MOSHOOD ABIOLA POLYTECHNIC

P.M.B 2210, OJERE ABEOKUTA, OGUN STATE

CENTRE FOR ENTREPRENEURSHIP DEVELOPMENT
(MAPCED)

BUSINESS PLAN ON
VIDEO TUTORIALS
(IT RELATED VIDEOS)

BY:
COMPLANET SOLUTIONS
(GROUP 3)

S/ NAMES MATRIC NUMBER

N
1 AKINYEMI GANIU O 12/69/0013
2 LAMINA OLADIMEJI A 12/69/0010
3 OLANIYAN OLUWASEYI T 12/69/0016
4 OLAWOORE SEYIFUNMI A 12/69/0102
5 TYTLER SAMUEL A 12/69/0028
TABLE OF CONTENT
1. Business Team Name
2. Identification/Description of products/services rendered
3. Description of the product/service market

1
4. Competitors (names, number, strength, weakness gap or opportunities)
5. Commercial justification for the exploitation of the market opportunities
6. Production/Service Requirement
7. Production processes (a logical description of production activities and assignment of
duties among team members and documentation of the activities undertaken):
8. Marketing plans/strategies (Stratification of the market, allocation and assignment of
target to individual)
9. Sales forecast
10. Capital sourcing
11. Sales and revenue figures; showing a minimum number of three (3) batches of
production/services.
12. Profit and loss account at the end of production or the business services.
13. Schedule showing the list of the sources of capital generated and invested (names,
amount, and signatures of receivers)

2
1. BUSINESS TEAM NAME
The business team name we intended to use is Complanet Solutions which we would like it
to be registered with Moshood Abiola Polytechnic, Centre for Entrepreneurship Development
(MAPCED).

2. IDENTIFICATION/DESCRIPTION OF PRODUCTS/SERVICES RENDERED:

The product name we proposed to produce and build is video tutorials (CD) which would be a
purpose-designed video to provide solutions to students, individuals, interest-based user
problems ranging from assignment, personal interest and course outline to research work. This
video tutorials is aimed at providing personal training to science and non-science student on their
areas of interest i.e. java, web development, networking, computer packages etc.
Video tutorials, recorded or live, are important to student because it add another dimension to
learning that makes a student educational experience more effective.
The product is to be sold to Moshood Abiola Polytechnic students, secondary school students,
computer literate, anyone who can surf the internet and the general public. The characteristics of
producing a good video tutorials to our clients are:
1. Reliability and Availability: The material would be guarantee zero downtime to the
enterprise. In other words, the material should run continuously without failure.
2. Distance Learning: video tutorial can be viewed through the DVD, personal computer (PC)
as well as mobile devices. They provide accessibility to those with disabilities who are not
able to physically be present in a live classroom
3. Repetition: The ability to pause, rewind, stop and play a recorded video tutorial from a DVD
helps student to replay important points that they need to remember, which is essential for
memory retention in preparation for examinations
4. Multimedia Aids: video tutorials offer a multidimensional experience that will combine
chats, photos, slides, graphics, narrations, screenshots, on-screen captions. This allows
students with different learning abilities to retain information in a method more suited to
them. The more the materials are utilized in a video tutorials the more ways a student has to
focus, comprehend and retain the information.

3. DESCRIPTION OF THE PRODUCT/SERVICE MARKET

3
Our principal target are the students of Moshood Abiola Polytechnic (Mapoly). We would first
introduce our product in Computer Science department, which will be our place of
establishment. After gaining ground in Computer Science department, we would then move to
other department such as Computer Engineering, Office Technology Management, Banking,
Mass Communication, Business Administration and others. This would give aid to the students
and make them see how important the products is and also know how efficient the product works

4. COMPETITORS (NAMES, NUMBER, STRENGTH, WEAKNESS GAP OR

OPPORTUNITIES)
Observing by personal experience, to be of importance to the market research which
acknowledge the truth of market level of competitors, the production of complanet Solution
video tutorial problem solver material will be a greater worth than other kinds of materials in the
market. Many competitors increased their strength, weakness and opportunities through the
location of market target and strategies for their product in which its weakness lies on the nature
of the content, processing and action in response that takes place at the stage of putting the
materials together. Our competitors are those organizations that produce the same line of product
likes ours directly or indirectly. A typical examples of competitors we have seen are those
retailers and sellers of electronic tutorials in Mapoly and nearest vicinity (such as Panseke,
Okelewo, Omida, Sapon and so on) which is quite different from our product because our
complanet Solution Problem Solver video can be compared to enterprise materials which would
be particularly designed and deployed for a specific purpose, that is, solving computational
problems and other research works problems.

5. COMMERCIAL JUSTIFICATION FOR THE EXPLOITATION OF THE MARKET

OPPORTUNITIES
In spite of the broadcast that various prototype companies comes from small scale, the market is
not yet completely penetrated most especially in Abeokuta, Ogun State and it can in no
circumstance be for that reason that people would be at no time stop making use of the product
using the SWOT analysis (Strength, Weakness, Opportunity and Threat) which we would be
longing to exploit the readily obtainable resources and concentrate on fulfilling the objective of

4
the team. We would use the following SWOT analysis below for the exploitation of the market
opportunities.

STRENGTH: The strength of the business is to provide enough capital and look for a suitable
location to sell the product and the product must be highly quality and at an affordable price in
order to satisfy consumers.

WEAKNESS: The weakness of the group is the inability to expand the business due to
insufficient capital and challenges from different competitors. In the production of complanet
Solution video tutorial material, the bigger one produces the lesser the expenses.

OPPORTUNITIES: Opportunities of the business is for us to seek an environment that lacks

the products especially in schools, business centers, computer Institute and researcher centers.
THREAT: Software companies that don't invest enough in security can jeopardize their future
and the future of the industry. And again it is discovered that customers would refused to
patronize us if Mapoly logo is inscribed on the products and students would find it difficult to
buy our products because they believe that anything produced by MAPCED students are not of
good quality.

6. PRODUCTION/SERVICE REQUIREMENT
The product and service requirement for complanet Solution video tutorials is as follows:
1. Capital
2. Labour
3. Materials

1. Capital: The capital of the business is to be contributed by each member of the group
2. Labour: All the member of the group would be the suppliers of the labour required.
3. Material: Materials needed in the production of complanet Solution video tutorials are as
follows:

S/ MATERIALS QUANTITY UNIT PRICE (#) TOTAL AMOUNT

5
N
1. Empty CD packs 100 120 12,000.00
2 CD covers with Design 100 50 5,000.00
3 Internet Subscription 5,000 5,000.00
Total 22,000.00

7. PRODUCTION PROCESSES (A LOGICAL DESCRIPTION OF PRODUCTION

ACTIVITIES AND ASSIGNMENT OF DUTIES AMONG TEAM MEMBERS AND
DOCUMENTATION OF THE ACTIVITIES UNDERTAKEN):
The processes to be involved in making of the complanet Solution video tutorial material are as
follows:
1. Get the materials listed above ready for use.
2. Extract as many TUTORIAL VIDEOS format from internet which include various topics
based on information technology i.e. computer packages, programming languages,
engineering, website development etc.
3. Burn all the TUTORIAL VIDEOS properly into the empty CD so to enable proper view
4. Put the Burned CD pack into its artistic design cover
5. Thereafter, position each of the burned CD inside the artistic design cover and package it
in to the nylon with the product in dozen and ready to be marketed and distributed.

The assignments of duties among the team member of Alfa-Soft Group are enlisted below:
S/N NAMES MATRIC NUMBER Position
1 TYTLER SAMUEL 12/69/0028 Group Leader
2 AKINYEMI GANIU 12/69/0013 Sales Manager
3 LAMINA OLADIMEJI 12/69/0010 Secretary
4 OLANIYAN OLUWASEYI 12/69/0016 Asst. Sales Manager
5 OLAWOORE SEYIFUNMI 12/69/0010 Distributor

8. MARKETING PLANS/STRATEGIES (STRATIFICATION OF THE MARKET,

ALLOCATION AND ASSIGNMENT OF TARGETS TO INDIVIDUAL):

6
Complanet solution would critically examine the following elements in order to meet the
customer satisfaction. The strategy we would adopt through marketing the product in order to
meet customer satisfaction for profitability are the marketing element (4ps of marketing which
is analyzed below)
1. Product: Our product will be of high quality (quality process and procedures).
2. Price: Affordable penetrating strategy will be adopted for our product in order to have
cases over competitors.
3. Place: Intensive distribution would be adopted by Complanet Solution in order to help
the wide distribution of our material
4. Promotion: Awareness advertisement through personal selling is the promotional
strategy that would be adopted by Complanet Solution.

More so, Complanet Solution will follow five concise strategic to achieve our desired growth
heroic act. The team will set target of 200 units for the whole production which would be divided
into 4 units per team mate. The market plans that will be undertaken to implement these
strategies are as follows:

Week Sales Team Daily Target (Units) Weekly Target (Units)

Week 1 A 10 50
Week 2 B 10 50
Week 3 C 10 50
Week 4 D 10 50
Week 5 E 10 50

9. SALES FORECAST
The main aim and objective of the product is to reach the widest range and that is why we are not
only producing for the student of Computer Science department but for others student in various
departments in Mapoly and the general public as well.

7
 10. CAPITAL SOURCING
Capital would be contributed among members of the Alpha-Soft Solution. Each member is
expected to contribute a sum of three thousand and five hundred naira (#3,500.00) only and the
grand total would be resulted to fourteen thousand naira (#14,000.00) which is needed for the
production of the Alpha-Soft solution E-Problem Solver software.

11. SALES AND REVENUE FIGURES; SHOWING A MINIMUM NUMBER OF THREE

(3) BATCHES OF PRODUCTION/SERVICES.
The business is assumed to start with an initial amount of #12,000 to produce the first 100units.
The sales and revenue figure below shows a minimum of three (3) batches of our future
production. The capital and profit at the end of run would be re-invested for the next run until the
last run/batch elapse.
Batc Quantity Cost Total Selling Total Profit(N)
h Price(N) Cost(N) Price(N) Revenue(N)
A 100 120 12000 200 20000 8,000
B 166.6 120 20,000 200 33,320 13,320
C 277.6 120 33,320 200 55,520 22,200

Profit = N (Total revenue - Total Cost)

= 55,520 33,320
= 22,200

30% of #22,200 = 30 x 22,200

100
= #6,660.00

70% of #22,200 = 70 x 22,200

100
= #15,540

12. PROFIT AND LOSS ACCOUNT AT THE END OF PRODUCTION OR THE

BUSINESS SERVICES.

8
Notwithstanding this is a business plan for Alpha-Soft Solution E-Problem Solver software, the
following instance is the expense of the amount to be spent which are not included in the cost of
the production.
N N
Gross Profit (Less) expenses XXX
Transport XXX
Rent XXX
Phone calls XXX
Net Profit XXX

Note: The expense to be subtracted are those that would not be included in the cost of production
which is #2,000.00

13. SCHEDULE SHOWING THE LIST OF THE SOURCES OF CAPITAL GENERATED

AND INVESTED (NAMES, AMOUNT, AND SIGNATURES OF RECEIVERS)
S/n Name Matric no. Amount to be Signatures
contributed
1 TYTLER SAMUEL 12/69/0028 3500
2 AKINYEMI GANIU 12/69/0013 3500
3 OLANIYAN LUWASEYI 12/69/0016 3500
4 OLAWOORE SEYIFUNMI 12/69/0102 3500
5 LAMINA OLADIMEJI 12/69/0010 3500

14. SCHEDULE SHOWING THE LIST OF CAPITAL TO BE REFUNDED (NAMES,

AMOUNT AND SIGNATURES OF RECEIVERS)
The schedule (table) showing the list of capital to be refunded is shown below:
S/n Name Matric no. Amount to be Signatures
received
1 TAIWO PETER OPEYEMI 11690025 3500
2 ABDULRAZAQ MUHYDEEN A 11690364 3500
3 ASHIRU ADEBISI ADEDOYIN 14980003 3500

9
4 ABIOYE IBRAHIM KHALIL 11690338 3500

15. SCHEDULE SHOWING THE DISTRIBUTION OF PROFIT (NAMES, AMOUNT

AND SIGNATURES OF RECEIVERS)
The schedule (table) showing the distribution of profit is shown below
S/N NAME MATRIC AMOUNT TO SIGNATURES
NO. BE RECEIVED
1 TAIWO PETER OPEYEMI 11690025 385
2 ABDULRAZAQ MUHYDEEN A 11690364 385
3 ASHIRU ADEBISI ADEDOYIN 14980003 385
4 ABIOYE IBRAHIM KHALIL 11690338 385

16. NAME, MATRIC NUMBERS AND SIGNATURES OF TEAM MEMBERS

S/N NAME MATRIC NO. SIGNATURES
1 TAIWO PETER OPEYEMI 11690025
2 ABDULRAZAQ MUHYDEEN A 11690364
3 ASHIRU ADEBISI ADEDOYIN 14980003
4 ABIOYE IBRAHIM KHALIL 11690338

17. NAME AND SIGNATURE OF FACILITATOR (PROJECT SUPERVISOR)

Name of Supervisor:

Signature:

10
11