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  • Armand2016 PromotingCTandSelfExpression With Infomercials PDF

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    With the Japanese Ministry of Education, Culture, Sports and Technology (MEXT) emphasizing a focus on the teaching of critical thinking (CT) in addition to communicative language skills, university English language teachers in Japan are seeking new methods to engage their students in activities that promote higher-order thinking skills and communication. This paper reports on the use of student-designed-and-produced infomercials to promote critical thinking and self-expression among second-year Japanese university English majors with intermediate-level proficiency. The choice to use infomercials was twofold: 1) The processes of conceptualizing a product, analyzing and formulating a marketing strategy, and producing an advertisement can facilitate the use of higher-order thinking skills; 2) The collaborative processes of workshopping ideas can foster CT and give opportunities for communicative language use. An analysis of student feedback and instructor observations indicated improvement in target areas. This paper aims to offer educators this Infomercial Project as a new method of simultaneously facilitating critical thinking and improving self-expression—in short, promoting key components of a successful university student and future global citizen.

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    With the Japanese Ministry of Education, Culture, Sports and Technology (MEXT) emphasizing a focus on the teaching of critical thinking (CT) in addition to communicative language skills, university English language teachers in Japan are seeking new methods to engage their students in activities that promote higher-order thinking skills and communication. This paper reports on the use of student-designed-and-produced infomercials to promote critical thinking and self-expression among second-year Japanese university English majors with intermediate-level proficiency. The choice to use infomercials was twofold: 1) The processes of conceptualizing a product, analyzing and formulating a marketing strategy, and producing an advertisement can facilitate the use of higher-order thinking skills; 2) The collaborative processes of workshopping ideas can foster CT and give opportunities for communicative language use. An analysis of student feedback and instructor observations indicated improvement in target areas. This paper aims to offer educators this Infomercial Project as a new method of simultaneously facilitating critical thinking and improving self-expression—in short, promoting key components of a successful university student and future global citizen.

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    26 Ansichten22 Seiten

    Armand2016 PromotingCTandSelfExpression With Infomercials PDF

    Hochgeladen von

    varman2
    With the Japanese Ministry of Education, Culture, Sports and Technology (MEXT) emphasizing a focus on the teaching of critical thinking (CT) in addition to communicative language skills, university English language teachers in Japan are seeking new methods to engage their students in activities that promote higher-order thinking skills and communication. This paper reports on the use of student-designed-and-produced infomercials to promote critical thinking and self-expression among second-year Japanese university English majors with intermediate-level proficiency. The choice to use infomercials was twofold: 1) The processes of conceptualizing a product, analyzing and formulating a marketing strategy, and producing an advertisement can facilitate the use of higher-order thinking skills; 2) The collaborative processes of workshopping ideas can foster CT and give opportunities for communicative language use. An analysis of student feedback and instructor observations indicated improvement in target areas. This paper aims to offer educators this Infomercial Project as a new method of simultaneously facilitating critical thinking and improving self-expression—in short, promoting key components of a successful university student and future global citizen.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
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    PROMOTING CRITICAL THINKING AND SELF-EXPRESSION WITH STUDENT INFOMERCIALS
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    1This handout has been shorted for the purposes of this paper. For the complete
    handout, contact the author.
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    209 THAITESOL JOURNAL Vol. 29 No. 2 Vanessa Armand 210

    2 Unofficial link for this infomercial: https://www.youtube.com/watch?v=-AYGsvo3Uqo


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