 7% 2% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
71 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
72 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
73 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
74 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
YOUTUBE 68%
FACEBOOK 67%
WHATSAPP 60%
INSTAGRAM 47%
FB MESSENGER 45%
WECHAT 42%
GOOGLE+ 41%
TWITTER 41%
LINKEDIN 30%
SOCIAL NETWORK
PINTEREST 26%
MESSENGER / CHAT APP / VOIP
LINE 25%
TUMBLR 23%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
76 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN MILLIONS
3.2 35 44 3,820,000 8% 9%
45 54 1,960,000 4% 5%
2.7 55 64 830,000 2% 2%
65+ 320,000 0% 1%
2.1
1.7
1.1
0.9
0.6 0.7
0.4 0.5
0.1 0.2
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
77 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
78 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
80 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
81 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
82 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
83 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
MYANMAR
84
JAN MYANMAR
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
86 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
28% 70% 2% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
+71% -14% 0% 0%
87 SOURCES: STATCOUNTER, JANUARY 2017.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
92 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
91% 12% 6% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
93 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
95 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
96 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
98 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
9% 18% 10% 3% 7%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
100 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
101 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
102 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
103 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
FACEBOOK 57%
YOUTUBE 56%
FB MESSENGER 46%
TWITTER 35%
GOOGLE+ 34%
INSTAGRAM 34%
SKYPE 32%
LINKEDIN 25%
VIBER 24%
SOCIAL NETWORK
PINTEREST 23%
MESSENGER / CHAT APP / VOIP
WECHAT 18%
TUMBLR 18%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
105 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN MILLIONS
8.4 35 44 7,680,000 7% 6%
7.9 45 54 3,610,000 4% 2%
55 64 1,810,000 2% 1%
65+ 1,020,000 1% 1%
4.8
4.0 4.1
3.6
2.2
1.4 1.1
0.7 0.5 0.5
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
106 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
107 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
109 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
110 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
111 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
112 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
SINGAPORE
113
JAN SINGAPORE
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
115 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
86% 14% 1% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
116 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
118 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
119 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
91% 7% 2% <1%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
120 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
121 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
124 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
125 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
126 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
YOUTUBE 75%
FACEBOOK 72%
WHATSAPP 67%
INSTAGRAM 43%
FB MESSENGER 42%
TWITTER 33%
LINKEDIN 32%
GOOGLE+ 30%
WECHAT 28%
SOCIAL NETWORK
SKYPE 26%
MESSENGER / CHAT APP / VOIP
LINE 23%
PINTEREST 22%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
128 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN THOUSANDS
260 270
160 160
80 90
60 50
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
129 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE THOUSAND. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
130 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
132 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
133 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
134 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
135 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
THAILAND
136
JAN THAILAND
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
138 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
98% 5% 1% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
139 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
141 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
142 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
85% 12% 3% 1%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
143 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
144 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
29% 66% 5% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
4% 19% 14% 7% 6%
TABLET: TABLET: TABLET: TABLET: TABLET:
3% 10% 7% 4% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
146 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
147 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
148 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
149 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
FACEBOOK 65%
YOUTUBE 64%
LINE 53%
FB MESSENGER 48%
INSTAGRAM 44%
GOOGLE+ 41%
TWITTER 40%
LINKEDIN 23%
WECHAT 20%
SOCIAL NETWORK
PINTEREST 18%
MESSENGER / CHAT APP / VOIP
WHATSAPP 18%
TUMBLR 16%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
151 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN MILLIONS
3.7 3.6
2.3 2.1
1.8 1.7
0.8 0.9
0.4 0.6
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
152 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
153 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
155 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
156 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
157 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
158 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
TIMOR-LESTE
159
JAN TIMOR-LESTE
2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
161 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
25% 72% 3% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
167 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIALS DIGITAL IN 2016 REPORT.
JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
97% 3% [N/A] 2%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
168 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
170 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
171 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
173 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO DONT KNOW OR INCOMPLETE ANSWERS.
JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
60% 34% 6% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
4% 13% 13% 4% 8%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
175 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS
1 7 31 ? X
52% 36% 8% 3% 2%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
176 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING TELEVISION CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
177 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLES METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
178 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
FACEBOOK 51%
YOUTUBE 51%
FB MESSENGER 37%
GOOGLE+ 32%
ZALO* 30%
INSTAGRAM 22%
TWITTER 22%
SKYPE 21%
VIBER 18%
SOCIAL NETWORK
LINKEDIN 14%
MESSENGER / CHAT APP / VOIP
WECHAT 13%
LINE 12%
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION.
180 PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
*NOTE: DATA FOR ZALO USAGE IS COLLECTED VIA A DIFFERENT QUESTION VERSUS OTHER PLATFORMS, SO RESULTS MAY NOT BE DIRECTLY COMPARABLE.
JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRYS FACEBOOKS USERS BY AGE AND GENDER, IN MILLIONS
3.6 3.6
2.9
2.6
0.9 1.0
0.4 0.4 0.2
0.1
13 17 18 24 25 34 35 44 45 54 55 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE TOTAL COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
181 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUPS
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER
182 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
184 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
185 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
186 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
187 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
MORE INFORMATION
SPECIAL THANKS: GLOBALWEBINDEX
GlobalWebIndex is the worlds largest market research study
on the digital consumer, spanning 37 countries, 4,500 data
points, and conducting fieldwork 4 times a year:
GSMA Intelligence is the unit within the GSMA that houses the organisations extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligences
data covers every operator group, network and MVNO in every country from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
INTERNET USER DATA: InternetWorldStats (data up to January 2017); ITU Individuals Using the Internet, 2015; CIA World Factbook (data up to January 2017); The
China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian
Communications Commission; Ugandan Communications Commission, Nepal Telecommunications Authority, various local regulatory authorities; Akamais State
of the Internet report (Q3 2016). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q3 & Q4 2016*. Share of web
traffic data from StatCounter (data up to January 2017). Frequency of internet use data from Google Consumer Barometer (data up to January 2017)**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter,
Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2017). Social media usage data and time spent on social media taken directly or extrapolated
from GlobalWebIndex, Q3 & Q4 2016. Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data, January 2017.
Sincere thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran and the Middle East overall.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated data from
eMarketer; extrapolated global data from GSMA Intelligence (data up to January 2017); Ericsson Mobility Report (November 2016); usage data extrapolated from
GlobalWebIndex Q3 & Q4 2016; Akamais State of the Internet report (Q3 2016); Google Consumer Barometer (data up to January 2017)**; GSMA Intelligence
Mobile Connectivity Index (data up to January 2017) for more information, visit http://www.mobileconnectivityindex.com/
E-COMMERCE DATA: GlobalWebIndex Q3 & Q4 2016; Statista Digital Market Outlook , e-Commerce industry (data up to January 2017); Google Consumer
Barometer (data up to January 2017)**.
DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (data up to January 2017)**.
NOTES: Annual growth figures are calculated using the data we reported in We Are Socials Digital in 2016 report. *GlobalWebIndex surveys more than 700,000
internet users aged 16 to 64 ever quarter across 37 countries around the world, representing 90% of the global internet population. **Googles Consumer
Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South
Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details,
visit http://consumerbarometer.com/.
IMPORTANT NOTES
We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on
occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date
version of this report, please visit http://bit.ly/GD2017GR.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around
the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression
of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations employees, concerning the legal
status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and
private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and
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SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
KEPIOS.COM