SCHEME OF WORK

COURSE: CERT.BUSINESS MANAGEMENT: _SALES AND MARKETING___CLASS: ____________YEAR:__2017_______

WE S
TOPIC SUBTO OBJECTIVES TEACHING/ TEACHIN REFERENC RE
EK E
S PIC LEARNING G& ES MA
S
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ACTIVITIES LEARNIN RK
O G S
N
RESOUR
CES
1 1 Introdu Nature By the end of the lesson, Lecturing Lecturer
ction to and the trainee should be Critical short
principl scope able to thinking notes
es of of Meaning of marketing Questions Newspap
marketi marketi and sales and answer ers/maga
ng ng and The marketing process Chalk board zines/jour
sales Goals of marking writing/draw nals
Marketing philosophies ings Charts
Historical development Group work Lecture
of marketing presentation and
Role of marketing on resource
economic development persons

By the end of the lesson, Lecturing

2 the trainee should be Critical
able to thinking
Question
and answer
Chalk board
writing/draw
ings
Group work
presentation

3 Marketi By the end of the lesson, Lecturing

ng the trainee should be Critical
environ able to thinking
ment Meaning of marketing Question
environment and answer