Beruflich Dokumente
Kultur Dokumente
Do you know how successfully your newly developed product will sell on the market?
Planning, development and introduction of new products is always associated with uncertainty. Specific
knowledge regarding potential target consumers and their probable spending on the new product
provides you with more certainty concerning the market success of new product developments. We
can offer you precise and reliable information in this area after conducting a market potential analysis.
Total demand
(per time period)
Market potential
Market minimum
Marketing expenditures of
the entire industry
Applications
Market potential analyses are especially used for growth or unsaturated markets for which “market
size” cannot simply be estimated through the actual market volume. Market potential analysis offers
decision support for specific questions for which such as:
Specification of Calculation of
Estimation of
Data Specification of market potential
model assumptions purchasing rates
collection the number of
Development of Determination of
consumers Multiplication of specified
assumptions regarding Analyses of secondary average consumer number of potential
the cause-effect information or specially Often from secondary spending through consumers with
relationships between conducted survey statistical sources random sample determined average
factors used analysis
purchasing rates